Authentic Influence

Anfernee Chansamooth

Build your authentic brand and business online.

  • 31 minutes 4 seconds
    089: Is Writing a Book the Right Move for Your Business? with Natasa Denman

    Is Writing a Book the Right Move for Your Business?

    In this 30-minute chat with publishing expert Natasa Denman we explore how writing a book could elevate your business.

    What You’ll Learn:

    – Discover how a book boosts authority and credibility.
    – Learn to identify if your business is ready for a book.
    – Get actionable tips to leverage a book for client attraction.
    – Receive an exclusive invitation to Natasa’s upcoming 1-day live events in Sydney and Melbourne!


    Natasa Denman is a publishing mentor and founder of the Ultimate 48-Hour Author, which has helped over 900 solopreneurs become published authors worldwide.


    Want to go deeper? Join one of Natasa’s upcoming Ultimate 48 Hr Author half-day workshops.




    Want to receive actionable marketing, online business, and personal development tips delivered every weekend? Subscribe: https://join.theauthenticmarketer.com/


    14 November 2024, 8:02 pm
  • 1 hour 6 minutes
    088: Newbie's Guide to Newsletters: Live Coaching with Ngoc Le

    In this episode, we dive into the world of newsletters. Entrepreneur Ngoc Le seeks guidance on starting her newsletter journey, exploring platforms beyond LinkedIn.

    Tune in as we provide actionable insights and strategies to kickstart your newsletter adventure.

    Subscribe to my Authentic Marketer newsletter for weekly marketing, online business, and wealth-building88 tips - https://join.theauthenticmarketer.com/


    #newsletters #contentstrategy #podcast #livecoaching

    11 April 2024, 12:40 am
  • 6 minutes 20 seconds
    087: How to Generate B2B Leads on Linkedin

    Are you struggling to generate B2B leads on LinkedIn? In this episode, I reveal the game-changing "5 C's" framework for effectively generating leads on LinkedIn.

    16 July 2023, 8:57 am
  • 14 minutes 8 seconds
    086: Lessons from becoming a Virtual Assistant ft. Janine Cabato

    You've probably heard of virtual assistants, but what's it actually like to work as one?   

    Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato.  

    Janine shares her journey of leaving her job in hospitality and becoming a successful virtual assistant. 

    Topics discussed:

    • Introducing Janine Cabato
    • What Janine was doing in her past career/life
    • What led her to transition to her current career/life
    • What did she find most challenging about the transition
    • What Janine loves most about her current work
    • What other benefits have she gained since changing careers/lifestyle
    • What's been her top 3 lessons so far since the transition
    • What advice she might offer to someone thinking about doing the type of work she does
    • What's one thing she wish she'd known before her transition
    • What's one thing that she does for mental health and wellbeing
    • Janine's top 3 highlights working with SCM
    • Final thoughts or words of inspiration

    Resources:  

    • The Growth Hub
    • Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now.
    • Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today.

    Connect with me:

    - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

    - Subscribe to my newsletter: https://anferneec.com/newsletter

    - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

    - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

    #authenticinfluence #b2b #podcast

    7 July 2022, 3:00 am
  • 51 minutes 31 seconds
    085: How to create some fast-cash wins with your business with Jennie Wright & Alyson Lex

    Do you want to learn how to create some fast-cash wins with your business?

    In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss:

    00:00 Introducing Jennie Wright & Alyson Lex

    04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales

    08:01 What’s holding business owners back from generating real results in their business?

    22:00 ​Do you need a super huge, complicated funnel in order to be successful?

    28:00 ​The difference between a launch and a sales funnel

    34:00 Why some business owners struggle to generate leads from their email list

    ​37:00 How to nurture your list the RIGHT way to lead them to a sale

    43:00 Lessons from publishing over 150 podcast episodes

    44:40 What Jennie & Alyson do for mental health

    About Jennie Wright and Alyson Lex:

    Jennie & Alyson are two industry experts and best friends who have joined forces to be the change they want to see in the marketing world.

    Resources:

    Connect with me:

    - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

    - Subscribe to my newsletter: https://anferneec.com/newsletter

    - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

    - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

    #authenticinfluence #b2b #podcast

    30 June 2022, 5:37 am
  • 34 minutes 10 seconds
    084 - Content strategy for a healthcare consulting business ft. Elle Kersey (Live Coaching)

    In this episode, we share a recording of a live Q&A session from our May B2B Podcast Party where Elle Kersey, founder of luxemaverick.com, asks "how do I create a content strategy for my healthcare consulting business?".   

    Resources: 

    Connect with me:

    23 June 2022, 3:30 am
  • 31 minutes 47 seconds
    083 - What's the value of blogging & why invest in outsourcing content creation?

    What's the value of blogging and why would a business want to invest in having content created for their blog? 

    This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to you even if you run your own business.    

    Resources: 

    Connect with me:

    16 June 2022, 5:26 am
  • 1 hour 2 minutes
    082 - 3 Ways to Get More Leads as a Property Buyers Agent (Live Coaching Call)

    You're a property buyers agent, and you want more leads. But where do you start?     

    It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results.     

    In this podcast, we'll share three tips for generating more leads as a property buyers agent. We'll talk about how to use Facebook, LinkedIn, and podcasts effectively to reach potential clients.    

    This is a recording of a live coaching call with Sanders Muleya, Managing Director and Founder of MSISA Property and Consulting Agents. Sanders helps Australian medical professionals like nurses to build wealth through property.

    What we discussed:

    [00:00] Introducing Sanders Muleya

    [05:30] How a book launch has helped Sanders to achieve a special goal

    [09:17] Current marketing challenges and goals

    [12:30] How to find & connect with leads on Linkedin

    [24:43] Using an email welcome series to turn leads to clients

    [25:10] Tips for repurposing existing content for your welcome series

    [29:18] How to find guest podcast opportunities

    [41:16] How to leverage a book to generate leads

    Resources:

    Connect with me:

    9 June 2022, 7:55 am
  • 13 minutes 51 seconds
    081 - Failure is the key to success

    Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings.   

    Resources:

    Connect with me:

    - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

    - Subscribe to my newsletter: https://anferneec.com/newsletter

    - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

    - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message


    #authenticinfluence #b2b #podcast

    2 June 2022, 5:56 am
  • 1 hour 5 minutes
    080: Crafting a compelling landing page for your offer (B2B Podcast Party)

    Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? 

    In this episode, we'll show you how. 

    This episode was recorded live as part of our monthly B2B Podcast Party. 

    Topics discussed: 

    [00:00] B2B Podcast Party welcome 

    [05:54] 5 Essential Elements of a High-Converting Landing Page 

    [21:45] High-converting landing page design 

    [24:18] When to use multiple CTAs on landing pages 

    [26:00] How healthcare companies can share social proof 

    [40:30] B2B Speed networking: 60-second pitches 

    [52:14] How to identify referral partners for your business 

    Resources: 

    – Get a free 10,000 word trial of Jasper AI software and write your marketing copy faster 

    – 5 reasons why using a content strategy will make your marketing more effective

    – The 5 Essential Elements of a Winning Landing Page

    – Join our next podcast party

    – Apply for a free 30-min content coaching session on the podcast 

    Guests:

    Connect with me:

    - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

    - Subscribe to my newsletter: https://anferneec.com/newsletter

    - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

    - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

    #authenticinfluence #b2b #podcast

    28 May 2022, 5:39 am
  • 1 hour 1 minute
    079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing

    Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business?

    Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss:
    – How to increase the number of email subscribers from existing traffic
    – The 80/20 of online course funnels – what gives the best results quickest
    – How did John get into building funnels for online course businesses?

    Topics discussed:

    00:00  Meet John Ainsworth
    08:10  Where course creators fail with marketing
    11:45   3 areas where course creators are losing money
    12:17  2 ways to Increase revenue per sale
    18:13  The power of upsells & the ideal discount range
    22:54  How to make more sales through your email list
    24:33  How do you create a good email promotion?
    25:12  6-part email sequence to increase sales
    31:54  3 easy ways to increase email subscribers from existing traffic
    41:39  What’s the best tech stack for selling online courses?
    45:00  How Data Driven Marketing uses case studies to sell
    51:16  John Ainsworth’s recommended resources for marketers
    53:30  John Ainsworth’s mental health practice

    About John Ainsworth:

    John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average.

    With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation.

    Data Driven Marketing has proven this process by helping dozens of online course creators 2x – 5x their revenue, and directly drives several million a year in revenue.

    He’s a guest lecturer at Greenwich Business school and has been featured on Forbes.

    Resources:

    Connect with me:

    - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/

    - Subscribe to my newsletter: https://anferneec.com/newsletter

    - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide

    - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message

    #authenticinfluence #b2b #podcast

    13 May 2022, 6:27 am
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