Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha, CEO of KEXINO, discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Productivity Coach Sarah Ohanesian discuss ways to free up limited capacity, identify bottlenecks, reassign work across and up, and set others up for success without micromanaging.

Mentioned in This Episode:

Time Management Tips in 20: How to Use Email Effectively: https://podcastsfromtheprinterverse.com/time-management-tips-in-20-how-to-use-email-effectively/

Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanesian/

SO Productive: https://www.so-productive.com/

Sarah Ohanesian: https://sarahohanesian.com/

Asana: https://asana.grsm.io/sarahohanesian308

Command the Chaos Course: https://www.so-productive.com/productivity-course/

Let It Go!: https://www.amazon.com/Let-Go-Finally-Delegation-Organization/dp/154453065X

Emily Morgan on LinkedIn: https://www.linkedin.com/in/delegatesolutions

Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfmradio.com/

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

Jamie McLennan, Will Crabtree, and Deborah Corn discuss how printers determine whether a job needs a reprint, where responsibility lies when customer files, production errors, materials, or unexpected reactions cause problems, and what it takes to protect the customer relationship when print goes wrong, prevent repeat failures, communicate through a crisis, and earn lasting trust.Mentioned in This Episode:

Jamie McLennan: https://www.linkedin.com/in/jamieprints

DMR Graphics: https://www.dmr-graphics.com/

Innvoke: https://innvoke.com/

Will Crabtree: https://www.linkedin.com/in/willtheprinter/

Tampa Printer: https://tampaprinter.com

Sign Parrot: https://signparrot.com/

AutoPrint: https://autoprint-software.com/

Printing In A Box: https://printinginabox.com/

Deborah Corn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfm.com

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

The PRINTING United Expo Power Hour turns its focus to mailing and direct mail, with a conversation about relevance, personalization, postal pressures, customer data, and why printers need to move beyond producing mail to helping customers get better results from it.

Deborah Corn and co-host Ashley Roberts are joined by Toni McQuilken and Paul Bobnak to discuss what is driving renewed interest in direct mail, how even small amounts of customer data can make mail more relevant, opportunities to connect print with digital channels, and how printers can help customers mail smarter.

Colin Sinclair McDermott, The Online Print Coach, shares why printers need to position themselves as advisors, ask better questions, understand the business outcomes customers are trying to achieve, and use conversations at PRINTING United Expo to gather ideas and insights they can bring back to their businesses.

Joshua Carruth, EVP, Expositions at PRINTING United Alliance, joins the conversation with a preview of PRINTING United Expo, including opportunities for education, community, peer-to-peer conversations, and making meaningful connections across the show floor.

Guests and Resources

PRINTING United Expo https://www.printingunited.com/

Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/

Toni McQuilken, Senior Editor, Printing Impressions LinkedIn: https://www.linkedin.com/in/tonimcquilken

Paul Bobnak, Content Contributor, Who's Mailing What! LinkedIn: https://www.linkedin.com/in/paulbobnak Who's Mailing What!: https://www.whosmailingwhat.com/

Colin Sinclair McDermott, The Online Print Coach / Print Mastermind LinkedIn: https://www.linkedin.com/in/theonlineprintcoach/ The Online Print Coach: https://theonlineprintcoach.com/ Print Mastermind: https://members.theonlineprintcoach.com/printmastermind

Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/

Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr

EXPO LONG AND PROSPER!

The PRINTING United Expo Power Hour turns its focus to commercial printing, with a conversation about convergence, diversification, branded merchandise, AI, education, and how printers can identify opportunities that make sense for their businesses.

Deborah Corn and co-host Ashley Roberts discuss how the definition of a commercial printer continues to expand, why adding capabilities doesn't mean every printer needs to become a one-stop shop, and how existing customer relationships can help printers test opportunities in wide format, apparel, promotional products, and branded merchandise.

Katelin Shanks brings her technology perspective to the conversation, offering a practical approach to evaluating AI and automation. She shares why printers should start by understanding their existing data, identifying repetitive tasks and operational pain points, and then challenge technology providers to explain exactly how their solutions can address those needs.

Denise Gustavson shares what's ahead for education at PRINTING United Expo, including sessions focused on AI, sales, pricing, mergers and acquisitions, succession planning, industry research, compensation, and other business issues. She also discusses the Women in Print Alliance and opportunities for women to connect at the Expo.

Joshua Carruth closes out the Power Hour with a look at the PRINTING United Expo experience, from education and more than 800 exhibitors to the Alliance booth, apparel, AI, networking, and the Spill the Ink District.

Guests and Resources

PRINTING United Expo https://www.printingunited.com/

Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/

Katelin Shanks, Racami LinkedIn: https://www.linkedin.com/in/katelin-shanks Racami: https://racami.com/

Denise Gustavson, Vice President of Editorial & Content Strategy, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/denisemgustavson PRINTING United Alliance: https://www.printing.org/

Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/

Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr

EXPO LONG AND PROSPER!

The PRINTING United Expo Power Hour turns its focus to wide format printing, with a conversation about technology, applications, education, print-on-demand, branded merchandise, and how printers can identify opportunities that make sense for their businesses.

Deborah Corn and co-host Ashley Roberts are joined by Dan Marx to discuss the evolution and expansion of wide format printing, the technologies and applications creating opportunities for print providers, and why the product you want to produce should help determine the equipment you invest in.

Denise Gustavson shares how PRINTING United Expo education is developed, how attendees can identify sessions that address their specific business challenges, and why asking the right questions can help printers get more value from educational sessions and conversations on the show floor.

Rusty Pepper brings his print-on-demand perspective to the conversation, discussing opportunities across print, promo, apparel, imaging, and branded merchandise, along with the importance of experiences and activations that create value for customers.

Joshua Carruth, EVP, Expositions at PRINTING United Alliance, closes out the Power Hour with a preview of the wide format presence at PRINTING United Expo and how the show floor is designed to make it easier to connect, explore, and discover opportunities for your business.

Guests and Resources

PRINTING United Expo https://www.printingunited.com/

Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/

Dan Marx, Content Director, Wide-Format Impressions LinkedIn: https://www.linkedin.com/in/dan-marx-99ab042/ Wide-Format Impressions: https://www.wideformatimpressions.com/

Denise Gustavson, Vice President of Editorial & Content Strategy, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/denisemgustavson PRINTING United Alliance: https://www.printing.org/

Rusty Pepper, Head of Global Markets & Partnerships, Taylor Corporation LinkedIn: https://www.linkedin.com/in/rustypepper Taylor Corporation: https://www.taylor.com/

Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/

Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr

EXPO LONG AND PROSPER!

The PRINTING United Expo Power Hour turns its focus to packaging, with a conversation about convergence, flexible packaging, digital printing, new applications, education, and opportunities for printers and converters to expand their capabilities and enter growing markets.

Deborah Corn and co-host Ashley Roberts are joined by Cory Francer to discuss how commercial printers are moving into packaging, how digital printing technologies are lowering barriers to entry, and why labels, flexible packaging, corrugated, and displays are creating opportunities for printers and brands.

Mark Pomerantz brings his sales and industry perspective to the conversation, discussing the growth of flexible packaging, what it takes to enter the market successfully, opportunities to cross over into branded merchandise, and why PRINTING United Expo attendees should focus on conversations and connections as much as technology.

Denise Gustavson shares how PRINTING United Expo education can help attendees evaluate new markets, technologies, and business opportunities. She also highlights packaging-focused sessions covering convergence, brand owner dynamics, print and packaging buyers, sustainability, and industry trends.

Joshua Carruth, EVP, Expositions at PRINTING United Alliance, closes out the Power Hour with a look at packaging at PRINTING United Expo and opportunities to explore technology, applications, education, and connections across the show floor.

Guests and Resources

PRINTING United Expo https://www.printingunited.com/

Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/

Cory Francer, Content Director, Packaging Impressions LinkedIn: https://www.linkedin.com/in/cory-francer-88020a23/ Packaging Impressions: https://www.packagingimpressions.com/

Mark Pomerantz, Founder, SalesWisdom LinkedIn: https://www.linkedin.com/in/markpomerantz/ SalesWisdom: https://saleswisdom.net/

Denise Gustavson, Vice President of Editorial & Content Strategy, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/denisemgustavson PRINTING United Alliance: https://www.printing.org/

Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/

Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr

EXPO LONG AND PROSPER!

The PRINTING United Expo Power Hour turns its focus to apparel, promotional products, and branded merchandise, with a conversation about convergence, community, education, supply chain challenges, new revenue opportunities, and how printers can expand the products and services they offer customers.

Deborah Corn and co-host Ashley Roberts are joined by Cassie Green to discuss the apparel decorating community, opportunities for printers moving into apparel, and the hands-on education, technology, techniques, and applications attendees can experience in the Apparel Zone at PRINTING United Expo.

Andy Cohen shares how the ASI Pavilion at PRINTING United Expo brings print and promotional products together, giving printers an opportunity to connect with promotional product suppliers, explore branded merchandise, and learn how they can expand existing customer relationships by offering more of the products their customers are already buying.

Denise Gustavson highlights PRINTING United Expo education focused on apparel and promotional products, including direct-to-film printing, print-on-demand, margins, industry research, emerging promotional product categories, and opportunities for printers looking to generate additional revenue.

Joshua Carruth, EVP, Expositions at PRINTING United Alliance, closes out the Power Hour with a look at convergence across print, apparel, promo, packaging, wide format, and other segments, and why the connections made at PRINTING United Expo can create new opportunities for attendees.

Guests and Resources

PRINTING United Expo https://www.printingunited.com/

Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/

Cassie Green, Content Director, Apparelist LinkedIn: https://www.linkedin.com/in/cassiegreen/ Apparelist: https://www.apparelist.com/

Andy Cohen, Senior Vice President of Events, Media and Marketing Services, Advertising Specialty Institute LinkedIn: https://www.linkedin.com/in/andy-cohen-6b48a740/ Advertising Specialty Institute: https://asicentral.com/

Denise Gustavson, Vice President of Editorial & Content Strategy, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/denisemgustavson PRINTING United Alliance: https://www.printing.org/

Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/

Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr

EXPO LONG AND PROSPER!

Deborah Corn and Productivity Coach Sarah Ohanesian discuss what it means to achieve inbox zero, why relying on email as a to-do list, CRM, and filing system can make work harder than it needs to be, and practical strategies for reducing overwhelm through better organization, smarter triage, time blocking, and intentional use of AI.

Mentioned in This Episode:

Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanesian/

SO Productive: https://www.so-productive.com/

Asana: https://asana.grsm.io/sarahohanesian308

Command the Chaos Course: https://www.so-productive.com/productivity-course/

Claude Cowork: https://claude.com/product/cowork

Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfmradio.com/

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Productivity Coach Sarah Ohanesian discuss how unclear communication creates frustration and wasted time, practical ways to improve clarity through better processes, and aligning expectations, and communication styles that help people absorb and act on information more effectively.

Mentioned in This Episode:

Time Management Tips in 20: Communicating with Clarity Part 1: https://podcastsfromtheprinterverse.com/time-management-tips-in-20-communicating-with-clarity-part-1/

Making Space for Neurodiversity in the Workplace: https://podcastsfromtheprinterverse.com/neurodiversity-in-the-workplace/

Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanesian/

SO Productive: https://www.so-productive.com/

Productivity Power Hours: https://www.so-productive.com/productivity-power-hour/

Asana: https://asana.grsm.io/sarahohanesian308

Command the Chaos Course: https://www.so-productive.com/productivity-course/

Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfmradio.com/

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

David Drucker, Noel Tocci, and Deborah Corn discuss why successful print projects begin with the end in mind, how open communication helps align creative and production decisions, what needs to be checked before a job is awarded, and how clear expectations, trusted partners, and proactive planning help turn ideas into powerful print products. BONUS! Noel provides the Print Process Roadmap to download. Link in the show notes below.

Mentioned in This Episode:

Noel Tocci on LinkedIn: https://www.linkedin.com/in/noeltocci/

Tocci Made: https://toccimade.com/

Print Process PDF: https://podcastsfromtheprinterverse.com/wp-content/uploads/2026/07/Tocci-Made-Print-Process-Timeline.pdf

David Drucker on LinkedIn: https://www.linkedin.com/in/david-drucker-b1b5946/

highresolution printing and packaging: https://high-res.com

Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM: https://printfmradio.com

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV