Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.
In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you.
Tune in here or read the highlights below:
https://www.is.com/community/podcasts/levelup/the-new-tcf-cmps-what-you-need-to-know/
In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual economies.
Tune in or read the highlights here:
https://www.is.com/community/podcasts/levelup/roblox-properly-understood-lessons-for-virtual-economies/
Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/the-unity-gaming-report-diving-in-with-the-team-behind-it/
In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more.
Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human-puzzle-genre/
In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening.
Tune in or keep reading for the highlights: https://www.is.com/community/podcasts/levelup/narrative-in-mobile-games-why-the-story-matters/
In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice.
Tune in or keep reading for the highlights: https://www.is.com/community/podcasts/levelup/ux-in-games-user-centered-vs-human-centered-design/
In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more.
Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations-where-game-design-and-monetization-meet/
In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more.
Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/mastering-the-world-of-ips/
In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at mobile games studios, the secret to navigating M&As (from both sides), how to create long-term plans while working in a fast-changing industry, and a whole lot more.
Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/danny-moy-gaming-business-strategy/
In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game.
Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-creatives/
In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes.
Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/matej-lancaric-experimentation-in-ua-teams/
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