Thrive Podcast #forflorists

Little Bird Bloom

How do I make money as a floral designer? How do I attract better clients and get more leads? How do I know if I'm charging enough? How do I know if I'm spending too much on product? These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan helps you solve in the Thrive Podcast #forflorists. In addition to mini marketing classes and business how-to's, each episode touches on a topic relevant to florists and floral designers. Regardless of whether you've been doing this for decades or just a few months, you'll walk away with helpful tips you can use in your business.

  • 20 minutes 12 seconds
    Why you don't need a big following to win 😎

    Chasing followers is probably the biggest trap I see florists falling into. The truth? You don't need a big follower count and today we talk about you can win without one. 🥳

    2 December 2025, 9:00 am
  • 25 minutes 44 seconds
    The Real Reason You're Not Booking $5,000 Weddings 💥

    There are some fundamental...and incorrect...assumptions that we florists make about what's required to book a wedding. Today I'll deconstruct the biggest reason you may be losing out on bookings and what you can do to change it. 🤩

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    25 November 2025, 9:00 am
  • 18 minutes 48 seconds
    The Marketing Strategy That Changed Everything For My Business 🧭

    We florists often make the mistake of blaming a lack of success on our design skills. In reality, the problem is simply how we're marketing our design skills and today I'll share an insight that changed everything for me. 🥰

    18 November 2025, 9:00 am
  • 19 minutes 25 seconds
    How To Avoid Time Consuming Brides 💍

    Have you ever booked in a new wedding except the process has left you feeling exhausted? Or, you're spending hours on quotes and proposals only for them to go nowhere? If so, this episode's for you. 🥰

    11 November 2025, 9:00 am
  • 11 minutes 52 seconds
    Increase Your Order Value With 3 Quick Fixes 🔧

    Let's talk about three easy things you can do today to increase the average value of your online orders. 🤩

    4 November 2025, 9:00 am
  • 18 minutes 18 seconds
    This Changed Everything For My Online Catalog 🥰

    If you've been listening for a while you'll know I LOVE online catalogs for florists 🥰. So today I'm sharing some changes I made to mine that led to a dramatic increase in my average order value. 🎉

    28 October 2025, 8:00 am
  • 20 minutes 33 seconds
    Too Many Choices = Less Sales 🫤

    It may feel like providing more flower options is a good thing. But in fact, giving your customers too much choice will hurt your sales. In this episode we talk about why this is and what florists can do to avoid the "too much choice trap". 🎉

    21 October 2025, 8:00 am
  • 12 minutes 41 seconds
    Want more $200 orders? Here's How ☀️

    The key to attracting premium online orders isn't what many florists think — more choices, more sizes, more colors etc. Customers who are looking to spend $200 online actually just want simplicity and ease so that's what we're talking about today. 🤩

    14 October 2025, 8:00 am
  • 13 minutes 31 seconds
    The Design Description That'll Get You More $150 Orders ✍️

    Yup, the product descriptions on your website matter. When written well, they can help customers smoothly transition from thinking "should I buy this?" to "where do I pay!"  🥳

    7 October 2025, 8:00 am
  • 18 minutes 25 seconds
    Before You Post to Instagram, Do These 3 Things 🤓

    Figuring out how to get real business results through Instagram can be confusing and frustrating. But it doesn't have to be. Join me in this episode where I share three simple ways to get Insta working harder for you without committing any more time and money. 🥳

    30 September 2025, 8:00 am
  • 16 minutes 34 seconds
    There Are Only 2 Problems to Solve 👏

    We tend to make business really, really complicated — to the point where we're left overwhelmed and don't know what to do. So in this episode I share my super-simple way to solve the Big Two problems in every florist's business. 🥰

    23 September 2025, 8:00 am
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