- 45 minutes 8 secondsHow Federico Malatesta Thinks About Moving Forward Under Uncertainty
Some problems in life keep you up at night, and you can't say why. Federico Malatesta says a quick fix is the wrong tool, and he shares what to do instead.
Federico Malatesta is the chief executive officer (CEO) of FM Transformational Coaching. In this conversation, he and Kenny talk about why a technical fix can't solve a problem about life, how Aristotle drew the line between making things and living, and what leadership looks like when you can't be sure: moving forward under uncertainty and assuming responsibility. They also cover why people keep treating you like the old you, why you need someone who can push back, and why he tells people to read good fiction. He closes with a first step you can take in the next 24 hours.
Chapters
00:00 Welcome To The Show
01:27 A Client Who Can't Sleep
03:49 Making Things Vs. Living
06:10 Why Life Isn't A Game
09:03 When The Story You Lived By Ends
11:50 Necessary Endings
14:20 A Year Of Recalibration
16:02 When People Still See The Old You
20:02 Read Good Fiction
23:05 We Become Who We Are Through Others
25:13 Owning Your Own Identity
27:31 Moving Forward Under Uncertainty
31:14 Assuming Responsibility
35:28 Why The Chance To Fail Gives Life Meaning
37:16 Finding What You Can Become
39:51 A Baby Step For The Next 24 Hours
41:53 Where To Find Federico
What You'll Learn
• Why a quick fix is the worst answer to a problem about life. Federico says it is like putting your thumb on a leaking faucet: the pressure builds, and it all bursts out when you let go
• Why life is not a project with an end goal. Aristotle split making things (poiesis) from living (praxis). Federico says a routine or a three-step plan applied to life is a category error
• Leadership in three parts: moving forward, under uncertainty, assuming responsibility. He says that if someone else pays for your bold decision and you don't, that's not leadership
• Why people keep treating you like the old you. Their brains predict, so they reach for the old box. Federico says it's nothing personal, and it takes time to recalibrate
• Why you need someone who can push back, and why he says to read good fiction. We only have one perspective, ours, and they widen it
• A first step for the next 24 hours: spend no money, say what is troubling you in real language, and tell a real person who can push back, not ChatGPT
About Federico Malatesta
Federico Malatesta is an author and executive coach. He founded FM Transformational Coaching™ and The Artha Ranch™ in Texas after a career in global energy that included serving as Chief Investment Officer of a major Oil & Gas company overseeing a $40 billion capital portfolio. He writes on leadership, identity, and the second half of life.
Federico Malatesta Resources
Website: https://federicomalatesta.com
LinkedIn: https://www.linkedin.com/in/federicomalatesta
Instagram: https://www.instagram.com/federicomalatesta_coaching/
Book, They Are Lying to You: The Self-Help Delusion (Amazon): https://www.amazon.com/They-Are-Lying-You-Self-Help-ebook/dp/B0HL4X7HD6
Book page: https://federicomalatesta.com/book/they-are-lying-to-you/
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Free 5-minute leadership diagnostic: https://kennylange.com/diagnostic
Change the way you think, you'll change the way you lead.
Hashtags
#HowLeadersThink #Leadership #ExecutiveCoaching #LeadershipDevelopment
4 November 2026, 10:00 am - 50 minutes 18 secondsHow Jordana Cole Thinks About The Volume Of Change
Most leaders know change is coming faster. Jordana Cole says the real problem is different, and she shares what to do about it.
Jordana Cole is the President of Ignited, where she helps people and teams change behaviors in ways that stick. In this conversation, she and Kenny talk about why the problem is the volume of change, not the speed. They cover why leaders keep opening new changes without closing the old ones, why your team hears a decision for the first time while you have lived with it for weeks, and what to say about what is not changing. She closes with two small steps you can take in the next 24 hours, one for frontline leaders and one for senior leaders.
Chapters
00:00 Welcome To The Show
01:56 What's On Every Leader's Mind
03:27 It's The Volume Of Change, Not The Speed
07:17 Why Change Piles Up
11:04 When Change Comes From Outside Your Control
14:26 Has Change Ever Been Predictable?
20:12 Aristotle's Golden Mean
24:15 How Change Lands On Leaders
29:10 Your Team Is Hearing It For The First Time
32:37 How The Decision Was Made
36:35 Say What's Not Changing
38:06 Help Write The Plan, Won't Fight The Plan
41:23 Stop Calling It A Change Initiative
43:20 A Baby Step For The Next 24 Hours
46:49 Where To Find Jordana
What You'll Learn
• Why the problem is the volume of change, not the speed. Jordana says artificial intelligence (AI) is landing on top of layoffs, shifting roles, new tools, and what is going on at home, all at once
• Why we are not closing change out. We start a change and don't end it, then add another on top. Jordana says it leaves us with hoarders' houses in our brains
• Why your team reacts slowly. You have been weighing the decision for a while, and they are hearing it for the first time. She says to create a pause and talk about the choice at a human level
• What to say when you share a hard change: how the decision was made, and what is not changing. Then bring people in where you can, because you design changes with them, not for them
• Why to stop calling it a change initiative. Jordana says to tell it as one story, an evolution toward the same mission, not a stack of separate books on a shelf
• Two steps for the next 24 hours. Frontline leaders: ask up how the decision was made, and give your team space to say how they feel. Senior leaders: pick one thing from the past six months, close the loop out loud, and connect the dots
About Jordana Cole
Jordana Cole is an igniter of individual and team potential. As a multi-certified coach, facilitator, and consultant, Jordana has worked with thousands globally through her organization, Ignited, to translate research and real-world strategy into accessible, actionable, energizing packages that anyone can implement. Combining her master’s degree in applied positive psychology from the University of Pennsylvania, expertise in leadership development, and more than a decade of global enterprise learning and development leadership spanning multiple industries from nonprofits to fortune 50s, Jordana is committed to creating impactful behavioral change that not only sticks, it spreads.
Jordana Cole Resources
Website: https://ignitedbyjordana.com
LinkedIn: https://www.linkedin.com/in/jordana-cole-mapp-pcc-a8445a8/
TEDx talk (more than 350,000 views to date): https://www.youtube.com/watch?v=NsTTpx22imM
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Free 5-minute leadership diagnostic: https://kennylange.com/diagnostic
Change the way you think, you'll change the way you lead.
Hashtags
#HowLeadersThink #Leadership #ChangeLeadership #ChangeManagement
29 October 2026, 7:25 pm - 48 minutes 43 secondsHow Darin Bellisario Thinks About Trusting Your Customers' Feelings
Most leaders say they put the customer first. Darin Bellisario says that is harder than it sounds, and he shares what it takes.
Darin Bellisario is the CEO of Good Owners, a pet parent education organization. In this conversation, he and Kenny start with why artificial intelligence (AI) is bringing customer-centric design back to the front. Then they talk about why it is so hard to do well, why data is not the same as knowing your customer, and Darin's rule of thumb: trust their feelings, not their solutions. They also cover the nonlinear learning journey, where customers will spend their effort, and a first step any leader can take.
Chapters
00:00 Welcome to the Show
01:41 Customer-Centric Design In The Age Of AI
03:39 Why Customer-Centricity Is So Hard
09:15 Why Say Pet Parent
14:50 Data Is An Abstraction Of Reality
22:15 Customer-Centricity Is Not Data
24:25 Trust Their Feelings, Not Their Solutions
33:58 The Nonlinear Learning Journey And AI
39:21 Where Customers Will Spend Their Effort
43:39 A First Step Any Leader Can Take
What You'll Learn
• Why customer-centric design is hard to do. Darin says everyone wants to say they put the customer first, but it takes real commitment. His team ran hundreds of interviews with dog parents and spent years talking with rescues, breeders, trainers, and daycares
• Why Good Owners says pet parent. The word came from how dog parents see themselves, and Darin says you know the work is real when designers, copywriters, engineers, and marketers choose those words on their own
• Why data is an abstraction of reality, and two questions to ask when you look at survey numbers: what are you not measuring, and what are you not asking?
• Why customer-centricity is not data. It is a relationship with the customer. Darin's rule of thumb is to trust their feelings and forget the solutions they suggest, because customers are not thinking about what is possible
• How the nonlinear learning journey works. Every dog parent starts in a different place, so the Guide to Dogs lets you go to any chapter and dogGPT tailors the answer. Darin also says to remove the friction that frustrates customers and let them spend their effort where they want to
• A first step any leader can take: ask how your team can spend time with customers, and how you make room for it. Darin says you can start overnight, and to just go have conversations instead of trying to measure everything
About Darin Bellisario
Darin Bellisario is the CEO of Good Owners, a pet parent education organization working to help the millions of new and lost dog parents struggling to get the information and knowledge they need to be successful in their lives with their companions. A former management consultant and MIT Ph.D., Darin has led his team of engineers and dog professionals to create both the Good Owners Guide to Dogs - now the largest, most extensive resource for dog parents ever created - and dogGPT - the first Pet AI platform able to give parents reliable, comprehensive guidance.
Darin Bellisario Resources
Website: https://www.goodowners.guide/?utm_medium=podcast
Guide to Dogs: https://www.goodowners.guide/?utm_medium=podcast
LinkedIn: https://www.linkedin.com/in/darinbellisario/
Instagram: https://www.instagram.com/goodowners_rcoc/
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Free 5-minute leadership diagnostic: https://kennylange.com/diagnostic
Change the way you think, you'll change the way you lead.
Hashtags
#HowLeadersThink #Leadership #CustomerCentricity #ProductDesign
21 October 2026, 9:00 am - 50 minutes 21 secondsHow Natasha Skolny Thinks About Connecting The Dots For Your Team
Leaders often see where the company is going. Their people often can't see it yet. Natasha Skolny helps close that gap.
Natasha Skolny is a leadership coach, speaker, and founder of The Leadership Cabin. In this conversation, she and Kenny talk about why a clear vision still doesn't land with a team, why she says everyone is a leader, and how your values give you a personal North Star. They also talk about the sneaky beliefs that run in the background, and why a team of highly independent leaders can clash with the people who want to collaborate.
Chapters
00:00 Welcome to the Show
01:08 The Story Behind The Leadership Cabin
02:10 Leaders Who Can See The Vision But Can't Connect The Dots
07:58 Everyone Is A Leader: Responsibility Flows Both Ways
11:31 Finding Your Personal North Star Through Your Values
17:17 A Walk, A War Zone In Your Head, And The Pressure To Perform
23:13 Where Sneaky Beliefs Come From
33:38 When Independent Leaders Create A Culture Clash
46:30 The Baby Step: A 24-Hour Exercise To Find Your Vision
What You'll Learn
• Why a leader can share the vision and still not be understood. In her talks with senior leaders, Natasha hears that some people are afraid to decide on their own, and some don't see how the work connects to what they care about
• Why she says everyone is a leader, and why helping people connect to the vision is a partnership that goes both ways
• How to find your personal North Star through your values, and why to check those values again each time your life shifts
• The questions Natasha asks when an old pattern shows up: Where did I learn this? Why do I believe it? Is it true?
• A first step for the next 24 hours: ask yourself why your vision matters beyond money, then map what you want your business to look like in 10 years, 5 years, and 1 year
About Natasha Skolny
Natasha Skolny is a leadership coach, speaker, and founder of The Leadership Cabin. She partners with leaders and teams who want to elevate their impact by creating clarity around their shared North Star, strengthening connection, and empowering each person to bring their unique strengths and zone of genius to the work. With over 20 years in leadership development, Natasha helps leaders navigate transition and create teams where people thrive and results follow.
Natasha Skolny Resources
Website: https://www.theleadershipcabin.com/
Instagram: https://www.instagram.com/theleadershipcabin/
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Free 5-minute leadership diagnostic: https://kennylange.com/diagnostic
Change the way you think, you'll change the way you lead.
Hashtags
#HowLeadersThink #Leadership #TeamCulture #CoreValues
14 October 2026, 9:00 am - 38 minutes 21 secondsHow Catrina Craft Thinks About Money vs. Wealth
Making money and building wealth are not the same skill. Catrina Craft works with founders on the gap between them.
Catrina M Craft, CPA is the founder of Craft Money Map, where she helps seven-figure-plus professional service firm founders build proactive, year-round tax and wealth strategy instead of once-a-year filing. She spent more than 20 years specializing in advanced tax strategy after asking a top strategist, early in her career, to teach her everything they knew. Kenny and Catrina talk about the difference between chasing revenue and building wealth, why she thinks of herself — and the founders she works with — as performers who need real off-seasons, and the unspoken thoughts about money that most founders never say out loud, even to the people closest to them.
Chapters
00:00 Meet Catrina Craft
01:33 The CEO reset
03:28 Leading like a performer
05:54 Why past success isn't enough
10:11 What founders don't say out loud
15:32 Business is a sport
20:53 Build seasons of rest into your business
29:10 Money vs. wealth
34:07 One step in the next 24 hours
35:52 Where to find Catrina
What You'll Learn
• Why revenue and wealth are two different goals, and how to start treating yourself as the "CEO of your wealth journey" instead of just the CEO of your business
• How Catrina reframes herself — and the founders she works with — as performers, and what that actually changes about how she plans her week
• Why leaders need real off-seasons, and how Catrina's own coach takes a 40-day sabbatical every year while her team runs the business
• The unspoken thoughts founders carry about money that they rarely say out loud, even to a spouse or a coach — and why naming them matters
• A free, low-cost first step toward thinking like a high performer: find a mentor to study, even one you never get to meet
About Catrina Craft, CPA
Catrina M. Craft once walked up to one of the top tax strategists after a conference and said, “I want to learn everything you know” — then spent the next 20+ years doing exactly that, building the financial infrastructure the wealthiest 1% actually use.
Her superpower is spotting the strategies most CPAs and business owners miss entirely: proactive, year-round planning instead of once-a-year filing.
Today she's the founder of the Craft Money Map®, where she helps seven-figure-plus professional service firm founders use those same strategies to grow their wealth.
Catrina Craft Resources
Website: https://www.catrinamcraft.com/
LinkedIn: https://www.linkedin.com/in/catrinamcraft/
Instagram: https://www.instagram.com/catrinamcraft/
Facebook: https://www.facebook.com/catrinamcraft1
YouTube: https://www.youtube.com/@catrinamcraft7801
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Free 5-minute leadership diagnostic: https://kennylange.com/diagnostic
Change the way you think, you'll change the way you lead.
Hashtags
#HowLeadersThink #Leadership #WealthStrategy #TaxStrategy
30 September 2026, 4:17 pm - 44 minutes 12 secondsHow David Heaps Thinks About Inner Architecture
You can see yourself doing it. You still can't stop.
David Heaps is the founder and executive coach at Leadering, where he works with founding CEOs who keep solving the same problem in different forms. He spent nearly 11 years studying with indigenous teachers in the Amazon, and what he brought back became a method he calls Inner Architecture Work — finding the operating rules a leader built early in life, usually without ever choosing them, and changing the ones that are quietly running the show. Kenny and David walk through the four stages of catching an old pattern in real time, the exact moment a rule gets written (a kitchen, a hot burner, age three or four), and the one pattern David finds in almost every founder he coaches: the CEO who can't hold anyone to a standard, and ends up quietly doing the team's work for them instead.
Chapters
00:00 The Inner Architecture Behind Founder Burnout
01:43 Writing the Book Behind Inner Architecture Work
04:39 Why Most Leadership Advice Stops Too Early
08:23 The Four Stages: From Blind Repetition to Freedom
13:12 The Founder Patterns Almost Everyone Has
23:33 Where the Rules Come From: The Hot Burner Story
32:19 How One Blind Spot Becomes 200 Different Standards
39:29 Your First 24 Hours: Two Free Ways to Start
What You'll Learn
• The four stages of catching yourself mid-pattern — from doing the thing and only noticing after, to doing it while watching yourself and feeling powerless to stop, to actually changing course in the moment
• Where an "operating rule" really comes from — it's rarely deep, and it's almost never about the thing you think it's about
• The one pattern David finds in almost every founder he works with, and why it quietly builds resentment on the whole team
• How a CEO's own unspoken pattern cascades all the way down an org chart, whether anyone ever names it or not
• Two free ways to start in the next 24 hours — no drip campaign, no sales pitch
About David Heaps
David Heaps is the founder and executive coach at Leadering and the creator of Inner Architecture Work — a method for finding and changing the operating rules that quietly run a leader's decisions. A former COO, he spent nearly 11 years studying with indigenous teachers in the Amazon before developing the framework he now teaches to founding CEOs. His book, Inner Architecture: Finding and Freeing Yourself from the Invisible Rules That Are Ruling You, by David L. Heaps, is forthcoming.
David Heaps Resources
Website: https://www.leadering.com/
Book your complimentary Inner Architecture Audit (90 minutes): https://calendly.com/leadering/inner-architecture-audit
Free six-step process — email David directly, no drip campaign: [email protected]
LinkedIn: https://www.linkedin.com/in/david-heaps-leadering/
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Free 5-minute leadership diagnostic: https://kennylange.com/diagnostic
Change the way you think, you'll change the way you lead.
Hashtags
#HowLeadersThink #Leadership #SelfAwareness #ExecutiveCoaching
23 September 2026, 9:00 am - 49 minutes 55 secondsHow Angela Finlay Thinks About Skills Over Job Titles
You keep saying you can't find the right people.
What if they already work for you?
Angela Finlay is a fractional and interim CHRO who helps companies rebuild how they hire, promote, and plan. She also wrote a book about it and teaches in Columbia University's M.S. in Human Capital Management program. Her argument is blunt: most companies track people by job title, and a job title is just a snapshot of what someone did before. The thing that actually predicts whether a person can do the work is their skill portfolio — everything they can do, most of which never makes it onto a resume. So leaders end up hiring for a skill that is already sitting ten desks away. Kenny pushes on what that means for how you build an org chart when you don't know what the roles will be in eighteen months.
Chapters
00:00 The Talent Paradox: Short on People, Planning to Cut
06:25 The STACK Model: Five Kinds of Skill Behind a Job
14:30 Start With Outcomes, Not Job Titles
22:09 Reward Managers for Growing Skills, Not Just Numbers
27:53 What Counts as a Skill — and Who Validates It
34:33 Why Small Companies Turn Faster Than Big Ones
38:18 The Skills Leaders Are Actually Short On
43:23 Fifteen Minutes on a Friday: Build Your Inventory
What You'll Learn
• Why "we can't find the right people" and "we're about to cut people" are the same problem, not two
• The STACK model — the five kinds of skill inside any job: supportive, tactical, adaptive, complementary, and knowledge-seeking
• How to build a role backwards from the outcome you need, instead of forwards from a job title
• Why paying managers to grow their team's skills is the change that makes every other change stick
• The AI skill nobody is hiring for: not using it, but knowing what should never be handed to it
• Two first steps that cost nothing — fifteen minutes on a Friday for you, and a look at your last three job postings if you lead people
About Angela Finlay
Angela Finlay is a fractional and interim CHRO, author of Skill Stacking: Taking Ownership of Your Career in Changing Times, and an educator who helps organizations and professionals rethink what it means to build a successful talent organization in today's ever-changing workplace.
Angela Finlay Resources
Website: https://windwardhcm.com/
Resources (book, white paper, contact): https://windwardhcm.com/podcasts/
Book — Skill Stacking: Taking Ownership of Your Career in Changing Times: https://a.co/d/c1OVVx9
White paper — Stacking for Growth – The GROWING Model: https://windwardhcm.com/podcasts/
Skills inventory — the STACK Profiler: https://app.stackingyourcareer.com/
LinkedIn: https://www.linkedin.com/in/ablumfinlay
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Free 5-minute leadership diagnostic: https://kennylange.com/diagnostic
Change the way you think, you'll change the way you lead.
Hashtags
#HowLeadersThink #Leadership #Hiring #Skills
3 September 2026, 9:16 am - 46 minutes 50 secondsHow Dre Baldwin Thinks About Personal Agency for Success
What separates top performers from everyone else?
In this episode, Kenny Lange sits down with Dre Baldwin, founder of Work On Your Game®, former professional basketball player, 4x TEDx speaker, and author of 43 books. Dre shares how discipline, personal initiative, and relentless execution helped him go from an overlooked Division III athlete to a successful entrepreneur and thought leader.
They explore the difference between information and implementation, why most organizations struggle with execution, and how entrepreneurs can scale their impact without constantly creating something new. If you're ready to stop chasing ideas and start producing bigger results, this conversation is for you.
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Dre Baldwin Resources
Website: http://www.WorkOnYourGame.com
LinkedIn: http://LinkedIn.com/in/DreAllDay
Facebook: http://Facebook.com/WorkOnYourGameUniversity
Podcast: http://www.WorkOnYourGamePodcast.com
Book: http://ThirdDayBook.com
Books Mentioned
The Third Day — Dre Baldwin
The Mental Handbook — Dre Baldwin
Hashtags
#HowLeadersThink #Leadership #Entrepreneurship #Execution
24 June 2026, 9:00 am - 52 minutes 8 secondsHow Neal Foard Thinks About Trade Over Business for Building Meaningful Customer Relationships
What if we've been thinking about business all wrong?
In this episode, Kenny Lange sits down with Neal Foard, founder of Storyfire®, to explore why the word "business" may have distanced us from the people we serve—and why thinking like a tradesman changes everything. Neal shares lessons from decades creating campaigns for brands like Toyota, Budweiser, Lexus, and Sony, revealing how storytelling, generosity, and genuine care create companies that customers love and employees are proud to represent.
If you're a business leader, entrepreneur, or anyone who wants to build something meaningful, this conversation will challenge how you think about customers, culture, and the stories your organization tells itself.
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Neal Foard Resources
Website: https://www.storyfire.net
LinkedIn: https://www.linkedin.com/in/neal-foard/
Instagram: https://www.instagram.com/nealfoard
YouTube: https://www.youtube.com/@nealfoard
Personal Website: https://nealfoard.com
Hashtags
#howleadersthink #leadership #storytelling #businessleadership
17 June 2026, 9:00 am - 45 minutes 21 secondsHow Michael Neuendorff Thinks About Leading as a Coach for Organizational Growth
What does it take to move from being a high performer to becoming a leader who develops others?
In this episode of How Leaders Think, Kenny Lange sits down with Michael Neuendorff, President of Bay Area Executive Coach, to discuss why today's leaders must move beyond command-and-control leadership and embrace a coaching mindset. They explore leadership blind spots, the dangers of the advice trap, reverse mentoring, earning influence, and practical ways to build stronger teams.
If you're a business leader, entrepreneur, manager, or nonprofit executive looking to develop people more effectively, this conversation will challenge how you think about leadership.
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Michael Neuendorff Resources
Website: https://www.bayareaexecutivecoach.com/
LinkedIn: https://www.linkedin.com/in/michaelneuendorff/
YouTube: https://www.youtube.com/@bayareaexecutivecoach
LinkedIn Company Page: https://www.linkedin.com/company/bay-area-executive-coach/?viewAsMember=true
Books Mentioned
The Coaching Habit — Michael Bungay Stanier
The Advice Trap — Michael Bungay Stanier
The Founder's Evolution — Scott Ritzheimer (upcoming)
Hashtags #HowLeadersThink #LeadershipDevelopment #ExecutiveCoaching #LeadershipSkills
10 June 2026, 9:00 am - 38 minutes 12 secondsHow Jay Owen Thinks About AI for More Human Leadership
AI is changing the way leaders think, work, hire, create, and make decisions. In this episode of How Leaders Think, Kenny Lange talks with Jay Owen, CEO and Founder of Business Builders, about why leaders cannot afford to ignore AI and how it can become a tool for creativity, productivity, and better stewardship.
Jay shares how AI is already reshaping marketing agencies, workplace expectations, hiring conversations, ministry work, and strategic decision-making. He also explains why the future will not only be more automated, but also more dependent on real human community, accountability, and relationships.
Listen on Other Platforms
Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807
Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=
Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b
YouTube: https://www.youtube.com/@KennyLange/podcasts
Website: https://howleadersthink.kennylange.com/
Jay Owen Resources
AI with Jay: https://aiwithjay.com
Jay Owen Live: https://jayowenlive.com
Business Builders: https://businessbldrs.com
Books Mentioned
Building a Business That Lasts by Jay Owen
Hashtags
#HowLeadersThink #AILeadership #FutureOfWork #BusinessLeadership
3 June 2026, 9:00 am - More Episodes? Get the App