Nightmare clients, client horror stories, and true scary business stories from 18 years of building companies. In this Halloween Entrepreneur Special of ProjectME with Tiffany Carter, Tiffany shares real, diabolical stories of the clients, deals, and red flags that almost cost her money, time, and sanity, and what every entrepreneur, coach, and service provider can learn from them.

These aren't made-up campfire tales. Every story in this episode really happened.

In this episode:

>True client horror stories from Tiffany's own business that still give her chills

>The red flags she ignored, and what each one cost her

>Why difficult clients aren't bad luck, and how your messaging attracts the clients you get

>How to spot a nightmare client before they ever pay you

>What to do when you're already stuck working with one

>The boundaries, pricing, and contract lessons that protect your business now

RESOURCES MENTIONED:

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *I only work with 4 private clients at a time

If you want the no BS accountability, group support and guidance on taking your knowledge and turning it into 15k/month

✅ We do this LIVE together every week… JOIN THE PO$$E HERE

**FREE GIFT** Quantum wealth walking series + Identity Shifting journal

Walk into the BIGGEST quantum jump of your life GET IT HERE

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

This episode is for you if:

• You've had a client who drained your energy, ignored your boundaries, or didn't pay

• You're a coach, consultant, creator, or service provider building an online business

• You keep attracting people who want everything for nothing

About the host: Tiffany Carter is a business and money coach, host of the Top 5 podcast ProjectME with Tiffany Carter, and a featured expert on NBC, ABC, and Fox. She has coached over 150,000 people, and her Emotional Based Sales Techniques™ have generated over $257 million in sales for her clients and her own businesses.

If I had to start my online business from scratch today with zero followers, no email list, and no paying clients—what would I do to build a business generating $15,000 a month?

After building a multimillion-dollar business and coaching more than 150,000 entrepreneurs, I can tell you this: Most of what people are spending their time and money on isn't what I'd prioritize.

In this episode of ProjectME with Tiffany Carter, I'm revealing exactly how I'd approach building a profitable online business from zero in today's market. I'm breaking down what I'd focus on first, what I'd completely ignore, and the business strategies I'd use to attract paying clients without needing a massive social media following.

Whether you're starting a coaching business, selling services, creating digital products, or trying to turn inconsistent sales into predictable monthly revenue, this episode will challenge how you're approaching business growth.

RESOURCES MENTIONED:

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *I only work with 4 private clients at a time

If you want the no BS accountability, group support and guidance on taking your knowledge and turning it into 15k/month

✅ We do this LIVE together every week… JOIN THE PO$$E HERE

**FREE GIFT** Quantum wealth walking series + Identity Shifting journal

Walk into the BIGGEST quantum jump of your life GET IT HERE

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

IN THIS EPISODE, YOU'LL DISCOVER:

>What I'd prioritize FIRST if my goal were to build a $15K/month online business from scratch.

>The biggest time-wasting activities I'd eliminate immediately, even though they're constantly recommended by online business experts.

>How I'd approach attracting paying clients without spending months trying to grow a huge audience.

>Why your offer, pricing, and sales strategy matter more than how many people follow you.

>The revenue math behind a $15,000 month and how I'd think about creating more consistent sales.

>What I'd do differently today, knowing everything I've learned from building and scaling my own business.

THE BIG TAKEAWAY:

You don't need to do everything the internet tells you to do to build a successful online business. You need to know which activities actually create revenue, and which ones are keeping you busy without getting you paid.

If you've been wondering how to grow your online business, attract more paying clients, or create consistent $10K–$15K months without working around the clock, this episode gives you a different way to think about your next move.

What if the biggest financial breakthrough of your year hasn't happened yet?

What if the next 70-days could completely change how you think about money, how you show up in your business, and what you believe you're capable of earning?

In this episode of ProjectME with Tiffany Carter, I'm inviting you into The 70-Day Quantum Leap Experiment — a powerful identity-shifting challenge designed to help you change your money mindset, break old patterns, and start making the decisions that support your next level of income and business growth.

This experiment isn't about pushing yourself harder, working longer hours, or pretending you don't feel fear.

It's about becoming the person who can create, receive, and sustain the financial reality you desire.

Because you cannot keep making the same decisions, repeating the same money patterns, and operating from the same beliefs while expecting an entirely different financial future.

RESOURCES MENTIONED:

70 Day Quantum Leap Experiment FREE TRACKER: Get it Here

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *I only work with 4 private clients at a time

If you want the no BS accountability, support and guidance on taking your knowledge and turning it into 15k/month ✅ We do this LIVE together every week…

There's a reason I've at this membership since 2019 because there is nothing else like it & members results speak for themselves JOIN THE PO$$E HERE

**FREE GIFT** Quantum wealth walking series + Identity Shifting journal

Walk into the BIGGEST quantum jump of your life GET IT HERE

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

In this episode, you'll discover:

>How to define your next-level money vision without limiting yourself to one exact income number.

>How to identify and shift the beliefs you hold about money, success, your industry, and your earning potential.

>How to create and practice a new identity before your external circumstances catch up.

>The five daily commitments that make the 70-Day Quantum Leap Experiment actionable.

>Why fear, resistance, and self-doubt don't have to disappear before you make powerful decisions.

>How to stop procrastinating, take calculated risks, and create real evidence that you're changing.

>How to set yourself up to follow through, even when motivation disappears.

This isn't another manifestation exercise where you visualize more money and wait for something to happen.

It's a practical experiment in money psychology, identity transformation, and intentional action.

Commit to the next 70 days of becoming the person who creates your next financial chapter.

Share your commitment on Instagram, tell me what money reality you're creating, and tag @projectme_with_tiffany so I can see it!

Use #70DayLeap and share your breakthroughs and evidence along the way.

Remember: Your job is to act on it. The Universe's job is the outcome.

Let's see what happens when you spend 70 days becoming the person you've been waiting to be.

You made the decision. You shifted your identity. You quantum jumped. So why does it feel like nothing is working, everything is taking forever, and you're more frustrated than before you started?

In this episode of ProjectME with Tiffany Carter, Tiffany breaks down the quantum jump waiting room: the in-between phase after an identity shift, when the old version of you is gone, and your results haven't caught up yet.

She explains what this stage actually feels like, why your nervous system pushes back hardest right here, and how to stay in the new identity long enough for your business, income, and life to reflect it.

RESOURCES MENTIONED:

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *I only work with 4 private clients at a time

**FREE GIFT** Quantum wealth walking series + Identity Shifting journal

Walk into the BIGGEST quantum jump of your life GET IT HERE

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

In this episode, you'll learn:

>What the quantum jump waiting room is and how to know you're in it

>Why manifestation can feel delayed after a big identity shift

>The signs you've quantum jumped even when your results don't show it yet

>How your nervous system and brain try to pull you back to your old identity

>Why so many entrepreneurs quit right before things start working

>How to keep acting as your next-level self while you wait for proof

This episode is for you if:

>You feel stuck between who you were and who you're becoming

>You're doing all the things in your business and nothing is moving

>You've lost motivation and can't tell if you're on the right path

Common questions answered in this episode:

>Why is nothing working after I quantum jumped?

>How long does an identity shift take to show up in my results?

>Is feeling stuck a sign I'm doing it wrong?

Done losing time in the waiting room? Tiffany's exclusive two-month private business coaching program is for the person who wants the direct flight to building what they're here to build, and the lifestyle they want from building it. It's the highest level way to work with her, and everything is completely customized to you and your business. She only takes four private clients at a time, and this is the last time she's taking private clients in 2026.

Are you trying to make more money in your coaching or service-based business, but realizing that working harder, taking on more clients, and creating more content isn't getting you where you want to go?

You KNOW you're good at what you do. You've helped people get results. You have valuable expertise that people are willing to pay for. But if you want to scale your business, increase your income, and help more people without working around the clock, something has to change.

The business model that got you here may be the very thing keeping you from your next level of income.

In this episode of ProjectME with Tiffany Carter, I'm revealing 5 signs it's time to change the way you're doing business and why shifting how you attract clients, sell your offers, and generate revenue could open the door to significantly more money and freedom.

RESOURCES MENTIONED:

SELLING AT SCALE CLASS OF 2026 PRE-LAUNCH SALE IS OPEN. In five weeks live with Tiffany, you'll package, position, and promote your offer in real time, so it sells to hundreds of people instead of one or two here and there. Only offered once a year. JOIN HERE

Every step is spelled out: what to do, what to focus on, and what to ignore. No burning out, and no being anyone but you. This is a tight knit, accelerated group program with limited student enrollment.

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *I only work with 4 private clients at a time

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

Inside this episode, you'll discover:

>Why the way you're currently making money may be limiting your ability to scale your business.

>The overlooked signs you're outgrowing one-on-one coaching, client work, or trading your time for money.

>Why having valuable expertise and getting incredible client results doesn't automatically translate into more sales.

>How to recognize when you're craving a business that generates more income without demanding more of your time.

>What's keeping you attached to familiar selling strategies, even when they're no longer producing the growth you want.

Whether you're a coach, consultant, course creator, or service-based entrepreneur who wants to scale beyond one-on-one clients, sell more online courses or group programs, or simply get more people buying your offers, this conversation will help you recognize when it's time to do business differently.

You don't need to work twice as hard to double your income. You need to structure your business, so it doesn't depend on you doing twice as much.

🔥 SELLING AT SCALE — SPECIAL PRE-LAUNCH ENROLLMENT IS OPEN!

If you KNOW your expertise could help dozens or even hundreds of people, but you haven't figured out how to consistently get more of the right people finding you, wanting what you sell, and actually BUYING it, this is for you.

Join the Class of 2026 Selling at Scale HERE.

How do you grow your business with TikTok Live when you're an empath with ADHD who's been masking to look "professional"? Brenda Winkle did it in a matter of weeks, and in this episode she breaks down exactly how.

Brenda is a trauma-informed somatic coach, intuitive leadership mentor and host of the top 5% podcast Your Yes Filled Life. For years she believed that being an empath, being psychic, and having ADHD and trauma were the reasons she'd never succeed as an entrepreneur.

So she hid them. Then she stopped masking, went live on TikTok as herself, and her business skyrocketed. Now TikTok is flying her out to their headquarters.

RESOURCES MENTIONED:

SELLING AT SCALE PRE-LAUNCH SALE IS OPEN You don't need more "I love your content" messages; you need more people buying from you.

In five weeks live with Tiffany, you'll package, position and promote your offer so it sells to hundreds of people instead of one or two here and there.

Every step is spelled out: what to do, what to focus on, and what to ignore. No burning out, and no being anyone but you.

Only offered once a year. The Class of 2026 is limited to 111 students. JOIN HERE

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

CONNECT WITH BRENDA:

FREE Energy Audit

Instagram @brendawinkle

TikTok @brendawinkle111

In this episode:

• Why the traits you hide (being an empath, ADHD, trauma, intuitive gifts) are the exact things that get people to follow you and buy from you

• What masking in business looked like for Brenda, and what changed when she stopped

• The TikTok Live strategy she used to grow her business in weeks, step by step

• How showing up unmasked led to an invitation to TikTok headquarters

• How neurodivergent entrepreneurs and empaths can start unmasking in their own content

• What Brenda did as a VIP student inside Selling at Scale

If you're getting views, likes, comments, and DMs saying "I love your content," but your online sales don't match, you don't need a bigger audience. You need content that moves the people already watching toward a purchase.

This is the final episode of the 30-Day Online Sales Sprint, a three-part series to help online business owners increase sales before the end of the year by locking in on three things for the next 30 days.

Catch up here:

Part 1: 3 Things to Do This Month to Get More People Buying From Your Online Business

Part 2: How to Get More Customers Online (And Attract the Right People to Your Business)

RESOURCES MENTIONED:

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *DO NOT apply unless highly committed

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

In this episode, you'll learn:

>Why people watch your content but don't buy, and where they drop off between following you and paying you

>How to turn followers into paying customers and clients without posting more

>Why views, likes, and engagement don't equal sales, and what to pay attention to instead

>How to create content that sells your offer instead of content that only gets attention

>What to say so people stop thinking "maybe someday" and decide to buy now

>What to change in your content over the next 30 days to increase online sales

This episode is for coaches, consultants, service providers, course creators, and anyone selling digital products, memberships, or other offers online.

Work with me privately (last time in 2026)

Together, we design and package your offer, write your messaging, build your profitable content plan, and launch it live. My 2-month private business coaching program has two levels: one for new entrepreneurs starting from scratch, and the other for established business owners. APPLY HERE

🔥 FINAL HOURS! Want content that gets people BUYING without sounding salesy, fake, or like you're constantly pitching? Join me Live at My 3-Day Profitable Content Clinic (starts on Oct. 6th) → ***Buy Ticket Here (final call)***

How do you get more customers online? Not by chasing more views or followers. In Part 2 of my 30-Day Online Sales Sprint, I'm showing you how to attract the right people to your online business: the ones most likely to buy what you sell.

If you're posting consistently and growing an audience but your online sales aren't growing with it, the problem usually isn't reach. It's who your content is attracting.

New here? The 30-Day Online Sales Sprint is a three-part series to help online business owners increase sales before the end of the year by locking in on three things for the next 30 days, instead of adding more marketing strategies. Start with Part 1: 3 Things to Do This Month to Get More People Buying From Your Online Business.

RESOURCES MENTIONED:

🔥 LIGHT IT UP Live (October 6th-8th) In one-time-only live online event, I will show you how to get 1000s of the right eyes on your business, become unforgettable in your industry, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up Live HERE

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *DO NOT apply unless highly committed

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

In this episode, you'll learn:

>How to get more customers online without posting more or adding another platform

>Why more followers and views don't equal more sales, and what attracting the wrong audience costs you

>How to attract your ideal customers and clients with content that speaks to what they think, feel, and want

>Why marketing to everyone makes you invisible to the buyers who are ready to pay

>How to tell if your audience is full of buyers or just watchers

>What to change in your content over the next 30 days to bring in more paying customers

This episode is for coaches, consultants, service providers, course creators, and anyone selling digital products, memberships, or other offers online.

Up next, Part 3: People Are Watching Your Content… So Why Aren't They Buying? Follow the show so you don't miss it.

****FINAL HOURS, and then it closes permanently!!! Learn the high-income-generating skill of sharing your offers and knowledge in a way that makes people want to buy, in a genuine way.

🎟️ LIGHT IT UP LIVE | JOIN US HERE (Oct. 6-8th)

🔥 Want content that gets people BUYING without sounding salesy, fake, or like you're constantly pitching? Join me Live at My 3-Day Profitable Content Clinic (starts on Oct. 6th) → ***Tickets on Sale NOW***

You're creating content, talking about your offers, showing up online, and doing what you've been told will grow your business—but the sales still aren't matching the amount of effort you're putting in.

So what do you actually need to focus on if you want to get more customers and increase online sales without adding even more to your plate?

That's what we're tackling in Part 1 of my 30-Day Online Sales Sprint.

Instead of giving you another giant list of marketing strategies to try, I'm narrowing it down to three things to focus on for the next 30 days. Because when sales slow down, one of the biggest mistakes online business owners make is assuming they need to do MORE: more content, more platforms, more offers, more posting.

Before you add anything, you need to understand where the actual breakdown is happening between someone discovering your business and eventually paying you.

RESOURCES MENTIONED:

🔥 LIGHT IT UP Live (October 6th-8th) In one-time-only live online event, I will show you how to get 1000s of the right eyes on your business, become unforgettable in your industry, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up Live HERE

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

In Part 1 of the 30-Day Online Sales Sprint, we're talking about:

>What to focus on when you want to get more customers and increase sales in your online business—without trying ten new marketing strategies at once.

>Why you may be getting views, followers, or engagement but not enough sales, and what that can tell you about where your marketing is breaking down.

>How to attract more of the right people to your business online instead of focusing on getting as many eyeballs as possible.

>What makes someone go from finding your business to actually wanting what you sell, and why attention alone doesn't create customers.

>Why posting more content isn't automatically the answer when people aren't buying, even though creating more is usually the first thing entrepreneurs try.

>How to think about turning followers, listeners, viewers, and email subscribers into paying customers instead of continually chasing a bigger audience.

>The three areas I want you paying attention to for the next 30 days so you can identify what actually needs to change to get more people buying.

Whether you sell coaching, consulting, services, courses, memberships, digital products, or another online offer, the goal of this sprint isn't to make you busier.

**Over the next two episodes, we're going deeper into two of the biggest questions online business owners ask: How do I get more of the right customers finding me online? And once people are watching my content, why aren't they buying?

And if you want my help with the content piece of this sales equation, join me October 6–8th for LIGHT IT UP LIVE, my 3-Day Online Content Clinic. I'll show you exactly what to say and how to say it so you can attract more of the right buyers and create content that helps move them toward purchasing.

Let's ACCELERATE that fresh cash-flow over the next 30 days! 🔥

Learn the high-income-generating skill of sharing your offers and knowledge in a way that makes people want to buy, in a genuine way.

🎟️ LIGHT IT UP LIVE | JOIN US HERE (Oct. 6-8th)

🔥 Want content that gets people BUYING without sounding salesy, fake, or like you're constantly pitching? Grab your ticket to LIGHT IT UP LIVE: My 3-Day Profitable Content Clinic → ***Tickets on Sale NOW***

Have you ever felt completely different on the inside, but when you look at your actual life, there's almost no evidence that anything has changed?

Maybe the things you used to want don't excite you anymore. Certain relationships, routines, or ways of running your business suddenly feel wrong. You're questioning decisions you used to feel certain about. Or old fears and triggers you thought you had already dealt with are showing back up.

You might look at all of this and wonder: Am I actually going through a quantum jump, or is my life just a freaking mess right now?

There's a part of quantum jumping that doesn't get talked about nearly enough: a major identity shift can feel incredibly uncomfortable before your external reality catches up to it.

What Are the Stages of Quantum Jumping?

In this episode, I'm breaking down the 5 stages of quantum jumping and how to recognize which stage you may be experiencing right now.

A quantum leap is usually talked about as though you wake up one morning, shift your energy, and BOOM—new timeline, new money, new opportunities, new life.

But the actual experience can feel a whole lot messier.

RESOURCES MENTIONED:

🔥 LIGHT IT UP Live (October 6th-8th) In one-time-only live online event, I will show you how to get 1000s of the right eyes on your business, become unforgettable in your industry, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up Live HERE

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

How Do You Know If You're Quantum Jumping?

We're getting into the specific signs and experiences associated with each of the five stages—from the initial disruption and Quantum Crumble, through the uncomfortable in-between period I call Quantum Purgatory, all the way to The Integration Period.

You'll discover why:

>Your old life can suddenly stop feeling right even though nothing is technically "wrong."

>People, habits, goals, and opportunities you once wanted can start losing their appeal.

>Old fears and triggers can resurface during a major identity shift without necessarily meaning you're going backward.

>Having very little 3D evidence doesn't automatically mean nothing has changed.

>The final stage of a quantum jump can actually be one of the MOST uncomfortable because internally you know you're different, while externally your life may still look remarkably similar.

And learning how to stay with yourself during the space between those two things may be one of the most important parts of the entire jump.

Learn the high-income-generating skill of sharing your offers and knowledge in a way that makes people want to buy, in a genuine way.

🎟️ LIGHT IT UP LIVE | JOIN US HERE (Oct. 6-8th)

Light It Up Live: 3-Day Profitable Content Clinic > ***Tickets on Sale NOW***

What if getting more people to buy isn't about convincing them harder, posting more content, or perfecting your sales pitch?

What if it's about making people feel like they matter?

That idea helped create one of the most iconic retail experiences in the world—and it's something every entrepreneur needs to understand as AI and technology change how we communicate, market, and sell.

My guest, Ron Johnson, is the creator of the Apple Store and Genius Bar, former CEO of J.C. Penney, and author of the new book Shop Different: How Retail Revealed Apple's Genius. Ron worked directly with Steve Jobs as a member of Apple's executive team, helping reimagine what a retail store could be and fundamentally changing how customers experienced a brand.

And what they built wasn't centered around one question: How do we sell more products?

It was centered around something much more powerful: How do we help people?

Ron and I talk about what Steve Jobs understood about human behavior, innovation, selling, and creating experiences people actually want to be part of. We get into why service itself can be a sales strategy, what the Genius Bar got right about earning customer trust, and why strong relationships can become a competitive advantage that technology can't replicate.

We also talk about having a BIG idea when everyone around you is telling you to be more realistic. Ron shares what Steve Jobs taught him about challenging conventional thinking, why bold ideas can actually be easier to sell than incremental ones, and what it takes to get people behind a vision they can't fully see yet.

RESOURCES MENTIONED:

🔥 LIGHT IT UP Live (October 6th-8th) In one-time-only live online event, I will show you how to get 1000s of the right eyes on your business, become unforgettable in your industry, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up Live HERE

{LAST CHANCE to work w/ me privately in 2026} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only

CONNECT WITH TIFF:

Tiffany on Instagram @projectme_with_tiffany

Tiffany on TikTok @projectme_with_tiffany

Tiffany on YouTube: ProjectME TV

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest

CONNECT WITH RON:

Get Ron Johnson's new book: Shop Different: How Retail Revealed Apple's Genius (on Amazon)

In this conversation, you'll hear:

>What Ron Johnson learned working directly with Steve Jobs

>The philosophy behind the creation of the Apple Store and Genius Bar

>Why helping people can be more powerful than trying to convince them to buy

>What entrepreneurs can learn from Apple about customer experience, trust, and loyalty

>Why bold ideas can sometimes be easier to sell than small ones

>Lessons Ron carried from Target to Apple and later J.C. Penney

>How to embrace AI and technology without losing the human connection people crave

>Why curiosity can change the trajectory of your career and business

One of my biggest takeaways from this conversation is incredibly simple:

The person in front of you matters.

Whether you have 100 followers or 10 million, whether you're building a personal brand or running one of the biggest companies in the world, business is ultimately about relationships between human beings.

And in a world becoming increasingly automated, that may become one of your greatest competitive advantages.

Learn the high-income-generating skill of sharing your offers and knowledge in a way that makes people want to buy, in a genuine way.

🎟️ LIGHT IT UP LIVE | JOIN US HERE