Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from their experiences as members of the 2019 Cannes PR Lions Jury.

Episode mentions:

Michelle Hutton
Edelman
Yvonne van Bokhoven
Lewis Communications
Cornelia Kunze
i-sekai
Howard Pulchin
APCO
Marta Karlqvist
BCW Group Nordic
Vania Ciorlia
Ketchum
Jenna Young
Weber Shandwick
Shouvik Prasanna Mukherjee
Golin
The Tampon Book
Koshogo
The People's Seat
The Hidden Flag
Land of Free Press
Second Chances
Harmless Guns
MacCoin

As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.

Episode Mentions:

Geico
Hallmark (FleishmanHillard Client)
Nike (FleishmanHillard Client)
KFC
Ted Rubin
Neiman Marcus
Nordstrom
Twitter
L. Michelle Smith

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers.

Episode Mentions:

Nike *FleishmanHillard client
Amazon
GoldieBlox
Teleflora
Target
YouTube
YouTube Kids
Ryan's ToyReview

Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.

Episode mentions:

Lincoln Stephens
Eddie Murphy in Boomerang
Marcus Graham Project
WeWork FlatIron School
Beige is Not Nude
Nivea White is Purity
Kendall Jenner Pepsi Ad
Bernice King Tweet
How to Be Black and Get a Job in the Advertising Business Anyway
Bill Sharp

Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.

Episode Mentions:

Ginger Conlon
The Drum
Ikea
Coke
This Coke is a Fanta
Fauxvertising
Jeetendr Sedhev
The Kim Kardashian Principle
McDonald's

As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president and general manager of Marketplace – creators of some of the most listened-to audio programming in the country – to get answers.

Episode mentions:

Edison Research
Marketplace
Deborah Clark
Steve Jobs
Apple
MasterCard
Casper Mattresses
Dirty John
Serial
Adam Grant
WorkLife
Warby Parker
Ben Shapiro
Adam Corolla
Gimlet
PRX
Slate
Panoply
Jonathan Van Ness
Getting Curious
Slow Burn
MailChimp
Homecoming
Netflix
David Ridgen
Canadian Broadcasting Company
New York Times
The Daily
Facebook
Black Mirror

What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order.

A London Fashion Week wrap-up discussion with Nneoma Ulu (@nneoma), Head of Culture and Entertainment at Diageo Reserve Europe; Hans Tranberg (@hansnt), micro influencer working on a host of luxury brands; Andre Bogues, FHF Youth + Culture Expert; and Sherawaye Hagger, Consumer Brand and Marketing Director and Luxe Head at FHF London.

Are culture mash-ups the new formula for creating global brand love?

A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity