Branded
Nikki Arensman
Nikki Arensman + The Well Co. bring to you Branded, a podcast that takes you inside the creative process of building a successful brand with heart, love-led leadership and creating brand culture. Over the last 5 years Nikki built a 7-figure apparel brand that she eventually sold to became a brand coach + product based business consultant for other female entrepreneurs. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, Branded will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help your brand rise above the rest.
- 46 minutes 40 seconds71. Motherhood & Business, Losing Your Social Media & Becoming Iconic with Jen Szpigiel
Motherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either.
We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero when it came to her ‘following’ - spoiler alert: its realllyyyy good. Jen is a wealth of knowledge and inspiration for anyone building their own empire (especially Moms!) and how to stay in a state of abundance through the ebbs and flows.
Episode highlights:
02:40 - Jen’s journey as a mom that made her decide to start her own business
06:05 - First time mom Nikki and why she decide to sell her clothing line
10:00 - Changes in family set up over the generation
20:45 - Jen’s social media strategy and how she handled losing all of her social media handles
32:27 - The difference of “just” showing up vs showing up “intentionally”
40:18 - Setting up boundaries for your social media content and finding the best platform for you and your business
Lets Connect:
16 May 2022, 10:00 pm - 38 minutes 50 seconds70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.
How can you stand out as an authority brand in a saturated market?
So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency.
Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business.
More About Steph and The Weber Co. through their website www.theweberco.com
Connect with Steph via Instagram @stephnweber
Lets Connect:
3 May 2022, 2:27 pm - 28 minutes 41 seconds69. How I Approach Lead Generation That Doesn't Include Instagram {Solo Episode)
Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I’ve come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way that is efficient because.. you know, mom life!
Episode highlights:
01:33 - Current social media platforms I’m on and other future content plans
06:14 - My definition of clients and customers
08:21 - My lead generation mechanism for growing my email list
12:48 - My low ticket funnel and how it helped grow both my Instagram audience and my business
21:05 - My second lead generation mechanism and how it converts audience into my email list, paid low ticket funnel customers and wider audience and following growth.
Take a peek at Brand Identity Breakthrough that I referenced a few times in the episode!
Lets Connect:
26 April 2022, 8:18 pm - 39 minutes 7 seconds68. The Hybrid-Hype Method To Consistently Fill Your Services & Programs with Brandi Mowles
This episode is.... amazing. To be honest, I was personally taking notes during several moments while simultaneously prepping the next question for Brandi.
I am excited to introduce you to Brandi Mowles - a mama and marketing genius who has scaled her business to 7-figures in just under 2 years while keeping her team small and mighty (just 3 people, including herself!). She is all about simple systems and CONSISTENCY - which has paid off immensely for her and can for you too.
In this episode, she shares about her own business structure, how she consistently brings in monthly revenue through her launch methods, and how you can implement this in your own biz.
Lets Connect:
Connect with Brandi:
IG: @brandimowles
Lets Connect:
12 April 2022, 2:00 pm - 10 minutes 51 seconds67. The #1 Thing You Need To Know About Your Ideal Client TO Create Sell-Out Offers They Gotta Have
Quick solo mini-episode from my car! I did an IG Live and wanted to share it here on the podcast because the content itself is really actionable!
In this episode, I am sharing the #1 thing you have to know about your ideal client if you want to create sell-out offers that they GOTTA HAVE! I also include examples and ways to implement this so you can start applying it to your messaging and business right away!
Lets Connect:
Lets Connect:
5 April 2022, 2:05 pm - 32 minutes 5 seconds66. Productivity Hacks To Build Your Business On A Part-Time Schedule With Holly Haynes
This week we are welcoming Holly Haynes to the show and get ready...because it's packed with tips and tricks to maximize your time and make the most out of the hours you're working in a day! Holly has built a successful business while working on a super part-time schedule and growing her family.
What I love so much about this conversation are her clear actionable tips that can be tested out and applied to your work schedule if you're needing to reduce your hours spent at the computer!
Lets Connect:
Connect with Holly:
IG: @holly_marie_haynes
Pod - Crush the RushLets Connect:
29 March 2022, 2:00 pm - 28 minutes 48 seconds65. How to Create User Generated Content with Elizabeth McNevin of Sociale Consulting
User Generated Content (aka UGC) is one of the best ways to get your audience excited and sharing your products or services. Elizabeth McNevins is the founder of Sociale Agency where she daily witnesses all the ways the UGC is giving her clients a major return on their time & money by amplifying sales. Whether it's through paid advertising or organic content, there are tons of opportunities here!
In this episode, we break down what UGC is and Elizabeth shares lots of examples so that you can start creating for your own business and reaping the benefits. There is also a Free Checklist with 27 hacks to unlock the power of user generated content that has your name all over it!
Lets Connect:
Connect with Elizabeth:
Authentic Ad Accelorator
IG: @socialelizabeth
FB: /socialeconsultingLets Connect:
22 March 2022, 2:00 pm - 27 minutes 38 seconds64. The Power Of A Community with Stephanie Cartin, Founder of Entreprenista
Stephanie is the Co-Founder of Socialfly and Entreprenista, alongside her business partner, Courtney Spritzer. For the last decade, they have built their businesses from the ground up through networking and community building.
If anyone knows the value of having a community, it's Stephanie! She and I connected through a networking group during 2020 and totally hit it off, sharing about our ups and downs as female founders and how we wished we had a strong community for guidance, support (and let's be honest, to vent!) when we got started many years ago. When Stephanie told me she was going to create this community, I was so excited to become a member! In this episode, we will dive into Stephanie's background and how she got started and share more info about the community she is building and the importance of connection when you're trying to grow and scale your business.
Lets Connect:
Connect with Stephanie:
Sign-up For The League
IG: @stephjillcartin
IG: @entreprenistasLets Connect:
8 March 2022, 3:00 pm - 21 minutes 23 seconds63. Being The Solution With Piggy Paint Founder Melanie Hurley
What mom doesn't agree that putting toxic polish on our little's fingers is a bad choice - and that there must be a better product?! This was exactly Melanie Hurley's thoughts 13 years ago when she had an a-ha moment that sparked the birth of Piggy Paint. Melanie is a mom of 2 and over the last decade has changed the nail polish industry for good.
Listen in to learn how she got started, where the name piggy paint came from, and how she stays inspired to keep expanding the business!
Lets Connect:
Connect with Melanie:
piggypaint.com
IG - @piggypaintLets Connect:
1 February 2022, 3:00 pm - 29 minutes62. Owning Your Power with Laura Taylor founder of Mingle Mocktails
For Laura Taylor, starting Mingle Mocktails was a no-brainer decision for her. After seeing how alcohol was affecting her life she embarked on a sober journey and was frustrated at the lack of alcohol-free drink options that didn't scream 'I'M NOT DRINKING!'. After some research, she dove in on creating Mingle Mocktails and hasn't looked back.
Laura shares her story, her struggles, and how her path to becoming an entrepreneur allowed her to truly own her power and her truth in living an Alcohol-Free lifestyle!
Lets Connect:
Connect with Laura:
www.minglemocktails.com
IG: @minglemocktails
FB: /MingleMocktailsLets Connect:
25 January 2022, 3:00 pm - 24 minutes 34 seconds61. Writing Emails That Do The Selling For You ALL YEAR LONG with Brittany Long
Former middle school teacher turned email copywriter, Brittany Long, is changing the way business owners look at their email list. She owns an evergreen email agency called Win With Systems and helps business owners make the most out of their email list through automated, on-going, year long email sequences that do the selling (and nurturing!) for you.
After a cancer scare, she realized just how valuable her time is, and perhaps it wasn't best spent inside the classroom. After trying out 27 different side hustles, she found the thing that not only creates massive growth for her clients but follows her truth which is freedom on Friday for everyone!
Tune in for her best tips on how to get started writing consistent emails to your list.
Lets Connect:
Connect with Brittany:
Lets Connect:
18 January 2022, 3:00 pm - More Episodes? Get the App