What if the only thing between you and real momentum is the courage to disappoint a few people you love? In this episode, Josh Coats sat down with exceptional entrepreneur Tori Armstrong for a candid, co-hosted conversation on fear, failure, and leadership—tracing how approval, ego, and binary thinking quietly shape business decisions and how to break free.

Tori opens up about releasing the grip of friends’ and family’s opinions so she could actually move. Josh shares how a rigid right-or-wrong upbringing made action feel dangerous until he learned to treat failure as a skill. That single shift—aiming to fail on purpose for a year—compressed a decade of experience and built true confidence. From there we dig into the power of and-thinking: build a business and be a present parent, sell low-ticket and high-ticket, protect momentum and add new plays. Neutral language like head and heart helps reduce emotional charge and stops overthinking from masquerading as wisdom.

We also get painfully honest about our biggest mistakes. Josh explains why killing predictable low-ticket offers nearly stalled a thriving high-ticket certification: momentum and trust were the real engines all along. The takeaway is simple and hard—never shut down what’s profitably working; automate it, don’t annihilate it. Tori reflects on ego traps in leadership, from believing there’s only one correct path to pushing people toward goals they didn’t own. Her proudest moment—reaching the top 1%—felt different because it was shared, team-led, and rooted in growth that honored others’ autonomy.

Expect practical insights on audience trust, pricing ladders, momentum, and the psychology of safety. We talk about luck, calling, and why results meet those in motion—not those waiting for perfect permission. If you’re ready to trade or for and, protect what works, and lead with empathy and clarity, this conversation will meet you where you are and nudge you forward.

Enjoy the first half here, then catch the rest on Totally Tori, at:

https://podcasts.apple.com/sk/podcast/totally-tori-where-wellness-meets-confidence/id1651512639 

If this resonated, subscribe, share with a friend who needs it, and leave a quick review to help others find the show.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!

Ready to stop dabbling and start deciding? We dive into the gritty truth behind sustained growth: the line-in-the-sand commitment that powers your first wins—and how to renew it each time you aim higher. I share the exact mindset shifts and execution moves that carry you from early momentum to full-time income, then into multi-six figures with focused messaging and a real sales process, and finally into seven figures by turning what works into scalable systems like ads, email, and funnels.

You’ll hear how to recognize when comfort quietly stalls progress, why repeating yesterday’s tactics won’t unlock tomorrow’s goals, and how to rebuild momentum when the market shifts under your feet. I break down a practical path for recommitting at each stage: using data instead of vibes, sharpening your niche and promise, compressing time-to-value in your offers, and treating slumps like a lab instead of a funeral. We also talk about obsession without burnout—how two focused hours a day can outperform twelve scattered ones when you prioritize pipeline, conversations, and decision-focused content, and protect your headspace with simple habits that compound.

If you’ve hit a plateau or felt the sting of a sudden slump, this conversation gives you a map and the fire to use it. Draw the line again. Choose the fight again. And if you’re aiming for six figures with accountability and clear structure, I share details on the new Six Figure Sprint and how to get the workshop invites. Subscribe, share this with a friend who’s ready to recommit, and leave a quick review to tell me the one constraint you’ll tackle first.

If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!