Most podiatrists assume they're easy to find online, but are they really? In this episode, I sit down with my good friend and co-host of the Podiatry Marketing Podcast, Dr Jim McDannald, to discuss the Practice Visibility Scorecard, a free tool designed to show podiatrists how visible their clinic actually is online.

We explain why searching for your own clinic on your own computer can give you a misleading picture, how Google's personalised search results work, and why your rankings may be completely different just a few streets away. 

Jim also shares how the scorecard analyses local search visibility, compares your clinic with nearby competitors, identifies growth opportunities, and highlights surrounding demographics that could influence your future marketing decisions.

Whether you're planning to grow your current practice, open a satellite clinic, or simply want to understand where your next patients are coming from, this episode will give you practical insights you can apply immediately.

Practice Visibility Scorecard is available from:
Podiatry Marketing Podcast
Podiatry Legends Podcast

Do you want to make more money in podiatry?

If you want to make more money from your podiatry business, work fewer hours, and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  [email protected].

Why do so many podiatrists hesitate to increase their fees, even when they know they provide exceptional care?

In this solo episode, Tyson Franklin explores one of the biggest pricing myths in podiatry: the belief that charging appropriately will damage referral relationships with doctors and other health professionals.

Drawing on a real conversation with a former patient, Tyson explains why undercharging has very little to do with money and everything to do with seeking approval. He discusses the hidden costs of pricing too low, how fear of judgement influences business decisions, and why the best referrers care far more about patient outcomes than your fee schedule.

If you've ever questioned your pricing or worried about what others might think if you charged more, this episode will challenge your thinking and encourage you to value your expertise with confidence.

In this episode, you'll discover:

• Why fear of judgement influences pricing decisions
 • What professional referrers actually care about
 • The hidden costs of chronic undercharging
 • Why patients associate value with confidence, not low prices
 • How to price your services based on value instead of approval

Additional Show Notes are available on the Podiatry Legends Podcast website. 

If you enjoyed this episode, please leave a REVIEW, subscribe and share it with another podiatrist.

Do you want to make more money in podiatry?

If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  [email protected].

Artificial Intelligence is rapidly changing allied health, but can it do more than simply write clinical notes?

In this sponsored episode of the Podiatry Legends Podcast, Tyson Franklin speaks with physiotherapist and PREVE founder Caelum Trott about how AI is evolving into a powerful tool for improving patient engagement, treatment compliance and clinic performance.

Rather than focusing solely on documentation, PREVE helps practitioners create personalised treatment plans, exercise programs, patient education and follow-up communication that keep patients engaged throughout their entire treatment journey.

Caelum explains why patient drop-off remains one of the biggest challenges facing allied health clinics, how AI can help practitioners save valuable administration time, and why improving patient outcomes ultimately leads to stronger business performance.

If you're curious about the future of AI in podiatry and allied health, this conversation offers practical insights into what's possible today and what's coming next. To learn more about PREVE, please visit: https://preve.co

In this episode, we discuss:

• Why AI scribes are only the beginning
 • The hidden cost of patient drop-off (It can be substantial)
 • How better patient engagement improves clinical outcomes
 • Saving one to two hours of administration every day
 • Using AI to support recent graduates and experienced practitioners alike
 • Integrating AI with existing practice management software
 • The future of patient communication and automated follow-up

As always, thank you for supporting the Podiatry Legends Podcast. If you enjoyed this episode, please share it with another podiatrist or clinic owner who'd benefit from hearing it. 

Some podcast conversations stand the test of time, and this is definitely one of them. Originally recorded in 2018 for my previous podcast, It's No Secret with Dr T, this discussion with marketing strategist Patrick McFadden is packed with practical business wisdom that's just as relevant today.

Patrick explains why "Rise and Grind" isn't about working longer hours. It's about focusing on meaningful work, bringing value to every interaction, understanding how markets evolve, and building a business around a clear strategy rather than endless activity. We also dive into networking, delegation, measuring results, and why diagnosis should always come before prescription in business.

Whether you're growing a podiatry clinic or any service business, this episode will challenge the way you think about marketing, leadership and creating long-term success.

For more detailed Show Notes, please visit the Podiatry Legends Website

Do you want to make more money in podiatry?

If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  [email protected].

Ten Key Takeaways

1.  Rise and Grind means taking meaningful action, not just staying busy. 
2.  Bringing value should be the goal of every interaction. 
3.  Diagnose business problems before choosing marketing solutions. 
4.  Markets change, so businesses must adapt with them. 
5.  Clear business goals help every department work together. 
6.  Measure everything that matters. 
7.  Results reviews build long-term client relationships. 
8.  Delegate tasks outside your strengths. 
9.  Build relationships before you need them. 
10.  Focus on your strengths instead of copying others.

Starting your own podiatry business is exciting, rewarding... and at times, overwhelming. In this episode of the Podiatry Legends Podcast, I welcome back Dr Jackson Tisdell, who first appeared on the show as a new graduate in Episode 22. Fast forward a few years, and Jackson has now spent his first 12 months building Spring Podiatry in Melton, Victoria.

Because everything is still fresh, Jackson shares the real lessons he's learned along the way. There's no sugar-coating, just honest insights into what worked, what surprised him, and what he'd do again.

Together we discuss:

1. Why delegating sooner creates more freedom
2. When it's worth paying for quality instead of buying cheap
3. How to take calculated risks without gambling your future
4. Why difficult conversations rarely get easier by delaying them
5. The importance of focusing on one marketing strategy at a time
6. How mentors and coaches can help you make better decisions
7. Simple ways to understand and manage cash flow
8. Why positioning yourself as a premium provider matters
9. How niching your services attracts the right patients
10. Why planning holidays before you think you need them is essential

Whether you're dreaming of opening your own clinic, have recently taken the leap, or have been in business for years, you'll find practical advice throughout this conversation.

One of Jackson's simplest messages may also be his most powerful: "Back yourself".

If you've been waiting for the perfect time to make your next move, this episode might be exactly the encouragement you need.

Additional Show Notes are available on the Podiatry Legends Podcast website. 

If you enjoyed this episode, please like, subscribe and share it with another podiatrist.

DO YOU WANT TO MAKE MORE MONEY?

If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  [email protected].

Owning a podiatry practice doesn't automatically make you a great leader. In this solo episode, Tyson E. Franklin explores a topic that's rarely discussed but incredibly important: toxic leadership.

Most practice owners don't intentionally become difficult bosses. More often than not, stress, long hours, and the pressures of running a business slowly change how they communicate with their team.

In This Episode You'll Learn

•  Why good people sometimes become poor leaders. 
•  The difference between demanding leadership and toxic behaviour. 
•  How stress changes the way we communicate. 
•  Why staff leave emotionally before they resign. 
•  The hidden financial cost of poor leadership. 
•  Five simple ways to become a better boss. 
•  How to create a workplace people recommend to others.

Tyson also discusses the behaviours that quietly damage workplace culture, why good staff often leave emotionally long before they hand in their resignation, and the practical steps every practice owner can take to become the kind of leader people genuinely enjoy working with.

Additional Show Notes are available on the Podiatry Legends Podcast website. 

If you've ever wondered why staff leave, why morale drops, or simply want to become a better leader, this episode is for you.

If you enjoyed this episode, please like, subscribe and share it with another podiatrist.

Do you want to make more money in podiatry?

If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  [email protected].

Hi, I'm Tyson Franklin, and in this episode of the Podiatry Legends Podcast, I welcome back Dr Ben Pearl from Arlington Foot & Ankle for his fourth appearance on the show. As always, our conversation takes a few unexpected turns, from patient psychology, healthcare challenges, what podiatrists can learn from businesses outside our profession, and a few movie references.

Ben shares some real-world experiences from working in the United States healthcare system, including the challenges of helping uninsured patients and the emotional toll that can come from going above and beyond for someone who may not appreciate your efforts. We discuss the importance of recognising fear in patients and their families, setting boundaries, and learning how to read the room during difficult consultations.

We also explore the concept of "shape-shifting" in practice, being flexible enough to adapt your communication, treatment recommendations, and approach to suit each patient.

Along the way, we dive into lessons from the Good Feet Store, why scripts matter, how patient experience influences outcomes, and why reputation remains one of the most powerful marketing tools a podiatrist can build.

If you LOVE the podcast, please SHARE it with friends and consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to [email protected]

DO YOU WANT TO MAKE MORE MONEY ($)?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. 

Otherwise, feel free to email me any questions you may have at  [email protected].

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

Have you ever walked into a business and instantly felt welcome, valued, and confident that you were in the right place? In this solo episode, I explore how podiatry clinics can create a memorable first impression that goes far beyond a friendly smile at reception.

From the moment a patient walks through your front door, every interaction shapes their perception of your professionalism, care, and expertise.

I share practical strategies that any clinic can implement to elevate the patient experience, including creating a seamless arrival process, improving the waiting room environment, training reception teams to communicate with confidence, and adding small but powerful touches that patients will remember long after they leave. 

The best part is that most of these ideas are inexpensive, easy to implement, and can make a significant difference to patient satisfaction and retention.

If you're a podiatrist, clinic owner, or healthcare professional looking to stand out in a competitive market, this episode will give you plenty of ideas to take back to your practice. Sometimes the smallest changes create the biggest impact, and in this episode, I'll show you how to turn an ordinary patient arrival into an experience worth talking about.

Want Help Growing Your Podiatry Business?

Building a successful podiatry business isn’t just about attracting more patients. It’s about creating the systems, leadership, culture, and team that allow your business to thrive long-term.

If you’d like help growing your clinic, improving profitability, strengthening your team, or creating a business that gives you more freedom, please contact me and learn more about my one-on-one coaching programs designed specifically for podiatrists.

Please visit, www.tysonfranklin.com or email me at [email protected] 

Or, if you just want to make more money in podiatry, we can talk about that as well. 

What separates a superstar employee from someone who simply fills a position? According to performance expert Jay Henderson from Real Talent Hiring, the answer has less to do with personality and more to do with how people think.

In this episode of the Podiatry Legends Podcast, Jay shares his unique approach to recruitment and explains why understanding a person's decision-making process can reveal far more about future performance than traditional behavioural assessments.

We discuss the limitations of popular personality profiling tools, why many business owners repeatedly make poor hiring decisions, and how self-image can influence not only individual performance but also the growth of an entire business.

One of the most fascinating parts of the conversation explores the idea that people don't change nearly as much as we often expect. For employers, this has significant implications when hiring staff based on who they might become rather than who they already are.

Jay also shares practical recruitment strategies that podiatry clinic owners can implement immediately, including creating better job descriptions, developing hiring scorecards, and maintaining a constant recruitment mindset.

Whether you're looking to employ your first receptionist, your next associate podiatrist, or a future practice manager, this episode will help you think differently about hiring and leadership. If building a great team is important to you, this conversation is one you won't want to miss.

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to [email protected]

Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. 

Otherwise, feel free to email me any questions you may have at  [email protected].

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

What if a few simple changes to the words you use could dramatically improve patient compliance, treatment acceptance, and communication?

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin welcomes back a good friend and communication expert, Dave Frees. Dave has trained lawyers, business leaders, special forces personnel, interrogators, and high-performance professionals in the art of influence and communication.

Recorded in Tyson's backyard in Cairns, this conversation explores ten powerful language patterns inspired by the work of renowned psychiatrist and hypnotherapist Dr Milton Erickson.

Before anyone panics, this isn't about manipulation for manipulation's sake. As Dave explains, all communication influences people. The real question is whether that influence is being used ethically and with positive intent.

Throughout the episode, Tyson and Dave unpack practical communication techniques that podiatrists can immediately apply in consultations.

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to [email protected]

Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality.

Otherwise, feel free to email me any questions you may have at  [email protected].

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin. 

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin speaks with sports therapist Olivia Brown about integrity in healthcare and why honesty, ethical decision-making, and staying within your scope of practice matter more than ever.

The conversation was sparked after both attended a conference presentation that focused heavily on profits rather than patient outcomes, leading to a deeper discussion about ethics, professional behaviour, referrals, education, and building long-term trust with patients.

Olivia shares powerful real-world examples about referring patients when appropriate, avoiding the temptation to oversell treatments, and why leading with integrity ultimately creates better outcomes for patients and practitioners alike.

This episode is relevant to podiatrists, physiotherapists, sports therapists, chiropractors, and all healthcare professionals seeking to build sustainable careers grounded in trust, honesty, and professional growth.

If you enjoyed this episode, please SHARE it with your podiatry friends, and if you LOVE the show, consider subscribing and leaving a RATING & REVIEW.

Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to [email protected]

Do you want to make more money in podiatry?
If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality.

Otherwise, feel free to email me any questions you may have at  [email protected].

Podiatry Business Owners Club
If you're on Facebook and enjoy business, you may find the Podiatry Owners Business Club a useful group to join.

YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin.