In this final episode of the year 2023, discover Areej’s wins and setbacks during the past year and celebrate with her the new initiatives. A couple of months away from our 5 year anniversary we already have much to rejoice about. Areej and Isaline share what’s next for the podcast in 2024.

You can connect with Areej through her LinkedIn and Twitter/X and her Website.

You can connect with Isaline through her LinkedIn and Twitter/X and her Website.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Veruska is a Multilingual SEO & Localization Consultant with 20+ years of experience with brands wanting to enter non-English-speaking markets. With a background in sociology & sociolinguistics, she follows a culturalized approach to SEO and Localization. In this episode, she discusses the benefits and opportunities that emerge from years of experience, while not neglecting to discuss the challenges that such accrued wisdom may entail. There's a necessity to focus on societal stereotypes and false impressions regarding ageing in the workplace. For Veruska, part of our mission should be challenging these preconceived notions and reframing the discourse on ageing. She explains how mentorship and the exchange of knowledge play a role in capitalizing on career longevity. We also find out what inspires Veruska and what empowers her to be the brilliant woman she is today.

You can connect with Veruska through her LinkedIn and Twitter/X and her Website.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the marketing agency AS Marketing. She leads a team of multi-language marketing experts who develop holistic international marketing strategies for global companies. In this episode, she discusses the personal and professional challenges she has faced as a marketing agency CEO, and how she found ways to overcome them. From her burnout to breakthroughs, she shares the lessons she learned while scaling her agency such as to how to standardise operations (project, client communication and processes) and why she nearly removed herself from daily operations with clients. We also find out what inspires Adriana and what empowers her to be the brilliant woman she is today.

You can connect with Adriana through her LinkedIn and Twitter/X and her Website.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Kavi Kardos is an altruistic SEO evangelist with nine years’ experience leading organic search strategy for top companies in entertainment, cybersecurity, education, and beyond. A former Mozzer, she is the creator of Moz Academy’s Technical SEO Certification and a contributor to Whiteboard Friday and the Professional's Guide to SEO. Kavi is currently Director of SEO at Uproer. When she’s not obsessing over spreadsheets, Kavi can be found hosting pub quizzes for Geeks Who Drink or watching baseball with a good drink in hand. In this episode, she discusses how to recognize toxicity in the workplace and know when it's time to leave an SEO job. SEOs often find themselves isolated at work, functioning as a team of one and/or reporting to stakeholders who don't fully understand and support their goals. She shares how she learned to recognize the difference between constructive and non-constructive feedback, how to take accountability for failure while keeping mental health a priority, and the lessons she has taken from her experiences into managing a team herself. She would like her WTS episode to serve as encouragement and empowerment for anyone in a bad environment to advocate for themselves and find the work that brings them fulfilment. We also find out what inspires Kavi and what empowers her to be the brilliant woman she is today.

You can connect with Kavi through her LinkedIn and Twitter/X.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Ebere Jonathan is a Medical Technologist who found love in the Digital Marketing space. She got into Tech SEO through Chima Mmeje's FCDC Initiative and worked as a Contract SEO Specialist with The Gray Dot Company. She spends most of her time auditing and analysing websites for opportunities to improve their performance. When she's not working, Ebere spends her time reading or getting updates and making friends on social media.

She discusses how to build a connected and inclusive SEO remote workforce. The issue of mental health and inclusiveness in the workplace has gained significant awareness in recent years. However, in today's world of remote working, how can we extend this knowledge to our remote workers from diverse backgrounds? In this episode, Ebere shares her positive and negative experiences working remotely, how companies have made her feel included and how other companies can help make their remote team feel a sense of belonging.

We also discover what inspires Ebere and empowers her to be the brilliant woman she is today.

You can connect with Ebere through her LinkedIn and Twitter/X.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Melissa Popp is the Content Strategy Director at RicketyRoo. She works with clients to create engaging and authoritative content that dominates local search results. In this episode, Melissa shares how she found herself in an unexpected situation when she was laid off from a job she loved due to company-wide downsizing. She wasn't prepared for this sudden change, and the experience left her scrambling for the next opportunity. In her haste and panic, she accepted a job offer that she wasn't entirely sure about. She was thankful for the employment, but as she settled into the role, she realized it wasn't the right fit for her. This experience became a major setback in her career. She discusses how to be prepared for change, how to evaluate the next steps to bounce back aligned with your career goals. We also find out what inspires Melissa and what empowers her to be the brilliant woman she is today.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

Shé Langley is a full-stack digital marketer with over 17 years of experience in helping businesses grow their online presence. Since 2018 Shé has been the caregiver for her mother while raising two children with her husband. Being an SEO professional and entrepreneur (Shé runs her agency Rank Lift) has had its benefits and disadvantages during this period. In this week’s episode, Shé shares one of the lessons she has learned: ways to package SEO skills to make them scalable. We also find out what inspires Shé and what empowers her to be the brilliant woman she is today.

You can connect with Shé through her LinkedIn, and Rank Lift Website.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Preeti Gupta shares mistakes she made in her messaging, branding, her website, and the blog posts she has written during her first year as a SEO consultant. She is a consultant and founder of Packted. She offers 1:1 SEO coaching, courses, and shares resources to learn SEO. Preeti genuinely discusses how she defined her services, their pricing and how she started targeting her customers. We find out what inspires Preeti and what empowers her to be the brilliant woman she is today.

You can connect with Preeti through her LinkedIn, X and her Website.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Esther Akinsola, a content marketer for travel Saas startups and small businesses, shares how she pivoted into an SEO role. It does not look like a one size fits all or a linear process. It is an intentional path involving personal development, research and learning. Esther shares how she finds enthusiasm and curiosity and stays aligned with her vision and her goals. She genuinely discusses how she answered her why and her what and how she just goes out to achieve it. We find out what inspires Esther and what empowers her to be the brilliant woman she is today.

You can connect with Esther through her LinkedIn, X and her Website.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Jo Juliana Turnbull (SEOJoBlogs) shares tips for freelancing that no one talks about. Jo finds that many people talk about how they make more working freelance than working at an agency or in house and how much better their life is when going freelance but sometimes we do not always hear the stories on how to get those good clients, to have enough cash in the bank or manage our own time to not feel overwhelmed or burnt out. Jo shares how she manages her workload and 3 tips that helped her avoid burnout over the years. She discusses how to deal with money that flows differently when one is a consultant and reflects on how she found leads as a consultant. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today.

You can connect with SEOJoBlogs through her LinkedIn, X and her Website.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.

In this week's episode, Heba Said shares how she has started her SEO Consultancy after working several years for world famous brands as an in-house SEO. She shares how she leverages her knowledge about multilingual SEO to convert clients, how she adjusts her language and offer during the pitching process to her client’s needs and current knowledge of SEO. She also discusses the Arabic-speaking markets and how getting organised has helped her get her SEO consultancy up and running. We find out what inspires Heba and what empowers her to be the brilliant woman she is today.

You find this episode transcript and all other transcripts on WTS Website.

Introducing #WTSPodcast

The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

Where to find Women in Tech SEO?

Twitter: @techseowomen and #WTSPodcast 

Website: womenintechseo.com

Any question about WTSPodcast? Ask our host on Twitter: @isaline_margot or via our Slack.