Persuasion by the Pint

Jonathan Taylor and Sean McCool

Sean McCool & Jonathan Taylor discuss how psychology is used everyday to influence human behavior.

  • 1 hour 30 minutes
    377: How To Write Killer Persuasive Sales Copy With AI

    On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.

    You can get their “5 Prompts for Making Your AI Copy Sound More Conversational” at https://docs.google.com/document/d/1nHxg8Kygtcjz-bhgrYG5zargy7oWVrEw6tfZMqoUvFw/edit?tab=t.0

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    16 November 2024, 6:03 pm
  • 1 hour 3 minutes
    376: B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing

    On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he’s seen how the creator economy can transform B2B marketing, and he’s captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.

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    9 November 2024, 5:39 pm
  • 1 hour 15 minutes
    375: The Psychology Playbook to Building a Loyal Tribe of Customers

    On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who’ve been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients’ businesses “more marketable”. They spent years bouncing around cheap Mexican hostels while studying cults, cult brands, social movements, and human psychology to understand why people buy.

    That’s how they created The Tribe Method for building 6 – 7 figure communities that people actually want to buy from and belong to so you can get paid daily to hang out with your kind of people.

    You can get their book 27 TRIBAL PSYCHOLOGY SECRETS for only $8 at https://www.tribemethod.com/secrets62….

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    2 November 2024, 5:02 pm
  • 1 hour 20 minutes
    374: Persuasion and Horror – Interview with Horror Fiction Author Mark Leslie

    On this episode, we interview Horror Fiction writer Mark Leslie. In 2004 Mark released his first collection of chilling fiction and bound them in a volume called One Hand Screaming. Twenty years later, he’s released a special anniversary edition that is more than twice the size of the first and includes all the original tales plus new ones.

    Mark would be the first person to admit he’s still afraid of the monster under his bed. That might be why most of his books explore the darker side.

    In addition to penning a series of true ghostly tales (that include SPOOKY SUDBURY, HAUNTED HOSPITALS and CREEPY CAPITAL), he has written a few horror titles (I, DEATH, ONE HAND SCREAMING, and NOCTURNAL SCREAMS), is the editor of the horror anthologies CAMPUS CHILLS, FEEL THE FEAR, and SUPERNATURAL, and is the author of the humorous urban fantasy action/adventure ‘Canadian Werewolf” series.

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    26 October 2024, 4:50 pm
  • 1 hour 25 minutes
    373: 5 Steps to Becoming The Most Valued Person In Your Industry

    On this episode, we’ll be discussing the book Key Person of Influence by Kevin Harrington and Daniel Priestley. We’ll be covering the Five Step Method they outline for becoming the most valued and highly paid person in your industry. We’ll also be talking about NotebookLM, and new AI tool for turning documents into conversations.

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    19 October 2024, 6:53 pm
  • 56 minutes 19 seconds
    372: AI Copiloting for Superhuman Copywriting

    On this episode Seth Czerepak, joins us to discuss how AI can be used to write superhuman copy.
    Seth has taken some of the most sophisticated aspects of writing to influence, motivate, and persuade, and made them accessible in his own system called The Antifragile Sales System.

    Interview with special guest Seth Czerepak.

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    12 October 2024, 4:43 pm
  • 56 minutes 44 seconds
    371: Black Sheep Ideas to Make Sales Effortless and Aligned

    On this episode, Aleasha Bahr joins us to talk about her Black Sheep Sales Method™. She has 15 years of experience customizing sales strategies to your personality, audience, and service. Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching or pretending to be someone else. 

    In her 15+ years in sales she’s sold almost $50M in services herself and has helped others sell $17.5M over the last 4 years alone with her proven, personalized approach. 

    You can learn more about Aleasha by visiting https://aleashabahr.com/blacksheep.

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    5 October 2024, 5:55 pm
  • 1 hour 14 minutes
    370: How Copy, UX, and Decision-Making Psychology Turns Words Into Gold

    On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show. Chris is a “Conversion Alchemist” who works with B2B businesses that are looking to find message to market fit and convert more website visitors into loyal customers but think that words alone will convert when words are just the base metal. You can learn more about Chris by visiting https://christophersilvestri.com.

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    28 September 2024, 4:53 pm
  • 54 minutes 22 seconds
    369: RFK Jr’s Hidden Persuasion, How to Get Repeat Business, and More Topics

    On this episode, we’ll analyze RFK Jr’s speech with AI (Claude) and find out what made it so persuasive.

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    21 September 2024, 5:15 pm
  • 1 hour 25 minutes
    368: What Video Game Characters Can Teach You About Conversion

    Special guest Kory Basaraba share his “Core Conversion Story” formula so you can create higher converting funnels.

    The post 368: What Video Game Characters Can Teach You About Conversion first appeared on Persuasion by the Pint.

    16 September 2024, 6:03 pm
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