Earlier this week the sake industry received some amazing news: “traditional sake brewing” was registered as a UNESCO Intangible Cultural Heritage. However, the term is rather vague on its own. So for this episode of Sake on Air, our hosts Arline Lyons and Frank Walter set out to clarify what “traditional sake brewing” means, the potential benefits of the listing, and what it might mean for the future.

Arline and Cindy went to a celebration event in Itami and got to talk with sake brewers, shochu distillers, mirin producers, and a wide range of other people and organizations (including an many people from the Japanese press). Arline collected statements from sake brewers both in Japan and overseas, Koji spore makers and other industry professionals to hear what they think the listing means. Everyone is excited by this international recognition and proud that the skills involved in sake-making are now valued as highly as washoku, traditional Japanese food culture, which received the same recognition in 2014.

This is just the beginning and many people in the sake and shochu industry plan to use the UNESCO listing to promote koji, nihonshu, shochu, awamori, mirin and the skills needed to produce them both in Japan and overseas.

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.
Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

Japanese sake is made from water, rice, and koji. There are many specific rice varieties cultivated for brewing sake, all of which are lumped together as sakamai (酒米). Some are more prominent than others and one in particular has gotten itself a bit of a cult following. You may refer to it as the OG or grandfather of sakamai and of course, we are referring to Omachi (雄町)!

One of the oldest rice varieties dating back to 1859, Omachi was first grown in the town of Omachi in Okayama Prefecture. It is praised for adding rich and complex flavors to sake but is notoriously difficult to grow. Cultivation dwindled as farmers turned to easier to grow varieties until it was almost lost. However, it was brought back from the brink of extinction by dedicated and passionate brewers and the rest is history. 

It is impossible to think about Japan’s sake landscape without sake made from Omachi rice and “Omachists” (as fans endearingly call themselves) celebrate their favorite sake online with dedicated hashtags, while farmers and brewers from Okayama organize an amazing event – the Omachi Summit every year to help people fall in love with it.

So join Cindy Bissig and Arline Lyons as they welcome Giulia Maglio, a sake educator and kurabito to dive into the world of Omachi and share their knowledge and experience. Learn more about the basic facts and history of Omachi rice, reasons why it might be so popular, and how to promote it, as well as get a unique perspective as Giulia shares a bit of what it is like working with Omachi in the Koji room…

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.
Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

In our latest Podcast Cindy Bissig and Frank Walter had the pleasure to welcome no other than Singapore’s first Sake Samurai – Adrian Goh, the director and chief educator at Inter Rice Asia, IWC judge and organizer of one of Singapore’s biggest Sake Matsuris!

For anyone unfamiliar with what a Sake Samurai is or how to become one, it is a prestigious title bestowed by the Japan Sake Brewing Young People’s Council, an organization of young brewers from all over Japan, every year since its conception in 2005. Only 3-5 people are given this title each year, which is a huge honor to receive. Although as Adrian put it, it is also a responsibility pledging to keep promoting sake and the people and communities surrounding it.

Since starting his career in nihonshu in 2013, Adrian has been incredibly busy. In the last 11 years, he has visited more than 130 sake breweries in 35 prefectures, changed the structure of his business in the face of adversity during the pandemic, and has been able to introduce sake (and other beverages) in a fun yet educational way to many Singaporeans and beyond the countries borders. He also became a recent graduate of the JSS Shochu Academy. This is bringing good news as we may see more Shochu coming to Singapore.

But with all this focus on business, we also learn about the importance of his family and their unconditional support. As well as how he purposefully is trying to recreate the same spirit in his company, and we might say he is doing a very good job at it.

Transcripts of new episodes can now be found at our substack! https://sakeonair.substack.com/ (sometimes there is a few days delay)

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.
Until then, kapai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

Sebastien Lemoine, Chris Hughes, and Miho Ota sit down with Sam Boulton, author, mixologist and drinks consultant to talk about his new book, “The Art of Mixing Koji Cocktails.” Sam is based in Birmingham, and is one of handful of experts on Japanese booze in the UK. He was a participant in this year’s Advanced Shochu Academy in Kagoshima, and then spent almost a month visiting distilleries and breweries around the country after the program ended. He has also started a podcast “The Izakaya Happy Hour” and has written a book on vermouth. You can find out more about him at his website: www.kokushu.info or his instagram (@boultononbooze).

Sam came and made two cocktails from Japanese ingredients for the team and then talked about the sake and shochu scene in the UK and some of the positives and negatives to the slow but steady growth in popularity of shochu as a cocktail ingredient. The conversation also dives into how bartenders can incorporate a Japanese spirit into their standard line up without going overboard or spending too much.

Transcripts of new episodes can now be found at our substack! https://sakeonair.substack.com/ (sometimes there is a few days delay)

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.
Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

Many people will be familiar with the word GI (Geographical Indication), especially if they are familiar with wine. Famous GIs are known around the world like Champagne or Prosciutto. But what about sake? Does sake need a GI system? What does a GI actually mean? Where do we find these regions in Japan and does GI make any sense in the sake world?

Our regular hosts, Chris Hughes and John Gauntner unravel this somewhat controversial topic with Ken Takehisa, the CEO of Sake Edge and Monten. Ken is an expert on the topic and has closely worked with the National Tax Office of Japan, to actively seek out, create, and introduce new GIs around Japan.

The conversation focuses on the definition of GI, the advantages and disadvantages of GI, and challenges applying GI to the sake industry. We also tried to get a better understanding about how sake GIs are created. He spoke about not only the necessary paperwork, but also the consensus building (or not building) process that is required to create a new GI for a region or prefecture.

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai!
Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

As sake continues to gain popularity around the world, shochu is next in line. In August 2024, the Japan Sake and Shochu Makers Association (JSS) held its inaugural week-long Advanced Shochu Academy in Kagoshima. The event was designed to educate professionals in the global beverage industry about shochu.

The 12 participants came from diverse backgrounds—educators, importers, and consultants from seven different countries. Miho Ota seized the opportunity to interview them, gaining insights into shochu’s presence in their respective countries and exploring what draws them to the spirit. She organized three impromptu sessions focused on the European, Asian, and Brazilian markets, highlighting both the similarities and differences within and across these regions.

One small note: As we we recorded this on the fly, the recording quality was less than ideal. But the conversations provided valuable insights into shochu’s current standing and potential for promotion in global markets, so we hope you will give it a listen. We deeply appreciate the participants’ time and expertise, especially after their long days of intensive lectures.

Thanks to:

Adrian Goh (Singapore)
IG: @apgoh / @Interriceasia 
Facebook: Adrian Goh
Website: www.theartofsake.com

Chris Yang (Taiwan)
Instagram: @hockeybabytw
Facebook: Chris Yang
Company website: www.kurisake.com

Ding Liu (China)
Instagram: @dingliu91
Xiaohongshu: Fish swimming in wine (account number 1055966437)

Elvira Aldaz (Spain)
Instagram: @maldaz
Facebook: Elvira Aldaz Mezcua
Linkedin: @elviraaldaz

Fabio Ota (Brazil)
Instagram and Facebook: @megasake
Online shop: www.megasake.com.br

Fall Huang (China/Malaysia)
Instagram: @fall.huang
Facebook: Fall Huang

Francesco Braun (UK/Italy)
Instagram: @just_imbiber
Facebook: Francesco Braun

Sam Boulton (UK)
Instagram: @boultononbooze
Website: www.kokushu.info

Sean Ou (Singapore)
Instagram and Facebook: @thebeverageclique
LinkedIn: @the-beverage-clique
YouTube: @thebeveragecliquetv782
Spotify Podcast: https://open.spotify.com/show/7vtPuXog1hsfRIzpi6IPI5?si=af256f4a07094b55
Academy Website: https://thebeverageclique.com/

Tony Yip (France)
Instagram: @food_drinks_culture
Facebook: @TonyMTYip

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai! This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

For more information about the Honkaku Shochu & Awamori EXPERIENCE: www.jfn.co.jp/lp/experience2024/ (Japanese Only)

Happy Sake Day! Here is a list of events that are happening this month in Japan and around the world.

Outside Japan (Sake Day Events)

On October 1st in Melbourne, Australia. Tamura Sake Bar is celebrating World Sake Day 2024 from 6 to 9PM.
https://www.tamurasakebar.com/

On October 4th from 4 to 10 pm, World Sake Day NYC 2024 will be happening at The W Loft Rooftop (240 Kent Ave, Williamsburg Brooklyn, NY)
https://www.upstairsnyc.org/world-sake-day-nyc-2024

On October 5th from noon to 4 pm, the Queen City Sake Festival is happening in Denver Colorado. It will be held at Finn’s Manor and 2 sake samurai will be attending.
https://www.eventbrite.com/e/queen-city-sake-festival-tickets-1003066237117?aff=oddtdtcreator

Also on October 5th in Long Beach the 2nd Annual LB Sake Day will be held from 1 to 4pm at Rancho Los Cerritos.
https://aftontickets.com/lbsakeday

Also on October 5th in Southern California, is the 8th Annual San Diego Sake Festival from 2 to 6 pm at Julep Venue.
https://sandiegosakeclub.com/sake-festival

Tuesday, October 1, 2024

Aomori
A Toast with Local Sake from Around Japan & The Aomori Preliminary Round of the National Sake Tasting Competition
5:00 pm – 6:00 pm (Reception: 4:30 pm – 5:00 pm): Preliminary Round of the National Sake Tasting Competition
5:30 pm – 8:00 pm: A Taste of Local Sake from Around Japan
Locations
A Taste of Local Sake from Around Japan: Machiniwa, 21-1 Mikkamachi, Hachinohe, Aomori Prefecture
Preliminary Round of the National Sake Tasting Competition: Tsurutamachi Toyomeikan, 184-1 Hayase, Tsuruta, Kitatsugaru-gun, Aomori Prefecture
Official Website: https://aomori-sake.or.jp/event

Kagawa
The 16th Sanuki Sake PR Mission
3:00 pm – 4:45 pm: Preliminary Round of the National Sake Tasting Competition
5:00 pm – 7:05 pm: A Toast with Sanuki Sake!
Locations
Kagawa Preliminary Round of the National Sake Tasting Competition: Marugamemachi Letts Hall Culture Room
A Toast with Sanuki Sake!: Dome Square in front of Takamatsu Marugamemachi Shopping Street, 1-1 Marugamemachi, Takamatsu, Kagawa Prefecture
1-1 Marugamemachi, Takamatsu, Kagawa Prefecture 4F Takamatsu Marugamemachi Ichibangai East Bldg.
Official Website: https://sanuki-sake.com/

Ehime
Nationwide Sake Toast & Horoyoi Festa 2024
Reception: Starting at 6:00 pm
Toast: Starting at 7:00 pm
Locations
Yasuragi Hiroba, Shiroyama Park
Horinouchi, Matsuyama, Ehime Prefecture
Official Website: https://www.ehime-syuzou.com/

Kochi
A Toast with Tosa Sake! Make Friends In Person and Online!
6:30 pm – 8:00 pm (Reception starting at 6:00 pm)
Locations
The Crown Palais New Hankyu Kochi, 4-2-50 Honmachi, Kochi City, Kochi Prefecture
Official Website: https://www.kbiz.or.jp/kumiai/sake/

Nara
Nara Sake: A Toast at World Heritage Sites
Tuesday, October 1, 2024 Toast from 5:00 pm
Sunday, October 13 12:00 – 5:00 pm
*Sake will be served from 2:00 pm
Location
October 1: Rooftop of Nara Park Bus Terminal, 76 Noboriojicho, Nara City, Nara Prefecture
October 13: Kinpusen-ji Temple, Yoshinoyama, Yoshinocho, Yoshino-gun, Nara Prefecture
Official Website: https://yamato-umazake.com/

Friday, October 4 to Sunday, October 6th, 2024

Kochi
56th Tosa Hashiken All-Japan Championship
Friday, October 4, 1:00 pm – 4:00 pm
Location
The Crown Palais New Hankyu Kochi
4-2-50 Honmachi, Kochi City, Kochi Prefecture
Official Website: https://www.kbiz.or.jp/kumiai/sake/

Chiba
Chiba Sake Festival 2024
Friday, October 4
Part 1: 2:30 pm – 4:30 pm　(Reception: 2:15 pm)
Part 2: 5:30 pm – 7:30 pm　(Reception: 5:15 pm)
Location
Tokyo Bay Makuhari Hall, 2-3 Hibino, Mihama-ku, Chiba City, Chiba Prefecture
Official Website: https://chiba-sake.jp/

Itami
Nationwide Sake Toast 2024 in Itami, the birthplace of sake
Saturday, October 5, 1:00 pm – 5:00 pm
(Canceled in the case of inclement weather)
Location
Shirayuki Brewery Village Choujugura Parking Lot, 3-4-15 Chuo, Itami, Hyogo Prefecture
Official Website: http://itamisake-kma.jp/

Tokushima
A Toast with Awa Sake! 2024: The 24th Evening of Tokushima Sake and Snacks & The 37th Tokushima Prefecture Sake Tasting Competition
Saturday, October 5, starting at 6:00 pm
(Reception starts at 5:15 pm)
Location
JR Hotel Clement Tokushima
1-61 Terashimahonchonishi, Tokushima City, Tokushima Prefecture
Official Website: https://tokushimasake.com/

Shimane
Shimane Local Sake Fair in Matsue
Saturday, October 5, 4:00 pm – 7:00 pm
(Reception open until 6:30 pm)
Location
Matsue Castle Horse Ridge 1-5 Tonomachi, Mastue, Shimane Prefecture
Official Website: https://shimane-sake.or.jp/

Ishikawa
Ishikawa’s Local Sake and Gourmet Festival Sake Marche 2024
Saturday, October 5, 10:30 am – 5:30 pm
Location
Shiinoki Guest House 2-1-1 Hirosaka, Kanazawa, Ishikawa Prefecture
Official Website: https://sakemarche.jp/

Osaka
OSAKA-JO SAKE SQUARE 2024
Saturday, October 5, 11:00 am – 6:30 pm
Sunday, October 6, 11:00 am – 5:30 pm
Location
JR Osakajokoen Station, Ekimae Hiroba
Official Website: https://zip-fm.co.jp/osaka-jo-sakesquare24/

Aichi
AUTUMN SAKE FEST 2024
Saturday, October 5, 11:00 am – 8:30 pm
Sunday, October 6, 11:00 am – 8:30 pm
Location
Hisaya-odori Park, EDION Hisaya Hiroba (Naka-ku, Nagoya)
Official Website: https://www.aichi-sake.or.jp/

Rest of October, 2024

Saitama Super Arena
The 19th Saitama SAKE Tasting Party
Friday, October 11, General Admission: 5:30 pm – 8:00 pm
Location
Exhibition Hall 1F, Community Arena, Saitama Super Arena
8 Shintoshin, Chuo-ku, Saitama City, Saitama Prefecture
Official Website: https://www.ishikawa-sake.jp/c1.html

Oita
Toyo Local Sake Lunch Party – A Toast with Sake!
Saturday, October 12
Sunday, October 13
10:00 am – 5:00 pm
Location
JR Oita Station Ekimae Hiroba (Fuchu Chuo Exit)
1-14 Kanamemachi, Oita City, Oita Prefecture
Official Website: https://oita-sake.or.jp/

Shiga
A Perfect Day for Sake in Autumn
Sunday, October 13, 11:00 am – 4:00 pm
Location
Keihan Biwako-Hamaotsu Station Square, Asuto Hamaotsu Gaslight Plaza, Otsu Enomichi Arcade
Official Website: https://osakebiyori.jimdofree.com/

Tokyo
Shimane Local Sake Fair in Tokyo
Saturday, October 14, 3:00 pm – 5:00 pm (Reception open until 4:30 pm)
Location
Cattleya Salon B, Tokyo Kotsu Kaikan 12F, 2-10-1 Yurakucho, Chiyoda-ku, Tokyo
Official Website: https://shimane-sake.or.jp/

Aichi
Rice! Rice! Aichi Food Education Festival 2024
Saturday, October 26, 10:00 am – 8:00 pm
Sunday, October 27, 10:00 am – 5:00 pm
Location
Kanayama Station South Exit Plaza, inside the Kanayama Nigiwai Marche
1-1 Kanayamacho, Naka-ku, Nagoya, Aichi Prefecture
Official Website: https://www.aichi-sake.or.jp/

Nagasaki
2024 Nagasaki Sake Brewery Gathering! Sake Breweries Strike Back!
Sunday, October 27, 2:00 pm – 5:00 pm
Location
Hotel New Nagasaki, 14-5 Daikokumachi, Nagasaki City, Nagasaki Prefecture
Official Website: http://www.nagasaki-sake.sakura.ne.jp/

Nada is a well-known name in the world of sake. Almost a brand, it is associated with the area whose sake dominated the Edo (Tokyo) market in the later part of the Edo period (1603-1868), and it is still the largest sake production area in Japan. 

Despite this track record, “Nada sake” can sometimes be reduced to an association with “Industrial sake” and carry a slightly negative image. We think it is important to set a few facts straight!

In this episode Andrew Russell, sake brewer at the iconic brewery Kenbishi, John Gauntner and Sebastien Lemoine discuss Nada and its sake: the area’s boundaries (across 3 cities today) and history, the sake style, the huge contribution it made to the development of the sake brewing industry (processes, tools, sakagura design).

That history was rough at times and Nada breweries last showed their strength and resilience at the occasion of the 1995 Hanshin earthquake. It led to deep changes in the area. Nada breweries can make any sake, and it should not be a surprise that Hyogo (including 9 Nada breweries) collected the largest number of gold medals at the New Sake Appraisal Competition in 2024.

Last but not least, our 3 hosts are sharing a number of tips about places our listeners can visit there to discover or experience more.  

For anyone curious about Andrew Russell, make sure to check out his tours and website on OriginSake and or listen to his podcast (Sake Deep Dive, co-produced by Jim Rion)

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai! This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

This week on our show, we’re heading to Kagoshima, the heart of Japan’s shochu production! Join us as one of our regular hosts, Chris Pellegrini, sits down with the incredible Maya Aley – a certified Shochu Meister and industry expert with over 6 years of experience. Maya is also the manager of Bar Roku, a must-visit destination for shochu lovers.

In this episode, Maya shares how a visit to her bar is not just about enjoying a drink but also about experiencing “a dinner and a show.” She introduces us to the rich world of shochu, its makers, and the Kagoshima region, offering insights into local culture, traditions, and even other beverages beyond shochu. With one of Japan’s best shochu selections and educational displays, Bar Roku offers a unique experience that Maya loves explaining to guests.

Together, we dive deep into the art of enjoying shochu, from traditional serving styles to the growing trend of shochu-based cocktails. Maya explains the rise of “soda wari” and how distillers are now skillfully highlighting natural aromas and flavors without adding anything artificial.

We also discuss Maya’s exciting new ventures, including her latest bar and Shochu Bistro Gou, a Kagoshima-inspired restaurant that pairs local ingredients with shochu. With over 150 shochu varieties, it’s a showcase of the region’s distillers and their flagship brands.

And finally, Maya wraps up the episode by sharing her local tips on how to spend the perfect day in Kagoshima. Tune in for a fascinating journey through the world of shochu and Kagoshima culture!

For anyone curious about Maya make sure to check out her Instagram and in case you are in Kagoshima you can find Bar Roku here.

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai!

This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

Summer in Japan is hot! Too hot some might say. To help beat the heat, nihonshu producers sell a variety of sake called natsuzake or “summer sake.” But what is natsuzake really? It has no legal definition and no established taste or serving guidelines.

Miho Ohta and John Gauntner have a conversation about the recent trends in natsuzake until  Frank Walter joins the fray to talk about natsuzake flavors and the trend towards sour flavors and low alcohol in sake.

While the jury is still out on whether natsuzake will become a consistent kind of sake, the answer is clear that sake is totally a summer drink, even (according to Miho) when warmed.

Tell us your thoughts and feelings about natsuzake at @sakeonair on Instagram and Facebook, or send us a message with your thoughts and experiences to [email protected]. 

We’ll be back with more Sake On Air before you know it.

Until then, kampai!

This episode has been made possible with the generous support of the Japan Sake & Shochu Makers Association. Sake on Air was created by Potts-K Productions and is produced by Export Japan. Our team is Justin Potts, Miho Ota, Cindy Bissig, Sebastien Lemoine, John Gauntner, Chris Hughes, Rebekah Wilson-Lye, Marie Nagata, Christopher Pelegrini, Arline Lyons, Shuso Imada, and Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

This week we are excited to welcome not just one, but two amazing guests to our table Yu Nakamura and Nattinee Sirirattanapol, aka Pam, who are changing the face of sake in Thailand with an array of amazing projects and collaborations!

So join us as one of our regular hosts Chris Hughes sat down with them at our base the Japan Sake and Shochu Information Center in the heart of Tokyo for a chat with them. Find out what brought them together and how they got into sake. Their company TASTE HUNTERS and especially their brand Sake Seeker had caught our attention before, so we were eager to learn more about it as well as their amazing sake concepts and the unique strategies that helped them import sake. We are also exploring how they are connecting sake breweries with outlets to change the image of sake in Thailand.

For this interview, we were incredibly lucky to have had the opportunity to join one of their events in Tokyo. Sake Seeker was in town to showcase a fusion of modern Thai food and sake. Needless to say we were excited to experience just how amazing these combinations of food and sake are firsthand. 

As Chris pointed out, it is not an entirely new concept and certainly a Thai Green Curry (if not too spicy) can pair wonderfully with some sake, however it was really brilliant to see all the aromatics, so famous for Thai food, coming together and perfectly match with the pairings Yu and Pam suggested.

So prepare yourself as in this episode, we not just learn more about the Thai sake market, but also venture a little bit in the the world of gourmet, as our guests share why you may do well to get a bottle of sake to pair with your Thai cuisine.

For anyone curious about Sake Seeker and upcoming events, make sure to check out their Sake Seeker Instagram, as these ladies really do not seem to stop, with many great events constantly on their schedule (and spread all around the world). And of course, you can (or should) also check out Yu’s Instagram to learn more about her creative endevours and last byt but not least her amazing Grandma’s Recipes on Youtube.

As always, if you have questions or comments please do share them with us at [email protected] or head over to our Instagram, Twitter, and Facebook we would love to hear from you!

We’ll be back very soon with plenty more Sake On Air.

Until then, kampai!

Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. Sake on Air was created by Potts K Productions and is produced by Export Japan. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.