The Smart Communications Podcast

Big Duck

The Smart Communications Podcast is a useful resource for all nonprofit leaders looking to boost their communications chops on the go.

  • 15 minutes 38 seconds
    Episode 160: Why does your website need a content strategy?

    Farra Trompeter, co-director, is joined by Natalie Yelton, content strategist at Kanopi Studios, to delve into content strategy and how to create an engaging nonprofit website. They share key performance indicators to use while writing new content for your site and insights on how to lead with accessibility.

    1 May 2024, 1:00 pm
  • 19 minutes 52 seconds
    Episode 159: How can you better position your organization for funding?

    Farra Trompeter, co-director, is joined by Sheleia Phillips, founder and principal consultant of SMP Nonprofit Consulting, to talk about how to better position your organization to secure funding. Hear examples of nonprofits that have better positioned themselves to receive funding and find out what the shift looked like that led to their success.

    17 April 2024, 1:00 pm
  • 28 minutes 29 seconds
    Episode 158: How can staff take care of themselves while changing the world?

    Farra Trompeter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, about mindfulness in the workplace and offers tips that nonprofit leaders can apply to cultivate care and resilience among their teams.

    3 April 2024, 1:00 pm
  • 24 minutes 57 seconds
    Episode 157: How can you raise awareness and build trust?

    Farra Trompeter, co-director, sits down with Derrick Feldmann, managing director of Ad Council Research Institute and Ad Council Edge, who shares tips for nonprofit staff who are looking to connect awareness and action, to reach people who are hard to reach, and who want to equip trusted messengers to be amplifiers of their mission.

    20 March 2024, 1:00 pm
  • 21 minutes 24 seconds
    Episode 156: How can we have courageous conversations?

    Farra Trompeter, co-director, is joined by Nneka Allen, Camila Pereira, and Nicole Salmon, co-editors of Collecting Courage: Joy, Pain, Freedom, Love, a collection of lived experiences written by 15 accomplished Black North American fundraisers in the United States and Canada, to discuss how nonprofit staff can push for more honest, kind, clear, and direct conversations with their colleagues.

    6 March 2024, 2:00 pm
  • 20 minutes 2 seconds
    Episode 155: What are the latest nonprofit communications trends?

    Farra Trompeter, co-director, talks with Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, about the latest nonprofit communications trends, including hot topics like AI, brand archetypes, and the structure of communications teams.

    21 February 2024, 2:00 pm
  • 18 minutes 48 seconds
    Episode 154: How can you deliver the right message to the right audience?

    What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more.

    7 February 2024, 2:00 pm
  • 22 minutes 25 seconds
    Episode 153: How should you approach audience research?

    Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).

    24 January 2024, 2:00 pm
  • 21 minutes 47 seconds
    Episode 152: How do you get messaging to take hold within your organization?

    Join Farra Trompeter, co-director, and Jennifer R. Hudson, president of Think Beyond Public Relations, as they discuss how nonprofit staff can create messaging that gets people to engage with that organization's mission. Together they discuss important frameworks on developing messages that bring in perspectives of all stakeholders and offer tips about training others and operationalizing core values.

    10 January 2024, 2:00 pm
  • 25 minutes 22 seconds
    Episode 151: Why and how are nonprofits diversifying their donors?

    Farra Trompeter, co-director, and Funmilayo Brown, founder and CEO of Layo Philanthropic Partners chat about redefining philanthropy for people of color and how nonprofits can effectively use communications to attract and engage their donors.

    20 December 2023, 2:00 pm
  • 22 minutes 58 seconds
    Episode 150: How can you navigate the highs and lows of the naming journey?

    Farra Trompeter and Liz Ricca, co-directors, explore the emotional nuances of changing a nonprofit's name and break down six highs and lows of the journey.

    6 December 2023, 2:00 pm
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