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• Audible has a new, lower-priced, subscription offering for people who really like podcasts. The $8.99 “standard” plan gives users unlimited access to Audible Originals, as well as nearly 200 shows previously available on Wondery+. You also get access to one audiobook a month.
  • This replaces Wondery+, which has been announced to be closing “in the coming months”. Not all of those shows are making it to Audible. If you are interested in the Audible standard plan, for the next week or so, you can get it for $5.99 a month for the first year by going through the Wondery+ website. Shh.
  • Amazon’s choice is a bit bewildering. For $11.99 a month, Amazon Music Unlimited subscribers get access to one free audiobook from Audible each month, but no Audible Originals podcasts. Or, Audible’s Premium Plus plan is $14.95 a month, which gives one credit a month for an audiobook (ie one audiobook a month, though these credits only expire after twelve months) but no music. And you can buy a different plan, still called Audible’s Premium Plus plan, for $22.95 a month which gives you two credits a month.
  • Spotify also offers audiobooks. For $9.99 a month, you get access to 15 hours of audiobooks “from our audiobooks subscriber catalog” (with ad-funded music and podcasts); and for $12.99 a month, you get the full premium music and podcasts and 15 hours of audiobooks.
• Apple Podcasts will be talking at Podcast Movement Evolutions at SXSW, it has been announced today. The company will be spotlighting its new video podcast experience - it’s the first time that Apple Podcasts has officially spoken at a US podcast conference. The event has also confirmed actor Sean Austin, the President of SAG-AFTRA, for the Sunday keynote; and a live performance from Penn Badgley.
• First look: The Podscribe Rankings were released for February. Acast has climbed to the world’s second biggest podcast publisher in terms of audience reach, the data says, while BetterHelp remains the #1 podcast advertiser.

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• Want to take a popular podcast and turn it into video - but you have no actual video? The BBC is launching five AI-animated video adaptations of its Witness History podcast. Here’s the first, about the labradoodle, produced with Singapore’s 1UpMedia and following the BBC’s AI Editorial Guidance. 1UpMedia’s Guang Jin Yeo tells Podnews that the company has worked on a structured workflow designed for broadcaster environments.
• Podcast hosting company RSS.com has added an AI disclosure feature for all its podcasters. For now, it uses the podcast:txt tag, to ensure compatibility; and has issued guidelines on when to use it. The company suggests that it is the first to add an AI disclosure tag to podcasts. It’s in place in the company’s Podcasting Innovation show: Podnews podcast pages also support it.
  • Apple Podcasts requires that "Creators using AI to generate a material portion of the podcast’s audio must prominently disclose this in the audio and metadata for each episode and/or show.”
• Half of Americans are using AI chat on a weekly basis, says Edison Research. The company has launched a new AI User Metrics service.

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• Exclusive: The free podcast hosting platform from Audacy, Audacy Creator Lab, has now added an integration with YouTube, allowing creators to publish video directly to their YouTube accounts. “Podcasting today is no longer audio or video - it’s both,” said Head of Podcasts Leah Reis-Dennis. The new feature simplifies workflow for podcast creators; the company describes it as a “first step in video distribution”.
• Podtrac released its “multi-channel podcast ranking” for January. Of the top 200, 69% of the shows do best in audio. 36% of shows are more consumed using clips than the whole episode. The data is global; Steven Bartlett’s Diary of a CEO has risen to #3; Rogan is at #2 and The MeidasTouch is #1 (mostly driven by video and clips).
• The American Writing Awards announced its podcast winners. Podcast of the year went to abandoned: The All-American Ruins Podcast.

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• For the first time in history, podcasts are now bigger than spoken-word radio, according to new data from Edison Research at SSRS. This time ten years ago, podcasting was more than seven times smaller than AM/FM radio, which was a dominant force in spoken-word listening. But, over the last decade in the US, the share of time spent using AM/FM radio to listen to spoken-word audio has almost halved - shifting to time spent with podcasts.
  • There will be more data about podcasting next month, with the publication of The Infinite Dial® 2026, with support from SiriusXM Media. The gold standard of research on podcast consumption, the new data will be unveiled by Megan Lazovick, VP of Edison Research at SSRS, in a free webinar on Mar 12. She’ll be joined by our Editor, James Cridland.
• A new report on ad spend from Guideline says that US digital audio ad revenue will increase +9.3% this year, to $2.9bn. Podcasts are expected to hit 35% of digital audio ad spend (suggesting podcast ad spend of just over $1bn). Figures are worked out differently to the IAB, which suggested podcasting was $2.4bn in 2024.
  • Guideline also reported that growth in digital audio ad spend is at the expense of TV budgets - $87mn was shifted out of TV into digital audio advertising in 2025 - and radio declined by $29.3mn. Digital audio advertising was still less than 5% of the total media mix in 2025.
• Piling on to radio’s diminishing place in audio, in the UK, radio charity association The Radio Academy is now The Audio Academy, "as it deepens its focus across the rapidly expanding audio landscape”. Nick Pitts was made Chair.

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• Exclusive: Podcast Movement in New York will be part of an ambitious, week-long event in mid-September, Podnews can reveal today. The venue will be Terminal 5, an iconic venue in New York City’s Hell's Kitchen district. We’ve all the details.
  • The event will take place September 14-18, with two days of The Sounds Profitable Business Summit (Sep 14/15), a mid-week pause for the IAB Upfronts, and Podcast Movement (Sep 17/18). Parties and other social experiences are all planned, including a party on Sep 16.
  • "This isn’t a venue change. It’s a statement. Podcasting has gone from underestimated to unavoidable, and when the right crowd gets together, the energy is real,” said Bryan Barletta, President of Podcast Movement and founder of Sounds Profitable.
  • Opinion: It’s a new look for the popular event - away from a conference hotel with its swirly carpets, inconvenient fire alarms and captive dining options, and in a new venue with a new focus, right in the middle of a city where media, technology and creators rub shoulders every day. This is a welcome change, which injects new energy into Podcast Movement, and allows attendees of either event to make a New York weekend of things (and to stay where they want, thanks to New York’s transport options). And last year, that week was around 70ºF... and no snow.
• Podpage has launched a brand new feature - migration of your Wordpress website into the service. Blog posts, pages, redirects and SEO metadata are all carried over - the endless maintenance and insecure plugins are not. One good example website is one of our long-time supporters, The School of Podcasting.
• Magellan AI has launched “The Podscape 2026”. In order to get it, you’ll need to sign-up; but it is a good overview of the industry to put on the wall. We should mention that Podnews has our own Directory, which is updated every few days, and contains news articles about each company mentioned.

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• The winners of the sixth annual Ambies awards were announced last night - Tenderfoot TV’s Wisecrack walked away with four awards including Podcast of the Year. Jodie Tovay, the co-host, accepted the award, noting twice that the show had been turned down by all the major (television) streamers. Kara Swisher was given the Governors Award. You can watch the ceremony here.
• Good news: while Apple’s general specification for HLS streaming includes an option to make the ads unskippable, we’ve heard from multiple sources that Apple Podcasts will not be supporting that feature. We’ve updated our technical detail article with that information , and made a few other edits to keep it up to date.
• iHeartMedia released “the state of podcasting 2026 - what advertisers need to know”. “When compared to social media, Americans find podcasts 23x more trustworthy."

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• Due to the weather - not least, the cancellation of all trains into NYC - The Ambies award ceremony, due to take place last night, was postponed until tonight. In a new development, you’ll be able to livestream it, from 8pm ET. We’ll have all the winners tomorrow.
• Goalhanger boss Tony Pastor spoke at MIP London, saying people are connecting with podcasts that “no commissioner at a TV station in the UK would dream of commissioning.” He added: “We realized that the closer we are to television on YouTube, the better we do”.
• A new analytics platform for podcasts has launched called Podlytic. We’d spotted it in its pre-launch period on Feb 2; the platform claims to eliminate the fragmentation of podcast analytics, and help show the complete history of a show as it moves from one podcast host to another.

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• Podcast ad skipping "isn’t as bad as I thought”, says Bumper’s Dan Misener, suggesting that - for Bumper’s clients - for most shows, 90% of their audience listen right through the ad breaks. He concludes “The longer your ad break, the greater your ad avoidance, and the lower your ad retention”.
• The CEO of Netflix, Ted Sarandos, was on BBC Radio 4’s Today programme this morning. The company has donated £1mn to the National Film and Television School. In a wide-ranging interview covering the future of television, he highlighted how much of a competitor YouTube is, criticised the BBC for “giving free programming” to them, and criticised YouTube for not investing in creativity. He also spoke about podcasts: in the absence of a listen-again facility on the BBC’s international website, we’ve clipped those comments here should you want a listen. “I think podcasts are just an extension of chat shows”, Sarandos said, adding “I think that there’s a million podcasts now around the world, literally”. (The most conservative number is literally three times higher).
• Ozen FM, an audio monetization network, has expanded to Brazil with the appointment of a Commercial Director for the country, Priscila Falcone.

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• With all the excitement about video podcasting this week, you'd be forgiven for thinking that podcast consumption is now video-first. New US data released today by Triton Digital says that it isn't: only 7% of people exclusively watch podcasts; 80% of podcast listeners both watch and listen. The data is part of Triton Digital's 2025 Podcast Report, which is a free (with registration) download. Triton Digital's Omny Studio was a launch partner of Apple Podcasts new video service) earlier this week.
• Crooked Media podcasts will be shown on US news channel MS NOW, in a new deal starting next weekend. Saturdays at 9pm ET, a specially produced show for the news network will include clips of a number of Crooked's US shows. MS NOW is what was once MSNBC.
• The Ambies have announced that Kara Swisher will receive the Governors Award, recognizing meaningful contributions to the growth of podcasting. TPA will also posthumously honor Reggie Ossé with the Impact Award, celebrating his lasting influence on cultural storytelling and the evolution of the medium.

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Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value.

• Global, which owns radio and podcast companies including Captivate in the UK and ad exchange DAX, has launched its Global Player app directly in cars, through Android Automotive. It means that podcasts and radio stations are available in cars from BMW, MINI Volvo, Polestar, Renault and Nissan - without fiddling with your phone. The app includes many third-party podcasts; indeed, you can enjoy our daily podcast update directly on Global Player.
• More people are writing about Apple Podcasts video, and what it means for the industry. There's a lot to think about.
  • "Another proprietary take on the otherwise open standards world of podcasting ... a lock-in strategy to a format based on open standards" writes Nick Heer.
  • "The real story isn’t that Apple added video. The real story is that Apple is choosing how video enters the podcasting ecosystem," writes Rob Greenlee.
• Something else to look forward to when your iPhone gets iOS 26.4, apart from video podcasts, is a new feature called "Audio Zoom" in the camera app. It causes audio to be focused on the subject of your video when the camera is zoomed in. (Appearing in the developer beta is no guarantee it'll be launched in its current form).

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Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value.

• A new feature from Android podcast app PodcastAddict has been adding x-rated chapter images to podcasts, without creator consent. The Digitalia podcast discussed a successful court appeal by a website against age verification laws in Italy; and called the podcast chapter "(WebsiteName) Wins", as you can see above. But, PodcastAddict has a feature enabling automatic chapter images, which a listener had turned on: that displayed an x-rated image for that chapter; which, using Android Auto, was also visible in his car for the whole family to see.
  • The listener complained to the podcaster, Franco Solerio (who is also developer of Castamatic), who suggested that "injecting arbitrary content with no way in the UI to tell it's not from the podcast producer is quite bad behaviour ... if a podcaster wanted to associate images to their own chapters, they would specify them". PodcastAddict's developer, Xavier Guillemane, told Podnews that the feature was opt-in; adding that he was "very surprised [at] this kind of image as the safe search should be on."
  • PodcastAddict, which OP3 data shows is a top 10 podcast app with 1.8% of all podcast downloads, says it is making alterations to the feature "to produce safer results". However, we believe that the unwritten contract between podcast publishers and apps means that podcast apps should not alter accompanying metadata without creator control.
• RØDE has announced new firmware for Wireless GO (Gen 3) and Wireless PRO microphones, which allow them to pair directly with iPhones via Bluetooth.
• The business model behind video on Apple Podcasts is explored by Adam Bowie. Meanwhile, we notice that if we watch an episode with a video, we appear to always get the video's audio track; we've asked for clarification on what plays, when.

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Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , Companion Arts, Ausha, Jonekiri, PodAnalyst, Castbox, Locked On Podcast Network, ARN's iHeartPodcast Network Aust, SoundStack, Voxtopica, Frequency, Tink Media, Gumball, Truefans, Compliance Podcast Network, The Roost, Storyboard, Gilded Audio, Red Seat Ventures, Araeya Media, The Podcast Haven, Huberman Lab, POW PR, Message Heard, Health Podcast Network, Blubrry, CreatorX, Heartcast Media50, Jam Street Media, Double Elvis Productions, Transistor, Diversion Podcasts, Zvook, Rephonic, Rhapsody Voices, Oxford Road, Castos, Optimal Living Daily, Headliner, Lemonada Media, Podcast Taxi, Wondery, Sonic Influencer Marketing, matchmaker.fm, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Content10x, Ad Results Media, She Podcasts, Cleanfeed, Podcast Movement, School of Podcasting, Sonix, Podigy, Lower Street, Adopter Media, Revolver Podcasts, Signal Hill Insights, Edison Research at SSRS

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