RubyApps Insights

RubyApps

RubyApps Insights brings listeners the latest in marketing technology perspectives, as well as expert opinions on how tomorrow's marketing leaders can keep on the cutting edge.

  • 21 minutes 23 seconds
    RubyApps: The Year In Review
    As we wind 2019 down, we take a momentary pause to speak with the ever-active, always-involved, tough-to-slow-down Jaron Rubenstein, Creator of RubyApps and President of RubensteinTech, and we look back upon the past year. Jaron will share some of the year’s highlights, including a recap of the highly successful RubyApps DevCamp, and provide some insight into what lies ahead in 2020. This special episode even includes a "listener mail" segment!
    9 December 2019, 12:00 am
  • 15 minutes 50 seconds
    RubyApps DevCamp 2019
    It’s fun to stay at YMCA—and RubyApps DevCamp—which is our topic for this Halloween edition of RubyApps Insights. Our guest is Jaron Rubenstein, who is getting into the holiday spirit by dressing as the Biker, aka the Leatherman, from the unmistakable disco group, The Village People. Today's conversation focuses on RubyApps DevCamp, which is happening for the second time in just a few short weeks in New York City.
    31 October 2019, 12:00 am
  • 12 minutes 22 seconds
    Stacking Up
    RubyApps Insights speaks with Scott Rubenstein, Partner and Director of Client Services at RubyApps and RubensteinTech. This Cooleyhighharmony version of the show focuses on Scott's upcoming discussion at LMA Northeast, and introduces the participating panelists—Julie Gurney, Stefanie Knapp, and Amy Holtzman. Fans of marketing technology (also early 90s R&B) will enjoy this (Boyz II Men reference-packed) episode. 
    6 October 2019, 12:00 am
  • 13 minutes 2 seconds
    Introduction to CLM
    RubyApps Insights speaks with Jaron Rubenstein, who introduces us to the concept of Content Lifecycle Management (CLM), and how it addresses numerous pain points and challenges experienced by stakeholders across the enterprise while creating, managing, delivering, and analyzing content. Our conversation also touches on our annual, free user conference, RubyApps DevCamp, which is now open for registration at http://devcamp.rubyapps.com/.
    9 September 2019, 12:00 am
  • 12 minutes 50 seconds
    Team Culture
    RubyApps Insights examines the impact of positive team culture by interviewing two representatives of the RubyApps team. Julie Barbarese, a Project Team Lead, and Michele Bianculli, our Operations Manager, each play important roles in defining, cultivating, and maintaining the work environment that we describe as Awesome Every Day. Our conversation focuses on how they internalize our mantra, and the parts they play to preserve and promote our culture.
    9 August 2019, 12:00 am
  • 6 minutes 16 seconds
    July Mash-up
    RubyApps Insights shares highlights from earlier conversations this year, including Steve Aguiar, Laura Hahn, and Leigh Kessler. Next month, we'll return with new guests, new content, and a new suntan. Happy summer, everyone!
    9 July 2019, 12:00 am
  • 18 minutes 6 seconds
    Stack Optimization
    RubyApps Insights provides a special edition of the show, with voiceover talent playing the role of Jaron Rubenstein, Creator of RubyApps and Founder and President of RubensteinTech, and a recent speaker at Gro Pro 20/20.  Listen to the episode on your preferred platform, download a copy of the marketing technology stack blueprint (http://bit.ly/gropro2019), and/or view the webinar of this episode (http://bit.ly/rubyapps-hulkamania).
    11 June 2019, 12:00 am
  • 26 minutes 17 seconds
    Marketing Technology Stack Blueprint
    RubyApps Insights welcomes back Jaron Rubenstein, Creator of RubyApps and Founder and President of RubensteinTech, for a discussion around the marketing technology stack, how having a visualization can help marketers and business developers to organize and optimize their technology systems, and what the strategic implications are for leaders and their direct reports. To download your copy of the blueprint, visit: http://bit.ly/rubyappsblueprint.
    7 May 2019, 12:00 am
  • 26 minutes 50 seconds
    Semiotics
    RubyApps Insights speaks with Laura Hahn, Head of Design at Priceline, and an expert in semiotics. Our conversation delves into the importance of communication, both internally and externally for organizations, how culture can influence meaning, what the risks are of doing it poorly, and who's doing it well.
    3 April 2019, 12:00 am
  • 21 minutes 6 seconds
    5 Steps to Kick-Start your B2B Marketing Program
    RubyApps Insights speaks with Steve Aguiar, partner and marketing lead at BlueWing, a boutique digital agency that specializes in inbound marketing, website conversion optimization, social media lead generation, content strategy, and more. Our conversation is framed around five easy-to-activate steps to getting a B2B digital marketing program kick-started.
    7 March 2019, 12:00 am
  • 29 minutes 31 seconds
    Standup for Brand Voice
    RubyApps Insights speaks with Leigh Kessler, a former standup comedian and VP of Marketing & Communications at CharityEngine. Leigh shares his perspectives on marketing technology and how being a standup comic taught him to be an effective marketer with a well-crafted, authentic, and specific brand voice.
    6 February 2019, 12:00 am
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