At long last, it's the day of Kristen’s retrieval. As she waits to find out her results, she investigates why so many people are freezing their eggs now — and whether there is any science on the horizon that could make things easier for future generations.

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Kristen is trying to figure out where to freeze. While trying to pick a clinic, she uncovers how an influx of private equity and other funding hasn’t actually made things better for fertility patients. She learns about fertility mishaps, mistakes and how labs and clinics are really run.

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As Kristen stresses about how to pay for fertility treatment, she meets people who had to go extreme lengths to afford the services in a system where insurance coverage is spotty. And she travels to Oklahoma to check out one company that’s trying to make the treatment accessible for all.

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Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.

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Reporter Kristen V. Brown visits a fertility clinic to find out whether she can still have kids. And she explores the moment the fertility industry really exploded: when doctors realized they could sell egg freezing as a preventative service, not just as a medical treatment.

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Bloomberg News Now is a comprehensive audio report on today's top stories. Listen for the latest news, whenever you want it, covering global business stories around the world.     

on Apple: trib.al/Mx9TCh1     
on Spotify: trib.al/T4BG8s4     
Anywhere: trib.al/O4EX6BA

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At Bloomberg, we’re always talking about the biggest business stories, and no one is bigger than Elon Musk.

In this new chat weekly show, host David Papadopoulos and a panel of guests including Businessweek’s Max Chafkin, Tesla reporter Dana Hull, Big Tech editor Sarah Frier, and more, will break down the most important stories on Musk and his empire. Listen wherever you get your podcasts.

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Smoke Screen: Deadly Cure is a podcast about a family on the fringe who convinced tens of thousands of people across the globe to buy a miracle liquid made of poison, the international conspiracy they ignited, and the people who fought to take them down. Smoke Screen: Deadly Cure is a Neon Hum Media, Bloomberg & Sony Music Entertainment production.

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Hosted by Bloomberg Opinion senior executive editor Tim O'Brien, Crash Course will bring listeners directly into the arenas where epic business and social upheavals occur. Every week, Crash Course will explore the lessons to be learned when creativity and ambition collide with competition and power -- on Wall Street and Main Street, and in Hollywood and Washington.

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The battle against humanity’s most challenging diseases is happening at the intersection of business and medicine. A new six-episode podcast called Targeting the Toughest Diseases explores how Vertex Pharmaceuticals, a Boston-based biotech company, is using innovative tools, methods, and a unique philosophy to search for treatments and cures. Produced by Bloomberg Media Studios and Vertex, the podcast’s latest episode features NBA great Alonzo Mourning recounting his fight against kidney disease, and how future generations of patients may have an easier time of it. You can subscribe today on Apple Podcasts, Spotify or wherever you listen to your favorite podcasts.

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If you’re like many people, there’s a good chance that your weight and calorie considerations play a big role in food decisions. Intuitive eating, an Internet-famous movement all about healing people’s relationships with food, says it shouldn’t be that way. The final episode of “Losing It” explores what it means to eat intuitively, and asks the question: Does it work? 

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