Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Voters

In this episode of Digital Marketing Masters, host Matt Rouse welcomes Corbett Drummy from Light Tricks to discuss the intersection of AI and digital marketing. Corbett, co-founder and former CEO of Popular Pays, shares his journey with Light Tricks, known for popular apps like Facetune, and their new AI video product, LTX Studio. The conversation delves into the innovative use of AI in content creation, highlighting how tools like Facetune are used for AI-generated images and localized landing pages to boost marketing efforts.

Corbett and Matt explore the democratization of content creation through AI, emphasizing how small to medium-sized businesses can leverage these tools to enhance their marketing strategies. They discuss the challenges and opportunities AI presents, particularly in maintaining character consistency in video models and the rapid pace of AI advancements.

The discussion also touches on the evolving landscape of social media platforms, the potential for AI-generated content to revolutionize advertising, and the importance of focusing on practical use cases for AI technology. Corbett shares insights into the development of LTX Studio, a tool designed for storyboarding and pre-visualizing video content, and the broader implications of AI in content creation.

As the episode wraps up, Matt and Corbett reflect on the future of AI in marketing and content creation, considering the potential for new platforms and the ongoing evolution of digital media. Corbett invites listeners to explore Light Tricks' suite of products and connect with him on social media for further discussions.

In this episode of Digital Marketing Masters, host Matt Rouse welcomes Jay Melone, a seasoned entrepreneur with over 15 years of experience. Jay shares his journey from being a business owner who traded time for money to creating a sustainable business model that leverages digital products. He discusses the challenges he faced in transitioning from active consulting to developing toolkits that clients could purchase and use independently. This shift not only helped him manage burnout but also streamlined his marketing and sales funnel, proving his expertise in a more scalable way.

Jay explains how he packaged his consulting frameworks into products, allowing clients to access his expertise without his direct involvement. This approach not only generated passive income but also served as a marketing tool, leading to more significant consulting opportunities. He emphasizes the importance of proving expertise and automating parts of the lead generation process to focus on high-value clients.

Matt and Jay discuss the common challenges faced by coaches and consultants in moving away from hourly work, including the fear of giving away too much value and the lack of guidance on creating scalable products. Jay shares insights on how to identify and package services into products that can be sold at higher volumes, thus freeing up time for more lucrative projects.

The conversation also touches on the role of AI in business, with Jay highlighting its use as a thought partner and a tool for systematizing and automating tasks. He shares his vision of creating tools that help business owners generate ideas for productized offers without needing to master AI prompts.

Listeners are encouraged to visit Jay's website, profitladder.net, for more resources and to subscribe to his newsletter for ongoing strategies and insights.

https://matthewrouse.com
https://hookdm.com
https://hookdm.ca 

In this episode of Digital Marketing Masters, host Matt Rouse welcomes Dan Wood to discuss the intricacies and common pitfalls of Google Ads for small and medium-sized business owners. They dive into the challenges many businesses face with Google Ads, often finding themselves spending money without seeing returns. Dan shares his expertise in troubleshooting and optimizing ad accounts, starting with the crucial step of setting up conversion tracking correctly. He explains how conversion tracking helps Google Ads understand valuable actions taken by visitors, which is essential for optimizing ad performance.

Matt and Dan also explore the importance of proper location targeting in Google Ads. They discuss how businesses can waste money by targeting the wrong geographical areas and provide insights on how to set up location targeting effectively. The conversation highlights the significance of understanding the difference between targeting people "in or interested in" a location versus those "recently in" a location.

Furthermore, they emphasize the importance of having a robust follow-up process once leads are generated. Dan shares real-life examples of businesses losing potential customers due to poor lead management and the lack of a systematic approach to handling inquiries. They discuss the decay of lead value over time and the necessity of quick responses to maximize conversion rates.

The episode concludes with a discussion on the future of AI in lead management and customer interaction, highlighting the potential for AI agents to streamline processes and improve customer service. Matt and Dan agree on the importance of having a well-defined process for managing leads and continuously optimizing it to enhance business performance.

Matt shares his experience using capabilities of Google's Notebook LM to generate a podcast episode based on his book, "PEERtainment," in just minutes. 

The generated podcast delves into his book's insights on the evolving landscape of social media and content creation, emphasizing the shift towards "PEERtainment"—professional quality content created by everyday people. And you won't believe it wasn't written by human hands.

The hosts discuss the democratization of media and how creators no longer need millions of followers to make an impact. They highlight the importance of audience retention, watch time, and session time in the new content world, offering practical tips on how to hook viewers and keep them engaged. The episode also covers the role of AI in content creation, suggesting that AI can enhance rather than replace human creativity.

Listeners are encouraged to embrace their unique voice and connect authentically with their audience. Matt provides actionable advice for content creators, including knowing your audience, leveraging curiosity, comedy, and connection, and using AI tools to expand reach. The episode concludes with a reminder that consistency and authenticity are key to success in the purtainment era.

Welcome to episode 258 of the Digital Marketing Masters podcast with your host, Matt Rouse. In this episode, we are joined by Aaron Ryan, a celebrated voice actor and author of The Dissonance Quadrilogy. We dive into Aaron's extensive career in voice acting, which began in 1993, and discuss how the rapid advancements in AI technology are impacting the industry. Aaron shares his insights on the commoditization of voice-over work, the challenges posed by AI-generated voices, and his transition to becoming a full-time author.

Aaron talks about the emotional nuances and unique qualities that human voice actors bring to their work, which #AI still struggles to replicate. We also explore the ethical and creative implications of AI in the arts, including writing and music. Aaron emphasizes the importance of embracing one's unique talents and adapting to industry changes while staying true to one's creative passions.

We also touch on the practical aspects of self-publishing, the challenges of marketing books in a saturated market, and the importance of maintaining creative control. Aaron shares his rapid publishing timeline and the passion that drives his storytelling. Whether you're an aspiring voice actor, author, or just curious about the intersection of AI and creativity, this episode offers valuable insights and inspiration.

Don't miss this engaging conversation filled with practical advice, personal anecdotes, and a deep dive into the future of creative industries in the age of AI.

** Aaron knows we use a digital voiceover when talking about my book at the end of the show. Don't call me out, it's both ironic and designed to show the future we are moving to while most are unaware. Go read "Will AI Take My Job?" Available on Amazon.

Dissonance Quadrilogy by Aaron Ryan
Hook Digital Marketing

(00:03) Introduction and Guest Overview

(00:46) Impact of AI on Voice Acting

(04:22) Challenges in the Voice Over Industry

(10:35) AI in Creative Fields

(20:38) Adapting to Industry Changes

(28:12) Writing and Publishing Books

(39:28) Music and AI

(44:06) Closing Remarks

https://serve.podhome.fm/episodepage/digital-marketing-masters/the-dissonance-quadrilogy-aaron-ryans-voice-acting-authorship-in-an-ai-world-258

Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing.

James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation touches on the importance of website performance, clear messaging, and the pitfalls of focusing too much on aesthetics without a solid strategy.

Matt and James also delve into the use of AI in marketing, sharing practical examples of how AI can assist in creating effective marketing strategies and content. They discuss the benefits of using AI tools to generate customer avatars, journey maps, and even color palettes for websites. The episode wraps up with a discussion on the future of AI in marketing and how small business owners can leverage these tools to stay competitive.

Don't miss this insightful episode filled with practical tips and strategies for improving your digital marketing efforts. Whether you're a seasoned marketer or a small business owner just starting out, there's something valuable for everyone in this conversation.

Red8 Interactive with James Hipkin.

Matt Rouse, Hook Digital Marketing, and SMB Autopilot:
https://hookdm.com
https://hookdm.ca

The episode features an interview with Will Smith, a video game streamer, discussing his journey into streaming, challenges faced, and strategies for success. Will shares insights on consistency, streaming platforms, content repurposing, and ad placement on YouTube. He also talks about his favorite games and upcoming releases.

Will's Got Games
Hook Digital Marketing
Matt Rouse

In this episode, we delve into a fascinating conversation between Matt Raus and Vincent Valentine, exploring the intersection of AI, technology, and the future of creative industries. Vincent sheds light on innovative projects such as Cognitive AI and Art AI, offering valuable insights into the transformative power of AI in shaping the realms of music, movies, and language translation. Our discussion navigates through the latest advancements in AI technology, touching on topics like voice generation, character mapping, and the creation of multilingual content.

Join us as we uncover the potential impact of AI on various creative domains and envision a future where artificial intelligence plays a pivotal role in shaping artistic expressions and communication.

https://art.ai
https://girlfriend.ai/
https://matthewrouse.com/
"Will AI Take My Job?" The book. Available on Amazon.

The episode discusses the importance of referrals in business and how to systemize and automate the process to generate more referrals. The conversation emphasizes the value of trust, networking, and creating strong relationships with referral partners. Strategies for building referral networks and the impact of referrals on business growth are highlighted throughout the episode.

https://ravingreferrals.com/brandonbarnum/

https://matthewrouse.com 

(00:18) Introduction to the episode with host Matt Rouse and guest Brandon Farnham, CEO of hoa.com.

(01:00) Discussion on the sources of referrals and the lack of a consistent referral plan in businesses.

(02:03) Importance of investing in the referral process and the higher likelihood of hiring from referrals.

(03:47) Accelerating the trust process through referrals and the impact of trust on business relationships.

(05:17) Creating trust through referral partnerships and cross-marketing strategies.

(07:03) Differentiating networking from creating a referral partner blueprint for effective partnerships.

(08:51) Importance of documenting plans for accountability and commitment in referral partnerships.

(11:27) Marketing ethics and the importance of serving people rather than coercing them in business interactions.

https://serve.podhome.fm/digital-marketing-masters

In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of Rochester, New York. Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of hyper-localization and adding value to a small audience, as well as the benefits of podcasting for networking and client acquisition.

Show Links
Ben's Podcast: https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928
Hook Digital Marketing
"Will AI Take My Job?" book.

(00:49) Ben's podcast and how he got started

(04:27) Monetizing a podcast through service-based business

(06:24) Finding an audience and clients in a local or niche market

(09:49) The importance of adding value and building relationships

(19:54) The long-term commitment and benefits of podcasting

(23:50) The potential of AI-generated content and its impact on marketing

https://serve.podhome.fm/episodepage/digital-marketing-masters/ben-alberts-strategy-for-growth-253

https://serve.podhome.fm/digital-marketing-masters