When building your client base, there are five mistakes that BAM contributor Sarah Lentz warns agents to avoid. One of the biggest is focusing on increasing brand awareness over cultivating relationships in your sphere. We’re discussing this and the other blunders that agents frequently commit when trying to build their client base. Plus, you’ll get our strategy of the week and answers to listeners’ questions.

Connect | Resources

·      5 Mistakes Agents Must Avoid When Growing Their Client Base (BAM blog)

·      Acree Brothers Realty Team in Lynchburg, Virginia, is hiring top agents! Contact Stephen Acree at 434-607-2976

Have a question you’d like us to answer? Send us an email at podcast@remindermedia or shoot us a DM on Instagram @staypaidpodcast.

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

5 Mistakes That Will Kill Your Client Base

It’s the first episode of our new Stay Paid format! Join us for lively conversation, the sales tip of the week, and answers to our listeners’ questions. Tune in to hear the leader of the top sales team in Lynchburg, Virginia, Stephen Acree and his director of sales Cody Smith discuss the implications of the NAR lawsuit and settlement, along with an account of what Gary Keller has to say about it. Plus, you’ll get this week’s expert sales tip and answers to listeners’ questions. 💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners. Connect | Resources Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads Follow Stay Paid:  https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

When you’re confronted with a difficult business decision, it’s not uncommon to later wonder whether you made the right choice. Wouldn’t it be great if you had a decision-making shortcut—one that minimized the worry and uncertainty—that you could rely on to reveal the best course of action? In this Silver Dollar episode, we talk about a recent business decision we made and what led us to our final answer. We believe our process is one that will help you the next time you’re faced with a tough call.

💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing and get exclusive discounts reserved just for Stay Paid listeners.

Connect | Resources

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Assessing the situation

2:52     Be led by your goals

5:42     Benefit to our audience

6:46     New podcast format

8:03     Rethinking content creation

10:03   Luke’s motivation for change

11:18   Act. Track. Pivot.

14:40     Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast

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Ryan Forman is a mortgage broker working in more than 12 states and one of the key people behind ActuallyAgents, an online community of over 9,000 real estate agents. In these roles, he has the opportunity to engage large numbers of agents, so he's got the inside track on what's working for agents right now. During his interview, he shares three such marketing tactics you, too, can use to grow your business. Join us for today’s episode to hear about the undeniable foundation that continues to define every successful approach to real estate marketing regardless of whether it’s email blasts, paid ads, door knocking, or something else; the YouTube strategy that produced 16 deals in one year and 28K views in 28 days; and the best plan for sending cold emails we’ve ever heard.

💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners.

Connect | Resources

·      Website: actuallyagents.com

·      ActuallyAgents Blog: Discord for Realtors: Cultivating Real Estate Success Beyond the Norm (And get their newsletter!)

·      Instagram: @ryanjforman

·      FREE printable: Real Estate Referral Partner Worksheet

·      FREE lead magnet: A Road Map to Selling a Home

You can get more free resources, including e-books, additional printables and more lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:11     Ryan’s business bio

1:49     Ryan’s backstory

6:41     What’s working in marketing

8:27     What’s working on YouTube

13:01   Tip to getting started

14:57   Email marketing strategy | Referral partners

19:31   Email automation software

22:08   Advice post-NAR settlement

27:14   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

3 Marketing Strategies That Are Working for Agents Today

We all know that market shifts are inevitable and a natural part of the economy; no business, regardless of industry or size, is completely immune to downturns. As a result, every business owner needs a plan that will not only get them through a rough patch but also help them secure a dominant market position when things begin to look brighter. Today’s episode aims to help you with that plan. Join us to find out a very specific action you can take to fortify your resolve, sharpen your skills, and encourage you to think in new ways; how to determine where to put your time, money, and energy so that you can produce the greatest ROI; and the huge mistake to which every business is vulnerable and what you can do to avoid it.

💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners.

Connect | Resources

FREE lead magnet for real estate agents

·      The 5 Biggest Mistakes to Avoid When Selling Your Home

·      A Guide to Buying Your First Home

You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

2:10     Shifts cause confusion

2:59     Go on the offensive

4:01     #1 Embrace the change

7:35     #2 Sharpen your skills

9:57     #3 Consult the data

11:33   #4 Focus on client experience

14:11   #5 Niche down

16:56   Action Item

Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast

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 NAR Settlement: What Warren Buffet Would Advise Agents

Tamany Hall, owner of the Simple Touches, helps real estate agents manage their social media to generate top-of-funnel leads. This week on Stay Paid, she shares a series of Golden Nuggets about how agents can optimize Instagram for generating local leads. Join us to find out the nonnegotiable first step to attracting leads with social media, a smart tip for discovering the type of content you’re best positioned to provide, and how you can move leads through your sales funnel using Instagram, even if you haven't done anything with leads on it before. Plus, you’ll discover how your personal use of the platform could render it far less effective for lead generation and what to do to avoid such a disaster.

💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners.

Connect | Resources

Website: The Simple Touches

Instagram: @realtorsocialmediamarketing

FREE e-books

·      How to Win at Instagram

·      Lead Generation for Real Estate Agents

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:07     Tamany’s business bio

1:30     Converting social media leads    

4:52     Train the algorithm

8:53     Niche-defined content

11:12   Moving leads through your funnel

15:20   TikTok vs. Instagram

18:41   Engagement strategy

21:07   Frequency of posts

22:55   Advice on reel titles

26:05   Social media jumpstart

27:54   About Social Simplicity

0:00     Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Training Instagram to Bring You More Local Leads

When double-digit attempts to connect with someone who has already raised their hand don’t pay off, it can be immensely frustrating. Even the most diligent sales professionals eventually get weary of the crickets. In today’s Silver Dollar episode of Stay Paid, we discuss five tactics you can use to get any lead, including the most elusive ones, to respond. Listen to discover a strategy to keep control of the sale when your attempts to connect have failed, successful approaches used by call centers to vary the timing of your follow-ups, and a simple text you can adapt to your industry that practically guarantees a response every time.

💥 Let us help you get more referrals and repeat business! Visit http://remindermedia.com/ staypaidmarketing to explore the world's best marketing, and get exclusive discounts reserved just for Stay Paid listeners.

Connect | Resources

·      Blog: 7 Tips to Get a Prospect to Respond to You (from Spiro)

·      Free webinar recording: The Art of Following Up

You can get more free resources, including e-books, printables, additional webinar recordings, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Tactic #1: Use multiple channels

4:50     Automation | Speed to lead

8:43     Tactic #2: Switch up attempts | Examples

10:22   Tactic #3: Offer item of value

13:40   Tactic #4: Keep control of follow up

15:07   Tactic #5: Make a personal connection | Examples

18:40   Action Item

Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast

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 How to Get Real Estate Leads to Respond [5 IRRESISTIBLE TACTICS]

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone!

In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants. 

Listen to find out how you can use NAP to form more genuine connections with clients. 

Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.

Connect | Resources

To contact Jaynie, go to https://thebossteamcollection.com/

Email: [email protected]

Instagram: https://www.instagram.com/thenjreboss/

0:32 Introduction

1:50 Jaynie’s backstory

3:05 Keys to success

6:25 Breaking into the luxury market

8:20 Neuro-linguistic programming (NLP)

18:30 How to keep your brand top of mind

22:30 Building your brand early

23:28 The book that has had the most impact on Jaynie

26:40 Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Follow Stay Paid:

https://www.tiktok.com/@staypaid_podcast

https://www.facebook.com/staypaidpodcast

https://www.instagram.com/staypaidpodcast

Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

·      Blog: A Real Estate Agent's Guide to Building a Personal Marketing Plan

·      Free e-book: The Relationship Marketer's Guide to Branding

You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

0:00     Introduction

0:57     Discovering your brand

3:15     Step 1: Unique value proposition

8:34     Extended example

10:50   Step 2: Consistent brand identity

14:23   Step 3: Leverage online content

18:42   Step 4: Leverage influencers

20:25   Step 5: Networking

20:51   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

5 Steps to Building a Personal Brand

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

·      Blog: How to Calculate Turnover Rate When Selecting a Farm

·      Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

1:13     Katie’s business bio

2:07     Extreme time management

4:22     Judicious prospecting

6:06     Geofarm tip 1: Turnover rate

7:35     Geofarm tip 2: The demographic

9:55     Client touchpoints

14:53   From farming to convos

17:04   Geofarm tip 3: The dominant agent

18:02   Approach to social media [Golden Nugget]

20:06   The hype about viral videos

23:37   3 things agents should do right now

27:46   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics

You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers’ retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect; and AI and more traditional tools that will help you create blog images, pictures for social media posts, and videos.

💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.

Connect | Resources

Blogs

·      11 Blog Images: Best Practices for Adding Great Pictures to Every Post (from Orbit Media)

·      Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing

Tools

·      InVideo: creates videos from text

·      Giphy: grab animated .gif files

·      Meme Generator (free version)

·      Pexels and Unspash: Free images

You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00     Introduction

0:57     Blogging trends

3:53     Impact of images

3:47     #1: Use as many images as possible    

5:42     #2: Use charts and graphs

6:48     #3: Include faces in every post

9:25     #4: Place quotes over images

9:59     #5: Embed videos into your blog

13:12   Bonus tips

15:09   Action Item

Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing

Best Practices for Using Images in Your Content