Mario tackles the common issue of overburdening people with requests for their time. He introduces a more straightforward strategy designed to secure more meetings and boost your chances of getting in the door to increase your chances for success.

Also DM me @MarioArmstrong on twitter

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Podcast Show Notes:

Explosive growth!
Women represent over 30% of new podcast listeners monthly.
Research Data:

Relying on data from Cumulus Media.
Podcasting still in its infancy regarding mass market reach.

Financial Figures:
$2.3 billion spent on podcast advertising this year.
Expected growth to $4 billion by 2025.
Reasons for Shift to Podcasting:

Traditional media (TV, billboards, radio) seeing reduced reach.
Individual creators are out-producing networks; people resonate with individual voices.
Brands recognize podcasters’ influence; listeners 60% more likely to engage with promoted products.
Opportunity:

Podcasting space is gaining more attention now and in the foreseeable future.
Potential for building a podcast and securing sponsors.
Offer:

Free masterclass on Zoom for 50 participants.
REGISTER FOR MY FREE EVENT: https://getsponsorshipmoney.com/podcaster/
Duration: 1.5 hours.
Aims to address all podcast-related questions.

PODCAST LISTENER SURVEY: https://forms.gle/wcxrFUzy13iZr5iLA

In this episode of “Wake Up and Level Up,” we’re going to talk about something powerful – your invisible trait. Yes, everyone has one, including you! It’s that unique value others see in you, but you may not fully recognize it in yourself. Your invisible trait is your superpower, something you do so effortlessly that you underestimate its significance.

But don’t overlook it! Embracing and honing this trait can lead to incredible opportunities and accomplishments. It’s time to take action and reveal your hidden potential.

Here’s a simple yet impactful two-step process for discovery. First, grab a pen and paper and jot down what you believe you excel at. Reflect on your strengths and passions. Next, reach out to your friends, family, and peers. Ask them this question without giving any hints: “What do you think I excel at?” Their answers might surprise you, uncovering aspects you never realized.

Understanding and embracing your invisible trait can be a game-changer for your journey. So why wait? Unleash your superpower and make 2023 a year of soaring success. Take the first step today by identifying and harnessing your unique gift.

And hey, before you go, we’d love to hear from you! Share your thoughts with us through the survey link in the show notes. Your feedback will help us create the most relevant and informative content for you.

PODCAST LISTENER SURVEY: https://forms.gle/wcxrFUzy13iZr5iLA

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The Podcast Summit was packed with hundreds of podcasters, learning, sharing, connecting. I was honored to be a keynote speaker breaking down building your personal brand for big opportunities and how to create content and get money from brands to pay for it.

Here are my episode notes:

Podcasting’s Growth and Advertiser Spending: Podcasting is experiencing explosive growth, with advertisers spending $2.3 billion on podcast advertising in 2023, expected to rise to $4 billion by 2025. Even small podcasts can attract brand sponsorships and ad revenue due to the increasing availability of funds.

Brands Investing in Niche Audiences: Brands are increasingly investing in podcasts with small, passionate, and engaged niche audiences. They recognize that such podcasts deliver better returns on their investment.

Benefits of Getting Brand Deals: Securing brand deals offers significant advantages, including financial support to execute podcast ideas, the ability to hire staff and improve equipment, and enhanced credibility. Additionally, associating with brands can lead to more speaking opportunities.

Red Flags in Podcast Monetization: Avoid immediately setting pricing for your podcast. Instead, engage in conversations with potential advertisers. Going directly to marketers, based on your niche and audience, can enable you to charge a premium for ad placements.

YouTube for Podcast Discovery: YouTube has become the primary platform for podcast discovery. To leverage this trend, podcasters are encouraged to create video content, such as audiograms, which combine audio with visuals, appealing to a wider audience and participating in the YouTube strategy.

PODCAST LISTENER SURVEY: https://forms.gle/wcxrFUzy13iZr5iLA

In this episode, we discuss the challenge of capturing people’s attention and how to effectively reach your desired audience. We introduce a proven formula to secure positive responses and share real-life proof of its success.

Key Points:

Package a 90-second or less video sales letter showcasing your personality and providing evidence of your skills or expertise.
Ask for a specific time commitment, such as 11 minutes, to increase the likelihood of a positive response.
By valuing the recipient’s time and making a reasonable request, you can build trust and secure more positive outcomes.
Keywords:

Capturing people’s attention
Reaching your desired audience
Video sales letter
Trust-building through proof
Asking for a specific time commitment

Welcome to “Wake Up and Level Up,” a brief and inspiring podcast designed to jumpstart your day. In under three minutes, we provide tactical advice to give you direction and decisive action to implement today. Perfect for entrepreneurs, creators, and professionals seeking a morning jumpstart.

PODCAST LISTENER SURVEY: https://forms.gle/wcxrFUzy13iZr5iLA

Main Points:

1. Challenges Slowing Entrepreneurs Down: The episode discusses three common challenges faced by entrepreneurs, affecting creators and professionals too. The first challenge is excessive self-doubt and seeking validation for ideas.
2. Trust Your Gut: Instead of relying on external validation, tap into your intuition and wisdom to determine if your idea is purposeful and beneficial to others. Confidence in your vision is key.
3. Focus on Progress and Salesmanship: To achieve progress and momentum, prioritize salesmanship skills. While building logos and doing research is essential, profitability is crucial for sustainability.
4. Embrace Imperfection: Perfectionism is counterproductive. Don’t delay launching due to the pursuit of flawlessness. Release your product or idea, gather feedback, and improve through experimentation.
5. Take Action Today: Three actionable tips to overcome entrepreneurial hurdles. Progress without seeking validation, enhance salesmanship, and let go of the illusion of perfection.

Mario talks about the new app, Threads! It is a new text-based social messaging app from Meta (formerly known as Facebook) with over 100 million users within a few days of its launch.

• The app is backed by Meta, indicating it is likely to be around for the long term and not fizzle out like some other startups.
• Joining Threads early provides an opportunity for community discovery and faster growth as the user base is still relatively small.
• It is recommended to approach Threads as a separate platform, not using the same content as on Instagram, as it is meant to be used differently.
• The speaker promises to provide more information about Threads, including new features that can benefit businesses, personal brands, and communities.

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Today we are diving into a subject that will make you rethink the value of your time. With an average of 720 hours available to us each month, after subtracting sleep, work, eating, and other basic activities, we still have about 230 to 280 hours for productivity.

As we reach the halfway point of 2023, now is the perfect time to reassess. It’s a great time to plan for the remaining six months.

Key Points:

1. Don’t Just Learn, Act: We often get caught up in learning and consuming information, which becomes an escape from actually doing. The focus should be on gaining hard-won wisdom through real-world experiences and experiments.
2. Three Steps for the Coming Six Months: Here are three unconventional yet impactful strategies for the rest of 2023:
   • Be Purposeful: Determine your intention for the next six months. It’s okay to pivot if your purpose has changed.
   • Get an Accountability Partner: Find someone who will hold you to your goals and meet with them on a weekly basis.
   • Conduct Short-Term Experiments: If long-term goals feel daunting, reframe them into a series of short-term experiments. It will help you adapt and shift as you go.

Thank you for joining us and investing your valuable time in listening to this episode. Until next time, remember: you have the power to make the most out of every single hour in your day. Go seize them!

IMPORTANT NOTE FOR YOU: Please answer my listener survey, it will only take you 90 seconds to do and its critical for our planning: https://forms.gle/kyGZ18No44vFSkTW8

In this episode, Mario Armstrong explores a profound Chinese proverb, “Sleeping in the same bed, but dreaming different dreams,” which paints a vivid picture of how people can share a physical space, yet their minds can be in completely different places. This proverb is applied to the challenges entrepreneurs often face when their visions don’t align with those of their family members, partners, clients, or stakeholders. How can we not only share the same “bed” but also dream the same “dreams”?

Here’s what you can expect from this episode:

• Communication: The importance of clarity and brevity in conveying your vision, the direction you’re heading in. Mario emphasizes that if you’re explaining what you do, rather than telling, your communication isn’t clear enough.
• Alignment: The necessity of ensuring that your goals align with those of your partners, stakeholders, or clients for smooth collaboration. But also, understanding that not everyone, like family members, needs to fully grasp your vision – their support is enough.
• Flexibility: How active listening and paying attention to no-verbal cues can help you be open to adjusting your approach based on the feedback received, being comfortable with making changes on the fly.
• Empathy: Understanding someone else’s position through active listening becomes crucial for achieving common goals.

Mario reminds listeners that sharing a bed and dreaming the same dreams is about communicating clearly, understanding and aligning with your partners, and being flexible based on feedback.

IMPORTANT NOTE FOR YOU: 

Please answer my listener survey, it will only take you 90 seconds to do and its critical for our planning:

https://forms.gle/kyGZ18No44vFSkTW8

In today’s episode, we’re diving into the exciting and transformative power of experimentation. Your guide, Mario Armstrong, shares his personal journey of experimentation through a new roundtable show concept, mirroring an “ESPN for entrepreneurship.” Tune in to hear about the liberating freedom found in trial and error, and how failure becomes a myth when you approach your endeavors as experiments.

Key Points:

1. Embrace Experimentation: Mario encourages listeners to approach personal, career, or business goals as experiments. This perspective turns potential failure into learning opportunities and fosters growth.
2. Enjoy the Process: Focus on the process, not just the outcomes. Even if the results are not immediately clear, the act of trying new things brings unanticipated outcomes and valuable lessons.
3. The Myth of Failure: In the world of experimentation, failure doesn’t exist. Every trial, regardless of the outcome, is a learning experience that contributes to your growth and evolution.

What are your current experiments? Share your stories and insights with Mario on Instagram @MarioArmstrong.

I WANT TO HEAR FROM YOU!!! Please also take a moment to fill out the podcast survey:

https://docs.google.com/forms/d/e/1FAIpQLSdlBTsgO3BtCYeLRG93CnMm0zUUXpmdTZ8XrXXqtFBZGTxm0A/viewform

Your feedback is vital as we strive to create more relevant content and plan new events, including virtual meetups, for 2024.

Thanks for joining us on this journey of discovery and growth. Until next time, wake up, level up, and embrace the adventure of experimentation!

I respect you. To take an idea from nothing to something is not easy. So today, I’m patting you on the back to remind you that you are great and to keep creating.