So, your podcast isn’t growing, huh? Yeah, it’s like throwing spaghetti at the wall and hoping it sticks, but all you get is a messy wall.

When I was married I bought my wife flowers once a week. You won't believe what she said to me!

Spoiler alert: if you’re not giving them what they want, they’re gonna ghost you faster than a bad date. So, grab your headphones, and let’s get to the bottom of this podcasting conundrum together!

Takeaways:

• Sometimes, taking a break from your podcast can slow your momentum, so be careful.
• If you're putting in a ton of effort but still seeing low numbers, maybe it's time for a change.
• Understanding your audience's wants is key; otherwise, you're just talking to a wall.
• Your podcast can be fun even when the numbers aren't great; focus on that joy instead!
• Don't get too attached to your ideas; switch things up a bit if they're not resonating.
• Feedback is crucial; if you're not getting it, you might miss the point altogether. No feedback IS feedback.

Links referenced in this episode:

• askthepodcastcoach.com
• schoolofpodcasting.com

Mentioned in this episode:

UNLIMITED One-On-One Coaching

Are you struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen

School of Podcasting

If you're sitting there sweating bullets about diving into the world of podcasting because technology gives you the heebie-jeebies, relax, my friend. The real villain stopping you isn’t the tech; it’s your brain playing tricks on you.

Seriously, we chat about how the fear of technology is just a fancy excuse to avoid trying something new. Trust me, if you turn down the radio when your phone rings, you can totally handle mixing audio for your podcast. It might seem tough at first, but like everything else, it gets easier once you give it a shot.

You've Been Thinking of Starting a Podcast

Ever sat down and thought, "Man, I totally want to start a podcast, but my tech skills are basically at a toddler level?" Yeah, I get it. We've all been there, staring at our devices like they might bite us or something. But here’s the kicker: it’s not the technology that’s holding you back, it’s your brain.

Seriously. In this episode, we dive into the real culprit behind your podcasting fears. It’s not some high-tech wizardry that’s out of your reach; it’s the mindset that says, "I can’t do this." We share some examples, like a client with 40 tabs open on Chrome—because who hasn’t been there? We explore how the fear of tech is often just the fear of trying, and trust me; we’ve got the laughs and the insights to help you kick that fear to the curb. It’s all about realizing that everything seems hard until you actually do it, so let’s get you podcasting, shall we?

Takeaways:

• Don't let technology scare you; you're probably overthinking it—it's simpler than you think!
• If you tried podcasting before and found it hard, give it another shot; things change!
• Being afraid of tech is common, but remember, you learned to tie your shoes, right?
• Everything feels hard until you get the hang of it, so just dive in and start!
• You already mix audio when you turn down the radio for a call; you can podcast!
• Seriously, if you can save a photo in an email, you can upload a podcast episode!

Mentioned in this episode:

Ready to start your podcast the right way?

Join the School of Podcasting and get step-by-step courses covering everything from planning and equipment to editing, audience growth, and monetization. Plus, you'll get expert UNLIMITED coaching and a supportive community to guide you every step of the way. Start your podcast with confidence—join today! 👉 SchoolofPodcasting.com

School of Podcasting

If you’ve ever struggled with promoting yourself or your offerings, I get it—it can feel awkward, even "salesy." But what if you thought of it as a nudge to value instead of just another call to action? In this episode, I dive into why it’s so important to let your audience know about the valuable products and services you provide. I share some personal stories about the mental barriers that often make self-promotion feel uncomfortable and how shifting your mindset can help you better connect with your audience.

As podcasters, understanding self-promotion is key to monetization. And here’s the truth: the most profitable strategy isn’t running ads—it’s selling your own products or services. I share a story about a fellow podcaster who hesitated to promote her speaking engagements, fearing she’d come off as pushy. That hesitation is something I see all the time, especially among creatives who undervalue their own work. That’s why I encourage you to reframe self-promotion—not as selling, but as sharing value. When you make that shift, it becomes easier to talk about what you offer in a way that feels natural and beneficial to your audience.

I also dig into the psychology behind why so many of us avoid self-promotion. No one wants to be seen as aggressive or overly pushy—but here’s the thing: promoting yourself is simply a way of guiding your audience toward something that could help them. I talk about how you can subtly weave your experiences and expertise into your content, creating a natural and relatable narrative that informs your listeners without feeling like an ad.

As I wrap up, I emphasize the importance of having a clear call to action—what I like to call a “nudge to value.” I break down practical ways to integrate this into your episodes, from personal stories to simple shifts in language, so that promoting yourself feels more authentic.

The goal? To help you build trust, foster a stronger community, and ultimately grow your podcast in a way that aligns with your values. If self-promotion has ever felt like a struggle, this episode will give you the confidence and tools to make it work for you—without the sleazy sales tactics.

Takeaways:

• Promoting your own products or services is often the most profitable monetization strategy for podcasters.
• Many podcasters hesitate to self-promote due to fear of sounding salesy or pushy.
• Instead of viewing it as a call to action, consider it a nudge towards value for your audience.
• Self-promotion can be subtle; share stories that naturally illustrate your services without being overt.
• Understanding your audience's needs allows you to create products that genuinely help them.
• Communicating the value you offer to your listeners without feeling uncomfortable is crucial.

Links referenced in this episode:

• schoolofpodcasting.com

Mentioned in this episode:

We Make Good Shows Better - Your Audience Will Thank You

PodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!

Podcas Hot Seat

Is it worth starting a podcast in 2025? Dave Jackson dives into this question, addressing common concerns about the podcasting landscape and whether it remains a viable medium. He emphasizes that despite the increase in podcasts and competition, the audience for podcasts continues to grow yearly.

Drawing an analogy to college football, he illustrates that passion and the desire to share a message are key motivators for many podcasters, regardless of the competitive environment. Jackson also highlights that monetization is not the only goal; many creators start podcasts simply to express their creativity and connect with others. For those considering podcasting, he stresses the importance of understanding your "why" and "who" to build a meaningful and engaged audience.

Making it in the NFL

The odds of a football player making it to the NFL are extremely low. Only about 1.6% of college football players make it to the NFL2. For high school players, the chances are even slimmer, with only about 0.00075% (or roughly 1 in 133,333) of high school football players eventually making it to the NFL6.

To break it down further:

About 7.3% of high school players go on to play college football.

Of those college players, only 1.2% get drafted to the NFL.

Even for highly-rated recruits, the odds are challenging:

Five-star recruits have about a 50% chance of being drafted.

A 5-star recruit has a 39% chance of "sticking" in the league.

These statistics highlight the extreme competitiveness and selectivity of professional football, emphasizing that making it to the NFL is a rare achievement that requires exceptional skill, dedication, and often a bit of luck

Takeaways:

• Podcasting continues to grow every year, with millions of listeners in the U.S. alone.
• Just because podcasting seems crowded, it doesn't mean there isn't room for new voices.
• People often start podcasts not to make money but to share their passions and creativity.
• Understanding your audience is crucial—monetizing a podcast means monetizing your audience.
• Even successful podcasters initially started because they enjoyed discussing their topics and connecting with others.
• The competitive landscape of podcasting is much less daunting compared to platforms like YouTube.

Mentioned in this episode:

We Make Good Shows Better - Your Audience Will Thank You

PodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!

Podcas Hot Seat

Should you put your audio podcast on YouTube? The answer, as Dave Jackson explains, is a resounding yes if you’re not currently utilizing the platform. With YouTube being the second largest search engine, it offers a valuable opportunity for podcasters to expand their audience without any significant investment of time or resources. Even if you have an audio podcast, uploading it to YouTube can lead to greater visibility and potential growth, thanks to the YouTube algorithm's recommendation engine. However, if you already have a YouTube channel with video content, it's best to create a separate channel for your audio podcast to keep your content organized and to accurately assess its performance. Join Dave as he shares insights on maximizing your podcast's reach and the importance of adapting to new platforms.

Takeaways:

• Putting your audio podcast on YouTube can increase your visibility and audience reach.
• It's important to separate your audio podcast content from any existing video content on YouTube.
• Using your RSS feed to create a YouTube channel takes only about five minutes.
• YouTube is a powerful search engine that can help people discover your podcast.
• The YouTube algorithm can boost your content, but it can also be unpredictable.
• Creating a second channel for your audio podcast allows for better analytics and audience tracking.

Mentioned in this episode:

We Make Good Shows Better - Your Audience Will Thank You

PodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!

Podcas Hot Seat

Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project.

The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast.

Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.

Takeaways:

• It's crucial to select a podcast host who genuinely wants to participate in the project.
• Ensure that all podcast services are registered with a generic company email for access.
• Identify a clear purpose for starting the podcast beyond just following trends.
• Involve multiple team members in the podcast to avoid dependence on a single host.
• Track podcast effectiveness with measurable goals to justify its continuation during tough times.
• Avoid making the podcast feel like a commercial; focus on delivering value to the listeners.

Mentioned in this episode:

UNLIMITED One-On-One Coaching

Are you struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen

School of Podcasting

NotebookLM is a new AI tool that allows users to upload PDFs and generate podcast content, raising questions about the role of AI in the podcasting world.

Dave Jackson shares his insights on this technology, discussing both its potential benefits and drawbacks. He emphasizes the importance of authenticity and personal input in podcasting, warning against relying solely on AI for content creation.

While acknowledging the convenience of tools like NotebookLM, he stresses that true thought leadership comes from original ideas and personal experiences. Dave also highlights the value of using AI as an assistant rather than a creator, advocating for a balanced approach that maintains the unique voice of the podcaster.

Takeaways:

• NotebookLM allows users to upload PDFs and generate podcasts, showcasing the capabilities of AI.
• While AI can assist in creating content, authentic personal input remains crucial for successful podcasting.
• Using AI in podcasting raises questions about originality and the potential for automated content.
• AI-generated content may be efficient, but it often lacks the unique voice that audiences appreciate.
• Dave emphasizes the importance of authenticity in content creation, especially for podcasting.
• AI tools should be used as assistants to enhance creativity rather than replace human effort.

Mentioned in this episode:

We Make Good Shows Better - Your Audience Will Thank You

PodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!

Podcas Hot Seat

Staying consistent with your podcast content is crucial for meeting your audience's expectations and fostering loyalty. Dave Jackson emphasizes the importance of sticking to a winning formula, much like the predictability of a Hallmark movie that audiences know and love. As he shares insights from his extensive experience in podcasting, he highlights how familiarity can create a warm and cozy feeling for listeners, making them more likely to return. By avoiding drastic changes once your show starts to gain traction, you can maintain that connection with your audience and continue to deliver what they love. Tune in as Dave explores examples from music and film to illustrate the benefits of consistency in content creation.

Takeaways:

• Consistency in your podcasting content keeps your audience engaged and fulfilled.
• When you find a winning podcast formula, stick with it and avoid unnecessary changes.
• Just like Hallmark movies, predictable content can create a comforting experience for listeners.
• Understanding your audience's expectations is crucial for maintaining and growing your podcast.
• Changing your podcast format too often can lead to losing loyal listeners who want consistency.
• Embrace the familiar aspects of your show, as they create a sense of safety for your audience.

Links referenced in this episode:

• schoolofpodcasting.com/start
• podcasthotseat.com

Mentioned in this episode:

We Make Good Shows Better - Your Audience Will Thank You

PodcastHotSeat.com is the ultimate coaching experience for podcasters who want actionable feedback to take their show to the next level. Whether you want to refine your content, improve audience engagement, or enhance your production quality, the Podcast Hot Seat provides expert insights and a supportive environment to help you grow. Join the hot seat and watch your podcast thrive!

Podcas Hot Seat

Are you wondering why more people aren’t tuning into your podcast? The truth is, it often comes down to the content you’re producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the factors that influence podcast discoverability and listener engagement, emphasizing the importance of consistency and targeted content. He shares insights on how to inspire your audience to share your show with others, pointing out that even a small number of listeners can be significant if they are genuinely interested in what you have to offer. Tune in to uncover practical tips that can help elevate your podcast and attract more listeners.

Takeaways:

• Podcasts are primarily discovered through word of mouth, so focus on content that inspires sharing.
• To attract more listeners, ensure your podcast has a consistent genre and content style.
• It’s crucial to have a dedicated website for your podcast to enhance visibility and branding.
• Engage your audience by asking them to share your podcast with their friends.
• Your podcast episode titles should be enticing and informative to encourage clicks.
• Gather honest feedback from your target audience to improve your podcast's content and appeal.

Mentioned in this episode:

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

Podcas Hot Seat

UNLIMITED One-On-One Coaching

Are you struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen

School of Podcasting

If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it.

I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpose was so clear that it outweighed any concerns about how many people might tune in.

In my experience, understanding your "why" and knowing your audience are essential steps to avoid burnout and keep your podcast journey fulfilling. If you care deeply about your subject and are genuinely committed to serving your listeners, you'll find the motivation you need to push through those initial challenges.

Takeaways:

• Having a strong passion for your podcast topic is essential for long-term success.
• Understanding your audience is crucial; know who you're creating content for.
• Your why behind starting the podcast will help you overcome challenges and burnout.
• Successful podcasters talk about subjects they love, regardless of listener numbers.
• Content and delivery are the two main pillars of a good podcast.
• Don’t start a podcast just because it seems cool; ensure you have the drive.

Links referenced in this episode:

• podcastconsultant.com
• School of Podcasting (use the coupon code listener)
• My Spouse Has Dementia

Mentioned in this episode:

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

Podcas Hot Seat

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with listeners is infinitely more valuable than a mediocre one released on time.

"Just be consistent" is not accurate, and will waste your time.

Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs.

Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.

Takeaways:

• Consistency in podcasting is important, but content quality is even more crucial for success.
• Your podcast is merely a tool to build an audience, which is essential for monetization.
• Focus on understanding your audience's needs and preferences to create valuable content.
• Many aspiring podcasters misplace their efforts on equipment rather than improving their content.
• Don't be afraid to ask your audience what they want to hear; feedback is vital.
• Persistence in producing episodes is admirable, but engagement metrics are what truly matter.

Mentioned in this episode:

UNLIMITED One-On-One Coaching

Are you struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen

School of Podcasting

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

Podcas Hot Seat