On this episode, Jody Raynsford joins the show. He is the author of the book “How to Start a Cult”. After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses.

His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers.

You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint.

The post 418: We Teach You How to Start a Cult first appeared on Persuasion by the Pint.

On this episode, Bryant Vander Weerd joins us. He is the Founder of Full Pour Media, an award-winning creative agency that specializes in the food and beverage industry. Full Pour Media works with clients both in US and abroad to plan, produce, and execute marketing and promotional strategies

Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling.

You can learn more about Full Pour Media at https://fullpourmedia.com.

The post 417: The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design first appeared on Persuasion by the Pint.

On this episode, Dawn Apuan joins us to discuss 5 Neurochemicals That Trigger Buying Behavior. Dawn is the CEO of Copy Queens Ink. She’s a top copywriter and funnel strategist who helps coaches and speakers “Write Like a CEO” so they can attract premium clients, sell out high-ticket offers, and multiply their impact with powerful messaging using the Voiceprint System.

You can check out her custom GPT course at https://profitablecopywriter.com/bbb.

The post 416: The 5 Neurochemicals That Trigger Buying Behavior first appeared on Persuasion by the Pint.

On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting and how popular betting apps like DraftKings hook users by design. Matt is the program director of Sports Business Management at American University’s Kogod School of Business, as a guest.

Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million in wagers, risk management, and compliance.

The post 415: How Sports Betting Apps Hook Users by Design first appeared on Persuasion by the Pint.

On this episode, we’ll be discussing seven successful marketing campaigns that have shaped modern cultural norms and consumer behavior.

The post 414: 7 Greatest Marketing PsyOps of the Last 200 Years first appeared on Persuasion by the Pint.

On this episode, Gasper Crepinsek joins the podcast. He is a former consultant at BCG, who walked away from a comfortable 6-figure corporate career to join the AI revolution. Now he helps entrepreneurs cut soul-sucking work and run their businesses up to 3x faster with AI. He combines his consulting background with hands-on experimentation to help founders work less and create more.

Gasper is also the founder of Rebelpreneurs, a movement for people who want to run their one-person business in 4 focused hours a day using AI. The mission is simple: more freedom, less grind. You can learn more about this by visiting https://www.rebelpreneurlab.com/chall….

The post 413: 10 ChatGPT Prompt Hacks Only Top 1% of Power Users Know first appeared on Persuasion by the Pint.

On this episode, we’ll be covering a random flight of topics, including “What Makes Persuasive Messages Stick” and a simple trick to make you more persuasive in conversations, speeches, or presentations.

The post 412: Why Some Messages Stick, and a Simple Trick that Can Make You More Persuasive first appeared on Persuasion by the Pint.

On this episode, we’re diving into the high-stakes side of persuasion—where the goal isn’t to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones that deal with accountability, job loss, or even criminal consequences.

We’ll explore how persuasion works when the stakes are personal and the outcomes painful, why listening—real, active listening—isn’t just a soft skill but the foundation of ethical influence, and what business leaders can learn from investigative interviewing when it comes to leading with trust and integrity. You can learn more about Mark by visiting https://andersoninvestigative.com.

You can also follow Mark on LinkedIn here.

The post 411: Persuasion Secrets When the Stakes Are High first appeared on Persuasion by the Pint.

On this episode, we welcome Michael Halcomb to the show. Michael is a professor, comedian, author, and former debate coach. We’ll discuss the role of humor in persuasion.

You can check out Michael’s podcast at https://www.michaelhalcomb.live.

The post 410: Make ’Em Laugh: The Secret Weapon in Persuasive Communication first appeared on Persuasion by the Pint.

On this episode, we’ll talk about “love triangles” and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors.

The post 409: How to Use “Love Triangles” In Marketing Copy first appeared on Persuasion by the Pint.