Face 2 Face

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Australia’s leading marketers reveal how they click with consumers.

  • 21 minutes 25 seconds
    You up? how to get an invite to your customers' group chat
    Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go above and beyond for customers – and why almost everyone prefers it that way.
    9 May 2022, 6:00 pm
  • 16 minutes 37 seconds
    Uh-oh: why we can't get enough of messaging apps
    Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we’re keener than ever to use the platforms we know best.
    2 May 2022, 6:00 pm
  • 24 minutes 53 seconds
    Give me your attention
    If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.
    25 April 2022, 6:00 pm
  • 21 minutes 2 seconds
    Bake it up a notch: how to thrive in a post-cookie world
    How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience – but what data are they prepared to give in return?
    12 April 2022, 6:00 pm
  • 25 minutes 12 seconds
    How the cookie crumbled: a brief history of internet advertising
    When 90s super-nerds created the first internet banner ads, they weren’t even sure what to do with them. Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.
    6 April 2022, 6:00 pm
  • 49 seconds
    Introducing Connected
    Introducing Connected, a podcast from Meta that casts an expert eye on some of today’s biggest marketing questions.
    27 March 2022, 10:00 pm
  • 24 minutes 5 seconds
    Earn the Fern 👟 how tapping into a Kiwi tradition is taking athletes to the Games
    From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds out how the Silver Fern is bringing elite athletes to the world, with NZ Olympic Committee Commercial Director Sharon van Gulik, and Saatchi & Saatchi New Zealand’s Chief Creative Officer Toby Talbot.
    17 November 2019, 3:00 pm
  • 22 minutes 53 seconds
    🛍️ Keep the change 💰 The massive transformation that saved a Kiwi retail icon
    In 2016, The Warehouse Group’s profits dropped 75%. Now, they’re growing rapidly. Tom Hern goes behind the scenes with Chief Marketing Officer Jonathan Waecker, and OMD CEO Nigel Douglas, to find out how they turned this massive ship back from the brink.
    10 November 2019, 3:00 pm
  • 23 minutes 24 seconds
    🍫🥜Iconic Duos: How a chocolate brand builds on a tantalising trend
    Whittaker’s has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink and Nigella Lawson have helped them build on generations of customer love in a digital age.
    3 November 2019, 3:01 pm
  • 2 minutes 2 seconds
    📍Where in the world is Face 2 Face?
    We can learn many things from other places, but it’s the different approaches to creativity that are really interesting.Regular host Jules Lund introduces our local guide Tom Hern as we head to New Zealand to pick the brains of some of Aoteroa’s finest creative minds, to unearth ideas that thrive in a connected world.
    3 November 2019, 3:00 pm
  • 21 minutes 53 seconds
    🍇 Grape Expectations: Why customers love it when you're true to your brand
    We all want to try new things, but what happens when the gamble doesn’t pay off? Jules Lund learns lessons in telling stories that match your brand with Vinomofo’s Justin Dry and TBWA Melbourne’s Paul Arena.
    14 July 2019, 4:00 pm
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