Beta testing can be a great way to improve your content. In fact, I used to beta test all my programs! But I’ve discovered an approach I like even better: working with founding members! This approach means you don’t have to create content before getting paid for it. It also allows you to get “credit card proof” early in the course creation process.

Woohoo! I am so excited for this episode. This week, we're hearing from Xenia Herrera, a San Jose based social media strategist who got her start helping her husband build his real estate investment company. Today, Xenia helps others achieve success through social media. Our conversation covers the importance of showing up as your full self, being consistent, and ensuring your message is clear.

Today on the podcast we have an awesome guest, Faith Jenkins of @wooseandwilly ! I loved this interview and can’t wait for you all to listen. We chat all about how Faith balances her multiple side hustles with a full-time job. Faith also shares tons of awesome information about building your brand and creating a consistent aesthetic for your business.

In this episode, I share some of my favorite strategies for pricing your online course. We cover why you shouldn’t make pricing an emotional decision, but instead want to focus on the value of your product. We also talk about dodging imposter syndrome, and why there’s no one size fits all strategy for pricing your courses.

I am so excited for you all to hear this episode! Amanda and I chat all about how to build and engage your audience on Instagram, as well as her journey with photography and entrepreneurship.

In this episode, I chat about some of the basics of successful on-boarding, from designing personalized materials, to sharing the why behind your company, and giving your new employee room to learn.

In this week's episode, I chat with Brisbane-based brand stylist Marielle Davis. We chat about everything from developing a consistent brand strategy, to pairing fonts, how to avoid common branding pitfalls, and what's next for Marielle as she adds passive income to her service-based business. Find Marielle on insta @ivyandellestudio and online at ivyandellestudio.com.

I’m back with a new solo show! I wanted to talk about a question that I get asked a lot, which is what should I do when my course does not sell? My biggest piece of advice in this situation is not to give up! But to learn from your results and use them to help you create successful launches in the future. We start with some tough but important questions to ask yourself. Then we get into action steps: surveying people who expressed interest but did not actually end up buying your course and analyzing your funnel to asses where people fell off. We also talk about the importance of showing lots of love to the people who did sign up for your course—and how this can make a difference for the future.

This episode with @feliciawright was so. much. fun. We chat all about social media strategy: how to find your tribe online, when's the right time to get into Facebook ads, and the importance of mindset-- PLUS Felicia explains why Linked In can be a great tool for finding great clients for your B2B services. Felicia's book recommendation is The Tapping Solution for Manifesting Your Greatest Self by Nick Ortner!

The online course world changes all the time, so this week I wanted to highlight some of the important trends I have seen over the past few months. Today, success with course creation is all about cutting through the noise, targeting a specific need, building relationships and providing a source of community. What trends have you noticed in online courses? Anything I missed?

I am soo excited about this week's podcast! We have a very special guest with us: Natalie Taylor is the owner of The Missing Ink and a copywriter to course creators and online business owners who are ready to elevate their brands and turn their dreamiest clients into paying customers. In this episode, Natalie shares her 5 part framework for course sales pages and talks about how first-time course creators can get started with copywriting.  As a special gift, Natalie is also sharing her course launch master map-- a great resource for helping you put together your launch copy! Find it at themissingink.co/framework