On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages.

He is the founder and CEO of the annual Killer Nashville International Writers’ Conference, now in its 21st year, and a contributor to Writer’s Digest magazine with his monthly online column, “Killer Writer”. In addition, Clay is the founder of Killer Nashville University, a creative learning platform for writers.

You can learn more about him at https://claystafford.com.

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On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.

 His dedication to mentorship and empowering others has led to significant success stories in various industries. You can learn more by visiting https://tradeshowsecrets.com.

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On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book, Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City. Her 7-hour video class Wired for Story can be found at CreativeLive.com. You can learn more about Lisa at http://wiredforstory.com.

The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence first appeared on Persuasion by the Pint.

On this episode. Kevin Halbert, son of the legendary copywriter Gary Halbert, joins us on the podcast to share stories of his dad and how he’s using AI in copywriting today. We also ask the question, “How would your dad have used AI?” if he were around today.

Kevin is the publisher of The Gary Halbert Letter. If you aren’t on the newsletter, you should be. You can sign up at https://thegaryhalbertletter.com/Signup.html.

The post 427: What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert first appeared on Persuasion by the Pint.

On this episode, Steve Raju joins us on the podcast. He is the author of the new book, Cognitive Sovereignty: How To Think For Yourself When AI Thinks for You.

There are thousands of books about using AI better. Steve’s book is different. It’s about what AI is doing to you over time – When you still look like you’re thinking for yourself, but in reality, the actual thinking stopped happening somewhere around six months ago.

You can get your free chapter at https://cognitivesovereignty.io/#notify.

The post 426: What is AI Doing to Our Cognitive Sovereignty? How To Think For Yourself When AI Thinks For You first appeared on Persuasion by the Pint.

Returning guest David Dutton joins us for another random flight of topics. We’ll be discussing an article from the Independent titled “It’s not your imagination. Advertising is getting worse – and it might be deliberate”. We’ll also talk about Chuck Norris’ death. Hard to believe because “death once had a near-Chuck Norris experience”.

 Lastly, we talk about a successful Missoula billboard campaign by a local credit union designed to appear as authentic, handwritten notes from a guy named Ryan. The campaign was so effective that it helped bring in $20 million in new deposits in its first month.

The post 425: Is Advertising Getting Worse? Bad Ads, Chuck Norris, and a Billboard that Scored $20 Million first appeared on Persuasion by the Pint.

On this episode, Bill Mueller joins the podcast again to talk about “24 Ways to Tell a Story in an Email Without Telling a Story”. Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every niche.

His approach over the years has been simple: People love stories; therefore, use stories to communicate and sell. He’s even created a simple, fill-in-the-blank system for writing countless story-based emails that work. It’s called the “Story Sales Machine” because all you have to do is plug in the details about your offer, your audience, their objections, and more.

You can find his system at https://www.storysalesmachine.com/sto….

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On this episode, we welcome Patrick Clark to the show. He’s recently written a book, under his pen name Will Camden, called Confessions of a Professional Conspiracy Theorist. It’s the inside story of the conspiracy movement and how belief is manufactured. In the book, Patrick pulls back the curtain on his 30 years in PR, and how he worked to shape what you think, buy, and believe.

It describes how he used the same skills and techniques as part of an organised campaign that made you believe in aliens, rebranded the Devil as the Illuminati, and convinced thousands that the government had weaponised lampposts.

You can learn more at https://willcamden.co.uk/product/conf….

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On this episode, Tiffany Rose Goodyear joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory experiences.

She is the founder of Scentex, an event services company that curates and orchestrates custom fragrance experiences for weddings, galas, meetings, and other events. We’ll be discussing the science and psychology behind scent marketing. You can learn more about Scentex at https://scent-ex.com.

The post 422: The Surprising Science and Psychology Behind Scent Marketing first appeared on Persuasion by the Pint.

On this episode, we discuss a little-known book called Obvious Adams: The Story of a Successful Businessman and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention.

Also, we discuss some of this year’s Super Bowl ads.

The post 421: We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever first appeared on Persuasion by the Pint.