- 47 minutes 39 secondsEpisode 25 - Herb Sorensen
Herb Sorensen takes us Inside the Mind of the Shopper
20 July 2020, 3:27 pm - 1 hour 13 minutesEpisode 24 - Russell Zwanka
Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
9 June 2020, 10:47 pm - 1 hour 18 minutesEpisode 23 - Constantinos Pantidos
Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability
28 May 2020, 7:02 pm - 1 hour 5 minutesEpisode 22 - Michael Solomon
Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them
29 January 2020, 12:11 am - 1 hour 2 minutesEpisode 21 - Constant Berkhout
Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy
21 December 2019, 3:08 pm - 1 hour 5 minutesEpisode 20 - Tim Routledge
Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points
9 November 2019, 6:08 pm - 57 minutes 52 secondsEpisode 19 - Markus Husemann-Kopetzky
Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.
14 September 2019, 4:05 pm - 41 minutes 26 secondsEpisode 18 - Marco Palma
Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab
21 August 2019, 9:44 pm - 1 hour 38 secondsEpisode 17 - Carolyn Yoon
Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting
10 June 2019, 1:34 am - 1 hour 1 minuteEpisode 16 - Ryan Hamilton
Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"
10 May 2019, 4:19 pm - 41 minutes 56 secondsEpisode 15 - Carol Moser
Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"
20 February 2019, 10:49 pm - More Episodes? Get the App