What if your brand wasn’t a business, but your legacy?

In this powerful conversation, Junaid sits down with Kaveh, the Inspiration Engineer, to unpack what it really takes to build a legacy-driven personal brand in a noisy world. This is not another fluffy branding chat—this is about systems, mindset, and the uncomfortable truth that most “personal brands” fail because they never get past vanity metrics and free-99 thinking.

Kaveh breaks down how he audits a brand, why templates don’t work, and the brutal reason most creators burn out or stall financially. From monetizing a tiny podcast audience to understanding when you must pay to play, he shares the exact mental shifts and strategic moves high performers need to make to turn content into conversions, impact, and a life they’re proud of on their deathbed.

In this episode, you’ll learn:

• Why being “legacy-driven” changes every decision you make in your business
• The real reason most personal brands collapse within a few years
• How to turn your skills, story, and presence into a tailored brand strategy
• Creative, underrated ways to monetize a podcast beyond sponsorships
• How high performers can avoid burnout while still playing at a world-class level

Key Timestamps

• [0:01:12] Legacy vs. fame – Kaveh explains what being legacy-driven really means at the end of your life.
• [0:02:48] The first move in building a brand – Why Kaveh always starts with a brutal audit, not a content plan.
• [0:05:47] Why most personal brands fail – Clarity, conversions, and the patience problem.
• [0:08:06] “My podcast isn’t growing” – Kaveh’s live breakdown of a struggling podcaster’s real issue.
• [0:11:22] Monetizing when you’re not “big enough” – Smart ways to use brands, proof, and digital products.
• [0:12:04] The lie of “free-99 growth” – Why you must invest (time, money, or both) if you want real numbers.
• [0:17:41] Burnout in high performers – How Kaveh coaches driven creators to protect their energy and longevity.
• [0:21:00] The message 100 years from now – Kaveh’s final word on breaking out of society’s boxes.

5 Big Takeaways

• Legacy over likes: Kaveh isn’t trying to be famous—he’s optimizing for the moment on his deathbed when he can say he truly impacted people’s lives.
• Audit before strategy: Every client starts with an audit of presence, skills, and assets—no templates, only tailored frameworks built around where they already are.
• Clarity equals conversion: Most brands die because they’re unclear on their message, audience, and offer—no clarity means no sales, and no sales means no brand.
• Stop chasing free-99: The biggest myth in the creator economy is that you can scale purely organically; serious numbers come from intentional financial investment or serious time investment (and usually both).
• High performers burn out in silence: Even the best struggle with belief, vision, and systems—coaching, delegation, and pre-scheduled rest are non-negotiables, not luxuries.

Guest Links http://www.inspirationengineer.com https://open.substack.com/pub/cauvee https://www.youtube.com/@Cauveé http://www.linkedin.com/in/Cauvee http://www.facebook.com/Cauvee http://www.instagram.com/Cauvee https://cauveecreative.com/youtubemusic https://cauveecreative.com/Spotify https://x.com/cauvee?s=21&t=EFcP2Pz_VSApJuAOUCYvtw

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What if the very adversity that tried to break you was actually the blueprint for your breakthrough?

In this powerful conversation, TED speaker, coach, artist and strategist Cauveé – The Inspiration Engineer – breaks down how he transformed doubt, failure and “you can’t do that” into a repeatable framework for energy, execution and elevation. From selling out his first concert at 18, to missing the mark in a 3,500-seat auditorium, to helping clients break six figures and build rockstar personal brands, Kaveh shows that success isn’t an accident – it’s engineered.

We dive deep into his SIP Method (Strategy, Instruction, Programming), why most people stay stuck in reasons instead of results, and how motivation music™ can rewire your subconscious faster than any speech. If you’ve ever felt like your dreams are bigger than your current reality, this episode gives you the mindset, tools and frameworks to finally close that gap.

In this episode, you’ll learn:

• How one painful moment with his father turned Kaveh into “public enemy number one” – and ignited his life’s mission.
• Why adversity is the “gym” for your character and how to use it without burning out.
• The SIP Method and how Strategy, Instruction & Programming work together to build a rockstar personal brand.
• Why programming your subconscious matters more than getting “more information” or a better tactic.
• How motivation music™ leverages emotion, story and sound to hardwire new beliefs and performance.

Timestamps

• [0:00] The Origin of The Inspiration Engineer
  How Kaveh’s childhood, extroverted energy and early love for humans shaped his mission.

• [3:12] “You Can’t Do That” – The Moment That Changed Everything
  The father conversation that turned doubt into fuel and led to a sold‑out concert at 18.

• [6:26] From Local Fame to Life Purpose
  The big win, the big flop, and the university coaching moment that redirected his entire career.

• [10:32] The SIP Method & Rockstar Personal Brands
  Breaking down Strategy, Instruction & Programming – and why VCs are eyeing creator portfolios.

• [16:31] The Creator Economy, AI & What Will Actually Stand Out
  Why diluted AI content will make real creativity, story and differentiation more valuable than ever.

• [18:44] Reasons vs Results: Reprogramming Your Default Mindset
  How excuses, self‑sabotage and misaligned energy quietly destroy opportunity – and what to do instead.

• [28:33] Motivation Music™: Engineering Inspiration Through Sound
  The science, stories and process behind putting speeches on beats and using music to rewire belief.

Key Takeaways

• Adversity is design, not defect: you can choose the pain of discipline or the pain of regret – but you will pay either way.
• Most people don’t fail from lack of strategy; they fail from misaligned programming in their subconscious.
• The SIP Method combines strategy, instruction and programming so you don’t just know what to do – you become the person who does it.
• Personal brands are becoming portfolios: the next wave of investable “assets” are creators with multiple monetization streams.
• Music is an underused transformational tool: the right words on the right beat can bypass resistance and lock new beliefs into your nervous system.

Guest Links

• http://www.inspirationengineer.com
• https://open.substack.com/pub/cauvee
• https://www.youtube.com/@Cauveé http://www.linkedin.com/in/Cauvee
• http://www.facebook.com/Cauvee http://www.instagram.com/Cauvee
• https://cauveecreative.com/youtubemusic
• https://cauveecreative.com/Spotify https://x.com/cauvee?s=21&t=EFcP2Pz_VSApJuAOUCYvtw

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What if your great‑grandchildren could sit down and talk to you… 100 years from now? In this emotional and mind‑bending conversation, entrepreneur  Steve Endacott reveals how he’s building Life Echo – an AI-powered legacy platform that lets anyone, not just billionaires and celebrities, preserve their voice, stories, and values for future generations. Steven shares the deeply personal story of losing his mother to dementia, how that pain led to building a “digital echo” of a life, and why he believes every “ordinary” person has an extraordinary story worth saving.

We dive into the technology behind conversational AI autobiographies, the ethics of talking to someone after they’ve died, how this can transform grieving, and what AI really means for work, wealth, and meaning in the next decade. This episode will change how you think about memory, death, and legacy—and what you do with your next five hours on earth.

In this episode, you’ll learn:

• How Life Echo turns a few short interviews into a 60‑page autobiography and an interactive AI “you”
• Why Steven believes only the rich being remembered is one of our greatest cultural failures
• The ethical rules they built to stop AI legacy from damaging the grieving process
• How AI, automation and “digital twins” could drive 25% unemployment—and what must change
• The small, practical step you can take today to start building a real legacy (beyond your LinkedIn bio) Timestamps

• 00:00 – Why almost nobody is remembered after three generations
• 02:10 – From Neural Voice to the world’s first AI MP for Parliament
• 06:45 – The birth of Life Echo: an AI version of you that speaks after you’re gone
• 08:40 – Dementia, dignity, and using AI to help people remember who they are
• 12:20 – Ethics, grief, and why Life Echo sets limits on how much you can use it
• 15:18 – Money, meaning, and why Steven stopped just building businesses
• 18:15 – AI, robots, and a future where 25% of people may not have jobs
• 19:56 – The one simple step to start building your legacy today

Guest Links

• Life Echo Website:

  • UK: https://www.lifeecho.co.uk
  • US (launching): https://www.lifeecho.com

• Steven Endacott – LinkedIn:

  • Search “Steven Endacott Life Echo” on LinkedIn

• Projects Mentioned:

  • Newell River – Steven’s incubator (for Neural Voice and other AI ventures)
  • Electric Car Organisation – Steven’s climate-focused give‑back initiative

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What if you could build a company you never have to run again—yet it keeps growing, thriving, and changing lives?

In this episode of Hacks and Hobbies, Junaid sits down with entrepreneur, investor and mentor Steven Endacott, who sold his travel and insurance businesses (including Holiday Taxis for $60M) and then chose a new game: helping the next generation of founders build AI-powered companies he never has to operate.

Steven reveals the model behind his incubator, where experienced “gray hairs” and young AI natives build disruptive B2B products together. He breaks down how to find people you can actually trust, how to structure equity so it doesn’t trap you later, and why most founders get “replacing themselves” completely wrong. If you’ve ever dreamed of stepping back from the day-to-day without stepping away from impact, this conversation is your blueprint.

In this episode, you’ll discover:

• How Steven sold his companies and rewired his identity from operator to chairman
• The powerful model pairing “gray hair” experience with young AI talent
• Why you should never lock in all your co-founder equity on day one
• How to find, test, and keep the right people in high-speed startups
• Why most AI opportunities are B2B, not B2C—and how to think like a real disruptor

Timestamps

• [00:00] The setup: building a business you never have to run again
• [01:59] Selling Holiday Taxis for $60M and choosing a new game
• [02:40] The Newer River model: gray hairs, young AI grads, and shared equity
• [04:32] Engines vs cars: how to actually win with AI in business
• [06:57] Who can you really trust? Building teams that move ultra fast
• [09:26] The biggest mistake founders make when replacing themselves
• [11:11] Why most AI startups fail—and how Steven recycles top talent

Guest Links

• www.steveendacott.co.uk
• www.lifesecho.co.uk

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Most people watch house flips on TV. Scott Durham figured out how to own the deal in real life.

In this episode, Junaid sits down with real estate investor and coach Scott Durham, who went from a $10/hour hotel job to flipping houses and building a repeatable system for wealth. Scott pulls back the curtain on his first flip, how he almost priced himself out of his own deals, and the simple math he still uses today to know—within seconds—if a property is worth the risk.

If you’ve ever binged HGTV, scrolled past “before and after” photos on Instagram, or told yourself “I just need to learn a bit more before I start,” this conversation will hit hard. Scott exposes the real numbers behind TV flips, why “research without action is just entertainment,” and how ordinary people with no construction background can step into real estate with the right mentors, community, and mindset.

In this episode, you’ll learn:

• How Scott went from hotel front desk to top agent to profitable flipper
• The exact back‑of‑the‑napkin formula he uses to spot real deals fast
• Why overthinking and underestimating costs both kill beginners—and how to avoid both
• Creative ways to fund your first flip, even if you don’t have the cash
• The mindset + community shifts that turn a one‑off flip into a real business

Timestamps

• 00:00 – From $10/hour hotel job to real estate insider
• 03:39 – The first flip: clueless with contractors, $50k in profit
• 07:08 – What HGTV never shows you: the real costs of flipping
• 11:10 – The simple formula Scott uses to know if a deal is worth it
• 16:00 – “I don’t have the money” – funding flips with other people’s cash
• 20:29 – Surviving fear, 2008 scars, and the mental game of real estate
• 27:20 – Scott’s one piece of advice if you’re on the edge of your first deal

Guest Links – Scott Durham

• Instagram: https://www.instagram.com/real.scottdurham
  

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If your book, course, or expertise is sitting on a shelf, this episode is for you.

Junaid sits down with learning strategist Parchelle Tashi, founder of The Author’s Leverage, to unpack how authors, coaches, and experts can turn years of experience into powerful, scalable learning assets that create income, impact, and freedom.

They dive into how to productize your expertise, choose the right format (course, membership, licensing, B2B, enterprise, or experiences), and design learning that people actually use—not just binge once and forget. You’ll also hear Parchelle’s concept of “stickiness” for digital learning, the Learning Leverage Loop, and how to build systems that make your IP live far beyond one-to-one delivery.

You’ll learn:

• How to productize what’s in your head into step-by-step assets that others can implement
• The framework for choosing between B2C, B2B, B2E, and live experiences as profit paths
• The Five I’s learning journey and how to meet your audience where they really are
• Why community and feedback loops are the real engine of sustainable growth
• Practical tools (like Notion and Go High Level) to deliver “sticky” learning and keep clients engaged

Timestamps

• 00:00 – The problem with “delivery mode”
  Why experts burn out and why scaling your knowledge requires a mindset shift.

• 02:30 – What it really means to productize your expertise
  Turning your method into a simple, repeatable process others can execute.

• 05:25 – The Leverage Plays: B2C, B2B, B2E & experiences
  How Parchelle maps all the profit paths hiding inside your existing body of work.

• 08:40 – The Five I’s: designing a true learning journey
  From introduction to innovation—and finding where your audience is “screaming” the most.

• 13:20 – The Learning Leverage Loop
  A continuous system of evaluating, strategizing, creating, and staying in community.

• 16:40 – Making your content “sticky,” not forgettable
  How to design digital assets people return to, use with their coach, and feel accountable for.

• 21:30 – Tools, systems & your first small step today
  Why Parchelle loves Notion and Go High Level—and what to do this week if you’re sitting on years of untapped expertise.

Guest Links

• Website:  https://www.theauthorsleverage.com/
• LinkedIn:  https://www.linkedin.com/in/parchelle/

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Most online courses fail not because the expert isn’t brilliant, but because the learning experience is broken.

In this conversation, former high school math teacher turned video producer and learning architect Parchelle Tashi, founder of The Author’s Leverage, reveals how she helps authors, coaches, and consultants transform their books and intellectual property into high-impact, profitable learning assets.

Parchelle shares the real story behind leaving the classroom, building a production career up and down the East Coast, and finally discovering the “full circle” intersection of curriculum design, media, and scalable products. She breaks down why most courses don’t stick, the biggest mistake experts make when they teach online, and how to design learning that actually changes people — without stuffing everything you know into another 8-hour video course.

5 Key Takeaways

• Why simply turning your book into a video course almost always fails your audience
• The “burrito test” for knowing when your course is overstuffed and doomed to overwhelm learners
• How to design learning experiences that fit your audience’s real life, not just their screen time
• The leverage model: using one focused learning asset to open doors to institutions, workshops, and licensing deals
• A real success story: how a former federal prosecutor turned her interview skills into a scalable digital workbook used by colleges

Timestamps

• 00:00 – From high school math teacher to founder of The Author’s Leverage
• 03:01 – The doubts, the coach, and the decision to go “all in” on production and entrepreneurship
• 06:48 – Why most online courses don’t work (and what a real learning “experience” feels like)
• 09:01 – The #1 mistake experts make when turning their expertise into a course
• 12:27 – The true vision behind The Author’s Leverage: impacting the world through lived wisdom
• 14:56 – Case study: transforming 20 years as a federal prosecutor into a scalable digital asset
• 17:46 – Rapid fire: dream photography location, favourite non-tech teaching tool, and the show that fuels Parchelle’s creativity

Guest Links – Parchelle Tashi

• Website:  https://www.theauthorsleverage.com/
• LinkedIn:  https://www.linkedin.com/in/parchelle/
• Instagram: @parchelleosh / @theauthorsleverage
• Featured Work: The Author’s Leverage learning assets & client case studies

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You can build an empire and still lose everything that matters.

In this raw and practical conversation, high-performance men’s coach Mitchell Osmond returns to reveal why so many successful entrepreneurs are secretly failing at home — and how to flip the script without sacrificing their ambition.

Mitchell breaks down the three pillars every driven man must master: marriage & key relationships, fitness, and mindset. He explains why delegation at home is not laziness but leadership, how to treat your time as your most valuable currency, and why your kids don’t need your words — they need your example. If you’ve ever felt like a hero at work and a stranger at home, this episode is your blueprint to change that.

5 Big Takeaways

• You don’t have to choose between success at work and success at home — that’s a lie most high performers have quietly accepted.
• Marriage, fitness, and mindset are the three pillars Mitchell uses to help men reclaim their home life without burning their careers down.
• Delegation at home is buying back time, energy, and capacity, not just outsourcing chores. It’s how you get 120 minutes out of a 60‑minute hour.
• Time is the only currency you spend without knowing the remaining balance — and most men are squandering it on tasks that drain, not give life.
• You are the blueprint for your children. They don’t become what you tell them; they become what you model, day after day.

Timestamps

• 00:00 – Why high-performing men are losing at home
• 01:13 – The 3 pillars: marriage, fitness, and mindset explained
• 03:56 – Delegation at home: how to “buy back” your time and energy
• 08:04 – Pride, ego, and the real reason men won’t ask for help
• 12:41 – The Time & Energy Audit: a simple tool that changes everything
• 16:30 – “You give your family the scraps”: a brutal wake-up call
• 17:14 – You are the blueprint: breaking generational cycles for your kids

Guest Links – Mitchell Osmond Website: https://www.dadnationco.com/
Instagram: https://www.instagram.com/dadnationco/

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What if your biggest success story begins at your lowest point?

In this raw and deeply honest conversation, leadership consultant and Dad Nation founder Mitchell Osmond shares how he went from a depressed, addicted, $100k-in-debt ex-executive on the brink of divorce… to rebuilding his marriage, paying off all his debt, losing 60 pounds, and becoming the man his family actually wants to follow.

We break down the moment everything snapped on the living room couch, the haunting question he heard at a stranger’s funeral, and the exact inner work and community he used to rewrite his story. If you’ve ever felt like a high performer at work but a failure at home, this episode will challenge how you define success—and give you a blueprint to start again.

You’ll learn:

• How a brutal fight over money became Mitchell’s rock-bottom turning point
• The single funeral question that forced him to confront his legacy
• Why high-achieving men win at work but quietly lose at home
• The “eulogy exercise” to redefine success as a husband and father
• How to design your “best three years” and reverse-engineer it into daily actions

Timestamps

• 00:00 – From senior leader to rock bottom: Mitchell’s introduction and hidden collapse behind the title
• 01:08 – The fight that nearly ended his marriage: Depression, debt, addiction, and feeling powerless at home
• 03:40 – The funeral that changed everything: “Are you living a life worthy of imitation?”
• 06:50 – Rewriting the story: Paying off $100k, losing 60 lbs, rebuilding his marriage, launching Dad Nation
• 08:13 – Why high performers fail at home: Masculinity, metrics, and the trap of only chasing visible wins
• 10:20 – The Eulogy Exercise: How to define the legacy you actually want your family to speak about
• 16:48 – “Best three years” & legacy ladders: A practical framework to reclaim time, health, and presence

Guest Links

• Website: https://dadnationco.com
• Instagram: https://instagram.com/dadnationco

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What if selling cars had nothing to do with cars—and everything to do with your face on camera?

In this episode, Junaid sits down with Ina Coveney, founder of Auto Social Consulting and the creator behind Auto Social Gal, to dismantle every excuse dealerships and local businesses use to avoid short-form video. Ina reveals why you shouldn’t try to be an “influencer,” why copying trends is actually the smartest move you can make, and how a simple 30-day content sprint can completely change the way your community sees you.

Whether you run a dealership, a coaching business, a restaurant, or any local service, this conversation will change how you think about Instagram Reels, TikTok, and building a personal brand inside a bigger company. If you’ve ever felt stuck, camera-shy, or skeptical about social media “ROI,” this is your playbook.

In this episode, you’ll learn:

• Why original content is overrated and how to ethically “steal” trends for your brand
• The mindset shift from “influencer” to “creator” that unlocks consistent posting
• A 30-day content strategy that actually works for busy salespeople and owners
• The exact tool stack Ina uses (and why CapCut is a non-negotiable)
• How to build a powerful personal brand inside a company without getting fired

Timestamps

• 00:00 – Why dealerships are losing online (and don’t even know it yet)
• 01:23 – The biggest mistake local businesses make with content
• 06:19 – “You’re not an influencer”: The mindset shift that changes everything
• 09:58 – Ina’s 30-day content plan for real-world businesses
• 16:05 – The tools Ina actually uses: CapCut, captions, and killing the “ums”
• 19:56 – The hook formula: text vs visual hooks (and what really works)
• 23:11 – “Our customers aren’t on TikTok…” and other costly lies dealerships believe

Guest Links – Ina Coveney

• Company: Auto Social Consulting (automotive social media consulting for dealerships)
• Instagram: @autosocialgal
• TikTok: @autosocialgal

5 Key Takeaways

• Trends are a shortcut, not cheating – TikTok and Instagram are built for remixing; using popular sounds and formats is how you win, not how you “copy.”
• Post daily or don’t pretend you’re serious – One piece of content a week is a “summer project,” not a growth strategy; aim for at least one video a day.
• Your feed trains your algorithm – What you watch tells TikTok/Instagram who your audience is; consume content from your niche to get your content in front of the right people.
• CapCut is a game changer – Auto-removing filler words and breaths creates fast, addictive videos that keep attention and boost retention.
• You’re not selling the product; you’re selling you – Social doesn’t exist to sell the car today; it exists to build trust, familiarity, and brand so the buyer walks in already on your side.

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What if the niche you were meant to dominate is the one you never planned to enter?

In this episode of Hacks and Hobbies, Junaid sits down with Ina Coveney, marketing strategist, social media trainer, and founder of Auto Social Consulting, to unpack how a single conference talk for podcasters pulled her into the automotive industry—and why car dealerships across the U.S. are now relying on her to go viral and sell more cars.

Ina reveals how she went from “I don’t belong here” in a room full of dealers, to becoming the go‑to strategist for dealership social media, using organic content, trend-based videos, and a community-first mindset. She shares the exact mindset shift that flipped everything, the TikTok trend that exploded for a client, and how podcasting and relationships—not follower counts—built her business. This is a masterclass in turning small audiences and random opportunities into life-changing momentum.

In this episode, you’ll learn:

• How a chance encounter at Podfest turned Ina into an automotive social media authority
• The mindset shift she used to turn “wrong room” anxiety into her biggest business breakthrough
• Why dealerships don’t need superstars or massive followings to sell cars on social media
• The viral “wiggle room” TikTok concept that put a local dealership in front of tens of thousands of people
• How Ina balances personal branding and dealership values so content goes viral without selling out your integrity

Timestamps

• 00:00 – How a podcaster walked into the wrong room and found her life’s niche
• 01:40 – From online marketing to automotive: the mastermind moment that changed everything
• 05:45 – The first dealership client: one question, one table, one “I can help”
• 10:10 – Conferences, community, and how podcasting quietly builds empires
• 15:05 – Going viral without superstars: the “wiggle room” video and 50,000 views
• 18:30 – Where dealerships draw the line: staying on-brand while chasing trends
• 22:10 – Dream cars, dream guests, and why content creation is now a way of life

Where to reach Our Guest

https://goatforreal216.com
instagram/tiktok: @autosocialgal

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