The first 90 days with a new client make or break a fractional CMO engagement. In this solo episode of The Fractional CMO Podcast, Simon Dell shares a six-part framework for onboarding a new client, building trust, and proving your value fast.

Simon covers what a client should feel in week one, why the audit comes before the action, how to build trust with the whole team, setting the right cadence, balancing early wins with long-term strategy, and what success looks like at day 90. Practical marketing and consulting advice for anyone starting a fractional CMO role, or hiring one.

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If you think you have a great story for the podcast, contact our producer at [email protected].

🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, Simon sits down with Alison Dean, fractional CMO and founder of The Peppermint Group, who has spent 20 years in marketing and brand. Alison started her career at Clemenger working with multinational brands, then founded The High Tea Party, a live event experience that brought 30,000 women through the doors every year across Australia and New Zealand before she sold it to a media company.

Simon and Alison explore why human connection is the one thing you can't automate, and why it's about to become the most valuable asset any business has. They cover what 15 years of live events taught Alison about trust and warmth, why businesses lose that warmth when they scale, how AI makes everything sound the same, her 80/20 formula for using AI without losing your voice, and the simple thing founders should do on a Monday morning to get their message right. Expect scones, capsule wardrobes, and a masterclass in making customers feel seen rather than sold to.

Alison's website: thepeppermintgroup.com.au
Connect with Alison on LinkedIn: https://www.linkedin.com/in/alisonldean/

We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.

🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, Simon is joined by Kirsty Dagnall, founder of Beyond the Brief, a Sydney-based challenger agency offering fractional CMO services and big agency quality without the big agency budgets. Originally from Wales and with 15 years in Australia, Kirsty's background spans global tech marketing, agency work, finance, strategy and content.

Simon and Kirsty unpack why so many businesses jump straight into execution before doing the thinking, and why "we tried marketing and it didn't work" usually means the strategy was never built in the first place. They cover Kirsty's three pillars (audience, business and industry), the danger of self-diagnosing your marketing problems, why copying your competitors is a trap, piloting campaigns before scaling, and why content without an opinion is just noise. Expect some England vs Wales football banter, a mechanic analogy that will hit home, and practical advice on taking stock of your marketing before spending another dollar.

Kirsty's LinkedIn:   / kirstydagnall 
Website: beyondthebrief.au

We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.

🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Chris Jowsey, a fractional CMO based in Sydney with a background in digital marketing and e-commerce across tech companies, professional services, and DTC brands.

Simon and Chris dig into the Australia Post 2026 E-Commerce Report, unpacking what the data actually means for businesses operating in the online retail space right now. They cover slowing growth, the rise of marketplace shopping, why 73% of Australians wait for a sale, the shift from SEO to GEO, and what AI-powered discovery means for brands trying to stay visible. Expect some candid takes, a trombone purchase, and a genuinely useful breakdown of where e-commerce is heading.

Chris's LinkedIn — /in/chrisjowsey

We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.

🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector.

Simon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what matters, and why founder-led content consistently outperforms company page posts. Expect sharp takes on SEO basics that still get missed, the "so what" factor every piece of content needs, and how to build a scalable content engine without burning out.

Kelly's LinkedIn — /in/kelly-dimkovska-55ba5636

We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.

🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

Pricing yourself as a fractional CMO is one of the hardest things to get right, and most people get it wrong.
In this solo episode, Simon Dell breaks down four practical frameworks to help you figure out what to charge as a fractional CMO, whether you're just starting out or well into your journey.

Simon covers the Market Rate Anchor, Salary Reverse Engineer, Value-Based Pricing, and Competitive Positioning frameworks, plus the key pricing structures to consider, from hourly and day rates through to monthly retainers and project-based fees.

He also shares why most FCMOs are undercharging, how imposter syndrome plays into pricing decisions, and why the right client won't balk at the right price.

🌐 Learn more at www.cemoh.com
🔗 Connect with Simon on LinkedIn:  / iamsimondell  

We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 

🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kristy Hunter from Hunter Marketing Co. — one of Cemoh's longest-serving consultants and a true expert in small to medium business marketing. 

Simon and Kristy dive into the content demand explosion that's sweeping the marketing world right now, exploring why businesses are producing more content than ever, whether AI is helping or hurting, and why quality and purpose should always trump volume. Expect a lively debate, a few disagreements, and some genuinely practical advice for any business owner trying to figure out their content strategy.

Kristy's LinkedIn — https://www.linkedin.com/in/kristyhunter-marketingspecialist
Hunter Marketing Co. — https://www.huntermarketing.co/

We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.

🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. 

Qantas vs British Airways.

From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.
Because brand isn’t what you say. It’s what people believe.

Connect with Joshua on LinkedIn
https://www.linkedin.com/in/joshuacilento/

Connect with Angus on LinkedIn
https://www.linkedin.com/in/angus-wurth-cmo/

We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.

🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.
If you think you have a great story for the podcast, contact our producer at [email protected]
.

🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.

#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive.

David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through growth without the cost of full-time leadership. The conversation covers the shift from “part-time” to truly fractional roles, the importance of objectivity, and why mindset, resilience, and relationship-building are critical for success.

Simon and David also discuss why fractional CMOs and CFOs work best together, how experienced executives can deliver outsized impact, and why modern businesses are increasingly supported by panels of fractional experts.

🔗 Connect with David on LinkedIn
  / https://www.linkedin.com/in/davidcharlesking/

We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.

🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.
If you think you have a great story for the podcast, contact our producer at [email protected]
.

🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.

#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending?

This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy.

What You’ll Learn

✔️ Why accountants often push to reduce marketing spend
✔️ How cutting marketing destroys revenue in the long term
✔️ The difference between brand-building vs performance marketing
✔️ How marketers can better communicate ROI to finance teams
✔️ How accountants should interpret marketing numbers
✔️ The role of fractional CMOs in scaling growing businesses
✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance?

Packed with expert insights, real client stories, and practical frameworks, this episode is essential for business owners, CFOs, CMOs, digital marketers, accountants, and anyone trying to scale sustainably.

🔗 Connect with Tommy on LinkedIn:
https://www.linkedin.com/in/tommyjholt/
https://cemoh.com/marketers/tommy-holt/

🔗 Connect with kelly on LinkedIn:
https://www.linkedin.com/in/kelly-dimkovska-55ba5636/
Tuesday Logic: https://www.tuesdaylogic.com.au

🔗 Connect with Joshua on LinkedIn:
https://www.linkedin.com/in/joshuacilento/
https://www.visualacoustics.com.au/

🔗 Connect with Daniel on LinkedIn:
https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/
https://www.power2brisbane.com.au/

We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 

🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].

🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship