MICHELLE SHANG reveals the 30 years journey of MOIE. From a small boutique in 1995 to a one–stop luxury destination representing the world’s leading interior brands in Indonesia.

She shares how she “fell into” the family business, why she shifted MOIE from manufacturing to brand curation, and how the company has survived every major crisis from 1998 to COVID by staying obsessively close to clients. Michelle Shang is Design Director and co–founder of MOIE, which now operates nine flagship and mono–brand showrooms across Jakarta, representing brands like Minotti, Poliform, and other top Italian names in furniture, kitchens, and wardrobes.

She explains:

◼️ How an early love of art led her from graphic design and fashion into interior design

◼️ Why MOIE stopped manufacturing and focused on curating authentic, original global brands

◼️ The mindset that helped MOIE survive 1998, the 2008 financial crisis, and COVID

◼️ How “actions over words” and radical after–sales service build lifelong client trust

◼️ Why post–COVID homeowners care less about status and more about quality, comfort, and intimacy

◼️ How saying “no” at the right time led to the Poliform partnership and a landmark flagship store

In this conversation, Michelle opens up about divine timing in business, pressing the reset button on brands that no longer fit, and why Indonesian designers shouldn’t just follow Pinterest trends but create their own language by combining local culture with international standards.

Whether you’re an architect, interior designer, brand builder, or homeowner planning your dream space, this episode offers a masterclass on building a resilient, design–driven business that puts relationships and integrity above everything else.

Follow MOIE for more information:

Instagram: @moieliving

Instagram: @moiehaus.id

Instagram: @poliformjakarta

Instagram: @minottijakarta

Website: https://moie.com/

PAUL TAN & DEVY ANGGREANY reveal how decades of architectural practice taught them that great design isn't about perfection—it's about creating spaces that respond to human needs, from Central Park Jakarta to intimate hotel experiences, and why the five senses matter more than technology ever will.Paul Tan is the founder of ArkDesign Architects and a graduate of Royal Melbourne Institute of Technology (1985), whose work has shaped Jakarta's skyline including Central Park, Rasuna Towers, and Gandaria City. Devy Anggreany is the principal architect at Indesign Domus, specializing in hospitality design from hotels to retail spaces, bringing international standards to Indonesian projects.They explain:◼️ How childhood curiosity—from climbing rooftops to sneaking into people's bathrooms—shaped their spatial understanding◼️ Why Paul's unconventional education (failing high school twice, getting expelled from boarding school) led to architectural innovation◼️ The critical difference between designing for Singapore vs Jakarta: why drop-off zones and motorcycle parking matter more than aesthetics◼️ What diving 10,000 meters underwater teaches about three-dimensional thinking in architecture◼️ How Indonesia's ojek online revolution forced them to redesign lobbies and create new spatial solutionsIn this conversation, Paul and Devy share stories spanning 40+ years of practice—from Paul's rejection from art school to Devy's Cornell hospitality certification. We discuss why architects can never retire, how to design "hospitable buildings" beyond hotels, and their honest take on preserving Indonesian warmth in an increasingly digital world.Whether you're a designer, developer, or simply curious about the spaces you inhabit daily, this episode offers rare insights from two architects who've learned that great design responds to life's challenges, not theoretical perfection.Follow Paul & Devy:Instagram (ArkDesign) - @arkdesign.architectsInstagram (Indesign Domus) - @indesigndomusWebsite - https://arkdesign-architects.com/ | https://indesigndomus.com/

MARCELLO DECARAN reveals how he built multiple businesses across architecture, hospitality, F&B and grooming while cutting the former president's hair at the presidential palace—and why the small details in design matter more than the grand vision.Marcello Decaran is an entrepreneur, architect, and partner at Kiat Architects, as well as the owner of Barberia. With ventures spanning architecture, the Atmapura, Smarapura, ksayanapura, Dharuma in Bali, and 1925 Grooming Co.Marcello operates at the intersection of design, hospitality, and entrepreneurship. He personally manages all social media across his businesses and has become one of Indonesia's most successful young entrepreneurs.He explains:◼️ How growing up in Perth shaped his unconventional path into architecture◼️ Why choosing the right materials and hardware is a design decision, not just a technical one◼️ The lesson his mentor Jasin Tedjasukmana taught him: never leave your clients disappointed◼️ What it's really like cutting President Jokowi's hair at Istana Negara (and as Jakarta's governor)◼️ How he balances beauty with practicality across architecture, hospitality, and grooming businessesIn this conversation, Marcello shares stories you genuinely can't make up—from the presidential palace to building villas in Bali. We discuss Indonesia's evolving design scene, why he handles his own social media across multiple ventures, and his honest take on pushing creative limits while staying grounded in what actually works.Whether you're a designer, entrepreneur, or simply curious about what shapes the spaces around us, this episode offers real insights from someone who's built credibility and success across multiple industries.Follow Marcello:Instagram - @decaranInstagram (Barberia) - @barberia_idInstagram (Kiat Architects) - @kiatarchitectsInstagram (1925 Grooming) - @1925_groomingcoInstagram (Atmapura) - @atmapura.umalasInstagram (Smarapura) - @smarapura.umalasInstagram (Ksayanapura) - @ksayanapuraInstagram (Dharuma) - @thedharuma

A house-building intelligence podcast. Helping architects, designers, and homeowners build homes that don't fail.

Andy Financio of Seggio Home spent 18 years mastering what most builders overlook: how to structure your life around projects, manage time under relentless pressure, and stay relevant decades into your career. His first project in 2007 lost money but became his greatest teacher—reshaping how he solves real problems over chasing aesthetics, how he evolved from residential into commercial work, and how he now designs spaces where communities gather.

From growing up in Pluit to building a 200-person padel community (IG: @ikatan.padel.arsitek_interior) that connects Indonesia's design world, Andy reveals the mechanics of longevity in construction: presence over planning, choosing your battles wisely, and why showing up every day builds more than technical skill alone. Field truths from two decades of building.

Connect with Seggio Home

Instagram: @seggio_home

Website: https://www.seggiohome.com/

Watch on Habitus Concept YouTube channel: https://www.youtube.com/@habitusconcept2427

Listen at Spotify: https://open.spotify.com/show/1xzcjf3hgFUZ1c60djhtGl

Listen at Apple Podcast: https://podcasts.apple.com/us/podcast/habitus-podcast/id1343264097

Rezki Dikaputera from @araharsitektur to discuss his journey from nearly becoming a doctor to founding his own architecture studio. The conversation reveals how a chance visit to an architecture exhibition changed his career trajectory, leading him first to Omah Library as a volunteer librarian, then to Budi Lim Architects where he learned the essential of details like door handles and switches.

Rezki shares insights on building architectural discourse through his pandemic initiative Rembukars, the meaning behind Arah Arsitektur (finding unique directions for each project), and why conversation is central to architectural practice. His perspective on maintaining curiosity as fuel for creativity and viewing AI as a collaborator rather than threat offers fresh insights for both practitioners and students.

What resonates throughout is his belief in finding "sparring partners" - people who challenge your thinking and push you to grow. From his international work at Changi Airport to local residential projects, Rezki emphasizes how architecture is a marathon, not a sprint.

Listen to the full episode now on Habitus Podcast.

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Episode kali ini mengeksplorasi perjalanan yang menarik menuju dunia arsitektur. Habitus Podcast berbincang dengan Rezki Dikaputera dari @araharsitekur membahas perjalanannya dari hampir menjadi dokter hingga mendirikan studio arsitekturnya sendiri. Percakapan ini mengungkap bagaimana kunjungan ke pameran arsitektur mengubah arah karirnya, membawanya pertama ke OMAH Library sebagai volunteer, kemudian ke Budi Lim Architects dimana ia belajar pentingnya detail seperti handle pintu dan saklar lampu.

Rezki berbagi wawasan tentang menginisasi diskursus arsitektur saat pandemi: Rembukars, makna di balik Arah Arsitektur (menemukan arah unik untuk setiap proyek), dan mengapa diskusi menjadi sentral dalam praktik arsitektur. Perspektifnya tentang menjaga curiosity sebagai bahan bakar kreativitas dan memandang AI sebagai kolaborator bukan ancaman memberikan wawasan segar bagi praktisi maupun mahasiswa.

Yang beresonansi sepanjang episode adalah kepercayaannya dalam menemukan "sparring partner" - orang-orang yang menantang pemikiran dan mendorong pertumbuhan. Dari karya internasionalnya di Changi Airport hingga proyek residensial lokal, Rezki menekankan bahwa arsitektur adalah maraton, bukan sprint.

Dengarkan episode lengkapnya sekarang di Habitus Podcast.

This conversation takes a practical turn.

Habitus Podcast now sits down with @gadloe from @skayu.international and @panelku.co.id to talk about wood plastic composite — basically wood that looks real but doesn't demand constant maintenance. Gad walks through how they started during COVID with a straightforward idea: give people the wood aesthetic without the headache.

The discussion covers pricing, installation quirks, and why WPC makes sense for both outdoor facades and interior spaces. What stood out was Gad's advice to students: work for someone else first, learn without risking your own money.

Listen to the full episode now.

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Podcast Habitus kali ini menghadirkan diskusi mendalam dan praktis mengenai teknologi Wood Plastic Composite (WPC).

Dalam episode ini, Habitus Podcast berdialog dengan Gad Lombie dari Skayu International dan Panelku.co.id untuk membahas inovasi material yang menawarkan penampilan kayu asli namun tanpa kerumitan perawatan konvensional.

Pembahasan mencakup perjalanan perusahaan yang dimulai pada masa pandemi COVID-19 dengan konsep sederhana: memberikan solusi estetika kayu kepada konsumen tanpa beban perawatan jangka panjang. Diskusi meliputi aspek penetapan harga, spesifikasi teknis instalasi, serta keunggulan aplikasi WPC untuk fasad eksterior maupun ruang interior.Sebagai tambahan, Gad memberikan wawasan berharga bagi mahasiswa dengan merekomendasikan pengalaman bekerja di perusahaan established terlebih dahulu untuk memperoleh pembelajaran tanpa risiko investasi modal pribadi.

Episode lengkap dapat diakses sekarang.

Welcome to Episode #102 of Habitus Podcast

In collaboration with @setitikxsilang at @arch.id.indonesia — Indonesia's biggest architecture exhibition and conference gave us the perfect backdrop for this groundbreaking roundtable.

We gathered second-generation leaders from Indonesia's building material industry to talk about something rarely discussed openly: inheriting a family business. From implementing "Catur Sila" values to being "thrown into the jungle" to learn the ropes, @byoliving @estica.international @woodlamindonesia @malka.metal @lapalma.landscape @sandei_official @hadipranadesign @araharsitektur @studio_hendro_hadinata shared their real struggles.

The conversation went deep — from balancing tradition with innovation, to scaling through systems instead of just sales, to their bold vision of creating a unified prefab collaboration that could change the entire industry. What started as individual stories became a collective movement toward building better systems and stronger ecosystems.

ARCH:ID made this rare gathering possible, bringing together voices that are quietly reshaping Indonesia's design landscape.

Moderator: @calvinjsetiawan
Speakers: @limmasulin @parama_ps @zakymakarim @justingeraldo @jeshuasadeli @jenfilia @studio_hendro_hadinata @rezkidk @afwinakamal 

#HabitusPodcast #LegacyMovement #ARCHID #BuildingMaterials #SecondGeneration

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Selamat datang di Episode #102 Habitus Podcast 🎙️

Kolaborasi dengan @salingxsilang di ARCH:ID — pameran dan konferensi arsitektur terbesar Indonesia memberikan latar sempurna untuk diskusi meja bundar terobosan ini.

Kami mengumpulkan para pemimpin generasi kedua dari industri material bangunan Indonesia untuk membicarakan hal yang jarang dibahas terbuka: mewarisi bisnis keluarga. Dari penerapan nilai "Catur Sila" hingga "dilempar ke hutan" untuk belajar bisnis, @byoliving @estica.international @woodlamindonesia @malka.metal @lapalma.landscape @sandei_official @hadipranadesign @araharsitektur @studio_hendro_hadinata berbagi perjuangan nyata mereka.

Percakapannya mendalam — dari menyeimbangkan tradisi dengan inovasi, hingga scaling melalui sistem bukan hanya penjualan, hingga visi berani mereka menciptakan kolaborasi prefab terpadu yang bisa mengubah seluruh industri. Yang awalnya cerita individual menjadi gerakan kolektif membangun sistem yang lebih baik dan ekosistem yang lebih kuat.

ARCH:ID memungkinkan pertemuan langka ini terjadi, mempertemukan suara-suara yang diam-diam membentuk ulang lanskap desain Indonesia.

Moderator: @calvinjsetiawan
Speakers: @limmasulin @parama_ps @zakymakarim @justingeraldo @jeshuasadeli @jenfilia @studio_hendro_hadinata @rezkidk @afwinakamal 

Join us for a thoughtful conversation reuniting with Hello Embryo, who first appeared on our podcast in 2019 (Episode 25).

In this episode, we sit down with Melvin Tan and Linda Yuliana, Co-Founders of Hello Embryo, alongside Ibu Wiji Kusumaningrum, Director and Operational Director of KATTA Indonesia.

Our discussion centers on sustainable furniture design and how interior preferences have evolved since the pandemic. We discover that today's homeowners increasingly prioritize eco-friendly materials, quality craftsmanship, and timeless designs. Our guests share their experiences navigating the challenges of sourcing sustainable materials and highlight inspiring examples like CondeHouse, Rolf Benz and Rubelli Casa.

Hello Embryo also offers unique insights on how to thoughtfully incorporate sustainable furniture pieces into your living spaces.

https://www.instagram.com/helloembryo/

https://katta.co.id/

In our milestone 100th episode, we reconnect with Anggraito Suhartono and Anggiputri Halimun from A+A Architecture Interior, the dynamic duo who first joined us in Episode 13 back in 2018.

We catch up on the remarkable growth of A+A over the years, diving into their standout projects at PIK2, including Land's End, Orange Groves, and Batavia PIK, amongst their other residential & commercial projects. Join us as we explore how their youthful energy, creativity, and commitment to hands-on, client-centered design have driven their success, yet still find time to balance their life in doing hobbies they love.

Whether you’re a long-time listener or new to the podcast, this episode is a testament to the power of passion and collaboration in the world of architecture and interior design.

Connect with Anggraito & Anggiputri:

Email: [email protected]

Email: [email protected]

Explore the dynamic world of architecture and design with our guest, Loundy Lompoliuw, an accomplished architect and Project Manager of Kantor GG. In this episode, we delve into her role with Gameplan, an architecture collective connecting vendors and homeowners. Discover Loundy's strategies and experiences in helping individuals achieve their dream homes. Additionally, Gameplan will hold their event “Beyong Living” on October 2024. Join us for an inspiring conversation that goes beyond blueprints, offering a glimpse into the collaborative efforts that turn architectural dreams into reality. Whether you're an enthusiast or homeowner, this episode promises to leave you informed and inspired.

Dive into the fascinating world of EVVA, an Austrian pioneer in secure access control systems since 1919, in our latest podcast episode.

We sat down with Raphael Rey Bacolod and Sahil Joses from EVVA Austria to discuss the evolution and innovation behind their high-security products.

From robust mechanical cylinders to sophisticated electronic solutions like AirKey, EVVA blends tradition with modernity, setting new standards in security technology.

We also explore their collaboration with Habitus, introducing the revolutionary concept of a single master key for all types of doors, including timber and aluminium. This episode offers invaluable insights for enthusiasts and professionals alike in the realms of architectural locks, cylinders, and overall security solutions.

For further details, explore Habitus Concept located at Jln Cideng Timur 73.