In this episode of Digital Marketing Masters, I sit down with product development and consumer insights expert Kay Allison to explore how AI can supercharge audience research and product innovation. We discuss why so many entrepreneurs (and big brands) mistakenly project their own preferences onto customers, how to recognize different decision-making styles and motivations, and the importance of uncovering real human conflicts—those tension points between what people want and what’s available. Kaye shares practical, low-cost methods to mine authentic customer conversations from Reddit, reviews, and social platforms, plus how to structure prompts for AI tools to identify segments, surface unmet needs, and turn messy qualitative data into actionable insights.

We also dive into advanced and “poor man’s” workflows: using Reddit’s Answers, exporting forum threads into docs, and uploading them to AI for synthesis; directing models to targeted sources and timeframes; and crafting context-rich prompts that specify role, data, output, and formatting. Kaye outlines a replicable prompt framework and offers her custom GPT for sorting customer data. We wrap by connecting these skills to broader problem-solving—from consumer research to complex health contexts—while emphasizing ethical use and the power of better questions to get better answers.

Kay: https://kayallison.com/

https://serve.podhome.fm/episodepage/digital-marketing-masters/276

(00:02) Opening and guest introduction: Kaye Allison

(01:27) Kaye’s one‑breath background and philosophy on consumer insight

(03:06) Entrepreneurs are not their customers: assumptions and humility

(04:28) Different decision styles and motivations beyond business growth

(06:13) Moving past basic AI use cases to learn your audience

(06:35) Mining Reddit and reviews; social listening with AI

(10:08) Hands‑on with Reddit Answers and broadening competitive sets

(11:32) Scrappy workflows: collecting posts and analyzing with AI

(12:07) Low‑cost tools, brand mentions, and what to ask AI

(12:32) Finding conflicts, segments, and gaps in consumer data

(14:10) Directing AI research: where to look and time windows

(16:01) Human nuance vs aggregates; walls around data sources

(18:36) Fragmented health data and DIY analysis with AI

(21:01) Asking better questions: from focus groups to prompting

(23:04) Context engineering and prompt structure best practices

(26:06) Non‑diagnostic framing and advocating with your doctor

(27:33) How to contact Kaye and her custom GPT offer

Looking for a podcast guest? Author Matt Rouse
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Market your local business on autopilot: SMB Autopilot

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

In this episode of Digital Marketing Masters, I chat with George Bryant (The Mind of George) about the balance between AI automation and human connection in business. George shares wild stats from his podcasting journey, why “user‑generated keynotes” beat rehearsed scripts, and how doubling down on principles and values outlasts fast‑changing tactics. We dig into the real end goal behind most tech and automation, giving people time back. And why removing the “secret ingredient” (you) can stall growth. From customer journeys to local SMB automation, we explore what to automate (the admin and repetitive tasks) and what to keep human (coaching, trust, nuance, and community). We also talk AI’s exponential pace, robotics already in the real world, and the growing demand for authentic relationships, plus a few tales from the chicken coop that remind us business is ultimately people to people. If you’re wrestling with how to apply AI without erasing your voice, this conversation maps a practical path: automate the parts nobody misses so you can show up more where it matters. Principles over platforms, relationships overreach, and human magic at the heart of modern marketing.

Resources and links mentioned:

George Bryant: https://mindofgeorge.com 

https://serve.podhome.fm/episodepage/digital-marketing-masters/275

https://serve.podhome.fm/digital-marketing-masters

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

In this episode of Digital Marketing Masters, I sit down with execution coach Mark Dulaney from the School of Execution to unpack the “worst kept secret” of success: doing the work boldly, consistently, effectively and getting a little better every day. We explore why most people stall at “good enough,” how to apply critical self-review to improve faster, and why intention, accountability, and doing what’s required (not just what’s comfortable) separate achievers from the average. Mark shares his drill-sergeant-for-hire approach, the importance of facing rejection, and how improving your body can be the gateway to better execution in business, relationships, and life.

We also dig into practical AI use: the role of context in prompts, using AI as a tough-love thinking partner, and leveraging it to clarify complex ideas without outsourcing your judgment. From iterating on processes and shipping the book you’ll actually use, to surrounding yourself with people who push you higher, this conversation is a candid blueprint for building momentum, overcoming avoidance, and choosing to be victorious over your past every single day. Resources and communities mentioned include Mark’s School of Execution, Ben Albert’s Grow Getters, and Audrey Quan’s group for marketing agencies.

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In this episode of Digital Marketing Masters, I sit down with returning guest Aaron Ryan—author, voice actor, musician, and now 35-book veteran—to dig into the turbulent crossroads of creative work and AI. We talk candidly about toxicity and gatekeeping in the voiceover community, why Aaron stepped back from coaching, and how that decision unleashed a surge of creativity across fiction and music. We dive deep into AI’s disruptive impact on voice acting, translation, and publishing; the ethics and legal gray areas around voice cloning and training data; and the real-world risks surrounding impersonation scams, spammy book “marketing,” and parasocial AI relationships. Aaron shares insights from his latest releases, including The Phoenix Experiment and the ever-expanding Dissonance series, while I offer updates on my new book, Will AI Take My Job Too, and the whirlwind pace of AI developments creators must navigate. It’s a frank conversation about protecting creators, using AI responsibly, and finding the line between innovation and exploitation.

We also explore practical ways authors can focus on their craft—hiring help, building communities on platforms like BlueSky, and embracing tools that amplify (not replace) human creativity. From fair use debates to the future of royalties and open-source models, this episode is a reality check and a roadmap for storytellers working in the age of intelligent machines.

(00:01) Welcome back and guest intro: author-voice actor Aaron Ryan

(00:46) From tetralogy to hexology: expanding the Dissonance series

(01:16) Reunions, life updates, and catching up

(03:07) Career snapshot: voice acting full-time and leaving coaching

(04:10) Toxic gatekeeping vs. quality bars in voice over

(06:25) AI’s impact on voice acting and licensing your voice

(08:11) Voice cloning risks, misuse, and legal gray areas

(10:14) AI lawsuits, fair use debates, and training data

(16:05) Derivative works, royalties, and who gets paid

(18:31) Music royalty realities and quoting lyrics in books

(19:29) Runaway AI progress and superintelligence concerns

(23:20) Fiction mirrors fears: Phoenix Experiment and AGI Next

(25:47) Scammers targeting authors and creators

(29:49) Fighting spam with AI and ethical gray zones

(33:24) Automation abuse, impersonation scams, and loneliness

(38:08) Open-source AI vs. safety tools; hopes for human-made work

(39:40) Let creators create: hiring marketers and using AI well

(41:02) Where to find Aaron’s books and communities

(41:43) Wrap-up and playful outro banter

https://serve.podhome.fm/episodepage/digital-marketing-masters/273

https://serve.podhome.fm/digital-marketing-masters

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

In this engaging episode of Digital Marketing Masters, host Matt Rouse welcomes Nathan Fletcher, also known as Uncle Nene from Uncle Nay Nay's Nerdcast. They dive into the world of creative work and the challenges of marketing it in today's digital landscape. Nathan shares his journey from a career in marketing and production to starting his own podcast focused on science fiction and fantasy. The conversation touches on the importance of community, the struggles of self-promotion, and the evolving role of AI in creative processes.

Matt and Nathan explore the intersection of creativity and technology, discussing how AI can assist in content creation and distribution. They share insights on leveraging AI tools for research, idea generation, and even creating visual content. The episode also delves into the potential of AI to revolutionize media operations and the importance of adapting to technological advancements. Whether you're a creative professional or just curious about the future of digital marketing, this episode offers valuable perspectives on navigating the ever-changing landscape.

(00:00) Introduction to the Episode

(00:29) Nathan Fletcher's Background and Career

(01:49) The Reality of Marketing Creative Work

(03:54) Starting a Podcast: Uncle Nene's Nerdcast

(05:00) Challenges in the Creative Industry

(09:55) The Importance of Iteration in Creativity

(13:48) Distribution Challenges for Creatives

(15:20) Advice for Marketing Creative Work

(20:39) Podcasting as a Marketing Tool

(26:04) Automation and AI in Creative Processes

(33:59) Exploring Different Mediums for Storytelling

(39:01) AI's Impact on Media and Content Creation

(46:52) The Future of AI in Media Operations

(50:00) The Shift in Media Asset Management

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Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot

In this episode of Digital Marketing Masters, host Matt Rouse welcomes science fiction author Tom Easton to discuss the intersection of AI and science fiction. Tom shares his background as a retired science professor and his journey into writing science fiction since the 1970s. The conversation delves into the upcoming anthology "Tales of Galactic Pest Control," featuring Matt's own story, and explores the intriguing theme of AI's role in society, touching on topics like AI hallucinations, the impact of AI on jobs, and the potential need for universal basic income.

Matt and Tom engage in a lively discussion about the evolution of AI technology, its implications for the future, and the ethical considerations surrounding AI training on existing works. They also reflect on the potential societal changes AI could bring, such as shifts in identity and the role of education. The episode concludes with insights into the creative process behind the anthology and the Kickstarter campaign supporting it, highlighting the collaborative spirit of the science fiction community.

Tales of Galactic Pest Control: https://www.kickstarter.com/projects/galactic-pests/tales-of-galactic-pest-controla-sci-fi-and-fantasy-anthology?ref=mattrouse

Amazin Stories: https://amazingstories.com/

matthewrouse.com
HookDM
SMBAutopilot

https://serve.podhome.fm/digital-marketing-masters

(00:19) Introduction to the Episode

(01:00) Meet Tom Easton: Science Fiction Writer

(02:09) AI in Science Fiction and Reality

(05:05) Challenges and Opportunities of AI Research

(09:18) Copyright and AI: A Legal Perspective

(11:45) The Future of Jobs and Universal Basic Income

(18:09) AI's Impact on Vocational Training and Education

(26:10) Galactic Pest Control Anthology

(31:09) AI's Potential for Greater Good

(37:31) Exponential Growth of AI Technology

(43:02) Closing Remarks and Future Prospects

In this episode of Digital Marketing Masters, host Matt Rouse is joined by Kate vanderVoort, founder and CEO of Social Mediology and the AI Success Lab, to discuss the integration of AI into business practices. Kate shares her insights on how companies can transition from having no AI involvement to effectively incorporating AI into their operations.

She emphasizes the importance of understanding AI's implications and the need for businesses to develop a human-centered, responsible approach to AI adoption. The conversation highlights the challenges companies face in navigating the rapid advancements in AI technology and the necessity of creating a supportive culture for AI integration.

Kate and Matt delve into practical strategies for businesses to start their AI journey, including conducting AI business audits and fostering AI champions within organizations. They discuss the significance of leadership involvement in AI training and policy development, and how small to medium-sized businesses are often more agile in adopting AI solutions. The episode also touches on the importance of addressing employee concerns about AI, such as job security, and the potential for AI to streamline operations and save time. Listeners are encouraged to consider the strategic implementation of AI to enhance productivity and innovation within their companies.

Sponsored by SMB Autopilot, your local marketing on autopilot.

https://aisuccesslab.com/strategy
Kate in Linkedin: https://www.linkedin.com/in/katevandervoort-social-mediology/

Matt on LinkedIn: https://www.linkedin.com/in/mattmrouse/
https://matthewrouse.com
Hook Digital Marketing:
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USA

In this episode of Digital Marketing Masters, host Matt Rose, despite battling a lost voice, welcomes IP attorney and AI consultant Corinne Koger to discuss the intricate relationship between artificial intelligence and intellectual property law in the United States. They delve into the nuances of copyright, patents, and trademarks, emphasizing the importance of human contribution in AI-generated content and the evolving legal landscape. Corinne shares insights on how businesses can protect their intellectual property and the significance of having clear policies regarding AI use.

The conversation also touches on the practical applications of AI in content creation and the ethical considerations surrounding data privacy and AI-generated content. Matt and Corinne explore the challenges of verifying AI-generated information and the importance of maintaining authenticity in digital content. They also discuss the implications of AI in various industries, including legal, marketing, and creative fields, highlighting the need for businesses to stay informed and proactive in managing their intellectual property rights.

In this episode of Digital Marketing Masters, host Matt Rouse welcomes Marv Paul, a technology enthusiast and host of the podcast "Is This the New Internet?". The discussion delves into the concept of a new Internet, exploring how blockchain technology could revolutionize the way we interact online. Marv shares his insights on the evolution of the Internet from a stationary experience to a mobile one, and the implications of privacy and personal data in this digital age. The conversation touches on the potential for blockchain to enable a more private, user-controlled Internet, where individuals can manage their own data and privacy.

Matt and Marv also discuss the challenges and opportunities of adopting blockchain technology, including the need for user-friendly interfaces and the importance of community in the crypto space. They explore the idea of decentralization, where users can have more control over their digital identities and interactions. The episode concludes with thoughts on the future of the Internet, emphasizing the potential for individuals to build and shape their own online experiences using emerging technologies. Marv encourages listeners to embrace these tools and consider how they can contribute to the evolving digital landscape.

Marv Paul

Hook Digital Marketing
Hook DM Canada
SMB Autopilot
MatthewRouse.com

https://serve.podhome.fm/episodepage/digital-marketing-masters/267

https://serve.podhome.fm/digital-marketing-masters

(00:22) Introduction to the New Internet

(01:19) The Evolution of Internet Connectivity

(03:18) Building a Better Internet

(07:24) The Importance of In-Person Connections

(16:20) Blockchain and Personal Data Control

(23:41) Challenges of Blockchain Adoption

(34:07) Community and the Future of Web3

(46:44) The Role of AI and Blockchain in the New Internet

In this episode of Digital Marketing Masters, host Matt Rouse engages in a thought-provoking conversation with Dan Friker about the future of work and the impact of AI on various industries. Dan shares insights from his experience on the career advisory board for the College of Science and Engineering and discusses the implications of rising technologies on the workforce, from blue-collar to white-collar jobs. The discussion delves into how AI is transforming HR practices, including job descriptions, candidate selection, and interview processes, and the challenges of bias and efficiency in these systems.

Dan and Matt explore the global landscape, highlighting examples from countries like Japan and India, where digital literacy and AI adoption are advancing rapidly. They discuss the paradox of efficiency and success in AI-driven recruitment and the potential for AI to revolutionize staffing models in industries like healthcare and agriculture. The conversation also touches on the broader implications of AI in the workplace, emphasizing the need for workers to adapt to new tools and technologies to remain competitive in the evolving job market.

Dan Friker: https://www.linkedin.com/in/daniel-friker/
Matt Rouse: https://www.linkedin.com/in/mattmrouse/

(00:31) Introduction to the Future of Work

(01:05) Dan Fricker's Background and Passion

(02:12) AI's Impact on HR and Staffing

(05:04) Efficiency and Success Paradox in AI Hiring

(12:41) Bias and Challenges in AI Recruitment

(26:00) Blind Spots in Staffing and HR

(34:13) Future of Work and AI's Role

https://serve.podhome.fm/digital-marketing-masters

In this episode of the Digital Marketing Masters podcast, host Matt Rouse welcomes Ethan Holland, an expert in AI and digital transformation.

Ethan's AI News:
https://ethanbholland.com/category/this-week-in-ai/

AI Local Marketing for SMBs: https://smbautopilot.ai 

https://serve.podhome.fm/digital-marketing-masters

(00:00:02) Introduction and Guest Welcome

(00:01:09) Ethan Holland's Career Journey

(00:02:11) AI and Its Impact on Marketing

(00:04:32) AI's Role in Marketing Strategy

(00:06:21) SEO and AI: The Future of Search

(00:12:01) AI's Impact on the Workforce

(00:18:01) The Future of AI and AGI

(00:31:10) AI in Video and Image Creation

(00:45:18) AI's Influence on Social Media

(01:01:18) The Future of AI: Blind Spots and Opportunities