In this episode of the Creator Sessions, We sat down with Ghadeer Khub from the Creative & Production Department at the Department of Culture and Tourism, Abu Dhabi — filmed inside the iconic Louvre Abu Dhabi Museum.From 14 internships to leading award-winning campaigns, Ghadeer’s journey is anything but conventional. In this episode, she shares her rise through Australia’s agency scene, her philosophy on data-led destination storytelling, and how her team is reshaping how the world sees Abu Dhabi — one reel at a time.We cover: ✨ The viral Shaqwerma campaign with Shaquille O’Neal ✨ How consumer insights are shaping Abu Dhabi’s new social identity ✨ The rise of event-driven travel ✨ Why creators, not brands, are now leading the tourism conversationThis is a masterclass in modern marketing for destinations. Whether you're in tourism, content, or culture, this one's not to be missed.

Fresh off the stage at the Web Summit in Qatar, we welcomed Code and Theory’s CEO and Co-Founder Dan Gardner and Chief Strategy Officer Brent Buntin to our office in Dubai — their first visit since we joined the network! In this live-recorded town hall session, Dan and Brent sat down with Tom, Matthew, and Dia to share their vision for the future: from the evolving role of AI in creativity, to what this acquisition means for both Code and Theory and Create. Tune in for insights on innovation, culture, and the opportunities ahead, as well as some insightful questions from the team. 

In this very special episode of the Creator sessions, the partners sit down together to discuss the big announcement revealed last week, that Create. has officially been acquired by Stagwell’s Code and Theory Network.

This game changing acquisition didn’t happen overnight. For over 15 years, this team has worked to build this agency up to where it is today. Listen in as Tom, Dia and Matthew detail the process and the lead up, and reflect on their past and the path that lead them all here, and where it’s headed.

In the latest episode of The Creator Sessions, we sit down with Her Excellency Nouf Al-Bushlaibi, Executive Director of the Strategic Marketing and Communications Sector at the Department of Culture and Tourism Abu Dhabi.

Join us as she shares her passion for showcasing Abu Dhabi to the world and the city's remarkable transformation, driven by its people, culture, and leadership. From her personal experiences growing up to the strategic vision that has shaped the capital, Nouf also opens up about her love for Abu Dhabi's warm hospitality and how the city’s spirit is at the heart of its global appeal.

Tune in to hear more about her journey, her role in Abu Dhabi's rise as a cultural hub, and her vision for the future. 

In this episode of the Creator Sessions, we sit down with Mariam Solika, the Gen Z communications powerhouse behind COP28 UAE and Founder of THE GOOD NEWS, a platform dedicated to spreading positivity across the Arab world.

Join Tala as she dives into Mariam's insights on sustainability, her inspiring career journey, and how she's using social media to drive positive change. Here's how the next generation is shaping the future of climate action and beyond! 🌱💬

Listen in to what Ant Middleton, adventurer, author, TV star, host, and all-around inspiration, shared with us when he stopped by our offices to talk to Tom & Dia on The Creator Sessions. 

From riveting stories about his dicey climb on Mount Everest to powerful advice on building resilience, the conversation was as exciting as it was inspiring.

Tom & Dia sat down with our new Executive Creative Director, the one and only Kim Jerbo, to talk about his diverse and exciting career trajectory, his approach to the creative process and the dynamics of client-agency relationships across different markets.

Tom & Dia had an inspiring conversation on creativity and the new era of digital marketing with Moadh Bukhash, Chief Marketing Officer of Emirates NBD.

From his unexpected career journey to sharing insights on the evolving marketing landscape, this episode is a must-listen for all creatives and industry enthusiasts.

Majed Al Mansoori, Deputy Executive Director of the Museum of The Future, joined us for a chat about his career growth for the latest episode of Creator Sessions. From youth delegate to engineer to creative marketer and then climbing the ranks at MOTF from Project Manager, Majed has accomplished a lot in just 13 years. 

Welcome to Episode 2 of Create Echo, the mini podcast that’s on its way to becoming your go-to source for anything company, community and industry-related.

In this episode, Kate gives us updates about TikTok's Creator Programme, some new developments over at X (formerly Twitter), and more.

Meet marketing maven Katie Golding, Chief Marketing Officer of the Saudi Research and Media Group (SRMG). We had a blast chatting with her on the podcast about everything from her passion for trail running, women’s empowerment in the region, and many anecdotes from her illustrious career.