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If I wanted to start over on social media as a real estate agent going into 2027, here's exactly what I'd do. There's a two step formula to get this right so you're actually getting clients from your content, not just likes and views.

Market conditions are what they are right now. Shitty, to be honest. High rates, a tough buyer's market, agents dropping out of the business. You can either complain about it or you can reset how you're approaching social. This episode is that reset.

In this episode:

• Step one: why defining your ideal audience has to come before anything else you post
• The "clone your favorite client" cheat code and exactly what questions to ask about them
• Step two: the PASS formula for what to actually post, problem, aspiration, shift, showcase
• A full real example walking through PASS from a real pain point to a working call to action
• Why most agents already have good video ideas, they just don't know how to package them
• Why waiting until January to make this shift is a mistake you don't need to make

Define who you're speaking to. Then use PASS to get their attention. It's not more complicated than that.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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If you think you've tried everything you can to grow your real estate business this year, you really haven't.

This episode is exactly what you need to hear, but you may not like it. It's for any real estate agent having a down year right now. Two agents I know, both genuinely good at this, both people I never expected to quit, left the industry in the last month. Transactions across my network of almost 1,500 agents are down. I know it's rough out there right now.

But here's the problem nobody's talking about. A lot of struggling agents are trying something new, something they haven't mastered yet, at the exact moment they need to double down on what's already worked.

In this episode:

• Why adding something brand new to your strategy right now might be the worst move you can make
• The exact exercise: look at your last 10-15 closings and get honest about where they actually came from
• Why doing 5x more of what's already working beats spreading yourself across new tactics
• Why commenting and being social for 30 extra minutes a day might be just as effective as posting new content
• Why open houses don't have to happen on weekends, and why the agents crushing it don't wait for Saturday
• Why the longer a piece of content takes you to make, the worse it usually performs
• The hard truth: what got you here is not going to get you there

Take charge of your business. Nobody else is going to do it for you.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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I'm watching too many agents make the same mistake right now, and it's crushing their business. Doesn't matter if you're brand new or you've been doing this for 20 years. Top producers and agents who can't get a deal are both making it.

I made this mistake myself for years before I got conscious of it.

Here it is: you're chasing new lead gen strategies instead of doing more of what's already working.

If you've sold homes in the last 12 months, you already have proof of what works for you. Instead of using that proof, most agents go looking for something new, something shinier, something that feels more exciting than the boring thing that's already bringing them business.

In this episode:

• Why your ambition can actually work against you when it comes to lead gen
• The exact exercise to run right now: look at your last 10 to 15 closings and find the pattern
• Why doing 5x more of what already works beats chasing something brand new
• How to use social media the right way to support referrals instead of replacing them
• Why 30 minutes a day of commenting and engaging can quietly become your best referral source
• The honest truth about why this isn't complicated, but it does take commitment

Go look at your CRM right now. Find out where your last 10 deals actually came from. Then go do more of that.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

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After 16 years in this industry, I've learned that real estate agents are set up to fail from the very beginning. The people training us are teaching us how to do the job. Almost nobody teaches us how to build a life around it.

I missed my son's first steps and his first words because I was at an open house. My wife had to send me the video. That stung in a way I still think about, and it planted a seed that took me years to actually act on.

It took me over a decade to fix this, but once I built an actual business instead of just owning my own job, everything unlocked. My income kept growing. My time came back. I haven't personally sold a house in six years, and I'm making more money right now than I ever have.

This episode breaks down exactly why this industry pushes agents toward burnout instead of freedom, and what to do instead.

In this episode:

• Why brokers and mentors teach you how to sell, but almost never how to build a life around selling
• The moment that made me realize I needed to buy back my time, no matter what it cost short term
• Why you need to look at a mentor's whole life, not just their production numbers, before following their playbook
• The one non-negotiable I never break, and why it changed everything for my family
• Why an agent without a transaction coordinator is making a mental health decision, not a financial one
• The real definition of success: money that doesn't depend entirely on your own personal activity
• How building a business instead of a job let my income grow while I worked less

Figure out what you actually want your life to look like first. Then build your business around that, not the other way around.

🏫 Get the framework inside Massive Agent Society: https://www.skool.com/massiveagentsociety

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

One of the most overlooked lead sources for real estate agents is sitting right under your nose. Weirdly, almost nobody treats it like a real strategy.

I actually learned this by accident. A few years into my career I was writing blogs and posting on social just to reach buyers and sellers directly. What I didn't expect was that other agents were watching too, and they started sending me referrals. I didn't even know what a referral really was at the time. My mentor had actually told me to never connect with other agents on social because they might steal my ideas. Worst advice I ever got. It's the opposite of true.

That lead source is other agents. And it's changed my career, my income, and honestly my family's finances forever.

This episode breaks down exactly how to build a real network of agents, both locally and across the country, that sends you business for years.

In this episode:

• How I accidentally discovered agent referrals as a real lead source, and why almost nobody treats it seriously
• Why becoming known as "the Salt Lake guy" (or your city) to agents everywhere leads to referrals you'd never get otherwise
• How to build agent relationships through social media, industry publications, podcasts, and thoughtful commenting
• Why giving a referral away is one of the best moves you can make, even though you don't do the work
• The revenue share model that turned agents from competitors into business partners for me
• Why "give before you ask" is the entire game, and what it looks like when agents get it backwards
• How one relationship at one event added 150 agents to my network years later

Stop seeing other agents as competition. Start seeing them as potential partners. That mental shift alone will change your business.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

If you use social media to grow your business, I'm about to give you advice that's pretty much the exact opposite of everything I've ever taught you.

This is for anyone creating content who's either burned out from doing too much, or bored and uninspired with what you're putting out. And if you're neither right now, stick around anyway, because eventually you will be.

I'm actually in that second camp myself right now. A little over it, still posting, still trying things, just not fully feeling it. So what I'm about to teach you is the exact advice I'm giving myself.

In this episode:

• How to diagnose whether you're actually burned out, or just bored and uninspired, because the fix is completely different for each
• Why doing what sounds fun beats following the "proven blueprint" when you've lost interest, and why your audience can feel it when you're not into it
• The story of how leaning into being a sarcastic smart ass instead of a straight talking head 10x'd my results
• Why content doesn't need to take as much time as you're letting it take
• The exact tools and systems to use if you're genuinely burned out: batch recording, hiring help, and the app that's saving me hours every week
• Why sometimes you just need someone from the outside to make a small tweak, not a complete overhaul

Have fun with your content. It doesn't need to be this big elaborate thing.

🔥 Apply for the Instagram Listing Blitz (starts next week): https://massiveagentsociety.com/blitz

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

If all your lead gen happens online through ads and social media, you're leaving money on the table as a real estate agent. Not because online doesn't work. It's incomplete.

There's a whole other lever most agents never pull, and it costs you nothing but a little bit of your time and comfort zone.

I'm talking about actually getting out into your community and being a normal human being. Your kids' jiu-jitsu practice. The farmers market. HOA meetings. Places you'd never think of as "lead gen," because they're not. That's exactly why they work.

This episode breaks down why in-person relationship building is the medium to long term unlock most agents skip completely, and 20+ specific places to start.

In this episode:

• Why online lead gen alone only captures part of the business you could have
• The exact mindset shift: you're not pitching, you're just being a person people like
• Why what you do for a living naturally comes up in conversation, so you never have to force it
• The story of a local agent who built his entire reputation just by being a great neighbor, and still gets listings from it 5 years later
• 20+ real places and events to start showing up: rec leagues, HOA meetings, farmers markets, PTA, dog parks, and more
• Why this isn't a short-term fix, and why that's exactly the point

Go get involved. Meet one more person a day. Give it six months, twelve months, and watch what happens.

🔥 Apply for the new Instagram Listing Blitz group: https://massiveagentsociety.com/blitz

🎙️ Massive Agent Podcast — Episode 451

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

Most agents are completely wasting their time on Instagram.

And it's not because the content is bad! Does this sound familiar?

You're getting views, people are watching, but none of it turns into business. If that's you, there are two specific things missing, and once you fix them, it's like the clouds part and angels start singing.

This episode breaks down both.

In this episode:

• Why your bio is silently costing you leads, and the two searchable fields almost nobody optimizes
• The exact bio formula: name, location, and profession, then one thing that builds real credibility
• Why "I help buyers and sellers" makes you invisible, and what to say instead
• How to turn a piece of content into a lead magnet using a simple call to action
• The real difference between a hot lead and a curious follower, and why both matter
• A real example from one of my Instagram Listing Blitz students who's using this exact strategy right now

Fix your bio, learn to do a great call to action. That's an unstoppable 1-2 punch.

🔥 Apply for the Instagram Listing Blitz (Group 2, starts August 17): https://massiveagentsociety.com/blitz

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

Every agent has heard "you have to invest in yourself," but nobody actually tells you how, or what to actually invest in.

Unfortunately, I learned this the hard way. For years I saw a $500 course as an expense instead of an investment, and it cost me a year or two of trial and error I could have skipped entirely. Once I understood the difference, everything unlocked.

This episode breaks down exactly where I've personally invested, what actually paid off, and a few results that genuinely surprised me, including one investment that had nothing to do with real estate at all.

In this episode:

• Why joining a team my first two years was one of the smartest investments I ever made, even at a 50/50 split
• The $7,000 personal training program that changed my health and my mindset around investing in myself
• How a $30,000 mastermind led to an investment opportunity that's paying off in a completely different way
• Why live events consistently deliver the best ROI of almost anything I've invested in
• Why buying a course instead of "figuring it out on YouTube" can save you years, not just money
• Why switching brokerages has been one of the biggest paradigm shifts of my career, twice
• The real Instagram Listing Blitz results: 2.5 million views, $92,000 in commission, and a 7,901% average increase in reach.

Applications for the next Instagram Listing Blitz group are open now. Only 10 spots, and there's already a waitlist.

🔥 Apply for the next Instagram Listing Blitz group: https://massiveagentsociety.com/blitz

Don't keep this one to yourself, you stingy bastard :) Share it with an agent who needs to hear it.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

When I first became a real estate agent 16 years ago, I didn't have a clue what I was doing. I knew nothing about anything! But if I had the chance to start over from scratch today, there are very few things I'd actually do the same. I would build a completely different business from day one, because I've learned what is actually important and what isn't. 

I wish an episode like this existed when I got started. So today I'm giving you the exact blueprint to crush it as an agent. Everything I took 16 years to learn and figure out, condensed into what actually moves the needle in today's world.

In this episode:

• Why building a brand before you have anything to sell matters more than being the best agent in the room
• Why niching down to one neighborhood or one specific client avatar changes everything
• Why studying market stats obsessively is really about your own confidence, not impressing clients
• How door knocking and role-playing objections with AI voice mode build the confidence you can't fake
• Why getting out of the house and into real relationships still beats any online strategy
• Why aligning with people a few steps ahead of you is the fastest shortcut in this business
• The mindset shift from "selling homes" to "building a business" that changes everything else

This industry is incredible. I love being an agent. I just wish I knew all of this when I started.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

Send me a message

ChatGPT is quite literally destroying your credibility. I saw 5 or 6 obvious AI written emails just this morning, and every single time I spot one, I instantly stop reading. But so does your audience! People have no patience for it anymore!

Look, I've made this mistake too. When AI first came out I copied and pasted like everyone else, until I realized what it was doing to how people saw my stuff.

There are certain sentence structures, words, and formats that AI uses constantly that humans would never use. Once you know them, you can't unsee them. 

This episode breaks down every single tell, and I'm giving you the exact prompt that trains your AI to stop doing this AI slop crap forever.

In this episode:

• The "no fluff, no hype, just results" triplet format that instantly screams AI
• The contrast reveal ("it's not X, it's Y") and why it's pure garbage
• Why announcing your point before making it sounds robotic
• The words no real human uses: delve, game changer, seamless, navigate the landscape
• Why AI's perfect grammar and identical paragraph lengths feel sterile and weird
• Why you should consider using intentional typos (engagement gold!)
• Why personal stories and specific numbers are the one thing AI can't fake
• The read-it-out-loud test that catches 80 to 90% of AI slop
• How to train your AI on your actual voice so it writes like you, not a robot

**Comment the word ROBOT on any of my Instagram posts (@massiveagent) and I'll send you the anti-AI prompt plus instructions on exactly where to put it.

***********************
RESOURCES :

Free "Clients From Social" Masterclass -
Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes

Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety

Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE 

REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE

PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼