On this episode, we’ll be discussing seven successful marketing campaigns that have shaped modern cultural norms and consumer behavior.

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On this episode, Gasper Crepinsek joins the podcast. He is a former consultant at BCG, who walked away from a comfortable 6-figure corporate career to join the AI revolution. Now he helps entrepreneurs cut soul-sucking work and run their businesses up to 3x faster with AI. He combines his consulting background with hands-on experimentation to help founders work less and create more.

Gasper is also the founder of Rebelpreneurs, a movement for people who want to run their one-person business in 4 focused hours a day using AI. The mission is simple: more freedom, less grind. You can learn more about this by visiting https://www.rebelpreneurlab.com/chall….

The post 413: 10 ChatGPT Prompt Hacks Only Top 1% of Power Users Know first appeared on Persuasion by the Pint.

On this episode, we’ll be covering a random flight of topics, including “What Makes Persuasive Messages Stick” and a simple trick to make you more persuasive in conversations, speeches, or presentations.

The post 412: Why Some Messages Stick, and a Simple Trick that Can Make You More Persuasive first appeared on Persuasion by the Pint.

On this episode, we’re diving into the high-stakes side of persuasion—where the goal isn’t to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones that deal with accountability, job loss, or even criminal consequences.

We’ll explore how persuasion works when the stakes are personal and the outcomes painful, why listening—real, active listening—isn’t just a soft skill but the foundation of ethical influence, and what business leaders can learn from investigative interviewing when it comes to leading with trust and integrity. You can learn more about Mark by visiting https://andersoninvestigative.com.

You can also follow Mark on LinkedIn here.

The post 411: Persuasion Secrets When the Stakes Are High first appeared on Persuasion by the Pint.

On this episode, we welcome Michael Halcomb to the show. Michael is a professor, comedian, author, and former debate coach. We’ll discuss the role of humor in persuasion.

You can check out Michael’s podcast at https://www.michaelhalcomb.live.

The post 410: Make ’Em Laugh: The Secret Weapon in Persuasive Communication first appeared on Persuasion by the Pint.

On this episode, we’ll talk about “love triangles” and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors.

The post 409: How to Use “Love Triangles” In Marketing Copy first appeared on Persuasion by the Pint.

The Robert Collier Letter Book is a treasure chest for any copywriter. It’s one of the most practical, psychology-driven books ever written on persuasion through the written word.

On this episode, we’ll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at https://amzn.to/46Wf5LQ.

The post 408: Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting first appeared on Persuasion by the Pint.

On this episode, we welcome John Bejakovic. He is the author of the book 10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters.

John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you’re curious about these topics, check out John’s books on Amazon, or sign up for his free email newsletter at bejakovic.com.

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On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.

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On this episode, we welcome “Doberman Dan” back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we’ll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can learn more about Doberman Dan at https://www.dobermandan.com.

The post 405: The Death of Facebook Ads – Interview with Doberman Dan first appeared on Persuasion by the Pint.