On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them.

We’ll also cover some other topics like Columbia Sportswear’s “Expedition Impossible”– a viral marketing campaign that offers to give away the company to anyone who could prove the Earth is flat. You might be surprised at the results. 

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On this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood and UFO beliefs.

He is also the author of Conspiracy Films: A Tour of Dark Places in the American Conscious, in which he emphasizes the long, intertwined history of filmmakers, UFOs, believers, skeptics, and government intelligence agencies.

The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.

On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention.

He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has consulted on films.

Check out their true crime podcast at https://podcandypodcast.com.

The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”.

We’ll share some examples of things that have worked not only for getting attention but also for winning some big deals. 

The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.

On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You.

Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at https://www.lucybroadbent.net.

The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act.

He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is called the A.W.E Method, and we’ll be breaking it down on the show.

You can learn more about his work at https://frankniles.com.

The post 433: What Neuroscience Reveals About the Most Persuasive Messages first appeared on Persuasion by the Pint.

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history.

Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal, to name a few.

You can learn more about their company at https://www.themachine.biz.

The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino first appeared on Persuasion by the Pint.

In this episode, we cover a flight of persuasion topics. These include:

1. McDonald’s Disaster (CEO Big Arch Burger Video)

2. French Fry Cookies (Repackaging)

3. Cold Caking

4. Lowering the Lights Makes You Spend More (Bars and Restaurants)

5. The KitKat Heist

6. Red Bull Guerilla Marketing 

7. Pinterest’s “Best Thing Online Is a Reason to Get Offline”

You can access the show notes with links at https://docs.google.com/document/u/0/…

The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More first appeared on Persuasion by the Pint.

On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages.

He is the founder and CEO of the annual Killer Nashville International Writers’ Conference, now in its 21st year, and a contributor to Writer’s Digest magazine with his monthly online column, “Killer Writer”. In addition, Clay is the founder of Killer Nashville University, a creative learning platform for writers.

You can learn more about him at https://claystafford.com.

The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford first appeared on Persuasion by the Pint.

On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.

 His dedication to mentorship and empowering others has led to significant success stories in various industries. You can learn more by visiting https://tradeshowsecrets.com.

The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets first appeared on Persuasion by the Pint.