⭐️ Musicbed -Switch today and get a 14 day free trial: https://bit.ly/45HQjhC

In this episode of Shifting Focus, I sit down with Jeff Chang of The Apartment Photography — one of the most respected wedding photography brands in the world.

Jeff shares his 20-year journey from shooting $200 weddings off Craigslist to building a globally recognized brand, all while staying creatively fulfilled. We dive into the tension between art and business, how to create images that actually mean something, and why most photographers stay stuck in the middle market.

We also talk about:

• How to create "portfolio-level" images on real wedding days

• The balance between creativity and profitability

• Why your network might be the missing piece in your growth

• The mindset shift that changed everything after COVID

• How Jeff built a massive following through simple, consistent content

This is a masterclass in longevity, intentional growth, and building a business that doesn't kill your creativity.

If you're trying to charge more, attract better clients, and actually enjoy the work you're creating, this one is for you.

Follow The Apartment Photo:

Instagram - https://www.instagram.com/theapartmentphoto

Website - https://www.theapartmentphoto.com/

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters

00:00 Introduction to Jeff Chang and His Journey 02:14 The Evolution of Wedding Photography 05:28 Navigating the Early Days of Business 08:16 Growth and Challenges in the Wedding Industry 11:20 Post-COVID Transformation and New Opportunities 14:29 Balancing Creativity and Business 17:30 Defining Style and Artistic Vision 23:21 Balancing Creativity and Efficiency 27:40 Navigating Expectations on Wedding Days 32:25 The Exposure Triangle: Work, Network, and Brand 38:47 Continuous Improvement in Photography 43:22 Leveraging Social Media for Growth 47:56 The Power of Hooks in Content Creation 48:55 Understanding Consumer Behavior on Social Media 49:40 The Importance of Consistency in Content Production 50:34 Creating Engaging Reels: Tips and Techniques 51:07 Adding Value Through Educational Content 53:06 Building Relationships Through Authentic Content 54:37 Navigating Growth and Inquiries in a Growing Brand 56:25 The Balance of Fame and Authenticity 59:19 Creating Value Beyond Numbers 01:03:28 Future Plans and Educational Offerings 01:05:12 Fun Personal Insights: Disney and Lego

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

Two years ago, I had no momentum.

Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next.

Today, I'm booking $20K weddings and operating from a completely different place.

In this episode, I'm breaking down exactly what changed.

Most wedding professionals don't stay stuck because they lack talent.

They stay stuck because they never build real momentum.

In this solo episode of Shifting Focus, I'm pulling back the curtain on what's actually changed for me over the last two years and why 2026 feels completely different in my business.

After nearly 20 years in the industry, I found myself rebuilding from the ground up. No momentum, fewer bookings than expected, and a big question… what now?

This episode is about what happened next.

I walk through how I applied my Exposure Triangle system (work, brand, network), the mistakes I made, the hard year that nobody sees, and how that led to better weddings, higher prices, and a completely different level of opportunity.

We also talk about:

Why charging more builds trust, not guilt The difference between knowledge and action What ultra-high-end weddings actually unlock for your brand And how to stop waiting and start building momentum now

If you've been feeling stuck in your business, this is the episode you need to hear.

Because things don't change by accident.

They change when you finally decide to move.

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

chapters

00:00 Introduction to Shifting Focus Podcast

05:39 The Evolution of John Bunn's Career

11:32 Transitioning to Education and Community Building

17:16 The Challenges of Balancing Business and Personal Life

21:51 The Exposure Triangle System Explained

27:40 Building Momentum in 2026

33:33 Experiencing High-End Weddings

39:43 Future Aspirations and Networking Strategies

14 day free trial of Musicbed: https://fm.pxf.io/shiftingfocus-freetrial

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

Most filmmakers think they need better gear, better clients, or more experience to charge more.

But the real reason your films don't feel premium has nothing to do with any of that.

In this episode, I sit down with TK from Red Lotus Films to talk about what actually creates feeling in a wedding film and why that's the thing clients are really paying for. We get into how he transitioned from corporate videography into weddings, how leaning into culture and music changed the way his films connect, and why intentional choices matter more than just "getting the shots."

We also talk about the role of custom music, building a brand that stands out without chasing trends, and how relationships have played a huge part in his growth.

On top of that, TK shares how he's using his business to give back through charity work in Sri Lanka, and why success for him goes beyond just bookings and revenue.

If your work feels solid but not distinct, this episode will help you understand what might be missing.

In this episode:

• Why most wedding films don't feel premium

• The role of music in shaping emotion and story

• Transitioning from corporate work into weddings

• Building a brand around culture and intentionality

• Growing your business through relationships and trust

• Giving back through filmmaking and mentorship

Connect with TK / Red Lotus Films:

Instagram: https://www.instagram.com/redlotusfilms/

Ayven Foundation (Charity): https://www.redlotusfilms.ca/ayvenfoundation/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

Most filmmakers do not plateau because of talent. They plateau because they never make the jump.

In this episode of Shifting Focus, I sit down with Kevin Cochran of 718 Creative to break down how he went from filming $500 weddings to building a premium wedding videography brand in the Texas market.

Kevin shares what actually moved the needle: intentional networking, refining his brand, charging with confidence, and taking calculated risks when it would have been easier to play it safe. We talk about breaking out of the middle market, building a portfolio you are proud of, and why trust is the currency that drives everything in this industry.

If you want to charge more without feeling fake, and grow a premium brand without losing your creativity, this conversation will show you what that path can look like.

Connect with Kevin Cochran and 718 Creative:

Website: https://718creative.com

Instagram: https://instagram.com/718creative

The Texas Wedding Podcast: https://podcasts.apple.com/us/podcast/the-texas-wedding-podcast/id1551234567

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters:

00:00 Introduction to Kevin Cochran and 718 Creative

03:28 The Journey of a Wedding Videographer

12:09 Navigating the Wedding Industry During the Pandemic

19:19 Breaking Through the Middle Market

29:47 Finding Purpose and Connection in Business

32:29 Building a Proud Portfolio

35:15 Taking Calculated Risks

39:19 The Importance of Trust in Relationships

43:33 Networking and Maintaining Relationships

47:22 Advice for Taking Risks

52:18 Practical Tips for Videographers

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle.

In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else.

Emily started as a floral designer and built her way into becoming a sought-after luxury wedding planner on St. Simons Island. Her growth was not accidental. It was intentional. It required refining her brand, elevating presentation, deepening client relationships, and understanding how experience drives value at the highest levels.

We talk about what it takes to transition into the luxury market, how to design an elevated client journey, why networking is more about trust than transactions, and how personal connection becomes your greatest competitive advantage.

If you want to move upmarket without becoming someone you are not, this episode will give you a clearer target.

Connect with Emily Burton:

Website: https://emilyburtondesigns.com/

Instagram: https://www.instagram.com/emilyburtondesigns/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters:

00:00 Introduction to Emily Burton

03:10 Emily's Journey from Floral Design to Planning

06:39 Current Business Landscape and Clientele

11:40 Transitioning into Luxury Weddings

16:42 Designing a High-End Client Experience

22:02 Understanding the Language of Luxury

29:05 Presentation, Positioning, and Networking

37:11 Green Flags in Vendor Collaboration

45:47 Building Genuine Relationships in the Luxury Market

52:33 Personal Touch and Long-Term Reputation

53:08 Why Experience Is the Real Product

What does professionalism actually look like at a wedding?

Not on Instagram.

Not in theory.

But in the room.

In this episode of Shifting Focus, I sit down with etiquette expert Alison Cheperdak to talk about modern wedding etiquette, social awareness, and the subtle behaviors that shape your reputation in the event industry.

If you are a wedding photographer, filmmaker, planner, florist, or creative vendor, this conversation will sharpen how you show up with clients and fellow vendors.

We cover:

• The essential rules of wedding etiquette every vendor should know

• Common wedding day faux pas that hurt your credibility

• How to interact professionally with planners and clients

• Navigating compliments and awkward conversations with confidence

• Cultural considerations in dress and traditions

• Why kindness is a competitive advantage in business

Your work might get you in the room.

But how you behave determines whether you are invited back.

Connect with Alison:

Website: https://www.elevateetiquette.com/

Instagram: https://www.instagram.com/elevateetiquette/

TikTok: https://www.tiktok.com/@elevateetiquette

Support Alison's new book:

Was It Something I Said? https://elevateetiquette.com/book

Recommended Resource Mentioned:

Super Communicators by Charles Duhigg

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

Chapters

00:00 Introduction to Modern Etiquette

03:56 The Journey to Etiquette Expertise

06:26 The Impact of Social Media on Etiquette

09:37 Understanding Wedding Etiquette

12:40 Common Wedding Faux Pas

15:34 Researching Wedding Etiquette

18:38 Vendor Etiquette on Wedding Day

21:37 Building Relationships with Wedding Planners

24:35 Navigating Compliments and Conversations

27:29 Maintaining Professionalism in Challenging Situations

30:30 The Importance of Kindness in Etiquette

33:23 Conclusion and Book Launch

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

Most wedding creatives never actually get unstuck. They just work harder inside the same ceiling.

In this episode of Shifting Focus, I sit down with Ryan Koral, one of the early pioneers of wedding filmmaking, to unpack the real reason some creatives grow, pivot, and build freedom while others stay trapped in the same cycle for years.

Ryan started filming weddings in 2005, helped shape the education space for filmmakers, and eventually transitioned into corporate storytelling. But this episode is not about leaving weddings. It is about identity, brand, and building a business that supports your life instead of consuming it.

We talk about letting go of control, the truth about branding, why most networking fails, and how storytelling is still the most powerful asset you have in business. Ryan also shares the mindset shift that allowed him to grow, delegate, and evolve without losing who he is.

If you feel stuck between where you are and where you want to go, this episode will show you what actually needs to change.

Ryan's Links

Studio Sherpas https://www.studiosherpas.com/

Instagram https://www.instagram.com/growyourvideobusiness https://www.instagram.com/growyourvideobusiness

Instagram https://www.instagram.com/ryankoral/

Chapters

00:00 Introduction and Ryan's early filmmaking journey

01:53 From weddings to corporate without losing identity

03:43 Why education and community shaped his career

06:36 Ryan's current business model and priorities

10:41 Storytelling as the foundation of brand and connection

15:05 Growth requires delegation and letting go

21:10 Control vs trust in creative business

26:30 Balancing life, art, and business

32:39 Early struggles and learning from mentors

34:01 Networking that actually builds relationships

38:09 Branding and perceived value in the market

53:18 Crafting a brand story that feels true

57:14 Continuous growth and authenticity

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

What does it actually take to build a wedding planning brand that people trust at the highest level?

Rena Wiser didn't inherit it. She didn't shortcut it. She earned it.

After battling cancer and walking away from a stable career in the beverage industry, Rena took a leap of faith and started Event Lab. In this episode, she breaks down what most planners get wrong about branding, pricing, networking, and vendor relationships.

If you want to get out of the middle market, this conversation hits all three pillars of the Exposure Triangle: Work, Brand, and Network.

We talk about:

• Starting at the bottom and earning your stripes

• Working for free to learn the industry

• Pricing based on value, not fear

• Why authenticity attracts better clients

• What drives planners crazy in vendor outreach

• How collaboration actually works at the top level

This is not theory. This is earned experience.

If you're a planner, photographer, filmmaker, or creative trying to level up, this one will challenge you in the right ways.

Listen in.

Follow Rena here: https://www.instagram.com/eventlab1

See Rena's Website: https://www.eventlab1.com/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

00:00 Introduction to Rena Wiser's Journey

02:40 Starting Event Lab: A Leap of Faith

07:34 Understanding the Wedding Industry

14:30 Pricing Strategies and Client Relationships

19:40 Finding Your Niche in Event Planning

26:19 Building a Collaborative Vendor Team

31:44 The Importance of Teamwork in Weddings

37:05 The Importance of Timelines in Wedding Planning

38:01 Challenges with Non-Team Players

39:59 Maintaining Professionalism in the Wedding Industry

44:18 The Shift in Collaboration Post-COVID

51:20 What Drives Rena Crazy in Vendor Outreach

55:48 Building Genuine Relationships with Vendors

https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone

What does it actually take to build an ultra-luxury brand in the wedding industry?

Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today, she designs some of the highest-end weddings in the industry while taking on only a limited number of events each year.

In this conversation, Maxine shares how she transitioned from zoology to luxury floral design, why rebranding transformed her business, and how genuine networking created real momentum. We also talk about client experience, creative alignment, and why saying no is often the move that moves you forward.

This episode quietly reflects all three pillars of the Exposure Triangle: Work, Brand, and Network.

Follow Maxine on Instagram: https://www.instagram.com/maxowensdesign/

Check out Maxine's Website: https://maxowensdesign.com/

👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

00:00 Introduction and Background

03:46 Maxine's Journey into Floral Design

06:14 Transitioning to a Luxury Floral Business

08:28 Building a Team and Expanding Services

10:57 Rebranding and Elevating the Business

13:56 Networking and Industry Connections

17:00 The Importance of Social Media and Branding

20:05 Overcoming Introversion in Networking

22:54 Advice for Aspiring Floral Designers

32:50 The Power of Mutual Benefit in Networking

36:51 Finding Your Niche in the Wedding Industry

39:59 Intentional Connections and Strategic Networking

46:56 Building Momentum and Confidence in Your Business

52:50 Understanding Minimums and Green Flags in Client Inquiries

01:05:19 Designing for the Camera

01:08:30 The Power of Collaboration

01:09:17 Building Genuine Relationships

01:10:49 Connecting with the Audience

01:11:22 The Future of Education in Floral Design

14 day free trial of Lemlii and 25% off by clicking here: https://john-bunn.com/lemlii

Most creatives try to grow by improving their work. But real, sustainable growth happens when your Work, Brand, and Network are supported by the right systems.

In this bonus episode, I sit down with Lucas and Joshua, the founders of Lemlii, to talk about the infrastructure behind calm, clear, and consistently booked creative businesses. We unpack how Lemlii was built specifically for wedding filmmakers, how smart automations remove daily overwhelm, and why your client experience is shaped just as much by your backend as your films.

Through the lens of the Exposure Triangle, we explore how systems strengthen your work, create a more confident brand experience, and make you easier to trust, refer, and recommend. If you have ever felt buried in emails, scattered across platforms, or stretched thin managing leads, bookings, payments, and delivery, this conversation will show you a simpler, more focused path forward.

This episode is not about software. It is about building a business that runs with clarity, confidence, and intention.

Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

Chapter Markers

00:00 Why systems support Work, Brand, and Network

03:00 The story behind Lemlii and why it was built for filmmakers

05:57 What makes Lemlii different for wedding creatives

09:03 Automations that protect your time and creative focus

11:56 Designing a simple and powerful business experience

14:44 Elevating the client journey through delivery and communication

17:48 Listening to users and shaping the future of Lemlii

21:00 Final thoughts and how to build a more focused business

#weddingvideography #weddingphotography #shiftingfocuspodcast

https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone

In this episode of the Shifting Focus podcast, John Bunn sits down with Angela Shea, founder of Social Templates, to unpack how Instagram is really working heading into 2026. They talk burnout, mental health, authenticity, Reels, SEO, trial Reels, and how creatives can build consistency without letting social media run their lives. This is a practical, honest conversation about making Instagram part of your workflow, not the thing that drains it.

Try Social Templates free for your first month - http://socialtemplates.co/johnbunn

Promo code: JOHNBUNN

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM

📱 Instagram:

John Bunn - http://bit.ly/2AYTiE2

John Bunn Films: https://bit.ly/43S3866

Get in Touch:

✅ Brand deals, promotions, podcast info, etc., email [email protected]

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10

⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn

⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial

⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN

⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.

#weddingvideography #weddingphotography #shiftingfocuspodcast

00:00 Introduction

03:01 Burnout and mental health

06:01 From photography to social media

09:07 Creating Social Templates

11:53 How Instagram is changing

14:51 Generating leads with Reels

18:11 Authenticity and personality

31:25 Organizing content for consistency

39:15 Using templates efficiently

47:16 SEO on Instagram

51:24 Trial Reels explained

01:01:37 Mastermind and collaboration

01:15:06 Ethics of remixing content