• 30 minutes 44 seconds
    Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa

    Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social).

    Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nordic Social which was sold to PE in 2023. Today, he is the CMO of OMHU, one of Europe's fast growing D2C brands.

    In This Conversation We Discuss:

    • [00:00] Introduction
    • [01:56] Starting young in Ecommerce 
    • [02:55] Joining brands as an early as employee
    • [03:44] Lessons from a failed first business
    • [04:52] AOV then versus now
    • [05:23] Unit economics simply explained
    • [06:51] Sponsor: Klaviyo
    • [09:00] Bundling and upselling on big-ticket items
    • [10:18] Leaning and maximizing social first strategy
    • [11:47] Why doubling down beats spreading thin
    • [13:08] Building influencer teams in today’s market
    • [14:04] Sponsor: Intelligems
    • [15:59] Remembering the zero discount policy
    • [17:26] Training customers to anticipate sales
    • [18:50] Sponsor: eFulfillment Service
    • [20:25] Discovering the long customer journey
    • [22:32] Learning curves of a European brand in the US
    • [24:49] Callouts
    • [26:05] Navigating culture and politics in business
    • [28:22] Difference of Brand and product led growth

    Resources:

    If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    3 August 2026, 1:00 pm
  • 34 minutes 27 seconds
    From Mommy Bloggers to Target Shelves: Tubby Todd's Story

    Andrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on one product after another that wasn’t helpful, clean, or safe for their little ones. 

    Out of those discouragements came a drive and passion to create clean bath and skincare staples and they spent years developing products and testing them in their own home. Since then, Tubby Todd has grown into an entire line of body care basics. She lives in San Diego with her husband and four little ones.

    In This Conversation We Discuss:

    • 00:00 Introduction
    • 01:58 The entrepreneurial dream that started it all
    • 04:06 Launching with zero money and no retail shelf
    • 04:39 How her husband got the idea from his job
    • 06:42 Skipping retail to build direct on Shopify
    • 08:30 Sponsor: IntelliGems
    • 10:22 What "community-based brands" really means
    • 12:22 Why small goals matter more than big ones
    • 12:53 Landing as the #1 baby skincare brand
    • 14:49 Sponsor: Klaviyo
    • 17:24 Balancing family while building a business
    • 18:57 Biggest hiring mistakes and lessons learned
    • 19:41 Why you should fire people faster
    • 20:55 Sponsor: eFulfillment Service
    • 21:45 The hardest part of entrepreneurship: building a team
    • 23:26 Staying humble and not letting ego run the team
    • 24:34 Callouts
    • 24:44 Why employment tenure makes you a better founder
    • 27:21 Not needing a radical idea, just a better one
    • 28:05 Selling 70% of the company to private equity
    • 30:01 Starting something new always feels uncomfortable
    • 32:35 Breaking down the best-selling three-step bundle
    • 33:17 How to connect and where to find Tubby Todd

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    27 July 2026, 1:30 pm
  • 25 minutes 28 seconds
    How Canadian Ecommerce Brands Save Thousands With a USLLC

    M. Sal had his own Ecommerce store. He realized that no Canadian accountant understands US tax and virtually no one understands a Shopify business. That’s what led him to start SAL Accounting where their team now solve these problems for brands.

    In This Conversation We Discuss: 

    • 00:00 Introduction
    • 01:13 Discussing the accounting brand
    • 01:34 How the guest entered the ecommerce tax niche
    • 03:09 The hidden Shopify fee for international sellers
    • 04:13 Do you need a US LLC: Plus plan vs sales split
    • 06:36 Revenue threshold for opening a US LLC
    • 08:00 Step-by-step process to set up a US LLC
    • 10:22 The costly mistake of naming yourself as owner
    • 12:30 Do US brands need a Canadian setup too
    • 13:56 The $25,000 penalty for missing Form 5472
    • 15:38 Why proper bookkeeping matters for ecommerce brands
    • 17:57 How monthly books help you save on taxes
    • 19:33 The risk of hiring a cheap bookkeeper
    • 22:00 Where to learn more and get help
    • 23:43 Returning Questions to a Fellow Host

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    23 July 2026, 1:30 pm
  • 39 minutes 23 seconds
    From Iraq Prototype to Millions: Sheath Underwear's Story

    Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a patented dual pouch system that delivers unmatched comfort and support for active men.

    What started as a bootstrap idea fueled by a $5,000 insurance check and a successful Kickstarter campaign in 2013 has grown into a globally recognized brand selling to customers in over 120 countries. SHEATH is the first ever Official Underwear Partner of the UFC — a milestone Robert built without taking on outside investors.

    A daily meditator, lifelong student of Napoleon Hill's Think and Grow Rich, and relentless entrepreneur, Robert's story is a testament to grit, reinvention, and the power of solving a real problem the world didn't know it had.

    In This Conversation We Discuss:

    • 00:00 Introduction
    • 01:02 What an elite underwear makes
    • 01:56 The Iraq deployment origin story
    • 04:20 Building the first underwear prototype
    • 07:32 Sponsor: Klaviyo
    • 09:47 Early prototypes and finding a manufacturer
    • 15:12 Launching the first Kickstarter campaign
    • 17:06 Sponsor: Intelligems 
    • 18:33 A botched production and near giving up
    • 21:03 The second Kickstarter and revenue growth
    • 22:58 Using AI to speed up product design
    • 24:12 Sponsor: eFulfillment Service 
    • 25:58 Finding customers beyond Kickstarter
    • 26:57 The comedian throw stunt
    • 28:18 Sponsoring comedians and podcast hosts
    • 30:43 Famous names and loyal ad partners
    • 35:04 Advice for aspiring entrepreneurs
    • 38:14 Where to buy underwear for legends


    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    20 July 2026, 1:30 pm
  • 48 minutes 8 seconds
    Co-Founder Swim Lanes and the LNDN GRAY Launch Story

    Lndn Gray Co-Founder Tyler Straub is a creative director, photographer, and entrepreneur with more than 13 years of experience building and scaling high-growth brands across the creative, technology, and consumer sectors.

    Before launching Lndn Gray in 2023, Tyler held leadership roles at high-growth companies including Blade, Bird, and Gametime, where he became known for cross-functional operations paired with strong creative and brand vision. With a background spanning a breadth of industries and roles- including premium lifestyle brands, aviation, live events, celebrity/influencer partnerships, and more- Tyler gained an understanding of brand building, creative partnerships, and rapid scaling with early-stage consumer product ventures and founder-led businesses.

    As Co-Founder of Lndn Gray, Tyler oversees business development, operations, partnerships, creative direction, and artist curation. Under his leadership, the platform has become known for championing independent and emerging artists worldwide, with a focus on originality, cultural relevance, and accessible contemporary art.

    Tyler was based in Los Angeles for over a decade and will be spending the next year travelling and working across the globe.

    In This Conversation We Discuss:

    • [00:00] Intro
    • [00:40] Sponsor: Electric Eye
    • [00:53] Finding niche business ideas in art markets
    • [05:40] Balancing life and business boundaries
    • [08:10] Building transparency with business partners 
    • [13:59] Sponsor: Klaviyo
    • [15:57] Dividing new business duties with founders
    • [18:44] Callouts
    • [18:54] Balancing art product quality and pricing
    • [22:45] Expanding markets with product tests
    • [27:27] Sponsor: Intelligems
    • [28:53] Owning up to your customer service gaps
    • [33:47] Sponsor: eFulfillment Service
    • [34:57] Reinvesting revenue back into creative ads
    • [38:18] Hiring expert leaders to scale your brand
    • [40:58] Leading and empowering team members
    • [00:00] Overcoming industry misconceptions

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    13 July 2026, 1:30 pm
  • 26 minutes 59 seconds
    Fixing Affiliate Tracking and Fraud: SATHI Founder Yash Chavan

    Yash Chavan is the founder and CEO of SARAL and SATHI. SARAL has helped 200+ DTC brands including Grüns, Spacegoods, and Slumberkins generate over $59M in influencer-driven revenue. 

    SATHI is his team's newest product: a Shopify-only affiliate platform built around two breakthroughs: cookieless tracking and multi-touch attribution. 

    Yash is running every SATHI demo personally for a limited time exclusively for Honest Ecommerce listeners. Book your slot by visiting mysathi.io/demo and let them know we sent you.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [02:31] Stumbling Into a New Ecommerce Venture
    • [05:34] Sunsetting a Brand to Focus on a New One
    • [07:05] Learning User Needs Through Manual Work
    • [08:54] Matching The Products to Customer Needs 
    • [10:30] Paying for Actual Sales Instead of Ad Clicks 
    • [13:03] Callouts
    • [13:10] Doing The Actual Work To See Business Results
    • [16:10] Prioritizing Active Partners Over Volume 
    • [19:30] Setting Margins for Marketing Expenses
    • [21:37] Targeting Smaller Partners For Better Deals

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    9 July 2026, 1:30 pm
  • 28 minutes 47 seconds
    Turning Investor No's Into New Networking Leads | Jordan Nathan | Caraway Home

    Jordan Nathan is the Founder and CEO of Caraway, the disruptive, non-toxic and thoughtfully-designed home brand known for its colorful ceramic cookware. Prior to launching Caraway, Jordan was instrumental in the rebranding of Vremi (owned by Aterian, NASDAQ-ATER), where he successfully launched over 200 kitchen products in 18 months that sold into over 1 million homes, and was promoted to CEO of Vremi. 

    Jordan’s unique experience in the home goods industry as well as his commitment to non-toxic, design-forward, color-rich products allow Caraway to set the standard for quality cookware and design. As a data-driven entrepreneur, Jordan is passionate about letting social-listening drive new product innovations for the brand to expand beyond the kitchen. 

    Jordan graduated Magna Cum Laude from Colby College in Consumer Psychology and was awarded Forbes 30 Under 30 in 2018.

    In This Conversation We Discuss:

    • [00:00] Intro
    • [01:30] Learning concrete business operations on the job
    • [04:10] Navigating the challenges of corporate ownership
    • [06:54] Callouts
    • [07:04] Transitioning from employee to solo founder
    • [08:30] Reframing rejection to strategic referrals
    • [11:28] Sponsor: Klaviyo
    • [13:34] Recruiting top-tier talent to an early-stage idea
    • [16:42] Targeting alternative lifestyle niches for growth
    • [18:48] Sponsor: Intelligems
    • [20:17] Expanding into new digital sales channels
    • [22:26] Prioritizing customer convenience for store platforms
    • [23:57] Sponsor: eFulfillment
    • [24:55] Building business momentum around retail cycles
    • [25:49] Designing Ecommerce for lasting profitability

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    6 July 2026, 1:30 pm
  • 34 minutes 8 seconds
    Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline

    Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy. 

    She currently serves as Director of Growth Marketing at Timeline, where she’s helped scale the brand across both nutrition and skincare to nearly nine figures.

    She’s known for building high-performing acquisition engines by combining data, creative testing, and conversion optimization to drive efficient, scalable growth.

    In This Conversation We Discuss:

    • [00:00] Intro
    • [01:35] Growing into a marketing leadership role
    • [03:03] Balancing acquisition and lifetime value 
    • [04:56] Defining the North Star for your business
    • [05:56] Sponsor: Migrate
    • [07:53] Diagnosing disconnects in customer journey
    • [01:27] Sponsor: Intelligems
    • [13:53] Structuring landing pages to tell a story
    • [18:22] Sponsor: Electric Eye
    • [19:32] Eliminating buyer confusion to drive sales
    • [22:40] Moving past shotgun marketing tactics
    • [27:18] Callouts
    • [27:28] Diversifying your marketing channels
    • [30:47] Viewing the holistic customer journey

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    29 June 2026, 1:30 pm
  • 31 minutes 34 seconds
    Balancing Priorities to Secure Ecommerce Stability | Jacques Spitzer | Raindrop | Bonus Episode

    Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek’s Agency Vanguard as one of the top 20 leaders shaping the future of advertising.

    His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop’s creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce.

    As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind.

    With a trophy case boasting over 50 advertising awards, Jacques’ work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine. 

    He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California’s most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop’s creative success and results have put San Diego on the map for creative work across the country.”

    In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler’s Ascent, which won over 38 international film festival awards.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [02:43] Scaling Ecommerce through storytelling 
    • [04:41] Maximizing current growth channels first 
    • [08:14] Managing multiple priorities as a founder
    • [10:11] Shifting from product to customer worth
    • [15:26] Callouts
    • [15:36] Overcoming a leader’s limiting beliefs 
    • [24:03] Taking balanced risks to protect equity 
    • [25:17] Combining math with strategic stories

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    25 June 2026, 1:30 pm
  • 33 minutes 25 seconds
    Breaking Out of Promotional Fluff to Scale | Angela Clark - Mubarak | Eclipse Media Advisory Group

    Angela Clark - Mubarak is a senior digital and eCommerce executive with 30 years of experience building and transforming digital businesses at some of the world's most recognized consumer brands — including Patagonia, Levi Strauss, eBay, elf Cosmetics, Williams-Sonoma, True Religion, and Eddie Bauer. 

    Most recently VP of Digital at Patagonia, Angela now leads Eclipse Advisory Group, a consultancy focused on helping PE-backed brands, legacy retailers, and DTC startups unlock digital growth. She serves on the board of the California State Park Foundation, is an incoming Fellow at the Graham School at the University of Chicago, sits on the Total Retail Advisory Board, and has been recognized as a Direct 60 Honoree and CommerceNext 2024 Leader to Watch.

    She is based in LA, where is an avid cycler and dog mom to Maximus and Chloe and super auntie to her 12 yr nephew Evan.

    In This Conversation We Discuss:

    • [00:00] Intro
    • [02:31] Adapting old strategies to new mediums 
    • [07:33] Sponsor: Klaviyo
    • [09:39] Measuring success beyond simple revenue
    • [14:23] Sponsor: Intelligems
    • [16:24] Resisting trends that mismatch your brand
    • [19:14] Sponsor: Electric Eye
    • [20:19] Investing resources where they matter most
    • [24:25] Moving away from the promotional drug
    • [29:27] Callouts
    • [29:37] Defining your target market sweet spot 

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    22 June 2026, 1:30 pm
  • 30 minutes 51 seconds
    Balancing Advanced Tech with Human Discernment to Scale | Laura Cantor | New York & Company

    In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape. 

    She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform the industry. 

    Laura also highlights tactical approaches that are driving real results today, including insights on high-impact ecommerce solutions like AfterSell, a platform helping brands maximize revenue through post-purchase optimization. 

    In This Conversation We Discuss:

    • [00:00] Intro
    • [02:38] Learning the value of brand building
    • [06:20] Sponsor: Migrate
    • [08:19] Prioritizing learning over job titles
    • [12:46] Sponsor: Intelligems
    • [14:46] Overcoming organizational status quo
    • [17:08] Streamlining operations for future tech
    • [21:06] Sponsor: Electric eye
    • [22:14] Optimizing brands for agentic AI search
    • [23:43] Monetizing traffic through retail networks
    • [25:34] Callouts
    • [25:44] Leveraging partnerships for mutual wins
    • [28:00] Emphasizing human strategy alongside AI 

    Resources:

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    15 June 2026, 1:30 pm
  • More Episodes? Get the App