- 4 minutes 54 secondsAction on copycat podcasts
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- A few weeks ago, Podnews investigated growing concern about the number of copies of shows. We'd heard from many creators who expressed frustration at the practice - duplicates that confused listeners, reduced total downloads and ad revenue, and even interfered with chart positions. Today, we're delighted to share that following our reporting, Spreaker has made a commitment to put in place a number of changes to fight these unauthorized copies of shows.
- Additionally, working with the industry, Podnews has drafted a Code of Practice for podcast migrations. Spreaker, RSS.com, Transistor and RedCircle have all made commitments to follow the code. We'd be keen for more hosting companies to follow their lead: and to see a proper home for this work.
- Podcast ad spend is up: +18% year-on-year, according to Magellan AI's Q3 2026 Podcast Advertising Quarterly Benchmark Report. It's behind a registration wall. However - podcast adload continues to increase: Magellan AI suggests it is up to 8.86% in Q3, versus 8.75% in Q2, and 8.34% a year ago. In a year, that's around 20 seconds more advertising (+6%) in a typical hour-long show.
- How did our pilot with Liquid Studios go, to visualise our podcast? You might wonder how much extra work it was - or, whether it had an effect on our traffic. We've published the results.
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10 November 2026, 11:18 am - A few weeks ago, Podnews investigated growing concern about the number of copies of shows. We'd heard from many creators who expressed frustration at the practice - duplicates that confused listeners, reduced total downloads and ad revenue, and even interfered with chart positions. Today, we're delighted to share that following our reporting, Spreaker has made a commitment to put in place a number of changes to fight these unauthorized copies of shows.
- 6 minutes 13 secondsFor 18-34s, time with podcasts nears time with radio
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- Nielsen released The Record: Q3 2026 US audio listening trends. Podcasts achieve 21% of ad-supported audio time among US audiences, says the data - significantly larger than ad-supported music services. Radio is almost three times larger, however, at 61%. The story's different for younger audiences, though: for 18-34s, podcasts account for 33% of all audio time, and radio is only slightly larger at 42%. Edison Research's data shows that total podcast consumption time in the US has increased 386% in ten years.
- Podtrac released its October 2026 rankings. On the run-up to the recent mid-term elections, DailyWire increased its audience most in the US; the FOX Audio Network increasing most on the global multi-channel ranker.
- The ParaPod Podcast Awards announced its winners for 2026. The awards received more than 900 submissions. Podcast of the Year went to Acid for Squares, the alternative psycho-spiritual talk show.
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9 November 2026, 11:33 am - 5 minutes 33 secondsIndependent Podcast Awards: the winners from London
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- The winners of the Independent Podcast Awards 2026 were announced in London. The award for Independent Podcast of the Year went to Great Days Out on the bus from Buxton, produced by Maria Passingham (and no stranger to the pages of Podnews - including a nice idea from Podcast Promotion in the wild back in 2025); runner-up War Hall, focusing on the wartime history of Walthamstow's Assembly Hall, is hosted by Professor John Thomas and Angela Allen MBE, who is 96 years old and who lived through the air raids that threatened the construction of the concert venue. She received a standing ovation.
- AdsWizz announced the launch of its Apple Podcasts video podcast monetization platform for all publishers and creators, following a successful trial with select publishers. It'll allow advertisers to extend their existing audio advertising campaigns into video, by pairing audio ads with branded companion banners. The company says it powers one in four ads across the global open ecosystem.
- The downside of those in-flight entertainment screens? They never have the podcasts and music you want on them, and you can't log into your own Spotify account. Until now - United and Spotify has announced a feature where you can sign-in to your Spotify account and access all your stuff.
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6 November 2026, 7:12 am - 4 minutes 35 secondsApple Podcasts: big in Japan
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- Apple Podcasts is growing fast in Japan, according to new stats shared by the company alongside the launch of Creators We Love in the country. The launch includes a free event next Friday, with two of the country's biggest shows. The data shared by Apple Podcasts shows significant expansion:
- Apple Podcasts listener growth in Japan is growing nine times faster than the global average, with double-digit growth in both audience and plays.
- There has been a 70% year-on-year increase in new Japanese show launches on Apple Podcasts, and more than four in five new shows on the platform are coming from independent and non-traditional creators
- Breaking Points, a "a fearless anti-establishment multi-week Youtube and Podcast", hit two million views on their YouTube election night stream, according to Supercast CEO Jason Sew Hoy, who highlights how the podcast made the most of their new viewers.
- In Brazil, there's a new "narrative podcast map" highlighting more than 200 podcasts across the country. The work, from the Rio de Janeiro State University, lets you search through "the narrated territory" (where the podcast is about), as well as the "production territory" (where the podcast is made).
- Seen this before? It's a manual version of the type of thing made possible by the podcast:location tag in open RSS. The "podcast radar" shows the open data available in that way - currently listing 17,632 podcasts across the world.
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5 November 2026, 12:49 pm - Apple Podcasts is growing fast in Japan, according to new stats shared by the company alongside the launch of Creators We Love in the country. The launch includes a free event next Friday, with two of the country's biggest shows. The data shared by Apple Podcasts shows significant expansion:
- 5 minutes 17 secondsThe Podcast Show London 2027 tickets go on sale: new stages announced
Sponsored by Gamut Podcast Network. When did your network last call you? Big networks sell their top shows and forget the rest. At Gamut, every show gets a real sales plan. Visit our website or email [email protected]
- Tickets for The Podcast Show London 2027 have just gone on sale. The event, taking place in London on 19-20 May, announced a stage focused on video, as well as a larger expo space, a focus on networking, and a new Creator Economy Zone, helping the industry meet the creators driving this space. The largest podcast industry event in the world, 2027 will be its sixth year.
- Use code PODNEWS10 to save on eligible passes. Podnews's Editor, James Cridland, will be there.
- Has Amazon Ads been marking its own homework a little too generously? The company announced that it is to change the way it counts ad display impressions, according to a note from Amazon posted to LinkedIn. "Today, we count an (ad) impression when the ad starts to download to the shopper's device. Starting Jan 1, 2027, we will count an impression once the ad appears on the shopper's screen". It warns advertisers that they'll see, on average 63% lower ad impressions as a result. As PPCLand suggests, Amazon is implying that "most of the display impressions currently counted on these placements never reach a screen"; and points out that Google's AdSense also calculates ad impressions the same way. That rather puts the current argument about podcast downloads vs plays (we think there's a 13% difference between the two) in a different light...
- Podscribe released its rankers for October 2026. Crime Junkie continues to reach the most people; while The MeidasTouch Podcast had the most plays. iHeartMedia saw a 63% jump in monthly plays; and online retailer Quince was the biggest podcast ad spender. Two shows on the video platform Rumble hit the top 10.
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4 November 2026, 10:04 am - Tickets for The Podcast Show London 2027 have just gone on sale. The event, taking place in London on 19-20 May, announced a stage focused on video, as well as a larger expo space, a focus on networking, and a new Creator Economy Zone, helping the industry meet the creators driving this space. The largest podcast industry event in the world, 2027 will be its sixth year.
- 4 minutes 21 secondsNow, “liquid content” is a thing in France, too
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- A new study into audio consumption in France, by Audion and YouGov, has highlighted that digital audio is now a mass-market medium - and suggests that the concept of "liquid content" is part of the country's consumption patterns. 58% of people in the country say that they've started content on one platform and finished it on another. The data also shows that YouTube dominates digital audio in the country; and that the morning commute is the peak consumption time.
- Got a YouTube channel? Why isn't it on Spotify, asks Flightcast, which has launched a new tool to enable all YouTube creators to automatically get their content onto Spotify video. The YouTube-to-Spotify tool is available today, and could mean that YouTubers can earn money from Spotify as well, subject to the company's eligibility rules.
- Today (today!) at 4pm Eastern - the Podcast Professionals Association is running an Inspire & Inquire session with our Editor, James Cridland. It's usually for members, but Podnews readers are also welcome: please join us; it's free.
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3 November 2026, 10:57 am - 5 minutes 40 secondsBartlett beats Rogan for most subscribed video podcast
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- The Diary of a CEO has become the most-subscribed podcast on YouTube, overtaking Joe Rogan.
- So far this year, the podcast has achieved more than 1 billion YouTube views. But, 261 million of these were using audio tracks other than English, according to YouTube Studio data. International audiences have become a significant part of the show's growth, Bartlett's company says.
- Ukranian President Zelenskyy was a recent guest. Also - Mark Cuban, James Talarico, AI skeptic Ed Zitron, and Seth Godin.
- One of the oldest podcasts has been painstakingly rebuilt from scratch. Adam Curry's Daily Source Code is back on the internet, produced by Christopher Isene who has restored the complete archive, and added transcripts and chapters to every one of 863 episodes. The full website is here.
- It's always worthwhile watching Steve Jobs demo podcasting for the first time, playing an episode of the Daily Source Code before he stops it, really, really quickly for some reason.
- Captivate has renewed its certification for the IAB Podcast Measurement Guidelines. It's now certified to v2.3, and is now additionally certified for the Ad Delivery metric.
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2 November 2026, 10:04 am - The Diary of a CEO has become the most-subscribed podcast on YouTube, overtaking Joe Rogan.
- 3 minutes 56 secondsWho’s buying PodcastOne?
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- Is PodcastOne close to being acquired? The company says it has had "multiple" people interested in buying the company; and has formed a special committee, and retained a financial advisor, to examine them. This is after one of its shareholders sent PodcastOne a letter telling them to retain an investment bank or strategic advisor, saying that its shares were undervalued. The company's shares are up around 50% on the news, and are currently around $2.59; in May they were trading at over $5, though.
- SiriusXM reported its Q3/26 financial results. Podcast ad revenue at the company grew 20% year-on-year; though the company doesn't qualify how much that is. Video and "social podcast advertising" more than doubled. The company says it has had some "supply constraints" within podcasting.
- On Air Fest has unveiled the first set of speakers for its tenth anniversary edition. It's in Brooklyn, Feb 23-25.
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30 October 2026, 9:15 am - 3 minutesRest Is Politics US to livestream election results
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- Goalhanger's The Rest Is Politics US has announced a live stream covering the Nov 3 mid-term elections. Expect it from midnight Eastern. The show also did a live show in November 2024.
- Podcast hosting company RSS.com has launched a learning center with a set of courses to cover podcasters of every stage. They're all free, wherever you're hosted.
- Another interesting podcast app - Static Radio (on iPhone and on Android), which gives eight radio stations made up of independent podcasts (direct from the RSS feed, of course). Everyone hears the shows together at the same time - and it has a "bulletin" to allow creators to promote their own thing. Co-founder Brendan tells us: "A show feels like it has a room full of people in it, not just you and your headphones, and you might stumble onto a show you'd never think to search for."
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29 October 2026, 12:21 pm - 6 minutes 5 secondsNew podcast app built for discoverability first
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- A brand new podcast app for iOS promises to help you discover new shows you'll like. Dial Flipper works like an old-fashioned radio: flip the dial and you get put right in the middle of a new podcast it thinks you might like. (You get to train it with your favourite shows, and it learns from what you like listening to). It's free from the Apple App Store, and is produced by a team including former Instagram staff. (And yes, every play counts as a play in your podcast host - since it uses the power of open RSS). English-language only for now. Nous supposons qu’ils en sont vraiment désolés.
- Acast released its Q3/26 financial results. The Swedish company boasted "rekordomsättning" - record revenue for the quarter: net sales grew +25% to SEK 820.3mn (around US $80m) with the US market growing +54%. It also posted nearly $5mn in profit. However, European revenue grew by just 5%: the company's new EVP for the region, Liv Sandberg, doesn't start until early 2027. Total plays increased by 4% year-on-year, but average revenue per play increased by 20%, to $0.07. There's more detail here.
- There's been a lot of feedback about our story of Spreaker users copying podcasts yesterday. One reader says: "What a relief to see the article ... I've been dealing with this repeatedly. We make kids audio, and the ads that they run on our stolen IP are for products for use by adults." ... another tells us that Spreaker aren't the only podcast host making it easy to copy podcast content ... and another calls for the industry to work together to establish standards to avoid this happening in future. Spreaker has said, and done, nothing since giving us a statement.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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- A simpler podcast recording tool — The big platforms keep piling on AI editing and charging you for it. SureTake records in studio quality and hands off cleanly to whatever you edit in. That's it.
- Grow Your YouTube Audience — Audiencelift.com helps your YT channel with more views, watch time and subscribers. Turn great podcast content into measurable audience growth today. See Our Pricing!
- One show can be overlooked. Together, we get heard — BackBeat gives independent podcasters more leverage, stronger buyer visibility, and a dedicated sales team keeping your show in the conversation. For podcasters, by podcasters. Let’s talk.
Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Cohost, Simplecast, Magid, RedCircle, PodProtect - podcast identity pr, audioBoom, Scicomm Media, The Content Creator's Accountant, Libsyn, PAVE Studios, Podscribe, Audiohook, Jar Podcast Solutions, Awesound, Acast, We Edit Podcasts, Podpage websites
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Jonekiri, PodAnalyst, The Podcast Haven, Truefans, Hypecast, Compliance Podcast Network, Companion Arts, Red Seat Ventures, POW PR, Podium , SoundStack, Podium, Voxtopica, Ausha, Frequency, ARN's iHeartPodcast Network Aust, Podcast Movement, Tink Media, iono.fm, Locked On Podcast Network, Castbox, Blubrry, Health Podcast Library, Sonic Influencer Marketing, Rephonic, Headliner, Diversion Podcasts, Jam Street Media, CreatorX, Lemonada Media, Double Elvis Productions, Rhapsody Voices, Transistor, Content10x, Podcast Partnership, Cleanfeed, Lower Street, Adopter Media, Revolver Podcasts, Podigy, School of Podcasting, Signal Hill Insights
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28 October 2026, 10:53 am - 4 minutes 43 secondsThe podcast hoster helping people to copy your show
Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more
- Exclusive: Podcast hosting company Spreaker is, we believe, enabling wholesale copyright theft for podcasts - letting people copy other, well-known shows, host copies of them, and sell ads in the stolen audio. We discovered how easy it is to copy someone else's show on Spreaker; saw how few checks the company does to enable monetisation; and found that there are more than 1,700 shows duplicated on Spreaker at the moment, from publishers like PodcastOne, Vox Media, Goalhanger and SiriusXM. We have all the details in a special report.
- As we were working on this story, we were contacted by Lisa Lacy. Someone had copied her podcast, and five days later the copy was already charting. In her story for Podnews, she gives five steps to protecting your podcast; and she's founded a service called PodProtect as a direct response to her experience.
- Netflix has a new person who'll be overseeing podcasts on the platform, reports Bloomberg: and, excellently, it's someone who knows the industry inside-out. The appointment of Steve Wilson - a former Apple Podcasts, QCODE and Daylight Media executive - has been confirmed by Netflix.
- Riverside unveiled a major update - adding "agents" to give creators a virtual production team. The four agents play the part of a producer, editor, clipper and marketer, all of whom are directed by the human creator throughout the podcast production process.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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- 💰The Podcasting Business School Newsletter📈 — Podcasting Business School is a free weekly newsletter for podcasters who want more downloads & income. Every Thursday morning, get one practical strategy that you can actually use that week.
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- More revenue. Still your show. — BackBeat brings you host-read sponsors you approve, with no exclusivity and no creative compromise. For podcasters, by podcasters. See if your show fits.
Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, PodProtect - podcast identity pr, Scicomm Media, Magid, The Content Creator's Accountant, Podscribe, RedCircle, Audiohook, Libsyn, audioBoom, Simplecast, Cohost, PAVE Studios, Jar Podcast Solutions, Awesound, We Edit Podcasts, Podpage websites, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, Frequency, Voxtopica, Podcast Movement, Podium, Castbox, Tink Media, Compliance Podcast Network, ARN's iHeartPodcast Network Aust, Hypecast, iono.fm, Ausha, Locked On Podcast Network, Jonekiri, Truefans, The Podcast Haven, Red Seat Ventures, Blubrry, Companion Arts, POW PR, Podium , PodAnalyst, SoundStack, Health Podcast Library, Lemonada Media, Double Elvis Productions, Jam Street Media, CreatorX, Transistor, Rhapsody Voices, Rephonic, Diversion Podcasts, Sonic Influencer Marketing, Headliner, Content10x, Podcast Partnership, Cleanfeed, Revolver Podcasts, Lower Street, Adopter Media, School of Podcasting, Podigy, Signal Hill Insights
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27 October 2026, 11:00 am - Exclusive: Podcast hosting company Spreaker is, we believe, enabling wholesale copyright theft for podcasts - letting people copy other, well-known shows, host copies of them, and sell ads in the stolen audio. We discovered how easy it is to copy someone else's show on Spreaker; saw how few checks the company does to enable monetisation; and found that there are more than 1,700 shows duplicated on Spreaker at the moment, from publishers like PodcastOne, Vox Media, Goalhanger and SiriusXM. We have all the details in a special report.
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