Business For Unicorns Podcast

Michael Keeler

What if you were friends with a bunch bad-ass business leaders and entrepreneurs and could ask them about their successes, challenges, and most valuable advice? That’s exactly what Business for Unicorns delivers. Join business coach and entrepreneur Michael Keeler as he speaks with inspiring leaders and entrepreneurs who believe that a business can make money while improving the lives of their employees and customers. Start listening at businessforunicorns.com/podcast.

  • 36 minutes 21 seconds
    Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff

    To learn more about Gym Member Machine or to claim the special offer, go to gymmembermachine.com and mention the BFU podcast.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    23 March 2026, 8:30 am
  • 21 minutes 42 seconds
    Episode 528: Is Your Business Model Maturing With Your Client Avatar?

    This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software and more time growing your gym. They are offering Business for Unicorns members 30% off PushPress Core and 30% off Grow, their marketing CRM built specifically for gyms. Head to the link in our show notes or mention that you are BFU member when you meet with the team: https://www.pushpress.com/offer/business-for-unicorns-pushpress-2026

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    20 March 2026, 8:30 am
  • 25 minutes 57 seconds
    Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor

    Get our Best Offers for your Gym in 2026 HERE.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    16 March 2026, 8:30 am
  • 17 minutes 7 seconds
    Episode 526: How to Spend a Full Day with Pete Dupuis

    If you're interested in learning more about Mentorship Days, DM us "MENTORSHIP" HERE

    13 March 2026, 8:30 am
  • 20 minutes 6 seconds
    Episode 525: Freeze Policies: The Unsexy Rule That Matters with Mark Fisher

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    9 March 2026, 9:30 am
  • 27 minutes 58 seconds
    Episode 524: Is AI About to Change the Gym Industry? with Mark Fisher

    Want the replay of The AI Playbook for Gym Owners? Grab it HERE.

    *************************************

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    6 March 2026, 9:30 am
  • 30 minutes 52 seconds
    Episode 523: Our BEST Tools for Managing Staff Performance with Ben Pickard

    This episode is sponsored by Kilo.

    Want a clearer way to run your gym?

    See why so many BFU gyms use Kilo HERE.

    *************************************

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    2 March 2026, 9:30 am
  • 29 minutes 55 seconds
    Episode 522: What Makes a Great Coach? with Mark Fisher

    This episode is brought to you by Wodify — gym management software built for founders like you. Right now, new customers get $100 off per month, for life. Learn more in the show notes or visit wodify.com.

    *************************************

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    27 February 2026, 9:30 am
  • 17 minutes 48 seconds
    Episode 521: Should You Come to our Atlanta Retreat? with Mark Fisher

    Learn More about Altanta Retreat and grab a seat HERE.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    23 February 2026, 9:30 am
  • 29 minutes 4 seconds
    Episode 520: Michael and Ben Beg You to Keep it Simple

    Learn More about Altanta Retreat and grab a seat HERE.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    20 February 2026, 9:30 am
  • 22 minutes 45 seconds
    Episode 519: Navigating the Uncertainty of Down Months in Your Business

    Learn More about Altanta Retreat and grab a seat HERE.

    About Business for Unicorns

    Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

    Get More BFU In Your Life:

    • Claim your FREE copy of Gym Marketing Secrets HERE
    • Follow BFU on Instagram HERE
    • Subscribe to MF's YouTube Channel HERE

    Ready to Grow Your Gym?

    If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

    16 February 2026, 9:30 am
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