Something big is happening in the creator world: creators are turning their online audiences into real-world destinations. From tours to immersive pop-ups, we’re entering the Experience Economy — a shift that resembles the early days of Disney. In this episode, we talk about why creators are moving offline, what it says about the volatility of digital media, and where the creator business model is heading next.

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Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube.

We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compete with YouTube’s 12.8% share of TV viewing, and build a pipeline of cheaper, more culturally relevant programming.

But does any of this actually work? And why would a top creator take their show off YouTube in exchange for a one year Netflix deal under ten million dollars?

We dig into the incentives for creators, why long form podcasts may already be past their cultural peak, how volatility on YouTube is shaping creator decisions, and what Netflix needs to do if it wants to become a real home for talk content.

We also look at the TikTok and iHeart podcast network, whether exclusives still matter, and what this all signals about the next era of podcasting.

If Netflix wants to earn back our time, this is their first move. But is it the right one?

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Today on The Colin and Samir Show we break down how Instagram became the center of the creator universe in 2025.

We explain why Instagram is now the first app people open, how it “owns the phone screen,” and why the DM has become the most powerful way to share and grow. We also talk through revenue on Instagram and what we're seeing on the platform.

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Today on The Colin and Samir Show we speak with filmmaker Owen Reiser. When he realized his work in nature documentaries was drying up, he decided to make his own. The result was Listers , a two-hour birdwatching documentary he made with his brother. It cost him $16,000 and he uploaded straight to YouTube with the ads turned off. It reached millions of people, built a community around his work, and created an interesting revenue model for films on YouTube.

We talk with Owen about how he pulled it off, how much he made, why he turned down Hollywood offers, and what Listers says about the future of filmmaking on YouTube.

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You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge.

In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an independent creator, and today she earns income through paid subscriptions and brand partnerships on Substack.

Colin, Samir and Rachel break down how email newsletters became one of the most powerful tools in the creator economy and why Substack’s model of direct audience ownership is changing how writers, journalists, and creators make a living.

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Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner out. In this episode, we talk about how he’s rethinking the studio model for the vertical video era, what it takes to turn a 90-second TikTok into an ongoing series, and why he believes TikTok is replacing the traditional TV pilot.

We also get into how these shows make money, what Hollywood can learn from short-form creators, and how the next generation of entertainment will be developed on our phones.

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In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predictions for what comes next.

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Download Premiere for iPhone: https://apps.apple.com/us/app/adobe-premiere-video-editor/id6742757464 Casey Neistat unfiltered on the state of modern YouTube from our event Press Publish NYC.

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At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy.

Steven shared how his “failure team” runs rapid experiments to learn fast and improve, and how tools like pre-watch testing remove guesswork from creative decisions.

Try out Copilot here: https://aka.ms/CopilotHome Check out the Copilot Recap of all sessions here: https://aka.ms/CopilotRecaps

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On this episode of the Colin and Samir Show, we break down the microdramas, the 1-minute movies that are making billions.

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YouTuber Michelle Khare and director Garrett Kennell join us to break down their most dangerous video yet: recreating Tom Cruise’s airplane stunt from Mission: Impossible. We get into how they pulled it off, the team behind the scenes, and what it’s like to build an independent media company from the ground up. Michelle also opens up about her failed Emmy campaign, the line between YouTube and Hollywood, and where creators fit into the future of entertainment.

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