In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with floral artist and content creator Trey Brown, founder of Trey J Creates.

Trey shares how he approaches floral design as storytelling—creating pieces that draw people in, spark emotion, and invite a second look. From his standout Wicked-inspired installation to his signature use of texture and movement, his work is anything but traditional.

They also dive into his journey into floristry, the emotional impact of flowers, and what it means to show up authentically in the industry. Trey opens up about representation, embracing creativity without limits, and how social media became a space to spread positivity during challenging times.

It's a conversation about art, identity, and the power of flowers to connect us all.

Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-trey-brown

What does it mean to feel both content where you are and called to something more?

In this episode, host Val McNichols sits down with Jen Cavender of Nectar & Bloom for a thoughtful conversation about creativity, intuition, and building a life in floral design that feels aligned.

Jen's journey began on her family's produce farm, where she grew and sold flowers alongside her sister. Though she later pursued poetry and academia, she eventually realized that flowers could hold both artistic expression and career. Today, she's not only a floral designer but also the creator of Tarot of Flowers — a tarot-inspired floral deck and guidebook born from symbolism, storytelling, and a deep love of meaning-making.

Jen shares how synesthesia and the idea of "translation" shape her work — how she translates what she sees, senses, and feels into floral form. She also opens up about imposter syndrome, self-doubt, and the tension between wanting to do everything and learning to let some things go.

The episode closes with a live Tarot of Flowers reading — find out what card Val pulls and what the message reveals.

Subscribe wherever you get your podcasts and pull up a chair for every episode.

Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-jen-cavender

Ever feel like Instagram is working against you instead of for you? You're not alone.

In this episode, Yvonne Ashton, Ali Zimmerman, and Ana Romero from the Mayesh marketing team get brutally honest about Instagram's biggest frustrations—from the 90-second song limit and shadow-banning to the verification process that feels impossible, the collaboration caps that hurt our industry, and the scheduling limitations that disrupt workflow.

But we're not just complaining—we're sharing real solutions, workarounds, and strategies that help us navigate these challenges while still building community and reaching florists.

If you've ever wondered whether you're "doing Instagram wrong" or if the platform really is just this difficult—this episode is for you.

Topics covered:

• The link-in-caption paywall problem
• Why new accounts don't get features immediately
• Video quality compression issues
• The 5-person collaboration limit
• Scheduling Reels challenges for seasonal businesses
• Algorithm changes and shadow-banning anxiety
• Practical workarounds: Edits app, Repost feature, autoresponders
• What we'd fix about Instagram tomorrow

Join the conversation and remember: you're more than your engagement rate. Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/instagram-confessions-marketing-team-spills-the-tea

What does it mean to build a creative business on your own terms?

In this episode, host Val McNichols sits down with Glory Barbaris of Wildflower Hill Co. for an honest conversation about intuition, identity, and staying aligned with your values.

Glory's path to floral design wasn't traditional. From tech to nonprofit work to wedding styling, she taught herself the craft and let emotion guide her business. She shares how she's learned to work only with clients who truly fit, set boundaries with confidence, and trust that not all money is good money.

As a Nigerian immigrant and Black woman in the floral industry, Glory shares her perspective on Black Excellence and what it means to her personally, and how those ideas shape the way she shows up in her work and career.

Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-glory-barbaris

Pull up a chair and join us for the very first episode of The Florist's Table.

Host Yvonne Ashton welcomes three past Mayesh Design Stars to discuss Pantone's controversial 2026 Color of the Year, Cloud Dancer. When the announcement dropped, reactions ranged from disappointment to outright mockery (one designer called it "plain toast and deconstructed water"). But is white really that boring, or are we missing something important?

Amy Balsters of The Floral Coach breaks down the color theory most of us overlook about white — the difference between warm and cool whites and why it matters in floral design. Jodi Duncan AIFD, creative studio owner and the voice behind that toast comment, shares her initial reaction and whether she's softened her stance. And Abby Chick of Abby Chick Flowers, who correctly predicted both this year's and last year's colors, explains what made her see it coming.

We dig into the practical questions: Does Pantone really matter to working florists? How do you make white feel fresh and intentional? What flowers and textures showcase Cloud Dancer's warmth? And if these designers were choosing 2027's color, what would they select?

This is The Florist's Table, where the community can gather to talk all things flowers - real conversations for florists who want honest perspectives, practical insights, and maybe a little spice.

Featured Guests:

• Amy Balsters - The Floral Coach,
• Jodi Duncan AIFD - Creative studio owner
• Abby Chick - Abby Chick Flowers

Subscribe wherever you get your podcasts and pull up a chair for every episode. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/three-florists-debate-pantones-cloud-dancer

Join host Yvonne Ashton for a special Holland edition of Mornings with Mayesh! In this episode, we sit down with Natasha Barnhill, Charlotte Branch Manager, and Jenna Duncan, Raleigh Buyer, who recently returned from an unforgettable trip to the Netherlands.

Natasha and Jenna take us behind the scenes of their floral adventure, from gliding through canals on a boat to visit stunning lilac farms, to touring world-class rose breeders, hydrangea growers, and lisianthus farms. They share their experience witnessing the organized chaos of the Dutch flower auction, exploring the trade show floor filled with incredible African-grown blooms, and visiting EZ and Holex to see their day-to-day operations.

Whether you're a florist looking for inspiration, a grower curious about international trends, or simply a flower lover who wants to explore the flower capital of the world, this episode is packed with insights, beauty, and floral passion.

This is our final episode of 2025 — thank you for an amazing year of Mornings with Mayesh. Happy holidays, and we'll see you in 2026!

What does it take to build a floral business rooted in whimsy, authenticity, and community? In this episode of Mornings with Mayesh, we sit down with Camille Craig, owner of New Leaf Floral Design in Seattle, Washington, to find out.

Camille's journey into floral design started in her mother's garden, where she'd gather fistfuls of blooms and present them with pure childhood excitement. Twenty years later, that same joy still fuels her work—and you can see it in every textural, colorful, whimsical arrangement she creates.

From leaving a corporate desk job she hated to launching her own business in 2020, Camille shares how she discovered her design identity, built a thriving community of florists and clients, and learned to trust her creative instincts. She also talks about her experience with our Wicked Design Challenge, where she brought her signature style to the emerald greens and sparkling pinks of the Land of Oz.

Whether you're an established florist or still discovering your creative voice, this conversation is full of honest insights, practical advice, and a reminder that it's never too late to follow your passion.

In this episode, we discuss:

• How childhood wonder can help shape your design identity
• Why community is essential to business success
• Balancing client visions with your signature style
• Building trust through practice and portfolio work
• The importance of staying true to yourself as an artist

Show notes, photos, and video replay:

https://www.mayesh.com/blog

Join Yvonne Ashton and David Dahlson for an exciting episode of Mornings with Mayesh as they unveil two game-changing updates for the floral industry.

First, David introduces Mayesh's newest farm partner, Designer Cut Flowers from Guatemala, and their stunning collection of cymbidium orchids. These blooms fill the seasonal gap between New Zealand and Holland's availability, offering florists gorgeous fall colors including burgundies, golds, yellows, and two-tones—perfect for autumn weddings and events. With 8-11 blooms per stem and professional Dutch-style packaging, these orchids are a must-have for your designs.

Then, David shares his hands-on review of OASIS® Renewal™ Floral Foam—the plant-based innovation the floral community has been waiting for. Made entirely from renewable resources with a 56% lower carbon footprint than traditional petroleum-based foam, this sustainable alternative hydrates faster, holds stems securely, and works with all stem types. David discusses its performance, compostability, and why this is an important step toward more sustainable floral design.

Whether you're looking for beautiful new blooms or eco-conscious design solutions, this episode delivers practical insights and exciting new options for your floral business.

Featured in this episode:

• Designer Cut Flowers Guatemala cymbidium orchids
• OASIS® Renewal™ plant-based floral foam review
• Fall color palette and varieties
• Sustainable floral design tips
• Product availability at Mayesh locations and on mayesh.com

Show notes, photos, and video replay: https://www.mayesh.com/blog/cymbidium-farm-sustainable-floral-foam

Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom. Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel Florist®, who has revolutionized how florists think about sustainable income. From her beginnings in foster care to building a floral empire serving luxury hotels across three continents, Franceska's story proves that complete business reinvention is possible—no matter where you start. In this episode, you'll discover:

• How to break free from the wedding-only cycle that's keeping you stuck
• The key difference between being profitable and just being busy
• Franceska's proven strategies for creating recurring revenue streams
• Why hotels are the untapped goldmine most florists are missing
• How to scale your business beyond your own physical limitations
• The mindset shifts that prevent burnout and build long-term sustainability
• Real strategies from the Hotel Florist® Profit Method that have helped florists generate over $8 million in contracts

Whether you're a seasoned florist feeling burned out or just starting to think beyond weddings, this conversation will completely shift how you approach building a sustainable floral business. Franceska shares practical, proven methods that are working right now for florists around the globe—this isn't just theory, it's a blueprint for transformation. About Franceska McCaughan: Franceska McCaughan is an international floral strategist, hospitality consultant, and the visionary behind The Hotel Florist®. She has helped florists worldwide generate over $8 million in hotel floral contracts and consults with luxury brands on floral strategy. A multiple business founder, best-selling author, and survivor-turned-thought-leader, Franceska is passionate about helping creatives build profitable, purpose-driven businesses without burning out. Don't forget to subscribe, rate, and review Mornings with Mayesh wherever you listen to podcasts!

Show notes, photos, and video replay: https://www.mayesh.com/blog/hotel-contracts-building-recurring-revenue-florists

What are the top 6 flowers you absolutely need to know about right now? Join host Yvonne Ashton as she welcomes back resident flower guru David Dahlson for another exciting flower show and tell on Mornings with Mayesh! In this episode, we reveal the top 6 stunning flower varieties that every florist, designer, and flower enthusiast needs to know about.

David shares his expert insights on timing, availability, and care tips for each bloom, including two gorgeous carnation varieties, an exciting new jumbo craspedia, exclusive Degas roses, and two beautiful phlox options perfect for fall arrangements.

Featured in This Episode:

• Carnation Opium Thrill (coming in 3 weeks)
• Carnation Petra with peachy pink tones and impressive 3-4 inch blooms
• New Jumbo Craspedia variety with nearly 2-inch diameter heads
• Limited edition Degas Roses in stunning gold bronze (Mayesh US exclusive)
• Cherry Caramel and Crème Brûlée Phlox varieties with excellent fall supply

NOTE: this episode is best in video format.

Show notes, photos, and video replay: https://www.mayesh.com/blog/mwm-top-6-flowers-to-know

Missed last week's live stream? Catch the replay! Host Yvonne Ashton sits down with David Dahlson to explore the incredible wave of new varieties from Rosaprima and Floraprima – over 35 introductions in just six months! Discover stunning new roses like Superstition, Champagnier, and Popcorn, plus beautiful ranunculus varieties including Cloni Nuance and Cloni Nebbia. Get the insider perspective from a true floriculture expert, not just catalog descriptions. Essential listening for florists and flower lovers alike.

**For best experience, we recommend watching the video replay.**

Mornings with Mayesh | Originally aired live

Video replay & show notes: https://www.mayesh.com/blog/mwm-new-rosaprima-floraprima-roses-flowers-2025