Heads up babes. I use the F-word once in this podcast—so no kiddos in the room. Marking it explicit for this riff.

Social media analytics need to catch up and help us to see the bigger picture. While views/listenership, etc may be down, there are in fact other aspects that could be doing better than usual.

Why do analytics focus on the negative when it’s not productive for us? Not is it positive, encouraging or motivating. They can do better and they can facilitate us doing better.

If you’ve noticed this or had a bad reaction to your analytics, then this episode is for you my dear.

Also of your in the journey to showing up more authentically, rather than pretending you’re someone else, then this podcast is also for you.

Okay babe—enjoy!

Sending you so much love from NYC 😘

XOCD

@christinadistefanostudio

Hello lovely. I know you’ve been thinking about creating some sort of online presence but get hung up on things being perfect or figuring it all out in advance.

We do this kind of thing to create a false sense of being safe—if we have all the answers, if everything is nicely buttoned up, then and only then should we step out into the online content creation world. Then and only then are we qualified to show up.

I’m here to tell you these are lies babe. You are stalling. You are putting off the momentum that you could have simply by growing and learning in the process of creating. Start creating. Start putting yourself out there. It doesn’t matter of your hair isn’t perfect or you don’t have the “look” you think you must have to do this. Just start. Share your growth journey. Allow people to witness your evolution.

Content creation is a spiritual endeavor IMO because we are going to be faced with your insecurities. Your inner critic, and options of other people. Sounds fun, right?!

This is a journey and not a sprint. Honestly, I can tell you that if my YouTube channel took off straight away and I gained 10k followers in a few months, then I would have not been prepared for that exposure. It took time. It took growing little by little, little bits of exposure to the “trolls” online with their mean comments. I had to build my strength, my creation process and my editing skills along the way and it was absolutely worth it.

What I’m trying to say is don’t let the fear of looking like an amateur stop you. I have some very cringy videos and a slew of other things online that were simply me just trying. Remember not to compare yourself to people who have been creating for years. Some content creators come from advertising, marketing, acting and film backgrounds so they are steps ahead of you. This is okay. Let them be. You be you. People will love that. I promise!!

ALSO remember YOU WILL GET THERE. Take that phone out right now, well after you listen to the podcast, and create something.

Got something you want to say? Film or record it and post it. Walk bravely into the dark room of the unknown and turn the light on. I think you’ll find that it’s full of people that are grateful for your message today.

Sending you so much love from NYC 😘

XOCD

@christinadistefanostudio