On this episode, we’ll be covering a flight of persuasion topics:

• A comedian created his own production company to get gigs: https://www.instagram.com/reel/DeXL-l8zrhu/?psln=a3lrOW1yaXNiYXdq
• Is the best sales copy a shorter path to buying? Revlon shared results from Amazon interactive video ads with dynamically personalized calls to action –  https://www.marketingdive.com/news/how-revlon-used-amazons-interactive-video-ads-to-drive-outcomes/832462/
• Walmart’s chicken purse: Walmart explained how jokes about carrying rotisserie-chicken packaging like a purse inspired an actual $5.97 bag. Its executive said the initial 5,000-bag drop sold out online in 90 minutes; social teasing and influencer seeding supported it. https://www.marketingbrew.com/stories/walmart-rotisserie-chicken-social-listening-strategy
• Quality” is not proof: Omaha Steaks gets specific: Omaha Steaks’ “No Bull” platform replaces broad quality language with explanations of sourcing, aging, and hand-cutting. The company reported a 46% increase in conversion rates – https://www.marketingdive.com/news/inside-omaha-steaks-efforts-to-ditch-marketing-bull-and-attract-gen-z/832062/

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On this episode, Matt Goren joins us to discuss AI search. Matt is the founder of RunOctopus, an AI search visibility platform to help companies get found and cited, and we’ll explore what that shift means for earning attention, building credibility, and becoming a business AI recommends.

Matt is a marketing and growth specialist who builds the systems behind business growth—from advertising and content to AI-powered tools. Matt ran a marketing agency for five years, managing more than $40 million in advertising spend, and has led marketing for brands including Tom’s Key, Hungry Bark, and Digital Dream Labs.

 Today, Matt helps businesses navigate a new question: When customers turn to AI for answers, will your business show up? You can have your site analyzed at https://www.runoctopus.com.

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On this episode, Mark Kapczynski joins the show. He is the co-founder of Kontrol Media and author of Everyone Sells: How to Influence Anyone, Anywhere, Anytime.

In his new book, Mark draws on neuroscience, psychology, and decades of business experience to explain why selling is really about human behavior and communication, not being pushy or manipulative. Mark also discusses how AI is transforming the way we communicate—and why authentic human connection may be more valuable as a result. You can learn more by visiting https://kontrolmedia.com/everyone-sells-book. 

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On this episode, Annie Figenshu joins the podcast. Annie helps leadership development firms explain what they do in simple, compelling language so the right companies understand their value and say yes sooner. She’s the owner of Downstage Media, a StoryBrand Certified Guide, and the co-creator and co-host of The StoryBrand Guide Podcast.

She’s also the author of Simple Social Media and co-author of The Content Entrepreneur. Annie has helped clients develop pitches that secured major funding, including $250,000 from three Sharks on ABC’s Shark Tank. With a background in professional theater and improv, she brings a practical, engaging approach to helping businesses know what to say and put it to work. You can learn more about her work at https://www.downstage.media.

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On this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication.

His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He’s a professor of social engineering at the University of Arizona and an expert witness in cases involving deception, influence, and fraud.

You can learn more about his work at www.social-engineer.com.

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On this episode, Clive Cable joins the show. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what makes people say yes.

His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and what moves someone from hesitation to action. He later took those lessons into copywriting, generating more than £40 million in sales across a dozen different industries.

Clive is also the author of Neurocopy – Mapping the Five Brain Chemicals that Trigger the Buying Decision.

His work today combines classic direct-response principles with psychology, neuroscience, neurochemical triggers, and artificial intelligence to better understand why certain words persuade while others fall flat. You can learn more about his work at https://clivecable.com.

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On this episode, Frank Ahearn joins the podcast to discuss how to handle online blackmail. For more than three decades, he’s helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families.

He’s also the New York Times bestselling author of How to Disappear and has written numerous books on privacy, disappearing, blackmail, and reputation protection.

You can learn more about his work by visiting https://frankahearn.com.

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On this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?”

Negotiating begins long before you sit down with your counterpart, and there are simple techniques for each step of the process to ensure you get what you came for, while preserving and even strengthening the relationship (business or personal). We’ll be discussing some of these techniques on the show.

You can learn more about her work at https://www.kskcoaching.com/why-work-….

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On this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable.

In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage shifts toward the person who can walk into a room, understand what people actually care about, earn credibility, handle disagreement, and persuade.

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On this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders.

We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can.

The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.