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• Podtrac launched a new, global, multi-channel podcast ranker that measures podcast consumption across media platforms and content types - including, for the first time, video clips in Instagram, TikTok and YouTube Shorts.
  • The number 1 is The MeidasTouch Podcast, which appears to see around 43% of its consumption via video clips, rather than full-length podcasts. Joe Rogan is at #2, with roughly equal consumption in audio and video, but just 9% of its consumption via video clips. And, despite poor video figures, The Rest Is History makes it to #3. The data also makes it clear where video is missing: such as The Daily from the New York Times, or Up First from NPR, which deliver virtually all their consumption via audio podcast.
  • For the top 50 ranked podcasts, total delivery is 51% video and 49% audio; but the percentage of video consumption falls away quickly lower down the chart. There's (slightly) more plays of clips on YouTube (53%) than there are full podcasts.
  • All the data measures total downloads/streams/views, not duration. The data is partly actual data reported by the platforms, and partly estimations. Access to the full 200 is available on subscription. Video clips are rarely monetised in the same ways as full shows.
• The Australian Podcast Ranker was released for December. Hamish & Andy remain #1, with The Grade Cricketer jumping into the top 5 (coinciding with The Ashes, a series of cricket matches, during the month). The ranker's Demos+ data suggests that 12% of monthly podcast listeners enjoy Health & Fitness content, and 35% of those are planning to buy gym memberships or fitness equipment in the next year.
  • Pop culture podcast Shameless - previously #4 - has left the ranker, coinciding with a shift to full video episodes. Video podcasts on Spotify or YouTube cannot be measured by logfile analysis tools like the Australian Podcast Ranker (or prefix analysis tools like Podtrac). Even audio listens become entirely hosted by Spotify and can no longer be measured on a like-for-like basis.
  • The ranker, calculated by Triton Digital, is administered by CRA. They gave Podnews a long statement, suggesting that "individual participation shifts don't change the fundamental value" of the ranker, and highlighting that they are "constantly ... reviewing video podcast measurement for inclusion when we find tested, validated and best practice approaches. Video is new and moving fast, requiring measurement to be rigorous and accurate."
• Magellan AI released its rankings for top podcast advertisers in the US. Wifi-enabled photo frame Aura Frames spent $7.1mn in December, just beating Amazon's $7mn or T-Mobile's $6.8mn. IBM showed the biggest increase, dropping $2.6mn into podcasts.

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• CBC and the Toronto Star have announced a partnership between CBC's Uncover and the Toronto Star's Suspicion, two hit investigative crime podcast series. A new podcast, as yet untitled, will tell the story of Ryan Wedding, a Canadian Olympic snowboarder turned FBI Most Wanted fugitive and alleged drug lord. It'll come out later this year on both feeds.
• Podspun is a new tool that turns your podcast into a searchable archive of information. We looked at its example channel for Diary of a CEO, and asked it ways to reduce stress; it gave us five different strategies from three different shows. The tool also can generate pull-quotes, episode summaries and key insights.
• One use of AI might be to translate your show into other languages. Conor Lennon, who works for the United Nations, tried out Wondercraft's tools on a podcast that includes our own Editor, James Cridland, speaking at about 4'15 in; he speaks French and Urdu.

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• Dave Ramsey led tributes to Dan Miller, the host of the 48 Days to the Work You Love podcast, at the Podcast Hall of Fame induction ceremony on Friday evening. The popular podcaster was given the recognition posthumously, accepted by his family who attended the event. He died in Jan 2024. The awards also remembered Hall of Famer Todd Cochrane, who passed away last September.
  • New inductees to the Hall of Fame included former attorney at EFF Julie Samuels, who successfully fought a legal battle against a patent troll, Captivate founder Mark Asquith, Podcast Partnership's Paul Colligan, PRX's Kerri Hoffman, Arielle Nissenblatt, and our Editor, James Cridland. A video of the event, hosted by John Lee Dumas, is on the Podcast Hall of Fame website.
• UK podcast company Goalhanger has announced it has more than 250,000 paid subscribers. Each paid subscriber pays on average £6 a month or £60 a year (US $8 / $80), suggesting that the company earns around $20mn a year from paid subscribers.
  • Assuming Apple Podcasts is responsible for 50% of those subscriptions, that suggests Apple earns between $1.5mn and $3mn per year from Goalhanger. Supporting Cast, who Goalhanger use for other platforms, charges 10% (perhaps earning $1mn from the other 50%).
  • Paid subscribers get shows ad-free. Given two shows a week per subscriber, that's at least 26 million downloads delivered ad-free; assuming 4 ads per episode at $20 CPM, that's a loss of around $2mn in ad revenue.
• Do people turn to podcasts for breaking news? Yes, they do. Podcast411's Rob Walch, speaking at Podfest, discovered that durations for the top 200 (US) episodes in Apple Podcasts dipped notably on 3rd January - with the median duration dropping from 58 minutes to just 51 minutes. The reason? The capture of Nicolás Maduro: many more shows that day were news shows, as audiences caught up with the news.

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• Podfest kicked off its twelfth annual event, with an expected attendance of 2,000 people under a new CEO, Nick Pavilidis. There's a full schedule here. The organisation expanded its "Podtours" across North America, and claims significant growth.
  • The Podcast Hall of Fame Induction Ceremony is at Podfest tonight at 7pm with a record attendance - 2026 inductees include our Editor, James Cridland.
• Podcast Movement Evolutions will be at SXSW this year; more details have been released about the event including a morning keynote from YouTube, a dedicated recording space for creators, and a roster of leading sponsors.
• Podcasthon has crossed a significant milestone, with more than 2,000 podcasts now signed up worldwide. The annual charity podcasting initiative continues to expand across languages, countries, and causes, signaling growing momentum for coordinated podcast-led social impact. As Doug Downs reports for Podnews, it's showing significant growth.

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• A new platform for video podcasts has appeared. CNN has struck a deal with Lemonada Media for video podcasts on CNN's All Access streaming service. Some existing shows will be made available to CNN subscribers. Unlike recent Netflix deals, though, these shows will continue to be available on all other platforms.
  • Netflix announced a new video podcast, The Pete Davidson Show. The video podcast won't be available on podcast platforms.
• A new exchange for creator-led advertising has been launched, ahead of Podfest. Creator Exchange, or CreatorX, is built to address frustrations in the market. "Brands want simpler, more measurable ways to test and scale creator-led advertising, while creators want flexible, non-exclusive monetization without being sidelined, bundled unfairly, or sold with bias." The Managing Director is Matty Staudt.
• The nominations for the iHeartPodcastAwards were announced. The awards will be held at SXSW on Mar 16. There will also be three Icon Awards being presented - to Jay Shetty, Terry Gross and Hrishikesh Hirway.

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• Apple Podcasts had its "best year yet" in 2025, achieving record listeners, plays and subscribers, said the company. 2025 was Apple Podcasts' twentieth year, launching automated chapters, timed links, and dialog enhancement tools. It was also the year that Apple Podcasts made its submission process easier, and spoke at a podcast event for what the company said was the first time ever. It also remained the #1 podcast app for consumption in the US.
  • Apple also launched a subscription for its creator apps, including Final Cut Pro and Logic Pro, for $12.99 a month.
• YouTube is used by more people in the UK than BBC television, according to some new analysis. The data measured so-called "three-minute" monthly reach: people who have used each platform for at least three minutes a month. However, in a parallel with podcasting figures, people don't use YouTube for long - if you compare a "fifteen-minute" monthly reach, BBC tv still comfortably beats YouTube by 6 million users (and then there's the radio and podcasts to add in).
• In Canada, 40% of podcast consumers "use YouTube most often for podcasts" according to new data from Signal Hill Insights released today. 24% say they only consume video podcasts in the country, though.

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• The Simplify podcast, which is nearing episode 100, is now independent - it has been bought by its co-hosts from its previous owner, Blinkist. The show, which interviews non-fiction authors, will record in a Berlin-based bookshop.
• Goalhanger has made three senior leadership hires. Chloe Straw joins as Director of Operations; she was formerly at industry trade body AudioUK. Emily Kent Smith joins from The Sunday Times as Editorial Director; and Andy Hodgson is the new Chief Financial Officer. The company is now delivering over 70 million full-episode streams monthly.
• Podstock is to work across the PodX Group to provide analytics and management tools. The integration will allow PodX to streamline operations across studios and to easily measure performance for its entire portfolio.

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• As widely predicted, Amy Poehler's Good Hang won the Best Podcast at the Golden Globes. Given the prize by Snoop Dogg, in her acceptance speech she said that her podcast was "an attempt to make a very rough and unkind world fill with a little more love and laughter - and laughing with people, not at them". It's the first time that the Golden Globes have had a podcast category; there were six nominees and a little controversy, with some suggesting the awards don't understand the industry. Good Hang only launched in March 2025; in an interview, Poehler said she was a fan of the medium of podcasting and a huge listener.
  • Spotify Global Head of Podcasts Roman Wasenmüller told Podnews: “Good Hang with Amy Poehler winning Best Podcast at the Golden Globes is a powerful validation of what we’ve long believed—that podcasts are one of the most impactful and culturally relevant forms of storytelling today. Amy, with her team and The Ringer, have created something truly special, and this recognition celebrates the creativity, heart, and ambition behind their work. To see a podcast honored on this global stage is not only a win for Good Hang, but a defining moment for podcasting and Spotify.”
  • SiriusXM had three of the six nominees, and hosted a pre-Golden Globes brunch at a restaurant in Los Angeles.
• Nikki Glaser, the host of the Golden Globes, also ran a comedy bit making fun of podcasts, including skipping ads and "vulnerable moments hijacked by inappropriate ad copy".
• Netflix launched "podcasting" on its service, with The Bill Simmons Podcast. It posted a video promoting upcoming shows from Spotify Studios, The Ringer, iHeartMedia and Barstool Sports, on a social media site. The Bill Simmons Podcast has 257,000 subscribers on YouTube and each episode got around 100,000 views; but will no longer be available on YouTube as a result of the deal. Podcasts are only available on Netflix in the US, so international viewers are now out of luck.

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• Exclusive: The iHeartRadio app's forthcoming support for video podcasting will use the power of open RSS. Podcast publishers will not need to upload to another creator portal; and won't lose any revenue from the advertising in their shows. We also learn that it'll support the alternateEnclosure feature, meaning that podcasters can use audio and video in the same open RSS feed - making it easier to discover shows. We've a full Q&A with the iHeartRadio app team.
• Registration is now open for the PRX and AudioUK 2026 Podcast Creator Summit in London. The free summit will be held at Apple's London offices at Battersea Power Station on Feb 6. Space is limited - hop to it!
• Sounds Profitable will make its new head of comms, Molly DeMellier, available to help its partners for communications and PR, Tom Webster announced in the trade association's weekly email. He also highlights that experimentation is good - as long as we don't ruin what already works.
  • From Jan 1, Podnews is no longer directly connected to the Sounds Profitable group of companies. Full disclosures

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• Audyllic - CA's SB 576 Video loundness solution — California SB 576 extends loudness rules to video podcasts. Audyllic and their automated watch folder solution delivers broadcast grade Orban Optimod processing for effortless compliance. Audyllic.com
• Free podcast transcript generator — Speaker-labeled, timestamped, searchable. Upload audio or paste a YouTube URL. No signup required! Just your email. See what else CastClip can automate.
• List of 75+ Brands Actively Sponsoring Podcasts — Access 75+ handpicked brands already sponsoring podcasts. Includes decision-maker email + LinkedIn. Grab the list for free.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Simplecast, Steve Lack: Audio, Podscribe, Cohost, audioBoom, RedCircle, Audiohook, PAVE Studios, SALT, Resound, Magid, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Podpage websites, We Edit Podcasts, Disctopia, Evergreen Podcasts, Acast

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Gilded Audio, Storyboard, Ask Ralph Christian Finance, Truefans, PodAnalyst, The Podcast Haven, Voxtopica, Ausha, Jonekiri, The Roost, Compliance Podcast Network, Huberman Lab, POW PR, Companion Arts, SoundStack, Podium , ARN's iHeartPodcast Network Aust, Gumball, Tink Media, Frequency, Locked On Podcast Network, Castbox, Red Seat Ventures, Beamly, Message Heard, Health Podcast Network, Heartcast Media50, Lemonada Media, Rephonic, Sonic Influencer Marketing, Optimal Living Daily, Blubrry, Diversion Podcasts, Double Elvis Productions, Rhapsody Voices, Ossa Collective, Wondery, matchmaker.fm, Oxford Road, Podcast Taxi, Jam Street Media, Headliner, Transistor, Zvook, Castos, Hear.Here.Singapore, Ad Results Media, Podcast Partnership, Content10x, StreamGuys, She Podcasts, Cleanfeed, Podcast Movement, Sonix, Lower Street, Revolver Podcasts, Adopter Media, Podigy, School of Podcasting, Signal Hill Insights, Edison Research

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Sponsored by Lean & Loaf. Joining a gym is hard. Hiring Lean & Loaf is easy. They edit video for your podcasts while you loaf. See for yourself.

• Spotify announced dynamically inserted video sponsorships are due for launch in April, allowing creators to add and remove sponsorships. Scheduling and measurement will also be offered. It'll work with both Megaphone and Spotify for Creators - and others (see below).
  • This a feature that YouTube announced in September - but YouTube's feature will only be available for "a small group of creators" early this year, and the company has yet to announce a date for a full rollout.
• Spotify announced a distribution API for video - allowing users to publish and monetise video content on Spotify direct from participating hosting platforms. Acast, Libsyn, Podigee, Audioboom and Omny Studio are the launch partners. Dynamic video sponsorship management will be available through these partners too.
  • The launch date for this is "soon". FlightCast used a pre-release API at launch in October. It's, of course, dependent on integration with launch partners. (Who'll be first?)
• Spotify made a significant change to its Spotify Partners Program, which offers a share of Premium video revenue and advertising - by lowering its eligibility requirements. Now, you're eligible if you host on Spotify for Creators, have 1,000 Spotify audience members over the past 30 days (the figure was 2,000); you need 2,000 Spotify hours consumed over the last 30 days (the figure was 10,000); and just three published episodes (that's down from 12). This is already live - if you're now eligible you'll see that in the Monetize tab in Spotify for Creators.
  • Spotify's new eligibility requirements are now comparable to YouTube - which needs 1,000 subscribers (not just audience members), and 4,000 valid public watch hours in the last 12 months.

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• 🎯Are you getting new clients from your podcast?💰 — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth & listener to client conversion strategies. Join over 4,000+ Pod Pals on this list.
• 🚀 AUDIENCELIFT = LISTENS + SUBSCRIBERS! — Audiencelift advertises your podcast to the right audience with links to listen, follow, and opt in for push notifications! It's perfect if you want to grow and engage your audience. Learn more!
• Say Anything’s Lloyd Dobler, Grown Up — The Tao of Lloyd: Zen-punk mixtape meditations where Lloyd duct-tapes the Tao Te Ching to the Trump-era doomscroll. Funny, political, oddly calming.
• More Movement Please - It's Time to Move in 2026! — Warning: This podcast may cause sudden urges to move your body more! Join my fitness journey for real talk, actual results, and the motivation you need to get off the couch in 2026.

Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, Sounds Profitable, The $100 MBA, Cloud10, The Podglomerate, Resound, PAVE Studios, Cohost, RedCircle, SALT, Simplecast, Podscribe, Magid, Audiohook, audioBoom, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Podpage websites, We Edit Podcasts, Evergreen Podcasts, Acast, Knucklehead Media Group

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, SoundStack, Ausha, Gumball, Castbox, Tink Media, Jonekiri, Voxtopica, Frequency, The Roost, Compliance Podcast Network, Locked On Podcast Network, Huberman Lab, ARN's iHeartPodcast Network Aust, The Podcast Haven, Red Seat Ventures, PodAnalyst, Truefans, Storyboard, Gilded Audio, POW PR, Ask Ralph Christian Finance, Companion Arts, Podium , Beamly, Message Heard, Health Podcast Network, Rephonic, Optimal Living Daily, Rhapsody Voices, Podcast Taxi, Oxford Road, Headliner, Blubrry, Ossa Collective, Wondery, Double Elvis Productions, Sonic Influencer Marketing, Heartcast Media50, Diversion Podcasts, Zvook, matchmaker.fm, Lemonada Media, Jam Street Media, Transistor, Castos, StreamGuys, Hear.Here.Singapore, Ad Results Media, Content10x, Podcast Partnership, Cleanfeed, She Podcasts, School of Podcasting, Sonix, Adopter Media, Podigy, Podcast Movement, Lower Street, Revolver Podcasts, Signal Hill Insights, Edison Research

Our supporters pay for Podnews, so everyone can read it. Join them today.

Sponsored by Lean & Loaf. Joining a gym is hard. Hiring Lean & Loaf is easy. They edit video for your podcasts while you loaf. See for yourself.

• Two days ago, we covered a company that is copying podcasts to remove the ads, and then selling access. Glenn Rubenstein at Adopter Media covers the story, suggesting it raises a question of why tools like this may gain traction. "PodcastAdBlock didn't appear because people don't want to hear ads. It appeared because some shows are starting to cross an invisible line with their listeners," and suggests a path forward that podcast networks can make to improve the listener experience. (It's one reason why we run our "Having a bad DAI" feature, where we highlight ways we can improve - try the bottom of Jan 2 for an example).
  • We learn today that PodcastAdBlock's "24/7 support" email address is now bouncing back.
• Exclusive: Sounds Profitable has hired its first-ever Head of Communications, Molly DeMellier. She will oversee all global communications functions, including media relations and marketing, for Sounds Profitable and Podcast Movement. She previously worked with Sundaze PR and Acast.
  • From Jan 1, Podnews is no longer directly connected to the Sounds Profitable group of companies. Full disclosures
• First look: CBC has launched its Winter 2026 slate of podcasts. Many of the broadcaster's biggest shows have new seasons planned, including Uncover, Personally and Someone Knows Something.

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• Huddle With John Wordock in 2026 — Have you resolved to make your podcast or podcast network better in 2026? Need help? John Wordock lives where content strategy meets audience and revenue. All conversations kept confidential.
• Get featured on Pocket Casts — Join our Partner Newsletter to be the first to hear about podcast feature opportunities and stay informed with platform updates.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Podscribe, Simplecast, Steve Lack: Audio, PAVE Studios, SALT, RedCircle, Audiohook, Magid, audioBoom, Cohost, Resound, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Disctopia, Evergreen Podcasts, Podpage websites, We Edit Podcasts, Acast, Knucklehead Media Group

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Truefans, Huberman Lab, Gumball, Tink Media, Storyboard, Gilded Audio, Frequency, PodAnalyst, Ausha, POW PR, Castbox, The Roost, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, SoundStack, Compliance Podcast Network, Jonekiri, Voxtopica, Red Seat Ventures, Podium , Locked On Podcast Network, Companion Arts, The Podcast Haven, Beamly, Message Heard, Health Podcast Network, Rhapsody Voices, Rephonic, Headliner, Podcast Taxi, matchmaker.fm, Blubrry, Zvook, Ossa Collective, Oxford Road, Diversion Podcasts, Wondery, Optimal Living Daily, Lemonada Media, Double Elvis Productions, Heartcast Media50, Sonic Influencer Marketing, Transistor, Castos, Jam Street Media, Content10x, Podcast Partnership, Ad Results Media, Hear.Here.Singapore, StreamGuys, She Podcasts, Cleanfeed, School of Podcasting, Revolver Podcasts, Adopter Media, Sonix, Lower Street, Podcast Movement, Podigy, Signal Hill Insights, Edison Research

Our supporters pay for Podnews, so everyone can read it. Join them today.

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