What business lessons can we learn from the owner of Oprahâs favorite ice cream?

It turns out, quite a few. 

On this episode, Rich Graeter, CEO & President of Graeterâs Ice Cream, discusses how his 19th century, family-owned, brick-and-mortar ice cream company is expanding into the future.

What we talked about:

• Balancing relevancy with quality
• Partnerships (local + national)
• Tying your business to a geography
• Brick-and-mortar
• Online sales
• Family businesses
• Women-owned businesses

For more interviews from thought leaders who are Predicting the Turn, check out our podcast on Apple Podcasts on Spotify, or our website.

Digital offers a superior experience. So, why doesnât every business embrace digital?

Adam Weber, CMO at Varsity Tutors, came on a recent episode of Predicting The Turn to talk about this issue. He also gave us some insight on other issues, including:

• Why performance marketing and brand marketing are one in the same
• How Dollar Shave Club was able to grow so quickly
• What you should keep in mind when acquiring a company

You can find this interview, and many more by subscribing to the Predicting the Turn  Podcast on Apple Podcasts, Spotify, or on our website.

When it comes to marketing, innovation has brought about some great tools. But itâs also brought some new legal challenges marketers have to face. So, how can companies navigate these new legal challenges? 

On this episode of Predicting The Turn, I'm joined by Sharon Toerek, Principal at Toerek Law. She came on the show to talk through some creative ways companies can turn issues like data privacy into wins for their business.

What comes to mind when you think of Digital Innovation? 

Google? Apple? Uber? 

Sure, that makes sense. But what about a company like Nestle? 

If weâre being totally honest, a multi-national food giant like Nestle probably isnât on the front of anybodyâs radar when we talk about Digital Innovation. 

But it should be. 

On this episode of Predicting The Turn, Mark Brodeur gives some incredible insight on: 

• How to become great at building relationships
• Advice for companies looking to embark on a journey of Digital Innovation
• How to focus on Digital Innovation at a $100B+ company

You can find this interview, and many more by subscribing to the Predicting the Turn  Podcast on Apple Podcasts, Spotify, or on our website.

How many 100 year old companies do you know that are still fresh and relevant today? 

Odds are, not many. 

Keeping your brand fresh and engaging for an entire CENTURY is no small feat. Thankfully, Julie Haddon is not your average marketer. On a recent episode of the Predicting the Turn podcast, Julie shared four of the ways that her and her team at the NFL are keeping a 100 year old company fresh and engaging. 

Athletes-turned-entrepreneurs bring a powerful mental toughness to business. Travis Kelce (star tight end for the KC Chiefs and 4-time Pro Bowler) didnât disappoint during this interview on Predicting the Turn.

What we talked about:

• Relying on your team in business (and football)
• Why you should be a nerd in your profession
• The difference between being a spokesperson for a third-party brand, and being the face of your own company

Checkout these resources we mentioned during the podcast:

• Wikipedia article on Travis Kelce
• Hilo Gummies

For more interviews from thought leaders who are Predicting the Turn, check out our podcast on Apple, on Spotify, or our website.

In the Internet Age security is one of the most important considerations for any business. Whether you run an online company in need of cybersecurity, or a brick-and-mortar in need of physical security the urgency of being safe canât be overlooked.

One of the most trusted names in security is Allegion. Partly, because they are always thinking ahead. 

One example is the fact that they hired Rob Martens, a futurist, to work with them on their expansion into Ventures. 

The primary purpose of their fund is emergent technology companies. Allegion is used to participating in larger ecosystems, so they need to work with new technologies to learn what they need to do to successfully interface with them in the future. This supports their company vision of creating seamless access and a safer world.

On today's episode we're jumping back into the world of venture capital. 

I'm joined by one of my favorite early stage investors out there, Semil Shah. He's Founder of Haystack Ventures and Partner at Lightspeed.

Semi came on this episode of Predicting The Turn to talk about things like: how he got into venture capital, the impact the 2019 IPO market will have on startups, and how the concept of triangulation can be used by larger companies for startup engagement.

Todayâs guest on Predicting the Turn knows all about keeping it real, meeting consumers where they are, and staying on the pulse of what consumers want. 

Meghan Asha is the CEO and founder of FounderMade. 

Sheâs got thoughts on why consumer brands are the new hot thing for entrepreneurs, and what it takes to be successful in this market. 

We talked to Meghan all about: 

• What it takes to stand out as authentic in a crowded consumer goods market
• The one thing you need to focus on as a high-growth brand
• What consumers are looking for when selecting a brand

In 2003 Firehouse Subs had 65 stores. Today, they have 1,170. 

So, how did they achieve such incredible growth?

On todayâs episode of Predicting The Turn, CEO, Don Fox, joined me to talk about how the company has achieved such impressive growth, even while facing significant disruption in the industry.

Hereâs what we talked about:

• How verabilizing the mission statement has been a catalyst for the companyâs growth
• Why Firehouse is so committed to giving back to the community
• How theyâre addressing disruption from third party delivery services

Myspace changed marketing contracts between consumers and brands were forever. Consumers had a platform to distribute content in their own voice, and for the first time, consumers could tell brands what they thought about them.

Fast-forward to today, and former Myspace employee, Heidi Browning, now the CMO of NHL, is using marketing to help fans have more control over their experience.

Last seasonâs NHL Playoffs were the most watched in the past twenty-three years. Game 7 was the most viewed game in history. 

Sports betting lets them take a look at a lot of data, and this data has many interesting new uses for marketers. 

For instance, they have new technology that allows them to put trackers in the puck and the jersey to analyze things like puck time, and use it for broadcasting purposes. Leaderboards, coaches, and on-air broadcasting gives real time experiences to fans.

Experiential marketing takeaways from sports:

-Everything is experiential in sports.

-Thereâs no better sport to watch live than hockey. 

-Having virtual reality to accompany the game helps the game live long after the players get off the ice to extend the sports experience.