Billy Diamond's Branding For Entertainers Podcast

Billy Diamond: Brand Adviser & Mentor

If you’re frustrated because you struggle in the entertainment business, then Branding for Entertainers podcast will help. If you’re looking for valuable insights into the most common and frustrating identity issues that both amateur and even professional entertainers face, then the BFE podcast will help you shine. Billy Diamond brings you practical advice and formulas to get people to remember who you are and keep them talking about your brand. Billy and the world’s leading experts will help you polish your visual, verbal, and virtual identity so that entertainment buyers, agents, and your live audience will listen. Each episode is geared to help you get your message out, grow your business, stand out in the marketplace, and have a blast doing it!

  • 23 minutes 7 seconds
    BFE EP40: Brand Blueprint: Logo Myth-Busting & Guideline Creation

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    Calling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!).

    Here's what you'll get:

    • Why branding guidelines are crucial for entertainers
    • How to develop your own brand guidelines (including a FREE font tip!)
    • Should you invest in a logo? Learn the surprising truth!
    • How to create a brand that resonates with your audience

    Listen now and take your entertainment career to the next level!


    Referenced website "quiz" link:

    31 January 2024, 12:00 am
  • 22 minutes 4 seconds
    BFE EP39 - The Santa Brand: The Colors of Christmas

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    Remember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Branding For Entertainers Podcast!

    Join Billy as he dives deep into the psychology of color and how it shapes brand identity. He'll dissect that legendary brand's color choices and reveal the secrets behind their enduring success. Plus, you'll walk away with actionable tips on choosing colors that resonate with you as a performer and help you stand out from the crowd.

    So grab your favorite beverage, settle in, and get ready for a vibrant rebroadcast that's sure to leave you feeling inspired and informed!

    P.S. Don't forget to share your color branding insights and any questions you have.

    22 December 2023, 6:00 am
  • 21 minutes 46 seconds
    BFE EP38 - Balancing The Branding Tightrope: When Just Enough is More

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    Ditch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your audience enthralled without feeling like pawns in a self-promotional game. Tune in to learn:

    • Finding the Sweet Spot: Strike the perfect balance between sharing your brand and connecting with your audience on a human level.

    • Authenticity is King: Ditch the script and embrace your true self – your genuine passion will shine through.

    • Storytelling, Not Selling: Weave captivating narratives that resonate, instead of bombarding your audience with promos.

    • Tips & Tricks for Stage Success: Discover actionable advice to leave your audience wanting more, not running for the exit.

    Ready to ditch the cheesy tactics and deliver live performance branding that is both powerful and genuine? Join me!

    16 December 2023, 2:00 am
  • 19 minutes 13 seconds
    BFE EP37: Paper vs Pixels: The Business Card Debate

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    Join us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasting impression. Discover why, in the midst of technological advancements, the humble business card remains a potent tool for networking and forging meaningful professional relationships. Tune in to unravel The Business Card Debate!

    To take advantage of the Business Card Package go to:

    10 November 2023, 3:00 pm
  • 24 minutes 47 seconds
    BFE EP36: The Future of Branding in the Age of AI

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    Artificial intelligence (AI) is rapidly transforming the entertainment industry, and branding is no exception. In this podcast, we explore how you can use AI to create new and innovative ways to connect with your fans and build your brand.

    31 October 2023, 9:00 pm
  • 45 minutes 50 seconds
    BFE EP35: Standing Out For The Right Reasons with Jeff Veley

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    Jeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Gets Bullied (a #1 Amazon bestseller). Over 1 million people have been impacted by Jeff’s peace-making strategies, earning him two international awards and the title of "Peace Ambassador", recognized by the United Nations. 

    Jeff’s brand stands out because he rarely ever mentions that he is a professional magician when selling his services. 

    1 September 2023, 11:00 pm
  • 54 minutes 31 seconds
    BFE EP34: Live Sound & Tech Talk: It’s part of the brand experience

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    One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience. 

    20 March 2023, 2:00 pm
  • 6 minutes 52 seconds
    BFE EP33: Does Size Matter?

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    In this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues.

    15 February 2023, 1:00 am
  • 17 minutes 59 seconds
    BFE EP32: You’ve Got Bad Marketing In My Branding

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    In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer.


    Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. 


    25 December 2022, 3:00 am
  • 55 minutes 20 seconds
    BFE EP31: Power Behind Ad Copy That Sells with Cris Johnson

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    In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.

    Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magicians all over the world.

    Connect with Cris:  - The Professional Magician Club helps magicians book more shows at higher fees through more effective marketing.


    Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. 



    1 December 2022, 2:00 am
  • 52 minutes 17 seconds
    BFE EP30: Kid Magician To Vegas Headliner with Leslie McKinney

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    Millions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic Show at The MGM Grand Hotel where he did an 18-month contract. Since then his shows have been seen throughout Las Vegas at The Riviera, Fitzgerald’s, The Plaza Hotel, Sun Coast, Sam’s Town, and Planet Hollywood. Leslie recently starred in his own show Presto at The Downtown Grand Las Vegas. He has also performed for cruise lines such as American Family Cruises, Costa, Holland America, Norwegian, Star/Dream Cruises, and Grand Bahamas Cruise. McKinney’s talents have been seen on TLC, Children Talk Television Show, The Late Show with David Letterman, and he was a consultant for Teller’s production Play Dead. In addition to this Leslie McKinney was the first American entertainer to perform in Weifang, Shandong province in The People’s Republic of China. Leslie McKinney is known for his charming southern style and his ability to make his audience feel at home.

    4 November 2022, 8:00 pm
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