Marketing, Small Business, Visibility, Social Media, Sales, and Ecommerce Tips for the Product Entrepreneur
Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market.
Claudia's recent marketing strategies have shown promising results, but they're also proving to be quite time-consuming. In this session, we'll explore how to amplify what’s working and streamline her efforts to maintain momentum without monopolizing her time. Our focus will be on direct communication with customers, highlighting unique selling points, and carving out a distinct niche in the market.
Join us as we unpack strategies to make your business stand out, speak directly to your core audience, and enhance your operational efficiency. Whether you’re in B2B or B2C, the insights from today’s discussion will help you refine your approach and accelerate your growth.
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LatinX
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Are you ready to unlock the secrets of a successful mindset? In today’s episode, we’re delving into the powerful impact of mindset on business growth. We're sharing insights from a recent coaching session with one of our Inner Circle Masterminders, a successful entrepreneur experiencing phenomenal growth but struggling with balancing opportunities and potential risks.
We believe that our mindset can often be the biggest bottleneck to our success and growth. We're committed to working on it daily, and we understand the importance of combining mindset shifts with effective strategies and actions. Today, we explore how to overcome the fear of missed opportunities and focus on what truly aligns with our values and goals.
In this episode, we discuss how to approach decisions with the end result in mind, whether it's about growing your revenue, expanding your reach, or prioritizing your well-being and family time. My goal is to guide you in navigating the tough choices and realizing your dream outcomes while staying true to what's most important to you.
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LatinX
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Welcome back, Product Bosses! Today, we're diving into an exciting coaching call with Virginia from Swoop, who has impressively turned her side hustle into a thriving quarter-million-dollar business. Now, she's setting her sights on doubling her revenue this year. But with great growth comes great challenges.
In this episode, we'll explore the complexities that come with scaling a business. Virginia, a dedicated student of our Multi-Stream Machine and a new member of our Inner Circle Mastermind, is facing hurdles that many of you might find familiar. We'll discuss what strategies are no longer serving her and how to adjust her approach to meet her ambitious revenue goals.
Join us as we delve into actionable insights and tailored advice that can help any entrepreneur looking to scale efficiently. Whether you're aiming to break your first half-million or simply streamline your operations for better growth, this session will provide you with the tools and inspiration you need to push your business forward.
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LatinX
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Life and business are unpredictable. We often base our expectations of the future on past experiences, which can limit our perspective and hinder our progress. Today, we'll explore the critical shifts in mindset necessary to overcome these barriers. Learn from the journey of a fellow entrepreneur who transformed her consulting firm from a stagnant half-million-dollar business into a thriving multi-million dollar empire.
Discover how challenging financial fears and investing in strategic growth can not only change your trajectory but also provide you with invaluable lessons on leadership and resilience. We'll share these insights to help you break through your own growth barriers. Whether you're struggling with self-doubt, financial constraints, or the daunting task of scaling your business, today's discussion will equip you with the tools and mindset shifts needed to step into your potential and achieve remarkable growth.
Join us as we unpack the three pillars that can help you move beyond historical constraints and embrace the opportunities that await in the unpredictable journey of entrepreneurship.
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LatinX
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Welcome back, Product Bosses! In this episode, we're tackling a common challenge that many of you face: scaling your business while managing the workload effectively. How do you grow without becoming overwhelmed by the increased demand and complexity?
Join us as we dive into a coaching session with Suzanne, a talented ceramic artist who caters to high-end clientele. Suzanne has made a name for herself by working with local restaurants and collaborating with renowned artists. Now, she's ready to take the next step—reaching her customers directly and expanding her brand's presence without compromising her craft or personal touch.
We'll explore strategies for scaling operations, enhancing customer engagement, and fine-tuning product offerings to meet market demands. Whether you're a solo entrepreneur or running a small team, today's insights will help you navigate the challenges of growth and maintain your creative integrity.
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LatinX
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Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather not post at all, there's a spectrum of engagement, and finding your comfort zone is key.
During today's episode, we'll dive into strategies to manage this relationship without letting it overwhelm you. We understand not everyone is a social media enthusiast, and that's okay! We'll explore alternative ways to grow your business and discuss how social media, while permanent, doesn't have to be a burden.
So, whether you're posting everywhere or nowhere, join us as we uncover how to make social media work for you, not against you.
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Another Bite
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Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I’m speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers.
In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers.
We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively.
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Another Bite
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Have you ever found yourself wondering why your products aren't flying off the shelves? Maybe you've hit a sales plateau, leaving you desperately searching for next steps. Whether you're just starting out with a brilliant idea or trying to understand how to stand out in a crowded market, we've all been there before.
The journey to getting your products noticed and adored by your ideal customers shouldn't be an uphill battle. We understand the frustration of putting your heart and soul into something spectacular, only to feel lost in the crowd. It's a common challenge many face—identifying and reaching the customers who are the perfect match for your products.
In this episode, we'll explore the critical steps you might be missing and offer actionable strategies to ensure your products don't just exist but thrive. From understanding who your customers are to positioning your product in a way that resonates with them, we'll guide you through reevaluating your approach to marketing and sales. It's time to break through the noise and make your mark. Remember, your product deserves the spotlight, and we're here to show you how to illuminate it.
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Another Bite
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Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial foundational steps on the journey from concept to sales.
Karissa's story isn't unique in the realm of product-based businesses. Many entrepreneurs leap from idea to execution, only to realize the gap they've left in their marketing and business strategies. Today, we'll explore how Karissa can fill in these gaps, from perfecting her marketing pitch to differentiating her brand in a saturated market. Plus, we'll discuss strategies to boost her wholesale orders and, ultimately, drive more customers to her business.
Whether you're a seasoned business owner or just starting out, this episode is packed with actionable insights. You'll learn the importance of nailing down the basics, how to stand out in your industry, and tactics to increase both visibility and sales.
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Another Bite
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Social media can be a powerful, FREE way to market your product. In this episode I’m going to share exactly how to increase your followers– the strategy that has been successful for my company and the companies in my Mastermind.
My company’s Instagram just reached over 1,000,000 accounts in the past 7 days. 90% of that traffic is from our organic, non-paid social media posts. I just coached one of my Mastermind students on her business’s social media and her views jumped up from around 50 views to 6,000 views. The numbers don’t lie!
So tune in and learn how you can grow your audience, retain your ideal customers, and convert social media into sales.
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Another Bite
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Welcome to another coaching episode! Today, I'm speaking with Mystral, a massage therapist and energy worker out of New York City. Her service-based business is growing well, but an idea for a product-based business naturally spun off from it that she wants to explore. She wants to launch a tea business with as few mistakes as possible.
First we start with ideation, then making the product, and then moving on to branding. Each step builds up to the next. We start by honing in on what she's actually going to sell, and then go over what it costs to make the product. From there, we take a look at how to price and position her teas to make sure she's selling for not only a profit, but also to the right people.
I applaud Mystral for seeking out support in these early stages of her product-based business to give her the fast-track to success. That’s what the Product Boss is all about: giving you the tools you need to avoid the mistakes most product business owners make!
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Another Bite
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HubSpot
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