Understanding the how and why of social media marketing
If you’re only posting your podcast once and moving on, you’re missing a huge opportunity. Your podcast can be the foundation for ALL of your content marketing—if you know how to repurpose it the right way.
I’m joined by Anisha Patel, a pharmacist-turned-podcaster who has mastered turning one podcast episode into weeks of content. Whether you’re podcasting to grow your business, share your expertise, or build authority, this episode will show you how to make your podcast work harder for you.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Hi! I'm Anisha Patel 👋 - a paediatric pharmacist turned podcaster and digital creator who's passionate about showcasing the limitless possibilities within healthcare careers. Through my podcast "The Pharmacist Diaries" (172+ episodes strong! 🎙️), I share stories of innovative pharmacists worldwide while building a community that breaks free from traditional career moulds. After 14 years in clinical practice, including stints as the Abu Dhabi Grand Prix pharmacist and working in emergency services in the UAE, I've embraced entrepreneurship to help other professionals and entrepreneurs find their voice through podcasting. When I'm not recording episodes or coaching aspiring podcasters, you'll find me planning global adventures with my family or sharing insights about designing a life of impact and freedom. ✨
Website: https://www.pharmacistdiaries.com/ LinkedIn: https://www.linkedin.com/in/anisha-patel-%F0%9F%8E%99%EF%B8%8F-a95b9562 YouTube: https://www.youtube.com/@pharmacistdiaries
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/347
Want to sound more confident in your marketing? This episode is for you.
How do some people seem naturally charismatic and engaging while others struggle on camera? The good news: speaking confidently is a skill—and today’s guest, Trang Nova, is here to help you master it.
Even if you’re an introvert or feel awkward on camera, you can improve how you show up—without changing who you are. Tune in and learn how to show up confidently in your marketing.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Trang Nova is a TEDx Speaker and Speaking Coach for visionary entrepreneurs to speak with confident authority so they can be recognised as visible leaders in their business and on stages.
Trang’s journey from being a withdrawn child to now being featured on global platforms like TEDx and Medium has made her realise that speaking is a skill that can be learned and mastered by anyone, not just those to whom it comes naturally.
So now, Trang is on a mission to help others be seen and heard through the power of their speaking. This way, they can fulfil their personal and business potential, and lead powerful movements to make this world better for us all and future generations.
Website: https://trangnova.com/ Instagram: https://www.instagram.com/trang_nova/ LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/ Facebook: http://www.facebook.com/trangnovaa
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/346
What’s actually working on social media this year?
I’m breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy.
If you’re tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down.
In this episode of the podcast, I talk about:
...and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/345
Sick of feeling like you have to create content all the time just to stay visible? Yeah, same. But here’s the good news: there’s a smarter, more sustainable way to grow your business—and it has nothing to do with grinding out more Instagram posts.
In this episode, I sit down with Jenn Zellers, an expert in sustainable marketing, to talk about how podcast guesting and summits can help you attract your dream audience, build authority, and create months of content from just one appearance.
Plus, Jenn shares a free tool to help you craft podcast interview questions in seconds!
If you’ve been thinking about guesting on podcasts but aren’t sure where to start, this episode is your roadmap.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Jenn and the Visibility Ecosystem team equip established digital business owners to create a sustainable, stress-less marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.
Website: https://visibilityecosystem.com/ Threads: https://www.threads.net/@visibilityecosystem LinkedIn: https://linkedin.com/in/jenn-zellers/ Instagram: https://www.instagram.com/visibilityecosystem/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/344
You’re not building a community on just one platform anymore. And if you are? It’s time to rethink that strategy.
In this episode, I’m diving into why community marketing has gone omnichannel—and why sticking to one platform could be limiting your business growth. Social media, email, podcasts, private spaces… your audience is everywhere.
But how do you show up in multiple places without feeling stretched too thin?
In this episode of the podcast, I talk about:
... and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/343
Overwhelmed by all the social media updates? Don’t worry—I’ve got you covered! In this episode, I’m breaking down the latest social media news and what it means for your business.
From the TikTok ban (yes, it may still happen!) to YouTube stepping up its game with longer Shorts, and Instagram making some big changes to Reels and profiles, there’s a lot to unpack. I’m sharing my take on these updates, why they matter, and how you can stay ahead without feeling overwhelmed.
If you’re wondering where to focus your efforts or whether it’s time to jump onto a new platform, this episode has the answers you need.
In this episode of the podcast, I talk about:
..and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/342
Want to know how AI and SEO can work together to supercharge your content? (Spoiler: It's easier than you think!)
In this episode, I chat with Akilah Thompkins-Robinson about her journey from tech expert to SEO and AI pioneer. Akilah shares how she combined her years of tech experience with SEO to create SEO Assist, a tool designed to make content creation a breeze.
We dive into the magic of AI, how to use it effectively without compromising your voice, and why it's not cheating (despite what the internet says!). Plus, Akilah reveals the secret to balancing AI-driven work with your own creativity to create content that stands out.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Akilah Thompkins-Robinson is an experienced SEO Strategist and Tech Founder with over 20 years in IT. As the founder of Girl Get Visible, she provides tech solutions and training to help businesses leverage SEO and increase their visibility. Akilah has worked with major companies like JP Morgan Chase and Mount Sinai Health Center and has been featured in Search Engine Journal. She is also the creator of SEO Assist and hosts the award-winning Girl Get Visible Podcast. A passionate advocate for women in tech, Akilah travels the country speaking on visibility and technology.
Websites: https://girlgetvisible.com and https://seoassist.com YouTube: https://www.youtube.com/@girlgetvisible Instagram: https://www.instagram.com/girlgetvisible/ Facebook: https://www.facebook.com/girlgetvisible/ LinkedIn: https://www.linkedin.com/in/akilah-thompkins-robinson-pmp-msis-6249819/ TikTok: https://www.tiktok.com/@akilah_girlgetvisible
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/341
Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need!
In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing.
We dive into the importance of creating efficient systems, how automation can save time, and the tools she swears by—like Airtable. Plus, we tackle that ever-controversial debate—are freebies actually worth it? Spoiler: Kronda’s got a fresh take that might surprise you.
If you’re ready to take control of your systems and simplify your tech stack, this conversation is packed with actionable tips to get you there.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Kronda Adair is a Black lesbian dog mom who wants more Black women to rest and let the robots handle their repetitive tasks.
Through her Million Dollar Systems retainer and her Automation Club Membership, she uses her knowledge and skills gained as a web developer, content marketing coach, automation service provider, and tech strategist to help overworked business owners stop buying technology and start hiring technology to build a software team that supports their business.
When she’s not working, she can be found enjoying time at home with her wife, and cat, hiking or doing dog sports with her two Vizslas, reading, cooking delicious food, or enjoying the postcard vistas of the state of Oregon.
Website: https://karveldigital.com/ LinkedIn: https://www.linkedin.com/in/krondaadair YouTube: https://www.youtube.com/@KarvelDigital/videos TikTok: https://www.tiktok.com/@krondakarvel Threads: https://www.threads.net/karveldigital Instagram: https://instagram.com/karveldigital
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/340
Feeling overwhelmed by all the marketing “must-dos” out there? Or wondering how to create a plan that actually feels manageable and works for you?
In this episode, I’m walking you through the six core elements of a successful 2025 marketing ecosystem. We’ll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I’ll share why experimentation and playfulness are your secret weapons for creating share-worthy content.
Tune in and let’s dive into how you can build a marketing plan that’s both effective and enjoyable!
In this episode of the podcast, I talk about:
...and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/339
I’m thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen!
In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show’s growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don’t click through.
If you’ve ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won’t want to miss!
In this episode of the podcast, we talk about:
…And More!
Special thanks to:
Anne Claessen, host of The Podcast Babes
Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/
Website: https://thepodcastbabes.com/
Connect with Anne on social media: Instagram: https://www.instagram.com/thepodcastbabes/ Facebook: https://www.facebook.com/The-Podcast-Babes LinkedIn: https://www.linkedin.com/in/anne-claessen/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338
I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett!
In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right.
If social media has ever left you scratching your head or feeling overwhelmed, this episode is full of tips and insights to help you approach it more strategically and confidently.
In this episode of the podcast, we talk about:
…And More!
Special thanks to:
Ruthie Sterrett, host of The Consistency Corner Podcast
Listen to the original episode here: https://www.theconsistencycorner.com/blog/decoding-social-media-algorithms-with-andrea-jones-episode-175
Website: https://www.theconsistencycorner.com/
Connect with Ruthie on social media: Instagram: https://www.instagram.com/theconsistencycorner
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/337