Iron Culture

Eric Helms & Omar Isuf

  • 1 hour 8 minutes
    Ep 362 - WNBF Champ Shreenath Ganesh

    In this episode, Eric Helms interviews Shreenath Ganesh, the inaugural world champion in the short classic physique division at the WNBF Worlds. They discuss Shreenath's journey from India to becoming a champion, the rise of natural bodybuilding in India, the challenges faced by athletes, and the cultural perspectives surrounding bodybuilding. Shreenath shares his aspirations to promote natural bodybuilding and uplift fellow athletes in his community, emphasizing the importance of delayed gratification and hard work in achieving success.

    If you're in the market for some lifting gear or apparel, be sure to check out EliteFTS.com (and use our code "MRR10" for a 10% discount)

    Chapters

    00:00 Introduction to the New Classic Physique Champion 02:49 Shreenath's Journey to Becoming a World Champion 06:08 The Rise of Natural Bodybuilding in India 08:58 Challenges and Triumphs in Bodybuilding 11:55 Cultural Perspectives on Bodybuilding in India 15:01 Future Aspirations and Goals for Natural Bodybuilding 17:56 Conclusion and Reflections on the Journey

    12 January 2026, 7:37 pm
  • 1 hour 10 minutes
    Ep 361 - Are N = 1 Anecdotes Meaningless?

    In this episode of Iron Culture, Eric Helms and MASS Research discuss the importance of self-experimentation in fitness, the history and significance of statistics in science, and the balance between skepticism and curiosity in science communication. They explore the claims made about self-experimentation, the role of statistical significance versus meaningful outcomes, and the necessity of integrating various sources of evidence in practice. The conversation emphasizes the importance of humility and open-mindedness in the pursuit of knowledge and understanding in the fitness community.

    If you're in the market for some lifting gear or apparel, be sure to check out EliteFTS.com (and use our code "MRR10" for a 10% discount)

    Chapters

    00:00 Celebrating Milestones: Personal Reflections

    06:33 Housekeeping: Supporting the Podcast

    08:20 The Intersection of Science and Lifting

    10:43 Self-Experimentation: Claims and Critiques

    14:05 The History of Statistics in Science

    22:26 Understanding Scientific Consensus and Its Pitfalls

    30:10 Navigating Science Communication and Expertise

    34:20 The Complexity of Self-Experimentation

    39:45 Understanding Individual Responses in Exercise Science

    44:24 Navigating the Challenges of Self-Experimentation

    49:03 The Importance of Meaningful Outcomes

    54:40 Integrating Evidence-Based Practice

    01:01:52 The Balance of Skepticism and Curiosity in Fitness Science

    8 January 2026, 12:53 am
  • 1 hour 29 minutes
    Ep 360 - WNBF Champs Eddie Saldana and Max Melchard

    In this episode of Iron Culture, Eric Helms interviews WNBF Pro champions Eddie Saldana and Max Melchard, discussing their journeys in natural bodybuilding, the competitive mindset, and the culture of bodybuilding in Europe. They share insights on training, conditioning, and the importance of enjoying the process of bodybuilding. The conversation highlights the growth of natural bodybuilding and the unique challenges and experiences faced by competitors.

    If you're in the market for some lifting gear or apparel, be sure to check out EliteFTS.com (and use our code "MRR10" for a 10% discount)

    Chapters

    00:00 Introduction to Champions

    02:55 Eddie Saldana's Journey to the Top

    06:00 Max Melchard's Competitive Spirit

    08:57 The Importance of Passion in Bodybuilding

    12:06 The Competitive Landscape of Bodybuilding

    15:06 Personal Stories and Training Histories

    18:00 The Evolution of Eddie and Max's Careers

    20:48 Reflections on Competition and Personal Growth

    29:44 The Journey of Competition

    36:51 Building Confidence and Experience

    43:41 The Natural Bodybuilding Culture in Europe

    50:58 Life Beyond Bodybuilding

    59:35 The Journey of Self-Improvement

    01:01:38 Navigating Relationships During Prep

    01:04:38 Future Competitive Plans and Off-Season Strategies

    01:11:36 Balancing Family Life and Bodybuilding

    01:19:31 The Impact of Parenthood on Competitive Sports

    01:24:49 Looking Ahead: Goals and Aspirations

    29 December 2025, 4:00 pm
  • 1 hour 29 minutes
    Ep 359 - Tribalism in Evidence-Based Fitness

    In this episode of Iron Culture, hosts Eric Trexler and Eric Helms discuss various themes surrounding fitness, nutrition, and the importance of open discourse in the community. The conversation addresses criticism received from listeners, the role of cynicism versus skepticism in fitness discussions, and the necessity of engaging with differing perspectives for personal and professional growth. The episode concludes with a call for self-awareness and openness in navigating the complexities of fitness discourse.

    If you're looking for some high-quality lifting gear or apparel, be sure to visit elitefts.com and use our discount code "MRR10" for a 10% discount.

    Chapters 00:00 Introduction and Holiday Greetings 02:18 Tiny Utensils and Eating Behavior 05:40 The Controversy Surrounding Brian Wansink 08:23 Updates and Future Directions for Iron Culture 11:20 Addressing Criticism and Community Discourse 17:20 Navigating Evidence-Based Practice and Guest Selection 30:27 Evaluating Content and Moral Standards 32:35 The Role of Evidence in Interviews 34:11 Career Paths in Fitness and Coaching 36:54 Critiques and Misunderstandings in Fitness 40:34 Navigating Disagreements in Evidence-Based Fitness 46:16 Cynicism vs. Skepticism in Fitness Discourse 55:45 The Shift from Ideas to Personal Attacks 59:03 The Drama of Evidence-Based Fitness 01:01:47 The Importance of Empirical Science 01:06:14 Navigating Cynicism and Skepticism 01:12:21 Engaging with Different Perspectives 01:17:59 Self-Awareness in Fitness Discourse 01:24:08 The Role of Change and Growth in Fitness

    24 December 2025, 1:11 pm
  • 1 hour 44 minutes
    Ep 358 - WNBF Champs Christine Reinhart and Sarah Oase

    In this episode of Iron Culture, Eric Helms is joined by natural bodybuilders Christine Reinhart and Sarah Oase, who share their journeys in the sport, their experiences at recent competitions, and the challenges faced in women's bodybuilding. They discuss the importance of camaraderie among competitors, the evolution of their training and competition strategies, and the significance of earning pro cards. The conversation highlights the need for greater visibility and support for women's bodybuilding, as well as the personal growth and empowerment that comes from competing. They also share their future plans, emphasizing the need for advocacy and community support in women's bodybuilding, aiming to inspire more women to participate in the sport.

    If you're in the market for some new gym gear or apparel, be sure to support our friends over at elitefts.com and use our code ("MRR10") for a 10% discount.

    Chapters 00:00 Introduction 03:00 Christine Reinhart's Journey in Bodybuilding 05:43 Sarah Oase's Athletic Background and Transition to Bodybuilding 11:54 The Importance of Age in Bodybuilding 14:52 Competitive Experiences and Achievements 20:49 Camaraderie in Natural Bodybuilding 26:55 Challenges in Women's Bodybuilding 29:52 Future of Women's Bodybuilding and Closing Thoughts 36:59 The Evolution of Bodybuilding Careers 38:51 Challenging Gender Norms in Bodybuilding 42:40 Promoting Women's Bodybuilding 49:22 Personal Journeys in Competitive Bodybuilding 57:28 Validation Through Competition 01:06:08 Finding Potential and Growth in Bodybuilding 01:13:20 Navigating Challenges in Competition 01:16:15 Recognizing Potential and Achievements 01:18:27 Experiences at the World Championships 01:22:29 The Subjectivity of Competition 01:25:28 The Future of Women's Bodybuilding 01:30:21 Future Plans and Off-Season Goals

    17 December 2025, 5:56 pm
  • 1 hour 42 minutes
    Ep 357 - WNBF Champs Heitor Sousa and Adão Martins

    In this episode of Iron Culture, Eric Helms is joined by world champions Heitor Sousa and Adão Martins to discuss their journeys in natural bodybuilding. They reflect on their experiences at the WNBF Worlds, the importance of community and support, and the lessons learned from both victories and setbacks. The conversation highlights their friendship, resilience, and the significance of never giving up in the pursuit of excellence in bodybuilding. They reflect on their successful competition year, the art of bodybuilding, strategies for competing annually, the importance of health and longevity, and the supportive community within the sport. The discussion emphasizes the balance between on-season and off-season training, the significance of mental health, and the shared passion for bodybuilding that unites athletes across the globe.

    If you're in the market for some lifting gear or apparel, be sure to check out EliteFTS.com (and use our code "MRR10" for a 10% discount)

    Chapters 0:00 Introduction to Iron Culture and Competitors 02:52 The Journey of Heitor and Adao in Bodybuilding 05:58 First Competitive Experiences and Challenges 08:53 The Importance of Community and Support in Bodybuilding 12:06 Reflections on Early Competitions and Learning Experiences 15:04 The Growth and Evolution of Heitor and Adao 17:56 The Role of Feedback and Improvement in Competitions 21:00 The Significance of Perseverance in Bodybuilding 23:46 Looking Ahead: Future Goals and Aspirations 33:45 Celebrating Wins Together 36:42 Experiences from Major Competitions 39:42 Learning and Growth in Bodybuilding 42:07 The Journey to World Championships 46:12 Reflecting on 2024's Achievements 49:32 Competing Frequently and Its Impact 51:59 The Art of Bodybuilding and Continuous Improvement 57:04 Balancing Competition and Health 1:06:10 Body Composition and Individual Differences 1:08:04 Training and Nutrition Strategies for Competitors 1:10:56 The Importance of Off-Season Planning 1:13:57 Mental Approach to Training and Competition 1:17:59 Community and Relationships in Bodybuilding 1:26:57 Future Plans and Final Thoughts

    10 December 2025, 7:27 pm
  • 1 hour 6 minutes
    Ep 356 - Pain-Free Training (ft. Dr. John Rusin)

    In this episode of Iron Culture, Eric Trexler interviews Dr. John Rusin, a personal trainer and strength coach with a doctorate in physical therapy. They discuss Dr. Rusin's journey from working with professional athletes to focusing on general population training, emphasizing the importance of injury prevention and pain management. Dr. Rusin shares insights from his new book, 'Pain-Free Performance,' which outlines foundational movement patterns and the significance of individualization in training. The conversation highlights the need for a well-rounded approach to fitness that prioritizes health and longevity alongside performance.

    If you're in the market for some lifting gear or apparel, be sure to check out EliteFTS.com (as use our code "MRR10" for a 10% discount)

    If you want to check out Dr. Rusin's new book, app, or coaching services, check out these links:

    https://www.amazon.com/Pain-Free-Performance-Better-Smarter-Unbreakable/dp/162860509X/ref=zg_bs_g_4645_d_sccl_95/134-5360092-2910026?psc=1 becomeunbreakable.com https://www.drjohnrusincoaching.com If you want to stay up-to-date with Dr. Rusin, you can check out his website and social media profiles: https://drjohnrusin.com https://www.instagram.com/drjohnrusin

    https://www.facebook.com/drjohnrusin

    https://www.youtube.com/@Dr.JohnRusin

    Chapters

    00:00 Introduction to Dr. John Rusin 02:44 Journey from Athlete to Coach 05:52 High Performance Athletics and Injury Prevention 08:46 Transitioning from Physical Therapy to Performance Coaching 11:38 The Shift to General Population and Longevity 14:43 Understanding Pain and Movement 17:34 Foundational Movement Patterns in Training 31:44 Rebuilding the Foundation: Movement Patterns and Training 40:31 The Six Physical Characteristics of Health and Longevity 52:49 Individualization and Optimization in Movement 01:00:41 Empowering Pain-Free Performance

    3 December 2025, 6:08 pm
  • 1 hour 9 minutes
    Ep 355 - Mindset of a Bodybuilding Champion (ft. Oscar Moscat)

    In this episode of Iron Culture, Eric Helms interviews Oscar Moscat, a pro natural bodybuilder who shares his journey in the sport. Oscar discusses the importance of personal motivation, family values, and the balance between competition and self-improvement. He emphasizes the significance of finding what works for each individual in training and the camaraderie within the bodybuilding community. The conversation also touches on Oscar's training philosophy, his aspirations for the future, and his desire to inspire the next generation of athletes.

    As always, please be sure to support our friends at elitefts.com! If you're in the market for some new gym gear or apparel, you can use our code (MRR10) for a 10% discount

    Chapters 00:00 Introduction to Iron Culture and Guest Introduction 02:52 Oscar Moscat's Journey in Bodybuilding 05:48 The Competitive Spirit and Personal Growth 08:53 Balancing Family and Bodybuilding 11:45 The Mindset of a Natural Bodybuilder 14:43 Martial Arts Influence on Competitive Mindset 17:40 The Pursuit of Personal Excellence 20:45 Artistry and Competition in Bodybuilding 34:30 The Art of Bodybuilding: Beyond Competition 37:05 Genetics vs. Hard Work: A Bodybuilder's Perspective 40:35 The Mindset of a Champion: Balancing Talent and Effort 43:29 Passion and Drive: The Heart of Bodybuilding 48:52 Individuality in Training: Finding What Works for You 58:28 The Science of Bodybuilding: Applying Knowledge to Practice

    26 November 2025, 4:04 pm
  • 1 hour 37 minutes
    Ep 354 - All About "Central" or "Systemic" Fatigue

    In this episode, Eric Trexler and Eric Helms begin by discussing Helms' competition updates and the sad state of affairs in academic publishing (that is, scientific journals). Eric and Eric then take a deep dive into the complexities of central fatigue, systemic fatigue, the accumulation of fatigue, and deloading strategies. The conversation emphasizes the importance of personalized approaches to recovery and the role of intensity in achieving hypertrophy. They close by discussing misconceptions surrounding fatigue management in bodybuilding, the necessity of understanding the mechanisms behind muscle growth, and how current trends in "evidence-based content" are leading new lifters astray.

    If you're in the market for new lifting gear or apparel, be sure to check out elitefts.com and use our code (MRR10) to get a 10% discount.

    Chapters 0:00 Introduction and Helms Bodybuilding Updates 5:17 A New Threat to the Integrity of PhDs 8:25 Academic publishing (i.e., scientific journals) is so over 26:52 Understanding Systemic and Central Fatigue 41:31 Holistic Approaches to Deloading and Fatigue Management 1:00:42 Tiger Balm and Icy Hot 1:08:04 Cardio (To Build Work Capacity for Bodybuilding) 1:15:41 Current trends in "evidence-based content" are leading new lifters astray

    19 November 2025, 9:46 pm
  • 1 hour 26 minutes
    Ep 353 - How To Actually Embrace Long-Term Dietary Changes

    In this conversation, Eric Helms reflects on his recent competition experience, discussing the nostalgia of returning to a familiar stage and the significance of competing at a pro level. He emphasizes the importance of mindset during contest prep and the challenges of transitioning from a dieting phase to maintenance. The discussion also covers the psychological aspects of maintaining weight loss and the need for a lifestyle that supports health and fitness. Eric shares insights on setting realistic goals and the importance of community in the bodybuilding journey. In this conversation, Trexler and Helms delve into the complexities of dieting, weight maintenance, and the psychological challenges that accompany lifestyle changes. They discuss the importance of acceptance and compromise in post-diet life, the struggle of reintegrating comfort foods, and the need for empathetic approaches to dieting. The dialogue also touches on social eating dynamics and practical tips for navigating dietary choices in group settings, emphasizing the importance of self-awareness and honest conversations about food and lifestyle.

    If you're in the market for some gym gear or apparel, please support our friends over at elitefts.com and use code "MRR10" for 10% off your order

    Chapters: 00:00 The California Muscle Mayhem Experience 8:20 Personal Reflections 15:40 Discussion on Food Choices and Post-Competition Plans 24:38 Post-Diet Mentality and Maintenance Challenges 44:13 Finding Balance in Dietary Lifestyle Changes 58:39 Making Goal-Directed Food Choices 1:08:57 Striking a Balance With Step Counts 1:10:50 Energy Expenditure Scaling By Body Weight/Size 1:13:32 When People Criticize Your Dietary Choices

    13 November 2025, 4:28 pm
  • 1 hour 21 minutes
    Ep 352 - Q&A (Protein, Mini-Cuts, and More)

    In this episode of Iron Culture, Eric Trexler and Dr. Eric Helms discuss Helms' upcoming bodybuilding competition, his preparation journey, and the importance of nutrition and recovery. They delve into various topics including auto-regulated dieting, GI issues, mini cuts, step counts, energy expenditure, and more.

    If you're looking for some gym gear or apparel, please be sure to support our friends over at elitefts.com (and use code "MRR10" for 10% off your order)

    Chapters 00:00 Introduction (Helms bodybuilding plans and updates) 12:38 new MASS issue (and importance of expectancy effects) 27:13 mini-cuts (pros and cons) 35:33 overcoming low appetite while bulking 39:53 Helms updated protein targets 44:26 Lead in protein supplements (and using EAAs as your main protein source) 52:33 Cardio approaches (substrate utilization and recovery considerations) 1:00:44 Dealing with insufficient sleep 1:07:26 Relationship between step count and energy expenditure

    6 November 2025, 10:09 pm
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