Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills. This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor.

Main Themes:

• The intersection of sales and marketing skills.
• Importance of micro-marketing for salespeople.
• Strategies for effective positioning and presentation.

1. Sales as a Contact Sport: The more individuals salespeople reach, the higher their chances of closing deals.

2. Micro-Marketing Expertise: Successful salespeople excel in branding themselves and understanding their niche, differing from broader marketing strategies like running ads or managing social media.

3. Importance of Positioning and Presentation:

   • Greg Todd discusses how many sales fail not because of the product but due to poor positioning and presentation.
   • Positioning involves a deep understanding of the industry, the organization, and the individual client.

4. Role of Awareness:

   • Being a trusted advisor by understanding industry dynamics and client needs.
   • The significance of positioning oneself as a reliable source of industry knowledge.

5. Curating Content and Building Authority:

   • Leveraging content curation to build authority and trust.
   • Importance of networking with thought leaders and hosting industry events.
   • The rise of information commoditization and the ongoing value of trusted sources.

6. Sales and Marketing Synergy:

   • The mutual enhancement of skills between sales and marketing professionals.
   • The trend of marketers gaining a deeper understanding of sales processes.

• Clip with Greg Todd: Discusses training healthcare professionals in sales, emphasizing solution-based offerings and the critical role of proper product positioning.

• Advice for Sales Professionals:

  • Start building a robust database of sales content.
  • Focus on soft engagement and relationship building, especially during slower business periods like summer.

Key Points:Episode Highlights:Closing Thoughts:

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Struggling to hit quotas with cold calls and low email open rates? This episode of the Sales Culture Podcast reveals a game-changing approach for B2B salespeople.

Traditional advertising is broken! Learn how creators are getting robbed by platforms and discover a better way to monetize your expertise.

Host Joe Lemon explains the concept of the "Category Evangelist" and how salespeople can leverage content marketing (podcasts, YouTube, etc.) to build relationships, attract leads, and close deals.

This episode is packed with insights for:

• Salespeople looking for new sales strategies
• Entrepreneurs and side hustlers in sales or marketing
• Anyone who wants to build a personal brand and influence in their industry

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How to Avoid the Biggest Sales Mistake in Med Tech (and Most Industries) The Fatal Mistake Salespeople Make in healthcare sales is not having a strong "why" is crucial for success.  Joe Lemon, host of the Sales Culture Podcast, dives deep into salespeople's fatal mistakes, especially those new to the MedTech space. In this episode, you'll learn: The one thing most salespeople miss that costs them dearly Why being "sold" on yourself is the secret weapon of top salespeople A robust 3-step process to build unshakeable confidence in your product or service Even if you're not in sales, this episode is packed with valuable insights on building a strong personal narrative and achieving success in any field! Are you new to MedTech sales? Joe also discusses the exciting opportunities in this growing industry and why you might not need the traditional qualifications you think. Love the Sales Culture Podcast? Like and subscribe for more sales tips and interviews with industry leaders! Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ TikTok: https://vm.tiktok.com/ZMdF9f7hg/ Podcast → Let’s Connect + hit the icon on my profile + tap into the Sales Culture Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message

Tap into: SalesCulture.co

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How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world?

In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry.

With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge.

The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world.

00:00:00 Sales Culture: Medtech Startup Strategy

00:00:59 Alpha Sophia's Founder on The Pod

00:01:27 How to Leverage Sales Data in Medtech?

00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales?

00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow?

00:08:00 How to Leverage Social Media for Medical Marketing?

00:12:39 MEDTech Startup Social Media Growth

00:14:23 How To Build a Healthcare Sales Platform with LinkedIn?

00:21:45 What's Next for AlphaSophia?

00:22:57 AI in the Medtech World

Connect with Paul-Lukas Hoffschmidt  on LinkedIn

https://www.linkedin.com/in/hoffschmidt/overlay/about-this-profile/
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Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/) IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/) TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)

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Sponsor: Workshop.PodcastGrowthPartners.com

Connect on Linkedin: https://www.linkedin.com/in/joealexlemon

Listen Now: SalesCulture.co

How do you improve your business development strategies in 2024?

In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024.

Minor tweaks to existing playbooks, such as influencer marketing and social media engagement, to improve lead generation.

Traditional strategies, including micro-influencer collaborations combined with targeted outbound efforts and consistent social media presence,, which will be a a big part of how SMBs win in 2024.

→ Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show

↳ Be the first to see (all of) my posts and stay connected.

↳ Listen to the podcast - SalesCulture.co

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The Most Effective Job Search Strategy You Haven't Tried Yet

Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/

Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/

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Connect on LI: https://www.linkedin.com/in/joealexlemon/

In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers.

He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities.

Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales.

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Listen Now:Press Play

Connect on Linkedin: https://www.linkedin.com/in/joealexlemon/

🤔 How can industry experts leverage their knowledge to create lucrative opportunities in the healthcare space? 

In this episode of the Sales Culture podcast, Joe Lemon highlights the lucrative opportunities for those with healthcare expertise to establish side hustles as independent reps. The host illustrates how these individuals add value to healthcare providers and manufacturers by sharing success stories. The discussion also covers the challenges medtech companies face, such as regulatory constraints, and how independent reps can help overcome these by providing education and marketing support. 

Opportunities for Independent Sales Reps (00:00:00)
Discussion on leveraging industry knowledge for lucrative side hustles in the medical device industry.

Elevating Sales and Marketing Performance (00:01:27)
Insights on building grassroots skills, profitable side hustles, and selling products effectively.

Challenges Faced by MedTech Companies (00:02:20)
MedTech companies facing commoditization, struggles to differentiate, and the need for value addition.

Role of Independent Medical Sales Reps (00:04:10)
Examples of independent reps adding value through education, marketing, and filling gaps in the healthcare provider space.

Future Opportunities for Independent Sales Providers (00:07:09)
Exploration of the potential B2C play in the medtech industry and the opportunities for independent sales providers.

Becoming an Independent Sales Provider (00:09:12)
Discussion on the potential for a six-figure side hustle as an independent sales provider in the medtech industry.

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Learn more - ShapingCultureMedia.com

Connect on Social

Recovery Lab Show YouTube: https://recoverylabshow.com/

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IG: https://www.instagram.com/joealexlemon/

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Podcast

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How does podcasting help you connect with key accounts?

In this podcast episode, Joe Lemon discusses the benefits of podcasting as a networking tool, particularly for connecting with key accounts and influential individuals in large companies. 

They share their experience of using podcast interviews to build relationships, emphasizing the importance of depth in conversations. The speaker also highlights the value of sending handwritten cards as a gesture of gratitude. The episode concludes with a mention of Ken Trumka's upcoming appearance on the Shaping Culture Podcast and a recommendation for his Clarity Advisors Podcast.

Timestamp

Podcasting: A Guaranteed Way to Connect with Key Accounts (00:00:00)

The speaker discusses the power of podcasting for building relationships and connecting with key accounts.

Bringing Influencers on Your Podcast to Connect with Large Companies (00:00:52)

The speaker shares their experience of bringing influential people from large companies onto their podcast to connect with top influencers in those companies.

Building Quality Relationships through Depth and Handwritten Cards (00:02:32)

The speaker emphasizes the importance of depth in building quality relationships and the value of handwritten cards to show appreciation and build connections.

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Building an Army Word-of-Mouth Referrals with Podcast-Guesting

Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: https://www.thejoelemonshow.com/136
In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast guesting for exposure and attracting healthcare providers. Fanlo shares his experiences on prominent aesthetic podcasts, which led to inquiries about franchising and accelerated the launch of Cloud Med Spa.
Like Amazon, the platform provides software, services, and procurement services to healthcare providers. Fanlo emphasizes the importance of hard work and dedication for success and highlights the positive impact of Cloud Med Spa on healthcare providers' lives.
### **Connect with Joe Lemon**
Recovery Lab Show YouTube: https://recoverylabshow.com/
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
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↳ Be the first to see (all of) my posts and stay connected.
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Let's Connect with Joe Lemon

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