Are you solving 2026 problems, or are you still stuck in 2021? This week, host Dielle shares the ultimate checklist of why your offers might not be converting. If you're selling a skill instead of a transformation, relying on vague buzzwords like "burnout," or failing to address objections with "even if" statements, this episode is for you. Learn how to craft "features that fascinate" and build an intersectional offer that practically sells itself.

00:00 Intro

00:28 Updates and Free Course

01:17 Journal Ecosystem Tangent

02:08 Why Offers Don't Sell

03:04 Sell Transformation Not Skills

05:35 Solve 2026 Problems

09:38 Identity Over Demographics

12:02 Too Niche or Too Broad

14:22 Avoid Fluffy Niches

18:05 Features That Fascinate

19:52 Handle Objections Even If

21:40 Intersectionality Based Offer

24:34 Recap and Call to Action

25:14 Outro

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Host Dielle clarifies the difference between an offer (what customers buy) and selling (how you promote it), and explains key offer components: price, what's included, the result, objections, and identity (including her VISA framework). Dielle shares "offer tests" such as making sales within 30 days from consistent posting, generating referrals, and hearing "this is exactly what I needed," and recommends refreshing offers every 18–24 months as markets change.

00:00 Podcast Intro

00:30 New Training Series

01:17 Offer vs Selling

03:40 Offer Building Blocks

09:57 Identity Based Niching

12:55 Offer Tests Checklist

17:25 Refresh Offers Over Time

21:46 Wrap Up and CTA

22:11 Membership Outro

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Host Dielle explains "business urges" as dopamine-driven impulses that feel urgent but aren't always strategic, like the urge to change offers, pivot niches, overwork, overthink, delete social media, revisit decisions, or even quit. She emphasizes that urges are normal in entrepreneurship, major decisions shouldn't be made from short-term urgency, and consistency and experimentation beat perfectionism.

00:00 Intro

00:24 Welcome Back Updates

00:50 What Are Business Urges

03:06 Ben and Jerrys Analogy

04:51 Defining The Urge

06:18 Common Urges Examples

10:12 Drastic Changes And Quitting

14:21 How To Process Urges

15:44 Tolerate Like A Vaccine

18:41 Dissipation And Wrap Up

20:33 Membership And Outro

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Dielle shares a behind-the-scenes breakdown of her recent $15,000 Mastermind launch that brought in about $350,000, including a unexpected pay-in-full enrollment. She explains key lessons from the launch. She also discusses tailoring messaging to what audiences are actively asking for (income goals like $250K/$500K/$1M), engineering results through intentional bonuses (webinar creation and 30-day Voxer support), selling with certainty rooted in coaching and troubleshooting skills, staying open to "surprise and delight" during launches, and the operational power of planning launches well in advance so execution stays calm and effective.

00:00 Welcome to 4 to 23%: Women of Color Business & Entrepreneurship

00:24 Behind the Scenes: The $315K–$350K Mastermind Launch Breakdown

01:55 Lesson #1: Don't Let Past Launch Results Dictate Your Future

04:36 Using Data as a Tool: From 1-Hour Webinar to 5-Day Training

07:26 Lesson #2: Offer What Your Ideal Client Actually Wants

11:57 Lesson #3: What People Need to Know Before They Buy (Build Safety)

15:28 Lesson #4: Creating Your Own Luck—Engineering the Result You Want

17:13 Stacking Irresistible Bonuses to Guarantee a Sell-Out

18:51 Create Your Own Luck: Tactics to Shift a Launch in Your Favor

19:48 Sold Out Before the Public Launch: Canceling the Launch (In a Good Way)

20:35 Lesson #5: Certainty You Can Get Clients Results (and Why It Sells)

23:17 Troubleshooting Like a Pro: Diagnosing What Went Wrong in a Launch

25:52 Be Surprised & Delighted: Staying Open to the Magic of Sales

30:03 The Power of Planning: Build the Whole Launch 30+ Days Ahead

32:30 Final Wrap-Up + Where to Get Support (Membership & Links)

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode host Dielle welcomes lawyer Autumn Witt Boyd, founder of the AWB Firm. They dive into crucial legal topics relevant to entrepreneurs, including contracts, intellectual property, client disputes, and the role of trademarks. Autumn offers practical advice for navigating legal issues and stresses the importance of understanding the legal landscape in which businesses operate. Tune in to learn how to protect your business, manage client relationships, and make informed decisions about legal matters. Join us for this insightful conversation aimed at empowering women of color in entrepreneurship.

00:00 Introduction to the Podcast

00:24 Meet Autumn Witt Boyd: Legal Expert for Entrepreneurs

03:02 Starting a Business: Legal Essentials

04:28 Contracts: Key Elements and Common Issues

17:34 Handling Client Issues and Refunds

24:20 Navigating Public Criticism and Testimonials

29:31 Marketing Promises and Legal Disclaimers

39:36 Navigating Business Freedom and Challenges

39:53 Understanding Trademarks: When and Why

41:37 Trademark Enforcement and Client Experiences

49:41 Business Entities: LLC, DBA, and S Corp Explained

56:46 The Importance of Business Insurance

01:00:02 AI in Legal Advice: Pros and Cons

01:05:20 Building a Legal Support Team

01:12:47 Conclusion and Free Legal Audit Offer

Autumn Witt Boyd

Instagram: @awbfirm

Website: awbfirm.com

Email: [email protected]

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship.

00:00 Introduction to the Podcast and Guest

02:34 The Art of Sales Calls

04:53 Ellen's Journey from Social Media Manager to Entrepreneur

10:04 Building a Coaching Business

15:14 Transitioning to a Media Company

19:58 Navigating Brand Partnerships and Sponsorships

24:54 The Importance of Intuition in Business Decisions

30:05 Challenges of Scaling a Media Company

34:49 The Role of Content Quality and Consistency

40:10 Final Thoughts and Advice for Entrepreneurs

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this engaging conversation, Dielle and Jordan Gill explore various aspects of entrepreneurship, including effective selling methods, the importance of pivots, and the role of vulnerability in marketing. They discuss the evolution of Jordan's business during the pandemic, the concept of micro tools, and how to create unique offers that resonate with audiences. The discussion also touches on the significance of community, collaboration, and intentionality in speaking engagements, as well as the unique advantages of being a woman of color entrepreneur.

00:00 Introduction and Connection

03:59 Selling Through DMs: A New Approach

09:23 Business Evolution: Pre and Post-Pandemic

16:16 Navigating Pivots in Business

17:01 Understanding Micro Tools

23:51 Creating Unique Offers in 2025

29:17 Embracing Vulnerability in Marketing

33:24 The Power of Specificity in Messaging

38:12 Navigating Speaking Opportunities

42:08 The Value of Unpaid Speaking Engagements

48:04 Building Relationships Through Speaking

51:32 Intentionality in Event Hosting

53:32 The Challenges of Speaking Engagements

56:37 The Role of Speakers in Events

58:37 Building Relationships in Business

01:00:49 Navigating Community Dynamics

01:03:26 Affiliate Strategies and Collaboration

01:07:42 The Power of Unique Voices

01:10:37 Leveraging Diversity in Business

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode, Dielle introduces the Everything Scaling Mastermind, a 12-month program designed to help women of color entrepreneurs scale their businesses. She discusses the importance of making investments in coaching and provides strategies for quickly recouping those investments. The conversation emphasizes the supportive community and resources available within the mastermind, encouraging participants to think creatively about their business strategies to achieve financial success.

00:00 Introduction to the Everything Scaling Mastermind

02:29 Overview of Six-Figure Liberation Mastermind

05:18 Strategies for Making Your Investment Back

09:24 Creative Ways to Pay Off Your Investment

14:49 Empowerment and Support in the Mastermind

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of "For the 23%", host Dielle dives into the intricacies of launching and scaling a business, particularly for women of color entrepreneurs. She emphasizes the importance of understanding whether issues arise from the offer itself or the launch strategy, sharing insights from her extensive experience with over 200 launches. Dielle provides actionable advice on how to assess the effectiveness of an offer and the launch process, highlighting the need for continuous audience engagement and lead generation between launches to maintain momentum and conversions.

00:00 Introduction to the Podcast and Mastermind

02:21 Understanding Offer vs. Launch Issues

07:25 Creating a Sustainable Launch Strategy

14:44 Planning Ahead for Launch Success

21:45 Maintaining Engagement Between Launches

24:34 Balancing Evergreen and Launch Strategies

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', Dielle discusses the importance of effective launch strategies for women of color entrepreneurs. She emphasizes the need for a solid sales strategy, the significance of messaging and offers, and the role of webinars in converting leads. Dielle also shares insights on diagnosing launch failures, the importance of pre-launch content, and how to create excitement around offers. The episode serves as a comprehensive guide for entrepreneurs looking to scale their businesses in 2026.

00:00 Introduction to the Mastermind and Goals

02:49 Understanding Launch Strategies

06:02 Diagnosing Launch Failures

08:56 Key Elements for Successful High Ticket Launches

12:10 The Importance of Messaging and Offers

14:52 Webinars as a Sales Tool in 2026

18:02 Content Strategy for Launches

21:11 Pre-Launch vs. Launch Content

23:58 Conclusion and Next Steps

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Get Access to Dielle's 5 Day Training that starts on January 19: How To Hit $250k, $500k, and $1M in 2026

In this episode, Ashley, Dielle's Mastermind Client, shares her journey as a mastermind client, discussing the evolution of her offers, mindset, and the importance of having a supportive coach. The conversation delves into the dynamics of the coach-client relationship, the significance of sticking with one coach, and the challenges of offer abandonment. They explore the value of community support, self-trust, and the resources available within the mastermind to help clients achieve their business goals. The episode concludes with insights on the investment in coaching and the transformative power of a dedicated coaching relationship.

Chapters

00:00 Introduction to Mastermind Success 02:09 The Coach-Client Dynamic 06:13 Navigating Offer Abandonment 10:01 The Importance of Sticking with One Coach 13:52 The Power of a Supportive Community 18:00 Building Self-Trust and Agency 22:05 The Role of Feedback in Growth 25:53 Resources and Tools for Success 30:08 In-Person Events and Community Building 34:06 Investment and Value of Coaching 37:56 Conclusion and Call to Action

Connect With Ashley: https://systemsoverstress.co

Ashley's Youtube Channel: https://www.youtube.com/@systemsoverstress