Jason Frazier of Shred Media, brings you the Shred Marketer Podcast (Formerly The Agent Marketer Podcast). Frazier is a national speaker and award winning marketer that is all about cutting through the marketing noise and nonsense to give those working in the Real Estate and Mortgage industry help that will put them in the best position to succeed. We will talk about modern marketing tactics, lead generation, social media, funnels, Alexa Skills, and anything else that will help you KEEP CONTROL of YOUR DATA. Marketing will be the main driver of business now and in the future, so take advantage of the this opportunity to stand out from the crowd. Proud member of the Industry Syndicate.
It’s a new year, which means your feed is flooded with goal-setting posts, vision boards, and all the same recycled motivation. But here’s the truth: None of that matters without execution. In this episode, Frazier and Michael torch the traditional January BS and get straight to what actually drives success in 2026.
You’ll hear why most loan officers set goals that are more about ego than execution—and how that mindset will keep you broke and burned out. We break down the difference between real commitment and performative goal-chasing, and give you the mental framework needed to stop resetting your goals and start finishing them.
No gimmicks. No cute quotes. Just a full-throttle conversation about what it actually takes to win this year—and why headlines might be your best strategy yet.
💥 What You’ll Learn
🧠 Why This Episode Matters
This isn’t another “set your goals” pep talk. It’s the slap in the face you need to stop playing small and start leading with clarity and conviction. If you’re tired of fake progress and real burnout, this episode is your reset button.
In this special New Year's edition of The MLO Project, Frazier and Michael tackle two hot headlines shaping the future of the mortgage industry. From National Mortgage News’ prediction that 2026 will be the industry’s “reset year” to HousingWire’s deep dive on the growing dominance of DSCR loans—this episode is packed with straight talk, strategic insights, and zero fluff.
Frazier breaks down key takeaways from the “2026 reset” article, calling out the recycled advice on chasing shiny objects, while uncovering powerful truths about layered affordability solutions and compliance complacency. Michael fires back with a deeper look at DSCR momentum, TCPA liability, API key nightmares, and why brokers need to wake up about their exposure.
Whether you’re fired up for growth or still dragging from 2025, this conversation is your reality check heading into the new year.
💥 What You’ll Learn
🧨 Hard Truths Dropped
🚨 Sponsors
This episode is brought to you by:
🔗 Join the Community
Ready to cut the noise and grow with real professionals?
Join the MLO Hub community today (free to join). Links are above.
💬 Want to Be Featured or Debate a Topic?
Slide into Frazier or Michael’s DMs. This show is made for LOs who are done playing small.
Some of you need to hear this—not everyone in your life is helping you win.
That includes the guy on your LO team who complains every day.
That includes your "mentor" who hasn’t closed a loan since 2019.
And yes, that might even include family.
In this episode, Frazier and Michael break down a viral Growth Notes topic: removing toxic people from your business and your life. It starts with the clowns in your comment section—but it runs much deeper. From drama in Facebook groups to legacy LOs poisoning the office with fear and frustration, this episode is about cutting the cord and reclaiming your mindset.
What You’ll Hear:
Frazier’s Challenge of the Week:
✅ Audit your environment.
✅ Audit your circle.
✅ Audit your feed.
If it drains you, it’s gone.
You can't grow surrounded by people who hate growth.
Why This Episode Matters:
Most people don’t fail from lack of skill—they fail from the wrong proximity.
Bad energy is contagious.
And if you're trying to win in 2026, you better start cleaning house now.
Ready to Replace Toxicity with Momentum?
Join the MLO Hub and plug into a community built for loan officers who want more: more growth, more action, more real. It’s free. It’s focused. And it's where the winners hang out.
🎧 Listen. Reflect. Take action.
This is The MLO Project.
Let’s go.
This one isn’t for the fragile.
Frazier comes in hot after a no-filter conversation with a loan officer who needed the truth and Michael is right there with him pulling zero punches. This episode dives deep into the entitlement mindset plaguing LOs in today’s market. Just because you used to be good doesn’t mean you still are. Nobody owes you leads, results, or respect just because you show up.
It’s about time we said it out loud:
The reason you’re losing has nothing to do with rates or realtors. It has everything to do with your standards.
From weak routines to second-guessing your own value, this episode will either shake you awake or offend you. Either way, it’s exactly what the middle of the market needs to hear.
🔥 What You’ll Hear:
🎯 Frazier’s Challenge of the Week:
✅ One full day.
✅ 100% effort.
✅ Zero excuses.
Can you actually give all of you for just one day? If not, stop saying you want to win.
💥 Why This Episode Matters:
This market is hard. But winning is still possible.
And the ones who will win?
They’re the ones who stop whining, stop waiting, and start working like they mean it.
If this one hit you hard, that’s the point.
Tag @JasonFrazier and @MichaelMcAllister in your post.
This is The MLO Project.
Now go do something with it.
We’ve been hearing a lot of noise lately…
“AI is going to replace loan officers in 18 months.”
Cool story. Let’s talk about it.
In this episode, we go straight at the hype.
No fluff. No fear tactics. Just facts.
If you’re tired of the same old doom-and-gloom headlines, this is your reset button.
👉 It’s time to stop reacting and start adapting.
🎧 Listen now.
Zillow just got smacked with a RICO and RESPA class action lawsuit—and your favorite originator tag team isn’t holding back. Frazier and Michael go full Napoleon Dynamite-mode and break down how this case could rock the entire mortgage and real estate ecosystem.
This isn’t just about Flex. It’s about pay-to-play models, illegal referrals, and what needs to happen for real change. Should RESPA be redefined? Are MSAs dead? What does "value" even mean anymore in co-marketing? And what’s the real fix—more regulation, deregulation, or just brutal honesty?
This episode pulls no punches. We talk straight. We call out the games. And we challenge anyone in the industry to step into the ring if they’ve got a different take.
Plus:
💥 McAllister gets fired up about gray areas
👊 Why this lawsuit is just the start
🧠 The big questions around ethics, enforcement, and industry hypocrisy
⚖️ What should be legal vs. what’s actually going down
🚫 Why fines don’t change behavior
💼 And yes, Uncle Rico makes an appearance.
Why This Episode Matters:
If you’re in mortgage or real estate, this lawsuit isn’t noise—it’s a seismic shift. Whether you’re team “all MSAs should die” or “leave us alone and let us market,” this conversation will challenge your thinking and sharpen your strategy.
Email us at [email protected]
In this special in-person episode of The MLO Project, Frazier and Michael sit down with Florida broker and First Coast Mortgage co-founder Jason Kindler, live from Idaho at the High Table mastermind. It’s a no-fluff conversation about leadership, building efficient operations, crushing limiting beliefs, and redefining what’s possible for mortgage companies heading into 2026.
Kindler opens up about his personal and professional journey, including surviving the crash, getting sober, and rebuilding with intention. He shares how he's preparing his team to not just survive the next boom—but scale it, stress-free. This is a raw, strategic, and transparent deep dive into the mindset and systems that separate stagnant shops from future-proof machines.
Key Topics Covered:
Tactical Nuggets:
Big Quote:
“You’re 100% in control of your income. I don’t care what the market’s doing. I’ve had great years in this market—and so have others. It’s mindset and execution. Period.” – Jason KemmerGuest Plug:
Jason is building a full coaching platform loaded with systems, calculators, AI tools, and years of strategic content for loan officers and team leaders. Connect with him on social to learn more and get on the early list.
https://firstcoastmortgagefunding.com/KindlerCoaching
“Strike Rate, Stale Leads, and Regret”
In this unfiltered episode of The MLO Project, Frazier and Michael go off the rails (and the map) with a fiery breakdown of one of the most neglected goldmines in the mortgage business: your damn database.
Coming off the Accelerate session at Fuse, the guys break down why strike rate conversations are a no-brainer, why most LOs fumble their past client relationships, and why assuming someone else isn’t talking to your past client is the biggest mistake you can make.
This one’s part strategy, part mindset slap, and 100% a reality check for any LO who’s sitting on a list of names and numbers they haven’t touched in years.
💣 Topics Covered:
📌 Tactical Moves You’ll Learn:
🎯 Bottom line: If you're not talking to your database, someone else is.
Start acting like your past clients are future income, not ancient history.
🎧 Powered by Empower LO & HL4
In this high-energy episode of The MLO Project, Frazier and Michael come in hot fresh off AIME’s Fuse 2025, breaking down lessons, laughs, and the unexpected win of a 7:00 a.m. breakout session that packed the room.
Michael shares the behind-the-scenes story of his first “legit” Fuse experience, the vibes-only navigation system through the Gaylord Opryland, and why his High-Level Blueprint session had brokers buzzing before the sun came up.
This isn’t another tech talk — it’s a wake-up call for loan officers who’ve been sleepwalking through their CRM strategy. They dive deep into:
Whether you were at Fuse or not, this episode gives you a front-row seat to what’s coming next in mortgage tech, content leverage, and operational dominance.
🎧 Powered by Empower LO
Abdel Khawatmi didn’t just show up—he dropped a masterclass.
From building a consumer-direct and partner-driven hybrid model, to running multiple AI-driven systems, to scaling a team while still showing up like a true operator, this episode is everything The MLO Project is about.
Abdel breaks down exactly how he tracks every KPI in his business, uses social media as a brand amplifier (not a direct lead source), integrates AI like Fireflies, ChatGPT, Gamma, and Mortgage Coach to increase speed and accuracy, and builds deep community partnerships that generate real referrals—not vanity metrics.
He also shares how he splits credit with his LOs, leverages masterminds, and runs one of the tightest, most disciplined operations in the business—all while rocking a Cybertruck and a Got Mortgages shirt at the gym.
What You'll Learn:
Tools, Tech & Tactics Mentioned:
Notable Quotes:
“I don’t care if my name’s on the 1003. I care if money’s in the bank and my team is winning.”“Social doesn’t bring the lead—it brings the trust.”“You don’t get paid for trying. You get paid for systems that produce.”“Stop chasing attribution. Start chasing execution.”Abdel’s 3-Part Business Philosophy:
Final Challenge:
Can you give 100% of your time, energy, and effort for just one full day?
Track it. Measure it. And if you’re serious—replicate it.
Connect with Abdel:
After months of build-up, calendar mishaps, and playful trash talk, Luke Shankula finally joins Frazier and Michael on The MLO Project. This episode delivers on all fronts: insights, shade, real talk on AI, marketing, lead gen, and why most loan officers are misusing the tools that should be helping them win.
The trio dives into why AI isn’t a magic wand, how bad sales habits get amplified by tech, and how Luke’s transition from “Loans on Demand” to marketing fundamentals is reshaping how LOs show up online. You’ll also get behind-the-scenes stories from Luke’s AI Summits, a brutally honest take on what’s actually working in lead gen, and why YouTube and SEO are still kings in a short-form-obsessed world.
Topics Covered:
Key Takeaways:
Connect with Luke:
Events Mentioned:
Want to Be on the Show?
If you're in the mortgage industry, doing big things (and you don’t suck), hit us up. The guest bar is low, so we let Luke in.
Email us at [email protected]