The bar to stand out as a financial advisor is incredibly low.

Why?

Because most advisors think, for some reason, that their profession is immune from market forces.

This explains the results from a recent study that reported that 1 in 5 clients plan to fire their financial advisor.

And it gets way worse…

The study also found that people value their financial advisors less than they value the services provided by almost any other kind of professional: from personal trainers to pool cleaners to nannies and almost every other service you can think of.

Read that again: Your clients value their pool cleaner more than you.

The good news is that the bar to stand out is incredibly low. And after you listen to this episode, you'll understand why so many clients plan to fire their financial advisor… and how you can be one of the few advisors whose clients would never even think of firing you.

Listen now.

Show highlights include:

• Why wealthy clients value almost every other service they pay for more than they value financial advisors (0:38)
• Think you won't be fired because you serve high-net-worth clients? Here's why wealthy clients are more likely to fire you than a low net worth client (1:40)
• The "point to" secret for making your clients value your services more than their weekly pool cleaner (this might sound silly, but it silently sabotages so many advisors' bottom line) (3:44)
• How to be the advisor that doesn't get fired when your clients go through their expense reports (7:09)
• Why thinking and approaching your marketing like Zillow does with real estate can prevent AI from stealing all your clients (10:13)
• 3 things that every client who hires a financial advisor wants from them (13:11)
• The "Value Packaging" method that turns all the invisible things you do for clients into real, tangible, perceived value (17:00)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most financial advisors have been sold a lie from so-called marketing experts that causes you to waste your time for no results, fills you with frustration, and makes the already tough job of growing your business infinitely more difficult…

The lie?

Educating, teaching, and "giving value" in your marketing. While this might seem like a strategy that works, it collapses immediately when you think about it.

Here's why:

When you're teaching and "giving value," you're activating the logical side of the brain, not the emotional side. But the emotional side is the one that buys and invests in anything.

That's the bad news.

The good news?

In today's show, you'll discover how you can get better results than the so-called marketing experts and 3 marketing shifts you can implement this week that will improve your marketing across the board.

Listen now.

Show highlights include:

• Why listening to so-called marketing experts is particularly lethal for financial advisors (1:18)
• How teaching in your marketing makes prospective clients run away and hand their money to another advisor (1:59) '
• The only 2 things that causes the human brain to take action that reveals why teaching is not an effective marketing strategy (4:37)
• 3 marketing shifts to make in your business (and I'll be floored if following these 3 shifts doesn't radically improve your marketing performance) (6:45)
• The "Trans" mistake almost every financial advisor makes that stifles their marketing efforts (16:04)
• 4 real life ways to frame your "comprehensive financial plan" that your prospective clients actually care about (16:45)

My Profitable Pricing Blueprint gives you an unfair advantage over AI. Get it before AI chops off your business's head at https://TheAdvisorCoach.com/Pricing

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

I have a confession:

I was wrong about using AI for marketing. Especially for financial advisors.

I thought that prompting AI better would generate better results. While this is true for a few very specific, data-based AI projects, it categorically fails for financial advisor marketing for one glaring reason:

The source material AI pulls its answers from is based on Reddit, Wikipedia, and Facebook. It's the purest form of average possible.

And since financial advisor marketing is fundamentally different from marketing for other industries, it will only waste your time and your money.

That's the bad news.

The good news?

In this episode, I share a new and little-known AI tool that fixes this "source material" problem for financial advisors.

Listen now.

Show highlights include:

• How chasing bright, shiny objections in your business will make you unhappier in your personal life (3:26)
• Why becoming a better AI prompter is a waste of time that won't improve your marketing and might even plant the seeds of your financial advice business's destruction (4:06)
• AI's big, fat "source material" problem that explains why using it for marketing will always generate lackluster results (especially for financial advisors) (5:16)
• The only AI tool that I can confidently recommend to financial advisors who want to improve their marketing (13:03)

My Profitable Pricing Blueprint gives you an unfair advantage over AI. Get it before AI chops off your business's head at https://TheAdvisorCoach.com/Pricing

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Through the years, I've earned a reputation as a fixer. Financial advisors bring me problems, and I help them figure it out.

But there are some problems I can't fix. Problems an advisor has to overcome on their own before I (or anybody else) can possibly help them.

And in this episod,e I'm sharing 15 of them.

I'll explain what they are, why I can't fix them, and why they're destructive to financial advisors. I'll also help you see (if any of them apply to you) how you can work through them so they don't hold you down forever.

Listen now!

Show highlights include:

• Why platitudes from "nice" people keep you stuck in mediocrity. (5:26)
• Heartbreaking reason many financial advisors fail. (8:29)
• How avoiding risk becomes the biggest risk. (8:47)
• Flawed "savings" strategy even financial advisors fall for. And how to keep it from costing you a fortune. (11:12)
• "Green light" to do the work, even when you aren't motivated. (13:06)
• Surprising way to filter feedback so you can ignore what stinks without missing what you need. (14:48)
• What really causes your analysis paralysis? (16:26)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Success isn't complicated.

But achieving success gets complicated if you lean too much on your own smarts and abilities, and not enough on what others can teach you.

Thankfully, you can overcome the temptation to be self-absorbed by learning one word: The word I share and explain in this episode.

This one thing, taught in the Bible and proven by experience, has enabled all my success. And if you're ready to truly listen, this could be the most valuable podcast you ever hear.

Listen now!

Show highlights include:

• What recently received "nastygrams" reveal about toxic ego. (3:57)
• How an age-defying dog can keep humble and eager to learn. (5:46)
• Ethical way to learn from anybody, even if they're deeply flawed. (7:19)
• What the Bible says about seeking advisors and counsel, and the blunt term it uses for people who won't. (7:52)
• "Terrifying" secret advantage to stay on top of your game. (8:57)
• How to defer to your superiors without abandoning reason and compromising your values. (11:48)
• "Gravitational pull" that prevents competent financial advisors from getting more clients. (14:14)
• What it really means to listen, and how to use your listening skills to leapfrog your peers. (15:34)
• My proprietary strategy to reach the top 1% in the skill of your choice. (20:06)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

AI is coming for advisors' jobs. It just passed the CFA exam in mere minutes. It doesn't matter what you personally think about AI or whether or not you think it gives good financial advice:

Your market believes it does!

That's the bad news.

The good news?

You can change the perception of your market… but you must first realize this threat for what it is. Your potential clients believe AI can do a good enough job… and it can do it far faster and cheaper than you.

In today's show, you'll discover how to prevent AI from stealing your clients and why this threat requires your immediate action.

Listen now.

Show highlights include:

• Why AI will replace financial advisors (and why AI won't replace financial advisors) (0:55)
• 4 reasons why the financial advice industry will be hit harder by AI than other industries (3:36)
• How to prevent your financial advice business from going the same way as the camera business did after iPhones came out (5:06)
• An alarming trend about your potential clients using ChatGPT instead of booking a call with you (8:57)
• How to engineer a new perception around your offer and eliminate the threat of AI stealing your market share (10:48)
• My 3 predictions for what will separate the advisors who adapt and crush AI and those who will be mollywhopped by AI (12:05)
• How to make your services the obvious choice over AI by studying the old Mac vs PC ads (13:42)
• Here is a cheat code for absolutely decimating AI in front of prospective clients (17:56)
• 4 things you must do to eliminate the threat of AI (and even turn it into an ally for growing your financial advice business) (23:07)

My Profitable Pricing Blueprint gives you an unfair advantage over AI. Get it before AI chops off your business's head at https://TheAdvisorCoach.com/Pricing

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

It shocks me how many financial advisors struggle with their own finances.

If you struggle with your own money, how do you expect any clients to trust you with their money?

But that's the unfortunate reality for far too many advisors. That's why I recorded this episode.

I'm going to show you how to force yourself to make more money.

Listen now.

Show highlights include:

• Why being psychologically congruent gives you an unfair leg up over almost every advisor you'll compete against (2:04)
• The neglected "circulation" secret for almost magically filling your pipeline with highly qualified prospective clients (3:30)
• How your friends and family might be keeping you broke (and what to do about it) (6:33)
• A simple formula any financial advisor can follow to double or even triple their income (11:54)
• How research and planning only delays your wealth (and may sacrifice it completely) (14:12)
• How inexperienced advisors can become more experienced than advisors with decades in the game in only a few short years (19:12)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Every prospective client you'll ever meet will have some objections to working with you. The problem most advisors make is that they take these objections personally. The reality is, most of the time, they're rooted in your prospective client's insecurities, and have absolutely nothing to do with you.

But there's another problem:

Your prospective clients also aren't about to open themselves up like you're their therapist and tell you about all of their biggest fears and insecurities.

That's the bad news.

The good news?

There's a way to uncover this intel, incorporate it into your marketing, and dismantle their objections before they even put words to their emotions.

And that's what I show you how to do in this episode.

Listen now.

Show highlights include:

• This is probably the #1 most effective marketing secret I've ever learned (and it's also the most looked over by other advisors) (0:33)
• The single most dominant emotion prospective clients have before meeting with you (1:11)
• Why financial advisors consistently get disappointed when they implement funnels recommended by Alex Hormozi, Russell Brunson, and Gary Vee (2:23)
• The "inner world" mindset shift that instantly relieves you of taking objections personally (3:51)
• How to make a prospective client tell you their biggest objections so you dismantle them before they ever come up in conversation (5:33)
• Why engineers and physicians object to your financial services (6:05)
• How to pre-handle objections in your marketing before ever even meeting a prospective client (7:15)
• A real life demonstration of Pollard AI in action (think it could help you become a better marketer? find out at…) (10:55)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most advisors try a bunch of random LinkedIn marketing strategies, then get discouraged and quit when they get subpar results.

The problem?

You're vastly overcomplicating LinkedIn. In fact, I can sum up the single most effective LinkedIn strategy in only 5 words. That's it. If your plan isn't that simple, you're wasting a bunch of your time for nada.

Here's the good news:

By simplifying your strategy with the one I recommend in today's show, you'll not only free up your time, but your results will "hockey stick" too.

Listen now if you want real results from LinkedIn.

Show highlights include:

• How to make LinkedIn one of your most successful marketing strategies you've ever run (6:30)
• Why overcomplicating your LinkedIn marketing strategy is the #1 reason it'll fail (and the 5-word strategy that gets you almost more clients than you can handle) (7:35)
• The "newsfeed" trick that's so obvious it's overlooked - and how it guarantees your DMs get seen (8:30)
• Why having SalesNavigator send you LinkedIn prospects is a quick way to blow through your dough without landing a single appointment (9:22)
• The weird way to "hire" LinkedIn as your personal (and free) marketing intern by getting a fewer number of responses (11:00)
• Why treating LinkedIn like a numbers game is the single biggest mistake you can make on the platform (13:42)
• The "Digital Begging" mistake upwards of 90% of advisors using LinkedIn as a marketing strategy commit (19:06)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

There are an endless stream of marketing resources for advisors. But most advisors get overwhelmed by the sheer amount of information available.

And you know what? Most of the information can actually harm your business.

That ends today.

In today's show, I reveal the 3 best marketing resources ever created for advisors. After listening to this episode, you will have all the ingredients you need to grow your financial advice business. And grow it at breakneck speed.

Listen now.

Show highlights include:

• How to get 24/7 access to me without forking over my hefty consulting fees (2:00)
• Why financial advisors who use AI bots like ChatGPT, Claude, and Perplexity will fizzle out completely and go extinct soon (3:44)
• How to create a step-by-step marketing plan based on your location, expertise, and marketing know-how in two minutes or less (10:42)
• Here's an old direct mail headline that can fill your calendar with high-quality prospects by tweaking a few words (13:04)
• Why the Bible is the best "law of attraction" book on the planet (15:55)
• 2 collections of letters to shareholders that will make your business grow faster and easier just by reading through them (17:42)

If you want Jeff to build a custom CRM solution that fits your financial advice business like a glove, visit his website at https://advisortechpartners.com and click the big, orange button.

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

In the past 10 years, I've seen financial advisors finally start adopting CRMs to help automate and simplify their businesses. This was not the case when I first started.

But as you'll discover from today's guest, Jeff Rusin, co-founder of Advisor Tech Partners and advisor-specific CRM whiz, most advisors still aren't tapping into the full productivity powers of their CRM.

That's why Jeff and I recorded this show: To help your financial advice business become more productive, more profitable, and even more pleasurable.

Listen now.

Show highlights include:

• This high-quality touchpoint trick might help you sell a prospective client before your first intro meeting (5:25)
• The "Gloved CRM" approach that will save your entire team so much time that you might have to find a new hobby (6:38)
• The single most common CRM mistakes advisors make without even realizing it (14:43)
• How the rarely discussed "pattern recognition" benefit of CRMs can boost your bottom line by up to 80% (15:49)
• Why shiny object syndrome as an advisor will make your team hate your guts (and how to prevent being overwhelmed by its seductive pull) (28:31)
• A real life example of how business owners sabotage themselves, their business, and their legacies every day by making this simple error (31:03)

If you want Jeff to build a custom CRM solution that fits your financial advice business like a glove, visit his website at https://advisortechpartners.com and click the big, orange button.

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.