Psychology has played a role in the development of communications, marketing and advertising since these fields have been around. We have heard about tactics like subliminal advertising, aspirational messaging, and other ways of creating messages to influence others. Understanding why these techniques exist and whether or not they are helpful or harmful are important to marketers is critical to understand how we improve our approach to communications.

In this episode Cathy Faye, the Margaret Clark Morgan Executive Director of the Drs. Nicholas and Dorothy Cummings Center for the History of Psychology at The University of Akron, gives her perspective on the role that psychology has played on marketing and communications.

Brought to you by www.kleidon.com.

The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have the ability to see through marketing campaigns very easily.

Korpo Parks—a University of South Florida student, micro-influencer and intern at Kleidon—highlights this episode on her tactics for successful public relations and social media campaigns, as well as her advice for working with influencers.

Brought to you by www.kleidon.com.

Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge.

University of Akron design professor and founder of Creative Campfires, David Flynn brings his insight to creativity to Three for Three, how to capture your best thoughts, and maximizing creativity when working in groups.

Brought to you by www.kleidon.com.

When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in your messaging.

Ren Camacho, CEO of the Akron-Canton Airport shares the way he approaches new ideas and keeps his organization innovative.

Brought to you by www.kleidon.com.

The beginning of the year is a chance to examine your marketing strategy and reevaluate if your tools, tactics, messaging and approach are heading in the right direction. Show host Kurt Kleidon provides his predictions on where marketing is going this year and how you can set yourself up for success. Brought to you by www.kleidon.com.

Episode 40: Defeating Behavioral Health & SUD Stigma through Smart Communication Tactics with Jessica Yeager of OhioGuidstone

Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she is optimizing marketing communications to move the needle. Brought to you by www.kleidon.com.

Credit unions across the country are in a battle to maintain members and find their footing among the next generations. Our host Kurt Kleidon speaks with Brent Fisher of Pathways Financial Credit Union in Ohio to discuss the ways he is guiding the organization with groundbreaking and attention grabbing messaging on digital and social media platforms. Brought to you by www.kleidon.com.

In the third and final episode on AI for marketing, we discuss how AI will impact search engine optimization, the element of personalization for marketing materials and the critical aspect of humans when generating content with AI. Brought to you by www.kleidon.com.

In part two of this series on how AI is impacting the marketing landscape, we talk about the risk of not familiarizing yourself with AI, how to make the choice about engaging with AI, and what can and can't be copyrighted from generative content. Brought to you by www.kleidon.com.

Our host, Kurt Kleidon, attended the 2024 MAICON in Cleveland, Ohio, and is sharing some of the top takeaways from the conference. In this first part of a three-part series, he shares how AI is impacting marketing and the creation of content. He also gives listeners three AI tools they should be looking into. Brought to you by www.kleidon.com.