Which company changed Superbowl advertising forever? Budweiser? Geico? Coke? Nope. Volkswagen. Their 2011 "Dark Side" spot broke the rules - and is the second most watched commercial ever. What did they do differently? Find out in this week's Mind of AGP podcast.
24 July 2019, 11:57 am
5 minutes 31 seconds
How Nike Seizes the Moment in Advertising
Nike just did it. Seconds after the US Women's National Soccer Team won the World Cup, Nike released a bombshell. They seized the moment, and it gave us goosebumps. Magical, inspiring... and brilliantly timed. Hear the story of a flawless ad.
10 July 2019, 11:35 am
6 minutes 39 seconds
Brands who were Tone Deaf and Dumb
Pop open a Coke (please, no Pepsi) and sit back: this July 4th, we're talking about major brands who made major (and incredibly stupid) advertising mistakes. Out of touch, tone deaf, racist... it's hard to believe anyone thought these were good ideas. Even harder to believe they were approved. Take a listen.
3 July 2019, 11:25 am
6 minutes 9 seconds
Shamwow and the Art of the Pitchman
In the early 2000s, if you were up at 3:00am, drinking wine from a box, you were 100% watching an infomercial. Remember ShamWow and the Slap Chop? In this week’s Mind of AGP podcast, we’re talking about Vince Offer - a master of the infomercial and king of the pitch.
26 June 2019, 1:34 pm
5 minutes 42 seconds
A Camera, A Surfboard, and Mega Brand Go Pro
Go Pro has become synonymous with action, adventure, and daring. They didn’t do this by creating a revolutionary product but by creating a revolutionary marketing approach. In this week’s Mind of AGP podcast, we’re talking about the power of user-generated content - and how Go Pro crushed the competition.
19 June 2019, 11:00 am
5 minutes 24 seconds
Pepsi Stuff and the Jet
In this week’s Mind of AGP podcast, we’re going back to the 1990s. Pepsi upped the ante in the Coke vs. Pepsi War with Pepsi Stuff. Simple enough: Drink Pepsi, Get Stuff. Simple enough until some genius idiot took them literally and tried to fly off into the sunset in a multimillion dollar jet. Hear the story - and learn why being literal is key in your campaigns.
5 June 2019, 8:13 pm
5 minutes 24 seconds
How "Get a Mac" ads changed Apple forever
How "Get a Mac" ads changed Apple forever by Adam Grubb Productions
29 May 2019, 3:35 pm
6 minutes 27 seconds
The Power of Story in Music
Remember that feeling you got the first time you heard a song that moved you to tears? Know the emotion that wells up inside you when somebody is telling you about the love they have for their father? That's the power of story. This week we look at the art of master storytellers.
15 May 2019, 9:35 pm
6 minutes 12 seconds
Peloton - The 9 Billion Dollar Bike and How They Got There
Peloton - The 9 Billion Dollar Bike and How They Got There by Adam Grubb Productions
8 May 2019, 9:38 pm
5 minutes 45 seconds
How YouTube and Ridiculous Viral Videos Changed a Company Forever
In this week's Mind of AGP podcast, we take a look at a CEO who has been telling his story - differently - for years. Tom Dickson is a 73-year-old YouTube superstar with over 879k subscribers, tens of millions of views, and a catchy tagline: "Hey YouTube, Will It Blend?" His hilarious videos transformed his company. What can you learn from the Blender King?
26 April 2019, 6:58 pm
5 minutes 50 seconds
Gin and the Most Real Brand in America
If there's one thing we love more than big brand marketing... it's gin. In this week's Mind of AGP podcast, we take a sip of American Aviation. Owner, spokesperson, and Deadpool himself Ryan Reynolds builds a fantastic campaign around sarcasm and with - and injects fresh flavor into an "old timey" drink. Listen in, and see how you can create spot-on videos for your own brand.