• 59 minutes 14 seconds
    Episode 182: B2B ADS masterclass with Shlomo Genchin
    In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin

    Shlomo gave a fantastic keynote about creative B2B ads that drive the pipeline. Today we want to dive a bit deeper into his technique, address some of the most common concerns from B2B companies, and walkthrough a live example of ads creation.

    Tune in to learn:
    • How to target conservative and sceptical buyers who might perceive fun ads as unprofessional?
    • How to apply a “test small, scale fast” framework across long sales cycles?
    • The step-by-step and the live process to create fun B2B ads that generate pipeline
    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Shlomo on Linkedin: https://www.linkedin.com/in/shlomogenchin/
    4 May 2026, 10:55 am
  • 1 hour 11 minutes
    Episode 181: How to implement ABM strategy 3.0 with Andrei & Vladimir
    In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM.

    Tune in to learn:
    • How to pivot from the current ABM strategy to the new one?
    • How does the new strategy impact full-funnel ABM playbooks?
    • How to evaluate the efficiency of the new strategy?
    • How to use AI, and what tools to add to the tech stack?

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    27 April 2026, 11:19 am
  • 54 minutes 45 seconds
    Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus
    It’s 2026, but still too many B2B companies treat marketing as a MQL factory in a linear funnel.

    Every interaction scored. Every behaviour is treated as a buying signal. Every nurture sequence designed to push someone toward a sales call they're not ready for.

    In this episode of Full-Funnel Live, Andrei and Vlad invited Ashley Faus, Head of Lifecycle Marketing at Atlassian, to fix that.

    Tune in to learn:

    ⁠- How lifecycle marketing got hijacked by MQL thinking and what it actually looks like in 2026
    - The playground model: how to design buyer journeys that match how people actually research, explore, and decide, even if you’ve inherited the “MQL factory” model
    - How to run change management and sell the idea of “the playground" lifecycle model
    - What AI can and cannot do for lifecycle marketing and what has to be true about your data before AI will work
    - What a CMO can realistically build in year one when inheriting a broken linear funnel and 90 days to show the board something


    RESOURCES: On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Ashley on Linkedin: https://www.linkedin.com/in/ashleyfaus/
    20 April 2026, 10:35 am
  • 54 minutes 20 seconds
    Episode 179: Account progression framework with Steve Armenti
    For the new episode of Full-Funnel Live we've invited Steve Armenti, Founder & Head of ABM at twelfth agency. Before starting his agency, Steve spent 6 years at Google where he moved from a content marketer for Google Cloud to leading Global enterprise demand generation program.

    At this role he successfully increased SQL quality score from 35% to 85% in under one year.

    One of the keys to success was directly partnering with the SDR team to quantify shared OKRs that drove cross-functional improvements across both teams.

    We're going to break down exactly how you can achieve exactly the same results in 2026 and other keys to success.

    Tune in to learn:

    • How to drive internal change management to create shared OKRs with SDRs and cross-functional alignment
    • Step-by-step process to develop cross-functional account progression model to increase SQL conversion
    • How to track account engagement and deploy playbooks that are aligned with the current journey stage

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Steve on Linkedin: https://www.linkedin.com/in/diandraescobar/
    23 March 2026, 1:41 pm
  • 1 hour 9 minutes
    Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar
    For the new episode of Full-Funnel Live we've invited Diandra Escobar, Founder of Distinctiva.io — the content strategist behind B2B brands generating 80% of their pipeline from LinkedIn organic.

    With her clients, Diandra replaces content calendars with content flywheels where every piece compounds on the previous one.

    One client scaled from $1.2M to $3.6M ARR through LinkedIn alone. Another attributes 80% of leads to LinkedIn organic. Another one reports their newsletters are hitting 60%+ open rates.

    We're going to break down exactly how B2B CMOs can implement content flywheels to generate pipeline in 2026.

    Tune to learn:


    • Why generic "how to" content is dead and what "authority content" actually means
    • The content flywheel framework: how to build it, what to stop doing, and what to replace it with
    • How to defend your content flywheel strategy from “why can’t you do it with AI”?
    • How to track engagement signals from content and hand them off to Sales
    • How to report content-led growth to a CFO who only speaks pipeline
    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Diandra on Linkedin: https://www.linkedin.com/in/diandraescobar/
    17 March 2026, 11:01 am
  • 48 minutes 48 seconds
    Episode 177: How to generate enterprise deals with human-first selling with Lauren Goodell
    For the new episode of Full-Funnel Live we've invited Lauren Goodell, CEO at Zinnia and former enterprise AE at Microsoft and Salesforce who hit 220% quota and made Chairman's Club.

    You now the harsh B2B marketing reality: enterprise deals take 12-18 months and involve 10+ stakeholders, but most sellers act in "always be pitching" mode.

    Lauren did it differently to win enterprise deals. She knew her buyer's dogs' names. She knew how the CFO was compensated. She knew exactly which jokes would land.

    We break down how marketing can actually enable human-first selling—not with more slide decks and battle cards, but with the research, POVs, and nurture support that top sellers wish they had.

    Tune in to learn:

    - How CMOs can facilitate the shift of sales team from "always be pitching" to relationship-first 
    - The actual research process behind winning enterprise deals: where to look, what information to find, and how marketing can help 
    - How to nurture enterprise buyers across long sales cycles 
    - How marketing and sales should work together so sellers think “oh, marketing made this easier”


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Lauren on Linkedin: https://www.linkedin.com/in/lauren-goodell/
    2 March 2026, 10:48 am
  • 1 hour 7 minutes
    Episode 176: How to make your B2B brand famous with Tycho Luijten
    In this episode of Full-Funnel Live, Andrei and Vlad invited Tycho Luijten, founder of Dapper Agency and creator of the Niche Famous Framework.

    They break down how B2B brands actually build fame in their market and stress-test the framework against real B2B enterprise challenges: long sales cycles, tiny teams, and skeptical leadership.

    Tune in to learn:

    -  How to become the first brand your buyer thinks of — even with a 2-person content team, zero video capability, and a CEO who wants you to “go broad”
    - The actual process, resources, and costs behind viral B2B content — and how to prove ROI when your CFO calls brand “a nice-to-have”
    - How to make “niche famous” work in enterprise B2B with 18-month sales cycles and 500 target accounts⁠

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Tycho on Linkedin : https://www.linkedin.com/in/mattheinz/
    23 February 2026, 12:12 pm
  • 59 minutes 11 seconds
    Episode 175: How to grow in 2026 with long sales cycles, tighter budgets and limited marketing capacity with Matt Heinz
    For the new episode of Full-funnel live we’ve invited the legendary Matt Heinz to discuss how to grow in 2026 with long sales cycles, tighter budgets and limited marketing capacity.

    Tune in to learn:

    - How to handle revenue pressure and prove marketing impact on revenue within the long sales cycles?
    - What do B2B CMOs do differently to grow in 2026 while handling revenue pressure and requests to deploy AI and ABM?
    - How to get buy-in from CEO and CFO to shift from demand gen and MQLs to revenue marketing? - How to handle forecast and defend budget for long sales cycles?
    - Which growth lever to pull in 2026 to enable growth if your team doesn’t have capacity and your budget was cut?

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Matt on Linkedin : https://www.linkedin.com/in/mattheinz/
    16 February 2026, 12:24 pm
  • 1 hour 7 minutes
    Episode 174: How to talk with sales about ABM with Andrei & Vladimir
    In this week’s episode of Full-Funnel Live, Andrei and Vlad break down the exact framework for having productive, outcome-driven conversations with sales about Account-Based Marketing.


    Tune in to learn:


    • How to prepare for conversation with sales team about ABM




    • How to find the best candidate to run a pilot program together⁠ 

    • How to ensure the sales rep will prioritze pilot, and not lead gen KPIs
    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/



    9 February 2026, 10:30 am
  • 1 hour 14 minutes
    Episode173: How to Create an Account-Based Playbook For Long Sales Cycles and Multiple Decision-Makers with Andrei & Vladimir
    In this episode of Full-Funnel Live, Andrei and Vlad break down how to create account-based playbooks that actually match how B2B buyers buy.

    Tune in to learn:
    • Why ABM playbooks aren’t linear, and how to build for real-world back-and-forth buyer behaviour
    • Why you need both timeline-based and signal-based playbooks
    • How to align the playbooks with the buyer journey stage
    • The importance of multithreading—and how to maintain momentum during long dormant periods
    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    22 December 2025, 10:55 am
  • 1 hour 15 minutes
    Episode 172: How to target accounts in 2026 with Andrei & Vladimir
    In this episode of Full-Funnel Live, Vlad and Andrei break down the next evolution of ABM: the cluster strategy. They guide you beyond basic firmographics and into the methodology of grouping and engaging high-potential accounts with precision and repeatable efficiency.

    Join us to learn:
    • Industry vs job role vs use case targeting
    • How to select the target cluster of accounts
    • How to plan cluster programs


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    15 December 2025, 10:32 am
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