Understanding the how and why of social media marketing
Overwhelmed by all the social media updates? Don’t worry—I’ve got you covered! In this episode, I’m breaking down the latest social media news and what it means for your business.
From the TikTok ban (yes, it may still happen!) to YouTube stepping up its game with longer Shorts, and Instagram making some big changes to Reels and profiles, there’s a lot to unpack. I’m sharing my take on these updates, why they matter, and how you can stay ahead without feeling overwhelmed.
If you’re wondering where to focus your efforts or whether it’s time to jump onto a new platform, this episode has the answers you need.
In this episode of the podcast, I talk about:
..and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/342
Want to know how AI and SEO can work together to supercharge your content? (Spoiler: It's easier than you think!)
In this episode, I chat with Akilah Thompkins-Robinson about her journey from tech expert to SEO and AI pioneer. Akilah shares how she combined her years of tech experience with SEO to create SEO Assist, a tool designed to make content creation a breeze.
We dive into the magic of AI, how to use it effectively without compromising your voice, and why it's not cheating (despite what the internet says!). Plus, Akilah reveals the secret to balancing AI-driven work with your own creativity to create content that stands out.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Akilah Thompkins-Robinson is an experienced SEO Strategist and Tech Founder with over 20 years in IT. As the founder of Girl Get Visible, she provides tech solutions and training to help businesses leverage SEO and increase their visibility. Akilah has worked with major companies like JP Morgan Chase and Mount Sinai Health Center and has been featured in Search Engine Journal. She is also the creator of SEO Assist and hosts the award-winning Girl Get Visible Podcast. A passionate advocate for women in tech, Akilah travels the country speaking on visibility and technology.
Websites: https://girlgetvisible.com and https://seoassist.com YouTube: https://www.youtube.com/@girlgetvisible Instagram: https://www.instagram.com/girlgetvisible/ Facebook: https://www.facebook.com/girlgetvisible/ LinkedIn: https://www.linkedin.com/in/akilah-thompkins-robinson-pmp-msis-6249819/ TikTok: https://www.tiktok.com/@akilah_girlgetvisible
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/341
Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need!
In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing.
We dive into the importance of creating efficient systems, how automation can save time, and the tools she swears by—like Airtable. Plus, we tackle that ever-controversial debate—are freebies actually worth it? Spoiler: Kronda’s got a fresh take that might surprise you.
If you’re ready to take control of your systems and simplify your tech stack, this conversation is packed with actionable tips to get you there.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Kronda Adair is a Black lesbian dog mom who wants more Black women to rest and let the robots handle their repetitive tasks.
Through her Million Dollar Systems retainer and her Automation Club Membership, she uses her knowledge and skills gained as a web developer, content marketing coach, automation service provider, and tech strategist to help overworked business owners stop buying technology and start hiring technology to build a software team that supports their business.
When she’s not working, she can be found enjoying time at home with her wife, and cat, hiking or doing dog sports with her two Vizslas, reading, cooking delicious food, or enjoying the postcard vistas of the state of Oregon.
Website: https://karveldigital.com/ LinkedIn: https://www.linkedin.com/in/krondaadair YouTube: https://www.youtube.com/@KarvelDigital/videos TikTok: https://www.tiktok.com/@krondakarvel Threads: https://www.threads.net/karveldigital Instagram: https://instagram.com/karveldigital
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/340
Feeling overwhelmed by all the marketing “must-dos” out there? Or wondering how to create a plan that actually feels manageable and works for you?
In this episode, I’m walking you through the six core elements of a successful 2025 marketing ecosystem. We’ll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I’ll share why experimentation and playfulness are your secret weapons for creating share-worthy content.
Tune in and let’s dive into how you can build a marketing plan that’s both effective and enjoyable!
In this episode of the podcast, I talk about:
...and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/339
I’m thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen!
In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show’s growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don’t click through.
If you’ve ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won’t want to miss!
In this episode of the podcast, we talk about:
…And More!
Special thanks to:
Anne Claessen, host of The Podcast Babes
Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/
Website: https://thepodcastbabes.com/
Connect with Anne on social media: Instagram: https://www.instagram.com/thepodcastbabes/ Facebook: https://www.facebook.com/The-Podcast-Babes LinkedIn: https://www.linkedin.com/in/anne-claessen/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338
I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett!
In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right.
If social media has ever left you scratching your head or feeling overwhelmed, this episode is full of tips and insights to help you approach it more strategically and confidently.
In this episode of the podcast, we talk about:
…And More!
Special thanks to:
Ruthie Sterrett, host of The Consistency Corner Podcast
Listen to the original episode here: https://www.theconsistencycorner.com/blog/decoding-social-media-algorithms-with-andrea-jones-episode-175
Website: https://www.theconsistencycorner.com/
Connect with Ruthie on social media: Instagram: https://www.instagram.com/theconsistencycorner
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/337
I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson.
I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully.
We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency.
If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen.
In this episode of the podcast, we talk about:
…And More!
Special thanks to:
Maggie Patterson, host of Staying Solo Podcast
Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/
Website: http://www.bsfreebusiness.com/
Connect with Maggie on social media: Instagram: https://www.instagram.com/bsfreebusiness/ Threads: https://www.threads.net/@bsfreebusiness TikTok: https://www.tiktok.com/@bsfreebusiness
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336
If you ever feel like social media engagement feels a bit... empty, or maybe you’re wondering if there’s a better way to make meaningful connections online, you’re not alone.
I’m thrilled to share an episode from the ADHD-ish Podcast, hosted by Diann Wingert. I joined Diann to discuss one of my favorite topics, rethinking the way we use social media.
In this episode, we dive into why chasing audience growth might be missing the point and how focusing on meaningful connections can completely transform your social media strategy and keep your sanity all while doing it.
In this episode of the podcast, we talk about:
…And More!
Special thanks to:
Diann Wingert, host of ADHD-ish Podcast
Listen to the original episode here: https://player.captivate.fm/episode/cd5fe98c-ba2d-4388-b909-e51444350365
Website: http://www.diannwingertcoaching.com/
Grab your Free Mastering Your Entrepreneurial ADHD Guide: https://bit.ly/myea-guide
Subscribe to Diann's LinkedIn newsletters: https://bit.ly/TDWE-Newsletter
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/335
Ever feel like you’re burning the candle at both ends just to keep up with your marketing? Or maybe you’re questioning if all that hustle is really necessary?
Well, trust me, you’re not alone. In this episode, I dig into the concept of intentional rest as a vital marketing tool. We’ll explore how different seasons in gardening can mirror your marketing strategy—yep, we're talking planting, pruning, and harvesting.
So grab your favorite bevvie and let's dive into how you can strategically use rest to optimize your marketing and avoid burnout.
In this episode of the podcast, I talk about:
...and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/334
Are you stuck in the “hustle mode” of running a side business while working full-time? Or wondering how to approach marketing without the overwhelm? This week, I sit down with Jill Lanier, a certified mindfulness instructor, to chat about her journey from the corporate grind to building a business rooted in intentionality and calm.
We explore how intentional practices can help you stay grounded, market mindfully, and build a business that aligns with your vision.
If you’re looking for ways to thrive as an entrepreneur without sacrificing your well-being, this episode is a must-listen.
In this episode of the podcast, we talk about:
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
About the Guest:
Jill Lanier is a certified mindfulness and meditation instructor (MNDFL, New York, NY). She is Founder of Mindful Renaissance and creator of the Mindful Renaissance Framework, a system for helping others discover effective strategies for overcoming the stress associated with the complexities and hectic pace of modern life.
Author of the weekly Mindful Renaissance newsletter, she writes regularly about these topics as well as her own experiences as a woman of color, incorporating mindful meditative practices into her everyday routine.
Jill is also author of Permie Peeks, a photo blog, which focuses on the cultivation of mindful awareness and appreciation of Nature’s tenacity in the face of the seemingly harsh urban environment.
Jill has led opening meditations for creative arts events such as the Make W.A.V.E.S (Writing, Activism, Values, Environment Empowering & Sharing) summer series, hosted by Golda Solomon and several of John Maney’s Finding Your Voice creative writing workshops.
Last fall she was featured as a guest on the "Be Your Own Kind" podcast, hosted by Renita Quirls and the "Heartfelt Awakenings" podcast, hosted by Deni Van.
Jill holds a BA in Psychology along with graduate degrees in Library Science and Management Information Systems.
Website: https://mindfulrenaissance.com/ Instagram: https://www.instagram.com/mindfullyjill/ LinkedIn: https://www.linkedin.com/in/jill-lanier-13b5244/ Facebook: https://www.facebook.com/MindfulRenaissance/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/333
What's next for social media? In this episode, I’m pulling out my crystal ball to share my predictions for 2025.
I’m talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how it’s shaping the way we connect online.
If you’re ready to level up your marketing strategy and stay ahead of the curve, this episode is for you!
In this episode of the podcast, I talk about:
...and more!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/332
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