Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

  • 54 minutes 8 seconds
    Ep 365 - Crafting Your Career Value in a Competitive Games Market with Jean Leggett
    With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever. In this episode, we're going to discuss how to communicate your worth effectively in such a competitive environment. From strategies that craft compelling narratives that stand out to navigating career transitions, we'll get to the bottom of how you can stand out and better navigate the uncertainties that lie ahead. Episode Shownotes Link:
    10 September 2024, 4:00 am
  • 41 minutes 53 seconds
    Ep 364 - Transforming Game Development Using AI Analytics with Mo Hallaba
    AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively. In this episode, we explore how AI solutions are reshaping the gaming industry by looking into practical applications and future trends in AI-driven game development. Episode Shownotes Link:
    3 September 2024, 4:00 am
  • 46 minutes 26 seconds
    Ep 363 - Breaking Down Barriers in Game Discovery with Ichiro Lambe
    Many great games go unnoticed due to a lot of different factors, but one of the main areas studios and developers struggle with is nailing down discoverbility. So today, we're going to tackle this problem by understanding issues with the current game discovery system and discuss practical solutions to fix it, so you can break down barriers in game discovery and stand out!   Episode Shownotes Link:
    27 August 2024, 4:00 am
  • 52 minutes 44 seconds
    Ep 362 - Communicating Your Game's Vision to Partners with Rob Bartholomew
    Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond. In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present your vision to potential publishers. Join us as we uncover practical tips and personal experiences shared by our guest to ensure your game vision is understood and supported by all stakeholders.   Episode Shownotes Link: 
    20 August 2024, 4:00 am
  • 50 minutes 29 seconds
    Ep 361 - Crafting Memorable Game Animation with Daniel Floyd
    Crafting game animation requires more than technical skill, as it's about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it's a challenge to address...but doesn't always have to be. Today, we're going to dive deep into the craft of game animation, discussing everything from strategies and concepts to the importance of keeping an open mindset, so you can approach game animation with an understanding that will help you level up the experiences you provide for your players. Episode Shownotes Link:
    13 August 2024, 4:00 am
  • 58 minutes 7 seconds
    Ep 360 - Effective Media Strategies that Stand Out with George Osborn
    Navigating the world of media relations can be challenging for indie game developers, often struggling to capture the attention of journalists and influencers especially in the current crowded landscape. However, all it can take to tackle these challenges is a simple approach.  Today, we're going to discover actionable strategies for establishing strong media relationships, crafting compelling pitches, and leverage underutilized channels that are effective and help you stand out among the crowd. Episode Shownotes Link:
    6 August 2024, 4:00 am
  • 1 hour 6 minutes
    Ep 359 - Killing the Game Biz Dev Scene with Harry Phokou
    Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, or limited expertise, getting what you need is still obtainable, and simpler than you may think. Today, we're going to reveal key strategies for tackling your biz dev needs, and how to leverage one platform in particular to help generate leads with partners, grow your business and even expand your studio's reach in this competitive industry.   Episode Shownotes Link:
    30 July 2024, 4:00 am
  • 1 hour 3 minutes
    Ep 358 - Creating Immersive Adventures While Keeping Things Simple with Dave Gilbert
    In an industry dominated by action, and complex graphics, creating immersive experiences with simple mechanics can be a daunting endeavor. However, sometimes there's more potential than meets the eye, especially when looking to stand out. Today, we're going to investigate how simple, niche genres can also provide depth, creating a level of immersion that can rival other genres through thoughtful game design, engaging storytelling, and strong community collaboration. Episode Shownotes Link:
    23 July 2024, 4:00 am
  • 55 minutes 25 seconds
    Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama
    Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche and resonate with your audience. Episode Shownotes Link:  
    16 July 2024, 4:00 am
  • 49 minutes 29 seconds
    Ep 356 - Maximizing Brand Impact Through Content Creation with Sophia Miller
    Standing out in a crowded market or busy industry is always a challenge, especially as an indie studio. But what if there was to stand out and create impact while shaping your studio's identity? Well, it's all possible as today we'll explore the power of content creation and how that can not only create awareness and engagement but help showcase your studio's brand too. By discussing effective and innovative approaches, we'll share ways that your studio can stand out, in compelling and meaningful ways that create impact. Episode Shownotes Link:
    9 July 2024, 4:00 am
  • 1 hour 4 minutes
    Ep 355 - How Micro Indie Teams Can Create Macro Results with Willem Delventhal
    Any indie studio starting out has to overcome a variety of daunting tasks, but when your working with a micro team, the process can be overwhelming. But, it doesn't have to be.  So today, we're going to discover the key to turning small-scale efforts into big-time results, as we delve into  navigating the development process, crafting effective marketing strategies, and ways to build communities which can all lead to supporting any studio's long term goals.  Episode Shownotes Link:
    2 July 2024, 4:00 am
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