In this heartfelt episode of the WIIM Podcast, host Jessy Grossman continues to share her deeply personal birth story. From the harrowing experience of being alone and scared in the ICU to the sweet moments with her newborn son, Mikey, Jessy candidly recounts the emotional and physical challenges she faced during labor and postpartum recovery. She also expresses immense gratitude for the compassionate nurses who took care of her and Mikey, and discusses her excitement and apprehension about motherhood. As she concludes her story, Jessy announces a temporary break from the podcast to focus more on the WIIM community and upcoming in-person events.

00:00 A Night of Terror

00:39 Welcome Back to the WIIM Podcast

00:48 Personal Reflections and Birth Story Part 2

01:59 The Importance of Sharing Experiences

04:21 Sponsor Message: Women in Influencer Marketing

05:20 Postpartum Realities and Hospital Stay

14:03 Challenges in the ICU

28:40 Returning Home and Family Dynamics

41:25 Final Thoughts and Podcast Hiatus

In this heartfelt episode of the WIIM podcast, host Jessy Grossman returns from a three-month maternity leave to share her deeply personal and emotional journey of pregnancy, childbirth, and her unexpected time in the ICU. Jessy recounts the intense pain of passing a kidney stone just weeks before giving birth, and offers a candid look into her labor experience, including her decision to have a C-section. As she navigates the challenges of early motherhood, Jessy emphasizes the importance of sharing birth stories and offers support to other women in similar journeys.

00:00 Introduction and Welcome

01:02 Podcast Updates and Maternity Leave

03:04 Personal Journey: Pregnancy and Labor

04:45 Sponsorship Message

05:44 Pregnancy Experience and Challenges

07:20 Labor and Delivery Story

22:30 C-Section and Birth

29:20 Conclusion and Teaser for Part Two

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In this solo episode featuring guest host Katie Stoller on the WIIM Podcast. Katie delves into the significant progress women have made in various domains, including influencer marketing, education, and business. She cites compelling statistics from Scott Galloway highlighting women's growing success and the shifting dynamics between genders. Katie also talks about the challenges and inequities women face, especially in underrepresented communities, and shares a hopeful vision for the future, encouraging young women to rise above societal noise. The episode explores the implications of recent political events and the evolving roles of women in both professional and personal spheres.

00:00 Introduction and Host Update

03:10 Guest Host Introduction: Katie Stoller

03:58 The State of Women in 2025

05:39 Women in the Workplace: Personal Experiences

10:23 Exciting Trends and Statistics for Women

14:10 Challenges Faced by Men

16:43 Key Takeaways and Optimism for the Future

21:24 Conclusion and Call to Action

Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiestoller/

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In this episode of the WIIM Podcast, guest hosts Katie Stoller and Lauren Ludlow, delves into the intricacies and challenges of the influencer marketing industry. They discuss personal anecdotes, including chaotic work experiences, the evolving landscape of social media, and the impact of AI in influencer vetting. The conversation covers their career beginnings, the shift from traditional media to influencer marketing, and the importance of networking and transparency. They conclude with valuable advice on building confidence and the significance of maintaining strong professional relationships.

00:00 Introduction: The Crazy Work Culture

00:34 Welcome to the WIIM Podcast

01:49 About Women in Influencer Marketing (WIIM)

02:47 TikTok and Political Issues

04:10 Guest Hosts: Katie Stoller and Lauren Ludlow

04:27 Sponsorship and Community Resources

07:11 Influencer Marketing Stories: Never Have I Ever

10:00 Navigating Campaign Challenges

19:06 The Importance of Transparency

20:39 AI in Contract Management

22:09 Nostalgia: 90s and 2000s Fashion Magazines

23:16 Lauren's Unique Career Path

24:10 Early Influences and Inspirations

25:31 Transition to Influencer Marketing

26:51 The Rise of Influencer Marketing

28:52 Pioneering New Marketing Strategies

32:21 Networking and Building Relationships

35:22 Advice for the Next Generation

39:15 Confidence and Career Reflections

44:20 Closing Thoughts and Community

Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiestoller/

Connect with Lauren:

LinkedIn: https://www.linkedin.com/in/laurenludlow/

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In this insightful episode, guest hosts Steph Martin and Lauren Gabel to discuss best practices and insider tips for building successful influencer-brand relationships. The conversation covers crucial topics including maintaining professionalism, negotiating rates, effective communication, and delivering high-quality, engaging content. The hosts emphasize the importance of fostering transparent and collaborative partnerships, understanding brand goals, and being creative in content production and deal structuring. Offering a wealth of knowledge from their extensive experience, the episode aims to help creators navigate the complexities of influencer marketing and achieve greater success in their collaborations.

00:00 Introduction and Personal Reflections

00:33 Guest Host Series Announcement

01:12 Community Engagement and Feedback

02:25 Sponsorship and Community Benefits

03:24 Special Guest Introduction: Lauren Gable

05:05 Lauren Gable's Career Journey

09:59 Insights on Influencer Marketing

11:02 The Role of Managers in Influencer Partnerships

15:15 Importance of Flexibility and Negotiation

24:27 Reputation and Professionalism in the Industry

32:12 Thinking Outside the Box: Creative Campaigns

34:59 The Importance of Big Ideas and Creative Content

37:37 Maintaining Professionalism in Brand Partnerships

39:42 Understanding the Business Side of Influencer Marketing

44:02 Effective Communication and Handling Reshoot Requests

50:38 Negotiating Rates and Maximizing Brand Deals

01:00:56 Building Strong Relationships with Brands

01:07:23 Final Thoughts and Closing Remarks

Connect with Steph:

LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/

Instagram: https://www.instagram.com/stephamartin/

Connect with Steph:

LinkedIn: https://www.linkedin.com/in/lauren-gabel-8128a010/

Instagram: https://www.instagram.com/lgabelis/

Email: [email protected]

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In this episode of the WIIM Podcast, guest host Tiffany Hardin interviews Jayde Powell, a social strategist and B2B content creator. Jade shares her unconventional journey from corporate roles to freelancing and becoming a renowned B2B influencer. They discuss the evolving landscape of LinkedIn, the importance of joy and authenticity in one's career, and strategies for effective brand partnerships. Jade offers insights for aspiring creators and brands looking to leverage B2B influencer marketing, emphasizing the importance of aligning with one's passion and vision.

00:00 Building Brand Partnerships: A Relationship Approach

00:28 Welcome to the WIIM Podcast

02:48 Introduction to Guest Host Tiffany Harden

03:21 Meet Jayde Powell: Social Strategist and B2B Creator

04:52 Jayde's Journey: From Corporate to Freelancing

07:00 Navigating the Corporate World and Finding Your Path

13:49 Becoming a B2B Creator: Jade's Story

16:18 The Rise of LinkedIn as a Creator Platform

25:27 Tips for Brand Partnerships and Content Creation

32:31 Final Thoughts and Future Vision

37:15 Closing Remarks and How to Get Involved

Connect with Tiffany:

Instagram: https://www.instagram.com/tiffany_hardin/

LinkedIn: https://www.linkedin.com/in/tiffanymariehardin

Connect with Jayde:

Instagram: https://www.instagram.com/jaydeipowell/

LinkedIn: https://www.linkedin.com/in/jaydeipowell/

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Today our guest hosts are Katie Stoller and Jane Ko.

Katie and Jane discusses their journeys in the influencer marketing industry, highlighting the challenges and triumphs they have faced. Topics include the early days of influencer marketing, dealing with online bullying, and managing brand partnerships. The episode offers valuable insights for aspiring influencers, emphasizing the importance of reliability, professionalism, and the balance between luck and hard work. Katie and Jane also touch on the evolution of the industry and share personal experiences on how navigating the digital space has changed over the years.

00:00 The Dark Side of Online Bullying

00:29 Welcome to the WIIM Podcast

00:35 Introducing the New Series

01:06 Exciting Guest Episodes Ahead

01:27 New Year, New Beginnings

01:42 Prioritizing Self-Care and Outsourcing

01:54 Jumping into the Episode

01:58 About Women in Influencer Marketing (WIIM)

02:57 Meet Jane: The Creator's Perspective

04:22 Jane's Journey in Influencer Marketing

05:01 Nostalgic Beginnings in PR and Influencer Marketing

07:17 Jane's First Big Break

08:56 The IKEA Makeover Experience

15:04 The Importance of Reliability and Quick Response

19:03 Challenges and Changes in the Influencer Landscape

20:07 The Changing Landscape of Mentorship

20:49 Evolution of PR and Media

21:46 Navigating Brand Collaborations

21:56 The Rise of Smaller Creators

22:18 Balancing Work and Personal Life

23:06 Challenges of Online Bullying

23:57 Introduction to Caveat

25:27 Reflecting on Hustle Culture

28:29 Legal Hurdles in Content Creation

28:56 Gen Z's Approach to Influencer Work

33:48 Advice for Aspiring Influencers

34:31 The Dark Side of Social Media

40:23 Final Thoughts and Contact Information

Connect with Katie:

LinkedIn: https://www.linkedin.com/in/katiestoller/

Connect with Jane:

Instagram: https://www.instagram.com/atasteofkoko/

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In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry.

00:00 Welcome Back to WIIM Podcast!

01:13 Life Updates: Welcoming Baby Mikey

03:40 New Podcast Series Announcement

06:15 Introduction to Today's Guest Host: Steph Martin

07:07 Why Now is a Great Time for a Career in Influencer Marketing

08:16 Essential Skills Gained from Influencer Marketing

11:59 The Future of Influencer Marketing

14:58 Adaptability and Collaboration in Influencer Marketing

19:19 Mastering Stakeholder Management

19:46 Introducing Caveat: AI-Powered Contracting

21:16 Unique Challenges in Influencer Marketing

25:29 Managing Personalities and Relationships

26:44 Adapting to an Ever-Changing Industry

28:22 Solving Complex Problems

32:28 Key Skills for Influencer Marketers

35:54 The Importance of Mentorship

36:58 Final Thoughts and Encouragement

Connect with Steph:

LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/

Instagram: https://www.instagram.com/stephamartin/

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Today we’re speaking with Laura Godoy of U.S. Bank.

Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics.

00:00 Introduction and Importance of Teamwork

00:17 Welcome to the Wim Podcast

00:45 Interview with Laura Godoy

01:57 Upcoming Events and Announcements

07:06 Deep Dive into Social Media Strategy

33:51 Balancing Work and Mental Health

38:03 Conclusion and Contact Information

Connect with Laura:

LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/

Instagram: https://www.instagram.com/laurapgodoyf/

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In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry.

00:00 Introduction and Personal Struggles

00:27 Welcome to the Podcast

01:26 Sponsorship and Community

02:24 Planning the Baby Shower

04:40 Social Media and Real-Life Connections

09:17 AI-Powered Contracting with Caveat

10:46 Challenges of Making Friends in Your 30s

12:33 Reflections on Personal and Professional Relationships

18:14 Concluding Thoughts and Call to Action

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In this episode, we delve into the complexities and nuances of pitching talent in the creator economy. We discuss ethical considerations when representing talent, even if not exclusively under your management, and emphasize the importance of transparency and honesty in these dealings. We explore the delicate balance between ethical practices and innovative business strategies, including alternative commission structures and the role of brokers in the industry. The episode encourages thinking outside the box while maintaining integrity and openness in all professional interactions.

00:00 Introduction to a Hot Topic

00:23 The Issue of Pitching Non-Exclusive Talent

01:59 The Right and Wrong Way to Pitch Talent

04:07 Transparency and Its Importance

08:27 The Role of Brokers in the Creator Economy

10:15 Innovative Commission Structures

11:43 Encouragement to Think Outside the Box

13:03 Final Thoughts and Takeaways

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