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• At some point 1 in 2 people will be affected by cancer. "Whenever I read that stat, I just always felt sorry for the other guy. Plot twist… you will occasionally be the other guy," says Jamie East, who releases Bad Blood: The Diary of a Cancer today. Jamie, who is Head of Podcasts at DMG Media, was diagnosed with chronic myeloid leukaemia in June 2025; the show, which starts today, includes real-life conversations from his doctors appointments, and an audio diary.
• The Escucha Podcast newsletter has published its final issue. Starting in November 2020, the fortnightly Spanish-language publication focused on podcast reviews and criticism. "The crushing emergence of AI and the shift towards video by a large part of the industry have created a significant cocktail of two things that don't interest me in the slightest", writes Pablo Fisher; but he adds "Escucha Podcast was a beautiful project, the loveliest and best thing I've done in my professional life. It led me to meet incredible people, to listen to the best minutes of audio in our language (also the worst; the selection task hasn't been easy)."
• Goalhanger has licensed its fiction podcast Sherlock & Co to BBC Sounds. The show currently gets 800,000 downloads each month, and will perform two sell-out live shows at London's Southbank centre later this year.

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Nomono, Magellan AI, Compliance Podcast Network, iono.fm, Companion Arts, PodAnalyst, Voxtopica, Ausha, SoundStack, Red Seat Ventures, Blubrry, POW PR, The Roost, The Podcast Haven, Jonekiri, Podcast Movement, Truefans, ARN's iHeartPodcast Network Aust, Podium , Locked On Podcast Network, Castbox, Tink Media, Frequency, Health Podcast Network, Jam Street Media, Transistor, Lemonada Media, Rhapsody Voices, Headliner, Double Elvis Productions, CreatorX, Diversion Podcasts, Sonic Influencer Marketing, Rephonic, Podcast Partnership, Content10x, Cleanfeed, Revolver Podcasts, Adopter Media, School of Podcasting, Lower Street, Podigy, Signal Hill Insights

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• Who really listens to podcasts? Be careful with your assumptions, says numbereight, quoting from a study across five markets. Podcast listeners aren't just young; seniors are not just an edge case; and it's not just boys listening. The piece gives us the right questions to ask when planning podcast campaigns.
• A new remote recording service called SureTake is deliberately simple - and does one thing: high quality local audio and video recording. Aimed at editors and studios, the tool doesn't "nudge clients towards DIY tools or AI editing", it says - wonder who they could possibly mean... the company, which hails from Canada, is looking for beta testers - there's a free trial on the website.
• More and more people are using podcast app Overcast. Buzzsprout's platform stats for June show that podcast consumption by Overcast has increased by +28% year-on-year. Most other apps are relatively static - except Spotify, which shows a slump of -26%. (Some of this could be attributed to Spotify video, which is hosted by Spotify themselves). "Web browsers" are up by 4.4%.
  • Transistor's stats, meanwhile - archived here - also show a 22% increase in Overcast year-on-year, and a drop for Spotify of -40%. Apple Podcasts shows a modest increase.

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• Think it. Talk it. Script it. Podnami.com — Start with a conversation, not a blank page. Talk through ideas with AI co-hosts, then turn it into a structured script instantly or enter an idea and a script will be created for you.
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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Nomono, Magellan AI, Tink Media, Jonekiri, Voxtopica, Companion Arts, Podium , Truefans, SoundStack, Blubrry, The Podcast Haven, POW PR, ARN's iHeartPodcast Network Aust, Castbox, Ausha, Compliance Podcast Network, Podcast Movement, Locked On Podcast Network, PodAnalyst, iono.fm, Frequency, The Roost, Red Seat Ventures, Health Podcast Network, Transistor, Rhapsody Voices, Double Elvis Productions, Sonic Influencer Marketing, Rephonic, CreatorX, Diversion Podcasts, Jam Street Media, Lemonada Media, Headliner, Content10x, Podcast Partnership, Cleanfeed, Revolver Podcasts, Adopter Media, Lower Street, Podigy, School of Podcasting, Signal Hill Insights

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• Riverside 2.0 begins to roll out today, which the company calls the biggest update in its history - with a new fully rebuilt recording studio and AI editor, social scheduling to automatically post to every channel, motion graphics in the video editor, and an upcoming MCP integration to connect AI assistants like Claude or ChatGPT (here's the waitlist). No longer just a remote recording tool, Riverside's Mac app will do in-person multicam recording too; and because you're only truly fashionable if you have your own newsletter, Riverside has added that as well, with an automatic publishing tool. The company says it's the "first agentic platform to span the entire creative workflow", and says that it takes just minutes after a recording session finishes to automatically deliver a rough cut, short-form clips, a newsletter, and a posting calendar. It's a three-week rollout, with a number of features launching today.
• Happy Canada Day. The podcast Gloves Off was only intended to be a limited series last year, but it's back for a new season from today, after being honoured at the Webby Awards and becoming one of the most listened-to podcasts in Canada. This year, it'll also be available in video, as well as an after show, called Cross Check; and focuses on lessons Canada could adopt to form alliances with other middle powers.
• One of the largest buyers of audio and podcast advertising, Ad Results Media (ARM) has been acquired by Miroma Group. No terms were given; we're told it's the biggest expansion into the US market by Miroma, "increasing the group’s annual media investment to more than $750 million".

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Magellan AI, Nomono, iono.fm, Podium , Castbox, Compliance Podcast Network, Jonekiri, Podcast Movement, Ausha, Blubrry, ARN's iHeartPodcast Network Aust, Frequency, Companion Arts, POW PR, Voxtopica, Red Seat Ventures, SoundStack, Locked On Podcast Network, The Podcast Haven, PodAnalyst, The Roost, Tink Media, Truefans, Health Podcast Network, Jam Street Media, Double Elvis Productions, Headliner, Lemonada Media, Rhapsody Voices, Rephonic, Transistor, Diversion Podcasts, CreatorX, Sonic Influencer Marketing, Podcast Partnership, Content10x, Cleanfeed, School of Podcasting, Podigy, Lower Street, Adopter Media, Revolver Podcasts, Signal Hill Insights

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• Want to power-up your podcast? Starting tomorrow, a 30-day Podcast Power-Up Challenge will give you ways to do that. You get a prompt (via email and Slack), it'll just take 10-15 minutes a day, you'll gain valuable skills by the end of it, we're told: and you'll join a community of like-minded podcasters. Run by Hall of Famer Arielle Nissenblatt, it's free to take part.
• Apple Podcasts released "Creators We Love: UK & Ireland", a feature in the Apple Podcasts app which "celebrates some of the UK and Ireland’s most influential, entertaining, and trailblazing voices in podcasting". The five shows selected are NewlyParents, The Receipts Podcast, I'm Grand Mam, Happy Place, and The High Performance Podcast. All shows are in video on Apple Podcasts; and all are hosted by Acast.
• Got something you want to share at one of the biggest gatherings for podcasting in the world? You have until the end of today to submit a session for Podcast Movement NYC.

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• The Podcast Atlas — Join Sounds Profitable's Tom Webster for a live webinar on July 1, as we explore the NEW Map of Podcasting, the creator-centered universe, and how all the pieces fit together.

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Nomono, Magellan AI, POW PR, iono.fm, Podcast Movement, The Roost, Locked On Podcast Network, SoundStack, ARN's iHeartPodcast Network Aust, Red Seat Ventures, PodAnalyst, Frequency, The Podcast Haven, Blubrry, Tink Media, Ausha, Castbox, Compliance Podcast Network, Podium , Voxtopica, Jonekiri, Companion Arts, Truefans, Health Podcast Network, Transistor, Double Elvis Productions, Sonic Influencer Marketing, Lemonada Media, Headliner, CreatorX, Diversion Podcasts, Rhapsody Voices, Rephonic, Jam Street Media, Content10x, Podcast Partnership, Cleanfeed, School of Podcasting, Adopter Media, Lower Street, Revolver Podcasts, Podigy, Signal Hill Insights

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• Podcasts are becoming multiplatform - audio, video, short-form, social and newsletters - and audiences are switching between them. That's one of the findings of a new piece of research: The Podcast Atlas by Sounds Profitable, which gets covered in a free webinar this Wednesday. The data also covers the benefits of podcast newsletters (not this one) - which "create direct, owned relationships that are independent of platform algorithms. Among newsletter subscribers, 87% said podcast newsletters lead them to listen to episodes".
  • We also learn that audio and video listeners demonstrated nearly identical episode completion rates.
• The winners of the Scottish Podcast Awards were announced. The Podcast of the Year went to comedy show The Ford & Shelby Show.
• iHeartMedia announced an expanded relationship with Amazon Ads. iHeartMedia customers can now leverage Amazon DSP; iHeart is also a local reseller of its audio and video inventory.

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• The Podcast Atlas — Join Sounds Profitable's Tom Webster for a live webinar on July 1, as we explore the NEW Map of Podcasting, the creator-centered universe, and how all the pieces fit together.

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Nomono, Magellan AI, Ausha, The Roost, iono.fm, PodAnalyst, The Podcast Haven, Voxtopica, Compliance Podcast Network, Castbox, Companion Arts, Blubrry, Red Seat Ventures, Truefans, Jonekiri, Locked On Podcast Network, Podium , SoundStack, Tink Media, POW PR, Frequency, ARN's iHeartPodcast Network Aust, Podcast Movement, Health Podcast Network, Rephonic, Double Elvis Productions, Lemonada Media, Headliner, CreatorX, Rhapsody Voices, Sonic Influencer Marketing, Transistor, Diversion Podcasts, Jam Street Media, Content10x, Podcast Partnership, Cleanfeed, School of Podcasting, Adopter Media, Lower Street, Podigy, Revolver Podcasts, Signal Hill Insights

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• In Tokyo, Otonal has launched a podcast and audio ad localization service, to help global brands adapt their English-language content into the Japanese market. Literal translations, the company says, simply don't work well in Japan, with complex levels of politeness, and grammatical structures that mean call-to-actions are at the end of a sentence.
• The Scottish Podcast Awards took place last night. The event was marred by the audience booing the winner of the Best International podcast, The Rest is History. That award, which didn't require a Scottish connection, was accepted by video. Otherwise, we're told it was a positive event; the winners haven't been published, we've asked for a list.
• YouTube has 13.4% of all TV watching in the US, says Nielsen's latest Gauge reports. Netflix is at 7.8%; Tubi is up to 2.3%.

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• The Podcast Atlas — Join Sounds Profitable's Tom Webster for a live webinar on July 1, as we explore the NEW Map of Podcasting, the creator-centered universe, and how all the pieces fit together.

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Nomono, Magellan AI, Jonekiri, ARN's iHeartPodcast Network Aust, POW PR, The Podcast Haven, Castbox, Ausha, iono.fm, Frequency, Locked On Podcast Network, The Roost, Voxtopica, Compliance Podcast Network, PodAnalyst, Companion Arts, Podcast Movement, Truefans, Red Seat Ventures, SoundStack, Blubrry, Tink Media, Podium , Health Podcast Network, Diversion Podcasts, Sonic Influencer Marketing, Rephonic, Transistor, CreatorX, Double Elvis Productions, Headliner, Rhapsody Voices, Lemonada Media, Jam Street Media, Podcast Partnership, Content10x, Cleanfeed, Podigy, Revolver Podcasts, Lower Street, School of Podcasting, Adopter Media, Signal Hill Insights

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• Growth-oriented podcast host Captivate has turned on Captivate Monetization, a full suite of tools to help its podcasters earn revenue from advertising. It comprises Captivate Marketplace, for direct sales between your podcast and advertisers (here is more info for advertisers); Programmatic Advertising, an existing Memberships and tips tool, and a new Campaign Management feature for AMIE, which is the company's dynamic content insertion engine. There will be a free webinar on Monday to learn more.
• Yesterday, we mentioned a podcast which has got $200,000 in crowdfunding, and cheekily suggested that fiction podcasts could also do with some of that. It turns out that they did: Julian Simpson's The Lovecraft Investigations - a former BBC podcast - successfully crowdfunded $503,194 for a new independent season earlier this month.
• iHeart has launched the iHeart Soccer Podcast Network, as the knockout rounds of the FIFA World Cup begin. There are more than twenty podcasts in English and Spanish. The company is the official radio partner for FOX's coverage of the tournament in the US.

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• Fast track your podcast success in one weekend. — Creators in the know will be at the Empowered Podcasting Conference this August. If podcast growth is your goal, this is the cheat code you’ve been looking for. Get 15% off with promo code PODNEWS15.

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Magellan AI, Nomono, The Podcast Haven, Truefans, ARN's iHeartPodcast Network Aust, Locked On Podcast Network, Blubrry, Podium , PodAnalyst, Tink Media, SoundStack, iono.fm, POW PR, Ausha, Companion Arts, Castbox, Voxtopica, Jonekiri, Podcast Movement, Frequency, The Roost, Compliance Podcast Network, Red Seat Ventures, Health Podcast Network, Headliner, CreatorX, Sonic Influencer Marketing, Transistor, Double Elvis Productions, Rhapsody Voices, Diversion Podcasts, Rephonic, Jam Street Media, Lemonada Media, Content10x, Podcast Partnership, Cleanfeed, Podigy, Adopter Media, School of Podcasting, Revolver Podcasts, Lower Street, Signal Hill Insights

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• How much will people pledge for a good podcast? The Apple history podcast Designed in California has now raised over $200,000 in its Kickstarter campaign, with another seven days left. (There are plenty of fiction podcasts or podcast apps that could do with your financial support, just saying. Oh, and this.)
• Crossed Wires, the podcast festival in the UK, has revealed its guests and local lineup for the event. Greg James and Alice Levine are set to headline day one of the festival with the first-ever live show of their new podcast Bad Chat; while Miquita Oliver is announced to join How to Fail with Elizabeth Day. The festival is being held in Sheffield, Jul 2-5.
  • One of the organisers, Dino Sophos of Persephonica, spoke to UK MPs on the Culture, Media and Sports Committee about why some of the BBC's podcasts are now available on YouTube. ("Probably a little bit late", he says).
• Australian television personality Karl Stefanovic has removed a recent episode of The Karl Stefanovic Show where he interviewed, and praised, far-right activist and convicted criminal Tommy Robinson. Stefanovic's main employer, Nine Entertainment, says the podcast is nothing to do with them - and that they're taking the matter 'seriously'. One media outlet suggests that Stefanovic may have been fired from his $2mn TV job.

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Magellan AI, Nomono, PodAnalyst, POW PR, Ausha, Truefans, Compliance Podcast Network, Blubrry, Castbox, Voxtopica, SoundStack, Podcast Movement, iono.fm, Companion Arts, Jonekiri, Locked On Podcast Network, Podium , Tink Media, The Podcast Haven, The Roost, Frequency, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Health Podcast Network, CreatorX, Rephonic, Lemonada Media, Sonic Influencer Marketing, Jam Street Media, Double Elvis Productions, Transistor, Headliner, Rhapsody Voices, Diversion Podcasts, Content10x, Podcast Partnership, Cleanfeed, Podigy, Lower Street, Adopter Media, Revolver Podcasts, School of Podcasting, Signal Hill Insights

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• Is Netflix's podcast strategy paying off? Writing in Puck ($), and reported in Awful Announcing, Matthew Belloni suggests that "multiple (Netflix) company sources have told me that podcast engagement numbers on the whole are low." Belloni adds that "no video podcast has charted on Nielsen's weekly top 10".
  • Opinion: These two statements aren't quite enough to suggest that Netflix has failed in adding podcasts. Edison Research reported earlier in the month that 14% of weekly podcast consumers have used Netflix to consume podcasts, and Samba TV has suggested 13% of Netflix households had consumed podcasts on the platform. As of the engagement figures: Samba TV's data showed that 40% of all podcast views on the platform went to The Breakfast Club; which was 3x bigger than the #2 show, a Netflix companion podcast for Bridgerton. If Bridgerton only had 13% of podcast views, you can imagine that there is quite a long tail in popularity - and, if you're just judging daily podcasts by views per episode, well, those engagement numbers might well be "low".
• A councillor in St John's NL, Canada, has been suspended after quoting from comments given by a guest of Steven Bartlett's Diary of a CEO, and presenting those claims as medical fact. The claims were made by Erica Komisar, an author and licensed clinical social worker. She isn't a psychologist; and a registered psychologist interviewed by CBC News suggested that the claims made by Komisar were inaccurate.
  • Ireland’s RTÉ writes a piece on the rise of Steven Bartlett’s controversial show.
• Semafor reports that The Atlantic is doubling the size of its video team. Podcasts at the magazine have grown by 50% in downloads over the last year, and more than doubled revenue.

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Magellan AI, Nomono, Companion Arts, The Roost, Podium , Voxtopica, Tink Media, Blubrry, PodAnalyst, Jonekiri, Locked On Podcast Network, Castbox, iono.fm, ARN's iHeartPodcast Network Aust, Truefans, Ausha, Frequency, Podcast Movement, Compliance Podcast Network, Red Seat Ventures, POW PR, The Podcast Haven, SoundStack, Health Podcast Network, Diversion Podcasts, Jam Street Media, Rhapsody Voices, Lemonada Media, Double Elvis Productions, Sonic Influencer Marketing, CreatorX, Transistor, Rephonic, Headliner, Content10x, Podcast Partnership, Cleanfeed, Revolver Podcasts, School of Podcasting, Lower Street, Adopter Media, Podigy, Signal Hill Insights

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• How well does podcast advertising work? Podcast promos are a good example - nearly 3 in 5 new listeners who find a podcast though podcast promos return to listen to more episodes. That's detailed in Magellan AI's first-ever Podcast Measurement Benchmark Report, covering podcast campaigns from Q1. It shows an average response rate of 2.29%; and almost ten percent of those who visited a website converted to a sales lead.
• SpotsNow Intelligence is now available from Claude and ChatGPT. Any MCP-compatible assistant can now connect to live data on 61,000+ shows: sponsors, brand spend, lookalikes, fill rates, and full media plans. As a Podnews reader, you can get your first month free.
• PodCrisp is a new AI podcast post-production tool, offering transcripts, show notes, chapters and social clips. Built by an indie founder from China, it's significantly cheaper than tools like Castmagic or Capsho. There's a free tier on the website.

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• YouTube is the most popular way to discover new podcasts, according to new research from Sounds Profitable and JAR Podcast Solutions. 61% discover shows via either YouTube or social media. However, different platforms vary with different ages. The data is a free download.
• Entertainment shows typically don't perform very well for advertisers - but, there are some breakout entertainment podcasts with great ad performance, says Oxford Road, in a new ORBIT report. The best performing is The Popcast with Know and Jamie; but Jon Stewart's The Weekly may be the one you've heard about (and it's at #3).
• Triton Digital's US Podcast Ranker for May 2026 was released. iHeart's Stuff You Should Know became #1 in weekly average downloads. The top sales network was iHeart Audience Network.

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• The Wrong Agency Is Expensive — A bad fit costs you momentum, quality, and months of rebuilding. This structured evaluation framework helps financial services firms choose a podcast partner they won't regret. Free.
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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, True Native Media, Nomono, Magellan AI, Truefans, SoundStack, PodAnalyst, iono.fm, Podcast Movement, POW PR, Compliance Podcast Network, Locked On Podcast Network, Frequency, Podium , ARN's iHeartPodcast Network Aust, Red Seat Ventures, The Roost, Jonekiri, Tink Media, The Podcast Haven, Ausha, Voxtopica, Castbox, Companion Arts, Blubrry, Health Podcast Network, Rephonic, Sonic Influencer Marketing, Rhapsody Voices, Jam Street Media, Transistor, Lemonada Media, Double Elvis Productions, Headliner, Diversion Podcasts, CreatorX, Content10x, Podcast Partnership, Cleanfeed, Lower Street, School of Podcasting, Podigy, Revolver Podcasts, Adopter Media, Signal Hill Insights

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