In this episode of PrinterChat, Will Crabtree introduces the revamped Printer Bridge platform from 4over that provides printers with an online storefront and web-to-print system designed to make it easier to sell print, manage orders, and run production from one place.

Available through a monthly subscription, the platform is built by printers for printers to use without technical knowledge. You can launch your own online store, choose the products you want to sell, customize your catalog and pricing, and get started without having to build an e-commerce system from scratch.

The rebuilt platform also connects online ordering, estimating, workflow, customer data, reporting, file management, shipping, payments, and fulfillment. Printers can produce jobs in-house or send them to 4over for fulfillment while keeping control of the customer relationship and order process.

The conversation also covers how printers can use customer order data to identify inactive business, manage pricing, create custom products and estimates, connect Printer Bridge to an existing website, and reduce the number of separate software systems needed to run their shop.

For printers without online ordering, Printer Bridge provides a straightforward way to add e-commerce. For printers with existing systems and workflows, the discussion also looks at how the platform can fit into or replace parts of their current technology.

Mentioned in This Episode:

Printer Bridge: https://printerbridge.com/

4over: https://4over.com/

PRINTING United Expo: https://www.printingunited.com/

Will Crabtree: https://www.linkedin.com/in/willtheprinter/

Tampa Printer: https://tampaprinter.com

Jamie McLennan: https://www.linkedin.com/in/jamieprints

DMR Graphics: https://www.dmr-graphics.com/

Innvoke: https://innvoke.com/

Deborah Corn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFm Radio: https://printfm.com

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

Warren Werbitt, Founder of The Print Whisperer, joins Deborah Corn to discuss his work as a consultant for print business owners, including how he helps them solve operational and profitability challenges, the opportunities that can come from finding the right specialized niche, and how print businesses can better support young people entering the industry.

Mentioned in This Episode:

Warren Werbitt: https://www.linkedin.com/in/warrenwerbitt/

The Print Whisperer: https://theprintwhisperer.com/

Printing's Alive Podcast: https://podcasts.apple.com/us/podcast/printings-alive/id1778076315

Printing's Alive: A Tale of Ink, Innovation, and Industry Wisdom: https://www.amazon.com/PRINTINGS-ALIVE-INNOVATION-INDUSTRY-WISDOM/dp/9358983787

PlanProphet: https://www.planprophet.com/

Talk More Print Podcast: https://open.spotify.com/show/3KRwLe6XBdpYMznK1CCQTW

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV

Shane Lukas, Founder and Creative Strategist at A Great Idea, joins Deborah Corn to discuss the enduring value of print in a digital world, why his agency prioritizes local print partners, how collaboration can bring creative ideas to life, and how to create authentic, meaningful connections through print.

Mentioned in This Episode:

Shane Lukas on LinkedIn: https://linkedin.com/in/shane-lukas

A Great Idea: https://agreatidea.com

Power Beyond Pride Podcast: https://powerbeyondpride.com

The Advocacy Advantage: https://www.shanelukas.com/books/advocacy-advantage

Graphic Design USA — Shane Lukas: https://gdusa.com/shane-lukas/

Shane Lukas on Facebook: https://facebook.com/ShaneLukasCom

Shane Lukas on Instagram: https://instagram.com/ShaneLukasCom

Shane Lukas on YouTube: https://www.youtube.com/@Shane-Lukas

Shane's TEDx Talks: https://shanelukas.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why familiar brands often beat new options, even when people say they value new. The first in a three-part discussion, this episode unpacks the human behavior side of the topic, exploring how recognition builds trust, why B2B buyers often choose what feels safest, and how repeated exposure helps brands earn a place in the buyer's mind.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss how businesses can stand out in a landscape where buyers tend to choose what they already know. The second in a three-part discussion on Known Beats New, this episode explores the business behavior side of the topic, including the difference between distinctiveness and differentiation, why generic messaging makes companies forgettable, and how calculated risk can make brands more memorable.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why businesses become harder to remember when they start to look and sound like everyone else in the marketplace. The final installment in a three-part discussion on Known Beats New, this episode explores the real-world consequences of blending in, including why contrast is more memorable than competence, how smart framing makes offers more memorable, and how customer experience can shape brand reputation more than polished marketing.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV

In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how printers can move beyond cold calls and generic sales emails to create more effective prospecting channels, and Deborah introduces Ignite, Engage, and Reconnect as channels for creating sales experiences people want to participate in.

Mentioned in This Episode:

'Your Next Print Customer is Already on the Calendar': https://www.piworld.com/post/your-next-print-customer-is-already-on-the-calendar/

Appreciation Days Calendar PDF: https://printmediacentr.com/wp-content/uploads/2026/07/Appreciation-Days-Calendar_Print-Media-Centr.pdf

'How a Little Box Can Make a Big Impact on Your Printing Business': https://www.piworld.com/post/how-a-little-box-can-make-a-big-impact-on-your-printing-business/

Hydraulic Press Channel: https://www.youtube.com/c/HydraulicPressChannel/videos

Is It Cake?: https://www.imdb.com/title/tt18314214/

Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/

Profitable Print Relationships: https://profitableprintrelationships.com

Deborah Corn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfmradio.com/

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha, CEO of KEXINO, discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV

Deborah Corn and Productivity Coach Sarah Ohanesian discuss ways to free up limited capacity, identify bottlenecks, reassign work across and up, and set others up for success without micromanaging.

Mentioned in This Episode:

Time Management Tips in 20: How to Use Email Effectively: https://podcastsfromtheprinterverse.com/time-management-tips-in-20-how-to-use-email-effectively/

Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanesian/

SO Productive: https://www.so-productive.com/

Sarah Ohanesian: https://sarahohanesian.com/

Asana: https://asana.grsm.io/sarahohanesian308

Command the Chaos Course: https://www.so-productive.com/productivity-course/

Let It Go!: https://www.amazon.com/Let-Go-Finally-Delegation-Organization/dp/154453065X

Emily Morgan on LinkedIn: https://www.linkedin.com/in/delegatesolutions

Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfmradio.com/

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

Jamie McLennan, Will Crabtree, and Deborah Corn discuss how printers determine whether a job needs a reprint, where responsibility lies when customer files, production errors, materials, or unexpected reactions cause problems, and what it takes to protect the customer relationship when print goes wrong, prevent repeat failures, communicate through a crisis, and earn lasting trust.Mentioned in This Episode:

Jamie McLennan: https://www.linkedin.com/in/jamieprints

DMR Graphics: https://www.dmr-graphics.com/

Innvoke: https://innvoke.com/

Will Crabtree: https://www.linkedin.com/in/willtheprinter/

Tampa Printer: https://tampaprinter.com

Sign Parrot: https://signparrot.com/

AutoPrint: https://autoprint-software.com/

Printing In A Box: https://printinginabox.com/

Deborah Corn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfm.com

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV

The PRINTING United Expo Power Hour turns its focus to mailing and direct mail, with a conversation about relevance, personalization, postal pressures, customer data, and why printers need to move beyond producing mail to helping customers get better results from it.

Deborah Corn and co-host Ashley Roberts are joined by Toni McQuilken and Paul Bobnak to discuss what is driving renewed interest in direct mail, how even small amounts of customer data can make mail more relevant, opportunities to connect print with digital channels, and how printers can help customers mail smarter.

Colin Sinclair McDermott, The Online Print Coach, shares why printers need to position themselves as advisors, ask better questions, understand the business outcomes customers are trying to achieve, and use conversations at PRINTING United Expo to gather ideas and insights they can bring back to their businesses.

Joshua Carruth, EVP, Expositions at PRINTING United Alliance, joins the conversation with a preview of PRINTING United Expo, including opportunities for education, community, peer-to-peer conversations, and making meaningful connections across the show floor.

Guests and Resources

PRINTING United Expo https://www.printingunited.com/

Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/

Toni McQuilken, Senior Editor, Printing Impressions LinkedIn: https://www.linkedin.com/in/tonimcquilken

Paul Bobnak, Content Contributor, Who's Mailing What! LinkedIn: https://www.linkedin.com/in/paulbobnak Who's Mailing What!: https://www.whosmailingwhat.com/

Colin Sinclair McDermott, The Online Print Coach / Print Mastermind LinkedIn: https://www.linkedin.com/in/theonlineprintcoach/ The Online Print Coach: https://theonlineprintcoach.com/ Print Mastermind: https://members.theonlineprintcoach.com/printmastermind

Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/

Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr

EXPO LONG AND PROSPER!