On this episode, Steve Raju joins us on the podcast. He is the author of the new book, Cognitive Sovereignty: How To Think For Yourself When AI Thinks for You.

There are thousands of books about using AI better. Steve’s book is different. It’s about what AI is doing to you over time – When you still look like you’re thinking for yourself, but in reality, the actual thinking stopped happening somewhere around six months ago.

You can get your free chapter at https://cognitivesovereignty.io/#notify.

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Returning guest David Dutton joins us for another random flight of topics. We’ll be discussing an article from the Independent titled “It’s not your imagination. Advertising is getting worse – and it might be deliberate”. We’ll also talk about Chuck Norris’ death. Hard to believe because “death once had a near-Chuck Norris experience”.

 Lastly, we talk about a successful Missoula billboard campaign by a local credit union designed to appear as authentic, handwritten notes from a guy named Ryan. The campaign was so effective that it helped bring in $20 million in new deposits in its first month.

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On this episode, Bill Mueller joins the podcast again to talk about “24 Ways to Tell a Story in an Email Without Telling a Story”. Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every niche.

His approach over the years has been simple: People love stories; therefore, use stories to communicate and sell. He’s even created a simple, fill-in-the-blank system for writing countless story-based emails that work. It’s called the “Story Sales Machine” because all you have to do is plug in the details about your offer, your audience, their objections, and more.

You can find his system at https://www.storysalesmachine.com/sto….

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On this episode, we welcome Patrick Clark to the show. He’s recently written a book, under his pen name Will Camden, called Confessions of a Professional Conspiracy Theorist. It’s the inside story of the conspiracy movement and how belief is manufactured. In the book, Patrick pulls back the curtain on his 30 years in PR, and how he worked to shape what you think, buy, and believe.

It describes how he used the same skills and techniques as part of an organised campaign that made you believe in aliens, rebranded the Devil as the Illuminati, and convinced thousands that the government had weaponised lampposts.

You can learn more at https://willcamden.co.uk/product/conf….

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On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory experiences.

She is the founder of Scentex, an event services company that curates and orchestrates custom fragrance experiences for weddings, galas, meetings, and other events. We’ll be discussing the science and psychology behind scent marketing. You can learn more about Scentex at https://scent-ex.com.

The post 422: The Surprising Science and Psychology Behind Scent Marketing first appeared on Persuasion by the Pint.

On this episode, we discuss a little-known book called Obvious Adams: The Story of a Successful Businessman and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention.

Also, we discuss some of this year’s Super Bowl ads.

The post 421: We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever first appeared on Persuasion by the Pint.

On this episode, legendary copywriter Bob Bly revisits the show to share his perspective on AI in copywriting.

For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales – online and offline.

McGraw-Hill calls Bob Bly “America’s top copywriter.” He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter’s Handbook. His latest book on AI is called AI Apocalypse.

You can sign up for Bob’s free newsletter at https://bly.com.

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On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand. 

She’s been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at https://www.morethanwordscopy.com.

The post 419: How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One first appeared on Persuasion by the Pint.

On this episode, Jody Raynsford joins the show. He is the author of the book “How to Start a Cult”. After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses.

His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers.

You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint.

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On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies

Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling.

You can learn more about Full Pour Media at https://fullpourmedia.com.

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