If you want to scale your podcast in 2026, this episode breaks down the proven growth strategy Traci DeForge uses with top-performing shows across every niche. Traci shares how to optimize your podcast for podcast SEO, how to show up in AI Overviews, and why guesting on like-minded podcasts accelerates discoverability faster than chasing massive audiences. You’ll also get a deep dive into audio ad campaigns, a strategy that amplifies your visibility by connecting ads directly to your RSS feed for immediate conversion.

Whether you're trying to grow downloads, increase leads, or drive more visibility, this episode gives you the tactical roadmap and mindset shifts you need.

What You’ll Learn in This Episode

✅How to optimize your podcast for real podcast SEO

✅ Why AI Overviews reward repetition and niche authority

✅ How guesting on the right shows boosts discoverability

✅ When audio ad campaigns become the game-changer for growth

Ready to scale your podcast into a lead-generating machine? Visit produceyourpodcast.com to schedule a Growth Accelerator Strategy Call. Let’s turn your show into your most powerful business asset

Timestamps

• (00:00) Which Growth Strategy Will Scale Your Podcast in 2026?
• (00:29) What foundational growth really mean
• (01:04) Why podcast SEO matters more than Google SEO
• (01:54) How to structure your show description for discovery 
• (02:34) Why episode titles and descriptions impact AI visibility
• (03:34) The difference between Google search and AI Overviews
• (04:19) How frequency helps you get indexed by AI
• (04:55) Guesting on like-minded podcasts as a growth engine
• (06:05) Why the biggest audiences aren’t always the best
• (07:08) Breaking through plateaus with audio ad campaigns
• (08:24) How audio ads connect directly to your RSS feed
• (09:44) Why growth never happens by accident
• (10:29) Where to explore deeper podcast growth resources
• (10:49) Call to action: connect with Producer Podcast

Key Takeaways

🔷 Podcast SEO is a must for discoverability

Most creators optimize for Google, but podcast SEO has its own rules. Long descriptions, keyword-rich intros, guest names, and topic lists all help your show surface when listeners search for niche content.

🔷 AI Overviews reward frequency and expertise

AI doesn’t just look for keywords. It scans who shows up most consistently across categories, making repetition through guesting a major growth advantage.

🔷 Guest appearances accelerate targeted growth

Showing up on smaller but aligned podcasts drives higher conversions than massive shows because the audiences already care about your topics.

🔷 Audio ad campaigns amplify reach instantly

These campaigns place your show in front of new audiences and send listeners directly to your RSS feed, making it one of the fastest ways to scale visibility.

Resources Mentioned 

• Blog articles and case studies at Produce Your Podcast
• Guest Episodes mentioned: 
• Aransas Savas 
• Jenn Trepeck 
• Growth Checklist episode
• Book a strategy call here. 
• Connect with Traci and the Produce Your Podcast team: produceyourpodcast.com
• LinkedIn: tracilongdeforge  
• Instagram: produceyourpodcast  
• Facebook: tracideforge 
• X: tracideforge 

Host: Traci DeForge, Founder of Produce Your Podcast

Podcast strategist, industry expert, and leader in podcast-powered business growth.

podcast growth, podcast seo, ai overviews, podcast marketing, audio ad campaigns, guest booking, podcast discovery, lead generation, business growth, visibility strategy, podcast scaling, content strategy, digital marketing, niche authority, rss feed strategy, organic growth, podcast audience growth, podcast visibility, thought leadership, growth accelerator podcast, produce your podcast, traci deforge

Your podcast is a powerful business growth engine for your business and your brand. This week, learn how to launch, brand, and grow a podcast that accelerates business results, attracts sponsorships, and builds an engaged community.

In this episode of the Growth Accelerator Podcast, host Traci DeForge welcomes Aransas Savas, the dynamic force behind The Uplifters Podcast, to share how she transformed her lifelong dream into a thriving business and connected community.

Discover how Aransas leveraged podcasting to attract sponsors, fill retreats before launch, and build demand for her coaching and consulting services, all by focusing on human connection, consistent execution, and innovative strategy. 

Together, they discuss the mindset shifts every entrepreneur needs to turn a podcast into a content and community hub, the keys to a winning launch strategy, and the importance of bringing your unique story to the mic.  

What You’ll Learn in This Episode:

✅ How to transition your podcast from “dream” to tactical business accelerator, grow your business through podcasting

✅ Why bringing your authentic self and community into your show drives revenue

✅ Secrets to filling retreats, securing book deals, and landing sponsorships through podcast engagement

✅ Strategies for harnessing guest nominations to grow your network and create a self-sustaining show

✅ Podcast growth strategies: How calls to action (CTAs) and strategic partnerships convert audience into loyal clients

Ready to scale your podcast into a lead-generating machine? Visit produceyourpodcast.com to schedule a Growth Accelerator Strategy Call. Let’s turn your show into your most powerful business asset

TimeStamps:

02:00 Introduction to Aransas Savas, host of The Uplifters Podcast

02:35 Consulting for companies such as Best Buy, U.S. Bank, and Disney.

03:10 Aransas Savas shares her background in behavior change and coaching.

04:58 Aransas discusses overcoming insecurities and starting her podcast.

07:52 The Uplifters Podcast and its purpose.

13:55 Going “all in” and working with experts.

18:37 Involving audience to shape the show.

20:58 Why impact, not downloads, is the main motivator.

27:59 Aransas Savvis shares her guest nomination strategy to build connections.

Key Takeaways:

💎 1. Focus on Impact: Don’t chase download numbers, chase transformation and real engagement

💎 2. Build Community Into Everything: From cover art to episode intros, center authentic voices

💎 3. Use Your Podcast as a Living Portfolio: Let your episodes demonstrate your coaching and consulting expertise

💎 4. Consistency Compounds: Water the garden and watch your podcast yield clients, sponsors, and opportunities over time.  

💎 5. Strategic Collaboration: Invest in expert partnerships and leverage ongoing strategy to accelerate growth

About The Guest:

Aransas Savas is a veteran Wellbeing and Leadership Coach, certified by the Institute for Professional Excellence in Coaching and The International Coaching Federation. She has spent her career at the intersection of research, behavior change, and coaching, with a mission to help women build what I call "courage capital" - the deep confidence in our value and strengths that we need just as much as financial capital to do big, brave things.

Through The Uplifters Podcast and coaching practice, Aransas has discovered that what stops most women isn't lack of money, support, or knowledge - it's the limiting beliefs that tell us we're not ready, not enough, or that it's too late. Aransas has created a uniquely holistic and proven approach to coaching that blends practical, science-backed techniques with energy coaching to help women overcome these barriers. Aransas has partnered with companies like Weight Watchers, Best Buy, Truist, Edward Jones, US Bank, and many more, coaching thousands of group sessions teaching participants across socio-economic levels to leverage the wellbeing techniques once reserved for the wellness elite.

Aransas Savas website

The Uplifters Podcast on Spotify

The Uplifters Podcast website

Aransas on LinkedIn

Resources:

Produce Your Podcast website 

Growth Accelerator Podcast, Business growth through podcasting, podcast revenue, leveraging your podcast for business growth, podcast growth strategies, repurposing podcast content, Lead generation with podcasts, how to attract sponsors for your podcast, Build community with your podcast, podcast to drive revenue, podcast SEO optimization, production quality, sponsorship deals, calls-to-action, lead generation, audience engagement, branding, discoverability, content hub, show notes, episode titles, podcast marketing, business asset, podcast launch strategy, women in podcasting, community building, network building, guest recruitment, podcast retreat, book proposal, audience growth, podcast host skills, late bloomers, organic messaging, podcast partnerships, accountability, podcast efficiency, supporting women entrepreneurs, podcast visibility

Your podcast isn't just content, it's a growth engine for your business. In this episode of the Growth Accelerator Podcast, Traci DeForge breaks down five podcast growth strategies to repurpose content, master SEO optimization, boost production quality, craft calls to action, and drive revenue.

From leveraging your podcast as a content hub to mastering SEO optimization, Traci shares insider tips that will amplify your reach and boost your ROI. You'll learn why production quality matters for sponsorships, how to craft calls-to-action that convert, and the secrets to turning listeners into leads.

What You'll Learn in This Episode:

✅ How to repurpose podcast content for maximum impact across platforms

✅ Why you should make your show more discoverable on Google and AI overviews

✅ Why production quality can make or break sponsorship deals

✅ The art of crafting calls-to-action that convert listeners into leads

✅ How to implement these strategies for immediate podcast growth

Ready to scale your podcast into a lead-generating machine? Visit produceyourpodcast.com to schedule a Growth Accelerator Strategy Call. Let’s turn your show into your most powerful business asset.

Key Timestamps:

0:00 Introduction: Think of your podcast is a content generation hub

1:47 Your podcast deserves the same branding investment as the rest of your marketing

2:34 SEO optimization tactics for podcast growth

4:06 The critical importance of production quality to drive revenue

5:37 Mastering the call-to-action for audience engagement

7:40 Implementing growth strategies and next steps

Key Takeaways:

💎 1. Mindset Shift: Remember, your podcast is a content generation hub, plan to repurpose from day one

💎 2. Invest in branding your podcast as you would other marketing assets.  

💎 3. SEO-optimized show notes and episode titles are crucial for discoverability.

💎 4 . High production quality reflects your brand and opens doors to sponsorships.

💎 5. A strong call-to-action is your key to turning listeners into leads and driving revenue

Featured Guest Interview

Podcast & Brand Strategist, Jason Cercone, Founder of Bombtrack Media. Bombtrack 

Featured Interview 

Bombtrack Media

Podcast Professionals Association

Resources & Links:

• Book a strategy call here. 
• Connect with Traci and the Produce Your Podcast team: produceyourpodcast.com
• Growth Accelerator Podcast: How to Make Your Call to Action Actually Work
• LinkedIn: tracilongdeforge  
• Instagram :  produceyourpodcast  
• Facebook:  tracideforge 
• X: https://x.com/tracideforge

Growth accelerator podcast, Traci DeForge, drive revenue, drive podcast revenue, podcast growth strategy, podcast content repurposing, content generation hub, SEO optimization, show notes summaries, keyword research, Google optimization, production quality, brand representation, monetization strategy, call to action, audience engagement, lead generation, podcast growth strategies, visibility increase, podcast audits, warm invitation techniques, business relationship building, podcast marketing, content creation machine, podcast branding, social media integration, paid advertising, podcast format development, audience retention, podcast monetization

#PodcastGrowth #ContentStrategy #SEOOptimization

Your podcast isn’t just content—it’s a podcast marketing strategy and growth engine that drives visibility, leads, sales, and ROI for your business. In this episode of the Growth Accelerator Podcast, host Traci DeForge shares proven strategies to help you transform your podcast into a powerful marketing and revenue-generating tool.

From building a solid foundation to mastering short-form content, Traci reveals how to position yourself as a thought leader, attract the right audience, and generate ROI that goes far beyond vanity metrics. If you’ve been wondering how to connect podcasting directly to your business strategy, this is the roadmap you’ve been waiting for.

What You’ll Learn in This Episode

✅ Why your podcast must be part of your marketing strategy, not just an add-on

✅ How to align podcast ROI with business growth, lead generation, and sales funnels

✅ The role of short-form content in boosting visibility, engagement, and conversion

✅ How to differentiate your show in a crowded market and turn episodes into a business growth asset

Is your podcast generating the leads you want? Let’s fix that. Book a strategy session with our team at produceyourpodcast.com and start building a marketing funnel that works.

Key Timestamps

• (0:00) Why your podcast must become a growth engine for your business
• (0:18) Building a foundation that drives growth and ROI
• (1:10) Podcasting as a “need-to-have” in today’s marketing strategy
• (2:30) Leveraging podcast content to write books and build thought leadership
• (4:15) The importance of defining your podcast ROI before you launch
• (6:00)  Choosing the right content formats for growth and visibility
• (7:20)  Why short-form episodes are critical for podcast growth and lead generation
• (9:40) How balancing long-form interviews and short-form content creates impact
• (10:35) Top takeaways for making your podcast a true business growth engine

Key Takeaways

💎 Build a podcast foundation strategy with the same focus you’d use to launch a product or service

💎 Use short-form content to position yourself as the go-to expert and give your audience snack-sized value

💎 Don’t let the number of competing podcasts intimidate you, your content is unique and targeted

💎 Tie every podcast episode to a clear call-to-action that supports lead generation and ROI

Resources & Links

• Connect with Traci and the Produce Your Podcast team: produceyourpodcast.com
• Episode 4: How to Turn Your Podcast into a Book with Tina Dietz
• Be Bold Branding with Traci DeForge
• LinkedIn:  tracilongdeforge  
• Instagram :  produceyourpodcast  
• Facebook:  tracideforge  
• X: https://x.com/tracideforge 

podcast growth, podcast business strategy, podcast ROI, podcast marketing, lead generation with podcasts, short-form podcast content, grow your podcast audience, podcast visibility, podcast conversions, business growth with podcasts, podcasting for entrepreneurs, content marketing strategy

#PodcastGrowth #BusinessStrategy #PodcastMarketing

#LeadGeneration #PodcastROI #ContentMarketing #Entrepreneurship #MarketingStrategy #GrowYourBusiness #ShortFormContent #PodcastTips #ThoughtLeadership #SmallBusinessGrowth #PodcastStrategy #Visibility

Your podcast is more than a show-it’s a publishing pipeline. Traci DeForge and Tina Dietz walk you through a proven podcast-to-book workflow that transforms your content into a market-ready manuscript.

Learn why polished transcripts aren’t enough, how modular book structures accelerate publishing, and the exact episode volume that makes the process both practical and profitable. You’ll also hear how podcasters are using this strategy to boost thought leadership, land speaking engagements, and expand revenue streams.

For anyone serious about podcast-to-book publishing, book publishing for podcasters, podcast workflows, and high-converting podcast guesting, this is the masterclass you’ve been waiting for.

What you will learn in this episode

✅ The difference between repurposing and creating an actual marketable book. 

✅ How to transform episodes for themes, chapters, & a modular outline that sells

✅ When you have enough episodes to start a book and the ideal targeted word count 

✅ How books amplify your podcast guesting, speaking opportunities, sponsorships, and email list growth

Is your podcast generating the leads you want? Let’s fix that. Book a strategy session with our team at https://produceyourpodcast.com/ and start building a marketing funnel that works.

Timestamps

• (00:00) The Key to Growing a Successful Podcast
• (01:59)Guest Tina Dietz: Founder & CEO, Twin Flames Studios
• (03:49) How Podcast Guesting Builds Authority & Visibility
• (10:32) Expand Your Platform by Turning Your Podcast into a Book
• (13:14) Repurpose Podcast Content, but Strategize to Publish
• (15:01) How Publishing Expands Thought Leadership
• (16:43) Podcast Hosting & Guesting Boost SEO in AI Overviews
• (18:32) Why Books Create Structure for a More Organized Podcast
• (19:50) How Books Open Doors and Drive Traffic Back to Your Podcast
• (21:27) Optimize Your Podcast-to-Book Strategy as a Business Growth Tool
• (23:00) Grow Audience by Promoting Your Podcast Through Books & Guest Appearances
• (26:33) Podcast + Book = More Speaking Gigs, Sponsorships, Visibility & Impact
• (29:01) ROI Strategies: Generate Revenue with Workbooks, Courses & Lead Generation
• (37:51) Why It’s Never Too Soon to Think About a Podcast-to-Book Strategy

4 Key Takeaways

💎 Podcast to book works best as a system. Treat each season as source material for the next book.

💎 Transcripts are research. Books need curation, structure, and a consistent author voice.

💎 Modular, short-form books increase completion rates and speed to market.

💎 The ROI is relationship capital. Books grow lists, bookings, and revenue across your brand.

About Tina Dietz

Tina Dietz is a vocal leadership expert and the founder of Twin Flames Studios, a pioneer in voice-powered publishing. Her team has produced over 500 audiobooks and podcast-to-book projects, including multiple award winners, bestsellers, and titles featured on major media platforms.

Recognized by Forbes, Inc., ABC, and The Chicago Tribune, Tina and her team craft audiobooks that move people and transform podcasts into books that open doors. Their signature PodCraft™ Method and industry-leading remote audiobook direction help experts, entrepreneurs, and thought leaders turn their voice into a platform for visibility, trust, and lasting impact.

• Twin Flames Studios  
• Company LI
• Company YT:

Resources:

• Podcast Producer 
• Podcast Professionals Association 
• The War of Art
• The Alchemist
• The 7 Habits of Highly Successful People
• The Creative Act by Rick Rubin 
• Responder Resilience
• GAP Ep 1 Jenn Trepeck

Keywords:

podcast to book, book publishing for podcasters, podcast publishing, Tina Dietz, Traci DeForge, Produce Your Podcast,Twin Flames Studios, self publishing, author platform, thought leadership, podcast guesting, modular books, nonfiction book, audiobook, content strategy, podcast marketing, book marketing, write a book, turn podcast into a book, publish a book from your podcast, Growth Accelerator Podcast, podcaster to author, interview to book, lead magnet, speaking gigs,

Want to use your podcast as more than just content? In this solo episode of the Growth Accelerator Podcast, host Traci DeForge shares actionable strategies for using your show as a podcast lead generation tool that feeds directly into your marketing funnel.

Drawing from real client examples and her own success at Produce Your Podcast, Traci breaks down how to optimize every episode to generate, nurture, and convert leads. You’ll learn how to align your podcast with email marketing, live events, and webinars for maximum engagement, plus how to build audience trust with evergreen podcast content and consistent branding.

What You’ll Learn:

• How to build a podcast lead generation system from top to bottom
• Why connecting your podcast to email marketing and webinars boosts lead conversion
• Real strategies for using evergreen podcast content to build long term engagement
• When and how to scale with a podcast production agency
• How to integrate your podcast into your overall marketing funnel
• Ways to use podcast for entrepreneurs as a growth and visibility tool

Is your podcast generating the leads you want? Let’s fix that. Book a strategy session with our team at produceyourpodcast.com and start building a marketing funnel that works.

KEY TIMESTAMPS:

• (01:00) Why Your Podcast Must Reflect Your Brand Voice
• (01:54) Where Podcast Lead Generation Fails Most Business Owners
• (02:42) Using Podcast Content to Support Webinars and Events
• (03:54) Cross-Promotion: Introducing Podcasts to Webinar Audiences
• (05:12) Nurturing Leads with Podcast Content Between Touchpoints
• (06:00) Top of Funnel Tactics: Repurposing into Shorts, Blogs, Opt-Ins
• (06:42) Mid-Funnel Strategies: Pre-Consultation Content & Testimonials
• (08:00) Real Example: How Podcast Clips Closed a New Client
• (09:00) Podcast Integration in Client Onboarding and Support
• (10:00) Foundational Pillars for New Podcast Launches
• (11:36) Consistency, Branding, and Audience Trust
• (12:06) Paid and Organic Growth Tips for Podcasters

KEY TAKEAWAYS:

• Build a Full Podcast Marketing Funnel
• Lead generation starts with your podcast at the top of your marketing funnel. Traci explains how to repurpose episodes into blogs, opt-ins, reels, and client resources, making your podcast the center of your business growth strategy.
• Evergreen Podcast Content Equals Trust
• Great evergreen podcast content builds trust, educates leads, and nurtures them over time. Your podcast becomes a relationship builder that shortens the sales cycle and increases conversions.
• Connect Webinars, Emails & Podcasts
• Stop treating your podcast as a stand alone asset. By connecting it to your webinar strategy and email list, you’ll capture and retain more leads, using your podcast for entrepreneurs as a trust amplifier.
• DIY to Pro: When to Scale
• Traci shares when it’s time to bring in a podcast production agency. Quality production, clear branding, and professional sound are critical for credibility and long-term podcast lead generation success.

RESOURCE LINKS

• Producer Podcast: produceyourpodcast.com DIY podcasting tips, monetization strategies, and branding services
• Visit Website: GrowthAcceleratorPodcast.com

GUEST MENTIONS:

Mathew Passy, Host of Podcasting Tech

ABOUT THE HOST

Traci DeForge, founder & CEO of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, an online community for podcasters, and Co-Founder of the Podcast Professionals Association. Traci is the co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council

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Instagram

Facebook

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KEYWORDS

Podcast Lead Generation, Podcast Marketing Funnel, Evergreen Podcast Content, Podcast Production Agency, Podcast for Entrepreneurs, Podcast Revenue Streams, DIY Podcasting Tips, Grow a Podcast Audience, Repurpose Podcast Content, Podcast Email Marketing, Webinar Lead Generation, Podcast Client Onboarding, Podcast Growth Tactics, Produce Your Podcast, Traci DeForge, Small Business Marketing Podcast, Sales Funnel Podcast, Build Podcast Trust, Increase Podcast Downloads, Podcast Repurposing Strategy

Weak calls-to-action kill podcast monetization. Learn how CTAs drive lead generation, audience growth, and build a profitable podcast brand.

One of the biggest mistakes podcasters make is having a weak or confusing call to action or none at all. In this episode of the Growth Accelerator Podcast, Traci DeForge reveals how a strong CTA is the foundation of every successful podcast monetization and lead generation strategy.

You’ll discover how clear CTAs are essential for podcast growth, building trust, and creating a seamless podcast marketing funnel that turns listeners into loyal clients. Traci also explains why every content strategy should treat CTAs as a key driver of visibility, engagement, and revenue.

You’ll hear a clip from Traci’s interview on Your Brand Amplified with Anika Jackson, where they discuss practical DIY podcasting tips for crafting CTAs that convert, whether you’re a solo creator or managing a full production team.

​​What You’ll Learn:

• How CTAs impact podcast monetization, branding, and lead generation
• The importance of evergreen podcast content for long-term audience growth
• Why a clear podcast marketing funnel converts listeners into clients
• DIY podcasting tips to create CTAs without a large team
• How to grow a podcast by simplifying your listener’s next step

Want to grow your podcast into a trusted brand? Head to produceyourpodcast.com for resources and expert support to align your show with your business goals.

TIMESTAMPS:

• (00:00) Why Weak CTAs Hurt Podcast Monetization
• (01:06) Warm Invite vs. Salesy CTA: Crafting Audience-Friendly Lead Generation
• (03:06) The Food Court Analogy: Simplifying the Podcast Marketing Funnel
• (04:48) Top 3 CTA Mistakes That Block Podcast Growth
• (06:00) DIY Podcasting Tips for High-Converting CTAs
• (07:12) URL Strategy: How to Build a Memorable Podcast Brand

KEY TAKEAWAYS:

• Podcast Monetization Starts with a Clear CTA: Guiding listeners to one specific next step increases conversions and builds scalable revenue streams.
• Evergreen Podcast Content Keeps Your Funnel Alive: CTAs tied to timeless topics help maintain steady podcast lead generation long after an episode drops.
• DIY Podcasting Tips Can Maximize Impact: You don’t need a big team to execute CTAs that grow downloads and drive business results.
• Align Your Podcast Branding with Content Strategy: A clear, consistent CTA strengthens your podcast’s brand and fits naturally within a broader marketing funnel.

RESOURCE LINKS:

• Book a Strategy Call: ProduceYourPodcast.com
• ProduceYourPodcast.com — DIY podcasting tips, monetization strategies, and branding services
• Visit Website: GrowthAcceleratorPodcast.com

GUEST MENTIONED

• Anika Jackson, Host of Your Brand Amplified

About the Host Traci DeForge

Traci DeForge, founder & CEO of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, an online community for podcasters, and Co-Founder of the Podcast Professionals Association. Traci is the co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council

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Facebook

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KEYWORDS:

Podcast Monetization, Podcast Growth Strategies, Podcast Branding, Podcast Lead Generation, Evergreen Podcast Content, Calls-to-Action, Podcast Marketing Funnel, Traci DeForge, Growth Accelerator Podcast, How to Grow a Podcast, Increase Podcast Downloads, DIY Podcasting Tips

Are you ready to turn your podcast into a revenue-generating, brand-building powerhouse? In this episode of the Growth Accelerator Podcast, host Traci DeForge sits down with health coach Jenn Trepeck, who shares her journey of transforming her podcast, Salad with a Side of Fries, into a health coach podcast empire.

Discover how Jenn scaled her show into a podcast monetization success, creating multiple podcast revenue streams, launching merch, and building a full podcast marketing funnel. Whether you're starting your podcast or looking to take your show to the next level, this episode is packed with actionable strategies for DIY podcasting tips, podcast lead generation, and membership monetization.

What You’ll Learn:

• How to monetize your podcast beyond downloads and build affiliate marketing for podcasts
• Proven podcast growth strategies to build a loyal audience and increase engagement
• Why evergreen podcast content is your secret weapon for long-term podcast audience engagement
• How Jenn Trepeck built a scalable health coaching podcast business
• The importance of podcast branding and a strong URL for discoverability
• When to scale from DIY podcasting tips to a podcast production agency
• How to land podcast sponsorships even with a niche audience
• Using short, “bite-sized” episodes to increase podcast downloads

Ready to scale your podcast into a lead-generating machine? Visit produceyourpodcast.com to schedule a Growth Accelerator Strategy Call. Let’s turn your show into your most powerful business asset

KEY TIMESTAMPS:

• (03:06) Podcast Audit to Profit: Turning a Passion Project into a Business
• (03:38) Consistency Wins: How Jenn Published 566 Episodes with Zero Burnout
• (05:42) Bite Sized Strategy: Boost Downloads with Bonus Content
• (09:00) Full Monetization Blueprint: Merch, Memberships, Sponsorships
• (10:00) Beyond Downloads: Real Monetization for Health Coach Podcasts
• (11:00) Consistent Podcasting  Equals Client Trust and Growth
• (15:02) Evergreen Podcast Content That Builds Loyal Audiences
• (17:00) Branding 101: URLs and Podcast Discoverability
• (20:24) From DIY to Pro Podcast Production Agency
• (23:58) Unlocking Podcast Sponsorships Without 10K Downloads
• (26:00)  Bridging the Gap Between Podcast Audience and Business Growth with a Book Launch

KEY TAKEAWAYS:

• Brand-Led Rebranding Fueled Business Growth
• Jenn rebranded her health coaching podcast around Salad with a Side of Fries, creating a cohesive identity across social, website, and email. This boosted her podcast audience engagement and fueled podcast lead generation.
• Consistency Built Long-Term Trust
• With 566 episodes since 2019, Jenn’s schedule made her a trusted voice. This consistency drives podcast monetization and boosts evergreen podcast content discoverability.
• Bonus Content Boosted Downloads
• Jenn’s “Nutrition Nugget” strategy doubled downloads and helped increase podcast downloads. These DIY podcasting tips created easy access for new listeners and you kept her audience coming back.
• Monetization Equals Full Funnel Strategy
• Jenn used membership monetization, affiliate links, merch, and live events to drive podcast revenue streams. Her podcast marketing funnel converts listeners into clients.

RESOURCES MENTIONED

• Salad with a Side of Fries Podcast: Listen here
• Instagram: @jenntrepeck
• Producer Podcast: produceyourpodcast.com DIY podcasting tips, monetization strategies, and branding services
• Podcast Professionals Association
• Visit Website: GrowthAcceleratorPodcast.com

FEATURED GUEST

Jenn Trepeck has been described as a "force of nature." She is an Optimal Health Coach, Podcaster, and Podcast/Business Consultant. Taking her business background, starting at the University of Michigan Ross School of Business, and adding to it decades of traditional business and entrepreneurial success, Jenn launched her own podcast, Salad with a Side of Fries. Named one of Podcast Magazine’s 40 under 40 and nominated for the 2022 International Women’s Podcast Award for visionary leadership, Jenn has also counseled countless others on their podcasts. From concept to launch and growth to monetization, Jenn offers her podcast clients strategic thinking coupled with actionable, practical implementation. Since jumping into the podcast industry in 2019, Jenn has made a name for herself and is honored to be one of the powerhouses behind the Podcast Professionals Association, taking her knowledge and experience across other industries to support Podcast Service Professionals.

Jenn is known for turning complex health and nutrition conversations into accessible, judgment-free coaching that empowers clients to reclaim their wellness—one episode at a time.

About the Host:

Traci DeForge, founder & CEO of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, an online community for podcasters, and Co-Founder of the Podcast Professionals Association. Traci is the co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK.

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Instagram

Facebook

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KEYWORDS:

Podcast Monetization, Health Coach Podcast, Podcast Growth Strategies, Traci DeForge, Jenn Trepeck, Salad with a Side of Fries, How to Grow a Podcast, Evergreen Podcast Content, Podcast Lead Generation, Podcast for Entrepreneurs, Podcast Revenue Streams, Podcast Branding, Podcast Sponsorships, DIY Podcasting Tips, Increase Podcast Downloads, Podcast Audience Engagement, Podcast Production Agency, Membership Monetization, Affiliate Marketing for Podcasts, Podcast Marketing Funnel

Do you want your podcast to become a gateway for transforming your business podcast into a powerful lead generation and marketing powerhouse? Are you leveraging podcast growth to increase your visibility as a thought leader—helping you secure more stages and opportunities as a subject matter expert? Are you ready to turn your podcast into a conversion machine that drives sales for your products, services, courses, or programs? If you're ready to accelerate your podcast for business growth, this show is for you.

Welcome to The Growth Accelerator Podcast! I’m Traci DeForge. With me as your guide, we’ll elevate your podcast from good to exceptional, unlocking its full potential to drive both audience growth and business growth. You’ll learn tested methodologies on how to simplify and elevate your audience's journey from initial download to becoming a loyal client.

Inside this podcast, I’ll give you behind-the-scenes access to interactive workshops, where you’ll explore strategies to refine your content delivery, enhance your calls-to-action, and amplify your distribution channels for exponential audience growth. This is the perfect opportunity to take your podcast to the next level and create lasting audience growth that leads to measurable podcast business growth.

What I truly want is for your podcast to become a cornerstone of your content marketing strategy. It should be your unwavering ally, consistently generating leads and driving sales. We’ll also dive deep into monetizing your podcast with strategies like sponsorships and advertisements, helping you secure these partnerships while maintaining your brand's integrity.

I’ll coach you on how to engage authentically with your audience, build relationships, and create the foundation for audience growth that mirrors your business’s success. Together, we’ll explore the most effective ways to leverage your podcast for both content marketing and lead generation that seamlessly ties into your business’s overall marketing and sales goals.

Ready to dive into monetizing your podcast? Whether it’s sponsorships, advertisements, or creating premium content, you’ll learn how to integrate monetization strategies into your podcast in a way that adds value and enhances your brand. Plus, we’ll use content marketing techniques to expand your reach across social media and digital platforms, further driving audience growth and engagement.

Consider this podcast your all-access pass to the tools and strategies you need to optimize your podcast and align it with your business objectives. As your podcast grows, so will your business. Let’s eliminate the frustrations of stagnant listener numbers and uninspired content, and instead, create a lead generation powerhouse.

Start where you are. You’re here. Let’s get started and accelerate your podcast and business to new heights!

Keywords: podcast, business growth, lead generation, content marketing, audience growth, podcast marketing, podcast monetization, podcast sales, sponsorships, advertisements, thought leader, subject matter expert, conversion machine, distribution channels, premium content, digital platforms, podcast strategy, podcast optimization, podcast coaching, podcast visibility, podcast growth, podcast branding, podcast engagement, podcast workshop